What Privy Pro does

Privy Pro, operated by R.E. Data Lab, Inc. and headquartered in Denver, Colorado, is a US-only real estate investment intelligence platform launched in 2019. The product surfaces investment-grade residential deals for individual and SMB real estate investors pursuing strategies including fix & flip, BRRRR, and buy-and-hold rentals. Its core engine is "Comparative Search," a patented method (US Patent No. 12,271,967) that converts observed investor activity — comparable transactions, before/after completed flips with construction-level photos, and live/historical rental data — into deal discovery output, backed by direct-to-MLS data feeds covering roughly 85% of US listings.

The platform combines market intelligence, property analysis, deal sourcing, and investment workflows in a unified subscription product. A second tier, AgentMatch plus the Agent Account, extends the platform into a two-sided network connecting investors with certified Privy Pro agents; agents pay a separate subscription and receive investor leads. Pricing is published and self-serve: investor tiers range from $97/month (One Market) to $249/month (Nationwide), with a 20% annual discount and a 30-day money-back guarantee; agent accounts are $57/month. The go-to-market combines product-led growth (self-serve signup, online pricing, automated onboarding) with an emerging sales-led push funded by a Feb 2024 $4M growth investment from Cypress Growth Capital.

Monetization is recurring SaaS subscription revenue. The company is privately held, venture-backed, and operates with a 1-10 person team as of the latest data. Beyond funding, the platform has reported a 1,000% increase in customer base since launch. Privacy and data-handling posture includes CCPA, CPRA, GDPR, and GLBA compliance, which broadens the addressable market but also signals intent to handle data at institutional-grade scrutiny.

Name

Privy Pro

Legal name

R.E. Data Lab, Inc.

Website

https://privy.pro

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Privy Pro is a US subscription platform that uses patented Comparative Search technology to surface investment-grade residential real estate deals for individual investors and licensed agents, combining MLS data, before/after flip data, and AI-driven matching.

Ownership category

akta.pro rank

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Investor Subscription Plans: Tiered subscription plans for real estate investors with monthly or annual billing. Plans include One Market, Three States, and Nationwide coverage options with annual plans offering 20% savings.
2. Agent Subscription Plans: Monthly or annual subscription for licensed real estate agents with active MLS ID. Includes weekly live training sessions and access to investor leads.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Privy Pro sells a subscription-based real estate investment intelligence platform that aggregates public-record property and ownership data across U.S. counties and applies a patented Comparative Search capability to let investors and licensed agents filter 300+ attributes, see length of ownership, and rank markets by projected investor returns. The product is offered in tiered subscriptions (One Market, Three States, Nationwide, plus an Agent Account) aimed at individual real estate investors and licensed real estate agents sourcing investment and listing prospects.

Product overview

Privy Pro is a real estate investment software platform developed by R.E. Data Lab, Inc. that provides a unified platform combining multiple integrated modules: the core Comparative Search engine (patented technology for deal discovery), Market Intelligence, Property Analysis, Deal Sourcing, Investment Workflows, AgentMatch, and AI-assisted matching. The platform connects directly to MLS data feeds across the United States and offers subscription tiers for both investors (One Market, Three States, Nationwide plans) and agents (Agent Account). The platform uses AI woven into its data layer and matching logic to continuously improve deal recommendations as more investors use the system.

Differentiator

Problem solved

Functional benefit

Products and services

• Privy Pro Investor Subscription (One Market / Three States / Nationwide tiers) Subscription-based access to Privy Pro's real estate investment intelligence platform for individual real estate investors, with tiered U.S. geographic coverage (One Market, Three States, Nationwide), patented Comparative Search, and ownership-timeline analytics.
• Privy Pro Agent Account Dedicated subscription tier for licensed real estate agents and small brokerage teams that uses Privy Pro's property and ownership data, patented Comparative Search, and lead-prioritization features to build listing, seller, and buyer-lead pipelines.

Quantifiable outcome

• 1000% increase in customer base
• +1 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BiggerPockets: Largest online community and content platform for real estate investors, with a paid Pro membership that bundles deal analysis and screening tools. Directly comparable target customer (DIY/independent investors), overlapping deal-discovery and comping functionality, and a self-serve subscription model at a similar ARPU band.
• PropStream: Long-standing lead-generation and comps platform for real estate investors, offering MLS-level property data, comparables, and distressed-property lists. Closely overlapping product surface (investor-grade data, comps, deal filtering) and SMB investor customer base, with a similar self-serve monthly subscription.
• Mashvisor: Real estate investment analytics platform focused on rental and Airbnb investment analysis with comps, heatmaps, and cash-flow calculators. Comparable investor persona, comping-driven workflow, and subscription pricing; differentiated by rental/investment-property emphasis rather than fix-and-flip before/after data.
• HouseCanary: Real estate analytics company providing property valuations, comps, and market intelligence to investors and lenders via API and dashboards. Compares on data infrastructure, comping, and AI-driven market intelligence; differs by also serving lenders and institutions at higher price points.
• DealMachine: Deal-sourcing platform for real estate investors that combines driving-for-dollars, skip tracing, and comps with marketing automations. Closely aligned fix-and-flip / investor customer, deal-discovery focus, and SMB self-serve subscription.
• CompStak: Commercial real estate comp and lease comp crowdsourcing platform used by brokers and lenders. Compares on comp-driven investor/lender decisioning and AI-assisted valuation insight; serves a more commercial-leaning slice of the same investment-analytics market.

Emerging players

• Roofstock: Online marketplace for single-family rental investments with proprietary data and analytics on rental properties. Overlaps Privy on the rental-investor strategy, investor persona, and comp/rental-data needs; differs in marketplace/transaction revenue vs. pure SaaS.

Broad incumbents

• Zillow: Dominant consumer real estate search and data platform in the U.S. with MLS data, comps, Zestimate valuations, and Zillow Premier Agent. Comparable MLS-data infrastructure and consumer/agent user base; Privy's own positioning contrasts against Zillow's broad listings surface, making it the canonical incumbent competitor.
• Redfin: National real estate brokerage and portal with MLS-powered search, comps, and direct-to-consumer market data. Overlaps Privy on consumer-facing real-estate data and comping functionality; serves a much broader portfolio (brokerage, portal, mortgage) rather than an investor-specialist niche.

Others

• ATTOM: National property data and analytics provider supplying MLS, public-record, distressed, and comp datasets to investors, proptech, and enterprise customers. Functions as an upstream data supplier/adjacent infrastructure provider for many real-estate platforms in Privy's category rather than as a direct SMB investor-product competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/privypro
• LinkedInlinkedin.com/company/privypro

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Privy Pro