Playermaker
Playermaker is a London-based sports technology company that builds AI-powered, foot-mounted motion sensors and analytics software to track soccer players' technical and physical performance, selling consumer hardware and subscriptions to individual players and B2B analytics to professional clubs, academies, and federations.
- Company typePrivate
- Founded2016
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Playermaker does
Playermaker is a London-based football performance technology company (legal entity Motionize Israel Ltd. with UK subsidiary PlayerMaker LTD.) that has built a foot-mounted, AI-powered wearable tracking system for soccer. The core product, Playermaker 2.0, consists of dual 6-axis motion sensors (accelerometer + gyroscope) that mount on a player's cleats and sample at 1000Hz, capturing 25+ technical and physical metrics — including ball touches by leg, kicking power, foot zones, sprint distance, top speed, and gait parameters — without requiring GPS, cameras, or stadium infrastructure. The hardware is the first athlete performance monitoring system to receive FIFA EPTS Quality certification for use in official match play, and the company's research database of 1.7M+ sessions, 18.9M+ km covered, and 306M+ ball touches underpins personalized Match Scores, age- and gender-benchmarked recommendations, and a Coach Dashboard for team-level analysis.
The company operates a dual go-to-market: a direct-to-consumer channel (playermaker.com e-commerce at $199 for Playermaker 2.0 and $229 for the Manchester City co-branded CITYPLAY, Amazon marketplace with 50,000+ reviews at 4.5 stars, and iOS/Android apps) and an enterprise field-sales motion (Playermaker Teams platform) targeting professional clubs, academies, and federations. A $149/year subscription renews automatically after the included first-year membership, creating a recurring revenue layer, while replacement straps at $20/pair provide a small consumable stream. The customer base spans 100,000+ individual players (40% female) and hundreds of elite organizations including Liverpool, Arsenal, Borussia Dortmund, Benfica, Wolverhampton, Celtic, Porto, Copenhagen, Fluminense, Atlanta United, San Jose Earthquakes, Washington Spirit, and the Scottish FA.
Playermaker has raised approximately $40M+ to date across disclosed rounds, including a $30M growth round in June 2022 led by Ventura Capital with MIG Capital and Pegasus Tech Ventures, and a 2019 round led by FengHe Group. The founders — Guy Aharon (CEO), Moran Gad (CTO), and Yuval Odem (COO) — remain in place, and the company has built a multi-channel distribution footprint across Europe, North America, and South America with no disclosed acquisitions, restructuring, or ownership changes.
Playermaker firmographics
Firmographics- Name
- Playermaker
- Legal name
- Motionize Israel Ltd.
- Website
- https://playermaker.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Playermaker is a London-based sports technology company that builds AI-powered, foot-mounted motion sensors and analytics software to track soccer players' technical and physical performance, selling consumer hardware and subscriptions to individual players and B2B analytics to professional clubs, academies, and federations.
- Ownership category
- akta.pro rank
Playermaker industry classification
Industry- Product category
- Sports Performance Wearables
- NAICS
- Sporting and Athletic Goods Manufacturing (33992), Sporting and Athletic Goods Manufacturing (339920)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Performance Analysis & Video Coaching (HSADAEAG)
- akta.pro secondary industries
- Team Sports Training Aids & Coaching Equipment Retail (CRAMAEAL), Soccer Equipment Retail (CRAMAEAC)
Keywords
Where Playermaker is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Playermaker business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Hardware Sales: Sale of Playermaker 2.0 sensors ($199) and CITYPLAY ($229) including smart sensors, charging case, mounting straps, travel bag, and USB-C cable. Initial purchase includes 12 months of app membership.
- Subscription / Recurring Membership: Annual subscription at $149/year renewing automatically. Membership required for data syncing, processing, and reporting. Provides ongoing revenue from existing customer base. Historical data accessible without active plan but new sessions require subscription.
- Enterprise Team Solutions: B2B team packages with dedicated Coach Dashboard, different data access levels, operational workflows, and support at various price points. Targets professional clubs, academies, and federations.
