Improovy
- Company typePrivate
- Founded2019
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Improovy firmographics
Firmographics- Name
- Improovy
- Legal name
- Improovy, Inc.
- Website
- https://improovy.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Improovy is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
Improovy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Marketing or Sales, Operations, Technology or R&D, Personnel
Revenue model
- Painting Services Marketplace: Improovy acts as a marketplace connecting homeowners with painting contractors (Trade Partners). They generate revenue by facilitating painting service transactions between homeowners and vetted painting professionals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Project-based custom quotes |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
Improovy product offering
Product offeringCore offering
Improovy is a digital marketplace platform that connects homeowners with vetted professional painting contractors across the United States. The platform facilitates the full project lifecycle — from quote generation via video walkthroughs, phone consultations, or a self-serve estimation tool, through to booking and delivery of interior, exterior, commercial, cabinet, and drywall repair painting projects. Trade Partners (independent painters) are pre-vetted and matched with customers, with Improovy providing project management oversight, quality guarantees, and warranty support.
Product overview
Improovy is a digital marketplace platform for on-demand house painting services that connects homeowners with professional painting contractors. The platform operates as a unified service offering with core residential painting services (interior and exterior painting) supplemented by specialized offerings including cabinet painting and drywall repairs. The platform leverages video walkthrough technology for quote generation and coordinates service delivery through a network of vetted trade partners. The core value proposition centers on providing a simplified, technology-enabled alternative to traditional contractor hiring, with services backed by warranties and supported by customer service throughout the project lifecycle.
Differentiator
Problem solved
Functional benefit
Products and services
- Interior Painting Professional interior painting service for homeowners, covering walls, ceilings, trim, doors, and other indoor surfaces. Service is delivered by vetted Trade Partner contractors and includes project management support, a 30-day touchup guarantee, and 2-year workmanship warranty.
- Exterior Painting Professional exterior house painting service for homeowners, covering siding, trim, doors, shutters, and other outdoor surfaces. Service is delivered by vetted Trade Partner contractors with project management oversight and warranty coverage.
- Commercial Painting Professional commercial painting service for offices, retail, multi-family, and other commercial properties. Includes project estimation, scheduling, and delivery by vetted Trade Partner painters with project management oversight.
- Cabinet Painting Specialty cabinet painting and refinishing service for kitchen and bathroom cabinets, delivered by vetted Trade Partner contractors. Includes surface preparation, priming, and finishing.
- Drywall Repairs Drywall patching, repair, and finishing service typically bundled with interior painting projects, delivered by vetted Trade Partner contractors.
Quantifiable outcome
- 2,100+ houses painted
- +2 more outcomes
Companies that use Improovy
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles2 records
Improovy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature2 records
Improovy partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- StripecoreStripe processes all payments on the platform. They collect payment information and process customer payments for painting services.
- Authorize.netcorePayment processing platform used alongside Stripe for secure collection and processing of credit card details.
- Painting Contractors Association (PCA)minorImproovy subscribes to the PCA Bylaws & Policies, demonstrating commitment to industry standards and ethical practices.
- Sherwin WilliamscorePrimary paint brand partner. Improovy uses top-quality Sherwin Williams paint for durability and superior finish on painting projects.
- Benjamin MoorecorePremium paint brand partner. Improovy uses Benjamin Moore paint known for superior durability and finish quality.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Improovy competitors and assessment
Company assessmentDirect peers
- Paintzen: On-demand residential and commercial painting marketplace that connects customers with vetted painters via a digital quoting platform — the most direct US peer to Improovy's vertically-specialized painting marketplace model.
- CertaPro Painters: Largest franchised residential and commercial painting brand in North America, operating a vetted-contractor model across hundreds of territories — directly comparable to Improovy's curated 'top 1%' painter network.
- Five Star Painting: National residential and commercial painting franchise owned by Neighborly, providing vetted-painter delivery and brand-led quality standards — directly comparable to Improovy's branded, warranty-backed painting offering.
- Thumbtack: Generalist home-services marketplace with a strong painting category and a similar digital quote-and-match flow. Operates nationally with a much larger budget and serves overlapping homeowner customers.
- Fresh Coat Painters: Residential and commercial painting franchise offering branded, vetted-painter services across the US — directly comparable in service model, customer profile, and contractor-vetting approach.
- Handy: Online marketplace for home cleaning, assembly, and home-improvement services including painting, with pre-vetted professionals — comparable marketplace model with national reach and similar target customer.
- TaskRabbit: On-demand marketplace for home tasks and handyman services (including painting) with a vetted-tasker model and digital booking flow; overlapping value proposition for the same homeowner segment.
Broad incumbents
- Angi (Angie's List): Largest US home services marketplace with a major painting vertical, connecting homeowners to local service professionals. While broader than Improovy, Angi is the most consequential competitor on customer acquisition and painter supply.
- Porch: Home services platform connecting homeowners with pros (including painters) and integrated with real-estate data; broader than Improovy but competes for the same homeowner-driven demand.
- HomeAdvisor: Long-standing home services lead-generation network (now part of Angi) that includes a sizable painting category and competes for both homeowner demand and painter supply at national scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Improovy social profiles
Digital presenceImproovy compliance and trust
Trust signalCompliance1 record
Improovy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Improovy leadership team
Management profileNumber of profiles
Profiles2 records
Improovy funding detail
Funding detailFunding overview
Funding rounds2 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Improovy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Improovy
What does Improovy do?
Improovy is a digital marketplace platform that connects homeowners with vetted professional painting contractors across the United States. The platform facilitates the full project lifecycle — from quote generation via video walkthroughs, phone consultations, or a self-serve estimation tool, through to booking and delivery of interior, exterior, commercial, cabinet, and drywall repair painting projects. Trade Partners (independent painters) are pre-vetted and matched with customers, with Improovy providing project management oversight, quality guarantees, and warranty support.
Is Improovy a public or private company?
Improovy is a private company. It is classified as venture growth investor backed and is currently operating.
When was Improovy founded?
Improovy was founded in 2019. It employs 11 to 50 people.
Where is Improovy based?
Improovy is headquartered in Chicago, United States, in the North America region.
How does Improovy make money?
One revenue line is on record: painting Services Marketplace.
Who are Improovy's main competitors?
Direct peers on record are Paintzen, CertaPro Painters, Five Star Painting, Thumbtack, Fresh Coat Painters, Handy and TaskRabbit. Broad incumbents are Angi (Angie's List), Porch and HomeAdvisor.
Does Improovy have an API?
No public API is recorded for Improovy.