- Accessories: Replacement straps sold at $20/pair in multiple colors (black, blue, red, white, pink, yellow). Consumable/accessories revenue from existing customer base.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Annual | Playermaker 2.0 - Core soccer performance tracker |
| One time/ perpetual license | Annual | CITYPLAY - Man City edition with exclusive coaching content |
| Subscription | Annual | App membership renewal |
| Unit Pricing | Pay-as-you-go | Replacement straps |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Playermaker product offering
Product offeringCore offering
Playermaker designs, manufactures, and sells foot-mounted wearable motion sensors (the Playermaker 2.0 and CITYPLAY editions) that capture every ball touch, pass, turn, and kick in soccer at 1000Hz. The hardware is paired with a mobile app delivering 25+ technical and physical performance metrics, AI-generated personalized insights, and benchmarked scores; a separate Playermaker Teams platform adds a Coach Dashboard, automated video tagging, and gait analysis for professional clubs, academies, and federations. The system works indoors and outdoors without GPS, cameras, or infrastructure.
Product overview
Playermaker offers a portfolio of AI-powered soccer performance tracking products built around foot-mounted motion sensors. The core offering is Playermaker 2.0, a dual-sensor wearable that captures 25+ metrics tracking both technical skills (ball touches, dribbling, shooting) and physical performance (sprints, speed, acceleration). CITYPLAY is a premium sub-brand developed with Manchester City that adds exclusive coaching content and training methodology to the same hardware. Individual products are sold directly to players, while Playermaker Teams provides a separate analytics platform for coaches and clubs. Accessories include replacement straps in multiple sizes for different age groups.
Differentiator
Problem solved
Functional benefit
Brands
- CITYPLAY: A special Playermaker edition developed in collaboration with Manchester City's talent development experts, combining Manchester City's world-class training methodology with Playermaker's cutting-edge performance technology. Includes exclusive in-app tips, guidance from Manchester City coaches, weekly targets, and ManCity sales and benefits.
Products and services
- Playermaker 2.0 AI-powered foot-mounted soccer performance tracker consisting of dual 6-axis smart sensors worn on the cleats. Measures 25+ technical and physical metrics including ball touches, kicking power, sprint distance, top speed, acceleration, and weak foot usage. Works indoors and outdoors without GPS, cameras, or infrastructure. Initial purchase includes a 12-month app membership and is sold for $199 to individual amateur, youth, semi-pro, and aspiring professional players.
- CITYPLAY Special edition of the Playermaker 2.0 sensor developed in collaboration with Manchester City's talent development experts. Adds exclusive in-app tips and guidance from Manchester City coaches, weekly targets, a global CITYPLAY leaderboard, and Manchester City promotions to the standard tracking experience. Sold for $229 to individual players who want access to Manchester City's training methodology alongside pro-grade foot-mounted performance data.
- Extra Straps (Replacement Mounting Straps) Replacement silicone mounting straps for securing Playermaker sensors to soccer cleats. Available in Medium and Large sizes across multiple colors (black, blue, red, white, pink, yellow) and sold at $20 per pair. Sized to fit kids, men, and women.
- Playermaker Teams Enterprise performance analytics platform for coaches and sport scientists providing team-level insights on technical, tactical, and physical performance. Includes a Coach Dashboard, automated video tagging, gait analysis, and remote monitoring for talent identification, training program design, and return-to-play strategies. Sold via custom B2B packages to professional clubs, academies, and federations.
Quantifiable outcome
- 34% increase in game involvement among Playermaker users in 90 days
- +4 more outcomes
Companies that use Playermaker
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles3 records
Playermaker technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature6 records
Playermaker partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Manchester City FCflagshipExclusive collaboration to develop CITYPLAY - a special edition of Playermaker combining Manchester City's world-class talent development methodology with Playermaker's cutting-edge performance technology. Includes in-app video content from Man City coaches, personalized drills, weekly challenges, and exclusive Man City promotions.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Playermaker competitors and assessment
Company assessmentDirect peers
- Catapult Sports: Global leader in athlete performance monitoring, primarily through GPS-based wearable vests. Directly competes with Playermaker in elite football for team-level performance analytics budgets (coaches, sport scientists, academies).
- STATSports: Provider of GPS-based athlete tracking units (Apex) widely used in elite football academies and professional clubs. Competes head-to-head with Playermaker for the same coach dashboard and academy procurement dollars.
- Veo Technologies: Camera-based football match capture and analysis platform used by clubs, academies, and federations. Addresses overlapping buyer needs (match analysis, player development) through a different capture modality than Playermaker's foot sensors.
- KinaTrax: Markerless 3D player tracking using stadium-installed cameras, serving MLB and elite football performance staff. Competes with Playermaker at the elite-sports-tech buyer level for team-level biomechanical and movement insights.
- SkillCorner: AI-powered football match tracking using broadcast video, serving clubs, leagues, and federations with tracking data. Targets overlapping football performance and recruitment buyers as Playermaker.
Emerging players
- Zone7: AI injury risk prediction platform that ingests data from various wearables including GPS vests and foot sensors. Increasingly partners with elite football clubs for return-to-play decisions, partially overlapping with Playermaker's gait analysis use case.
- Sonda Sports: Smart soccer ball and tracking solutions for player development and recruitment, often used by academies. Competes in the same grassroots-to-elite football analytics niche with a ball-centric rather than foot-centric data capture approach.
- TRACKTICS: Football-specific GPS and IMU tracking system for amateur and semi-pro players, with app-based coaching. Overlaps with Playermaker's D2C positioning for individual players seeking accessible performance analytics.
Broad incumbents
- Hudl: Dominant football video analysis and team workflow platform used from grassroots to professional levels. An incumbent that bundles performance data with video, creating both partnership opportunities and competitive pressure for Playermaker's team analytics offering.
- Polar Electro: Established sports wearables brand (heart rate, GPS watches) used by football players and staff. A broader incumbent whose consumer and team hardware overlaps with the consumer D2C end of Playermaker's market.
Market position
Strengths6 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Playermaker social profiles
Digital presencePlayermaker compliance and trust
Trust signalCompliance1 record
Playermaker financial estimates
Financial estimateRevenue estimate
Valuation estimate
Playermaker leadership team
Management profileNumber of profiles
Profiles3 records
Playermaker funding detail
Funding detailFunding overview
Funding rounds3 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Playermaker M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Playermaker
What does Playermaker do?
Playermaker designs, manufactures, and sells foot-mounted wearable motion sensors (the Playermaker 2.0 and CITYPLAY editions) that capture every ball touch, pass, turn, and kick in soccer at 1000Hz. The hardware is paired with a mobile app delivering 25+ technical and physical performance metrics, AI-generated personalized insights, and benchmarked scores; a separate Playermaker Teams platform adds a Coach Dashboard, automated video tagging, and gait analysis for professional clubs, academies, and federations. The system works indoors and outdoors without GPS, cameras, or infrastructure.
Is Playermaker a public or private company?
Playermaker is a private company. It is classified as venture growth investor backed and is currently operating.
When was Playermaker founded?
Playermaker was founded in 2016. It employs 51 to 100 people.
Where is Playermaker based?
Playermaker is headquartered in London, United Kingdom, in the Europe region.
How does Playermaker make money?
Four revenue lines are on record. Hardware Sales are the primary driver. The others are subscription / Recurring Membership, enterprise Team Solutions and accessories.
Who are Playermaker's main competitors?
Direct peers on record are Catapult Sports, STATSports, Veo Technologies, KinaTrax and SkillCorner. Emerging players are Zone7, Sonda Sports and TRACKTICS. Broad incumbents are Hudl and Polar Electro.
Does Playermaker have an API?
Yes. Playermaker exposes a public API. Developer documentation is at playermaker-public.s3.eu-west-2.amazonaws.com/site/PM-API+Terms.pdf.
What industry is Playermaker in?
Playermaker's product category is Sports Performance Wearables. Its primary akta.pro industry code is HSADAEAG, Performance Analysis & Video Coaching, with a secondary code of CRAMAEAL, Team Sports Training Aids & Coaching Equipment Retail. Its NAICS code is 33992 and its SIC code is 3949.