What Fresh Coat Painters does

Fresh Coat Painters is a professional painting services franchise company operating since 2004 and headquartered in Cincinnati, Ohio, under F.C. Franchising Systems. The company licenses independently owned franchise operators across 100+ territories in the United States and Canada, each delivering residential and commercial painting services under a unified brand. The core offering spans interior and exterior house painting for homeowners and project-based commercial painting for offices, retail, multi-family, healthcare, educational, and government facilities. The portfolio has expanded well beyond basic painting into cabinet refinishing, deck staining, wallpaper and popcorn ceiling removal, drywall repair, pressure washing, epoxy flooring, faux finishes, limewash, wall murals, and specialty commercial services such as EIFS repair and acoustical ceiling panel painting.

The underlying technology is service-oriented rather than software-driven: a WordPress website with location finder and free quote forms, centralized franchise marketing, and a strategic partnership with Sherwin-Williams for premium paint products including proprietary self-cleaning formulations (Emerald Rain Refresh, Loxon Self-Clean, Woodscapes Self-Cleaning). The franchisor also supports a National Accounts program for multi-property commercial clients, EasyPay paint-now-pay-later financing, and a VIP Realtor referral program. The Painting Contractors Association membership since 1884 provides industry-standard frameworks.

The business model combines three revenue streams: project-based residential and commercial painting revenue at the franchisee level, franchise licensing fees and royalties collected by the franchisor (F.C. Franchising Systems), and ancillary income from financing programs and supplier relationships. Pricing is quote-based per project with no public rate cards. Customer acquisition is decentralized, with each franchisee executing local marketing while benefiting from national brand recognition, centralized digital infrastructure, and standardized training. Leadership includes founder Jamie Morrison and VP of Sales Chris Lucas. No institutional funding, M&A activity, or public-company affiliations are evident.

Name

Fresh Coat Painters

Legal name

F.C. Franchising systems dba Fresh Coat Painters

Website

https://freshcoatpainters.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

Fresh Coat Painters is a franchise-based painting services company founded in 2004, operating 100+ franchise locations across the United States and Canada that deliver residential and commercial painting, specialty finishes, and related services under a unified brand.

Ownership category

akta.pro rank

Product category

Residential and Commercial Painting Services

NAICS

Painting and Wall Covering Contractors (23832), Painting and Wall Covering Contractors (238320)

akta.pro primary industry

Interior Painting (Walls, Ceilings, Trim) (HSAGADAA)

akta.pro secondary industries

Exterior Painting (Siding, Trim, Doors) (HSAGADAB), Texture, Skim Coating & Decorative Finishes (Popcorn Removal, Knockdown, Venetian) (HSAPAHAF), Staining & Clear Coating (Wood Trim, Doors, Decks) (HSAPAHAI)

Keywords

• Residential painting services
• Commercial painting contractors
• Painting franchise network
• Interior exterior painting
• Cabinet refinishing services

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Residential Painting Services: One-time project-based painting services for homeowners including interior painting, exterior painting, and additional services such as cabinet painting, deck staining, wallpaper removal, and more. Revenue is generated per project with quotes provided based on scope of work.
2. Commercial Painting Services: Project-based painting services for commercial clients including office buildings, apartments, shopping centers, universities, medical/dental facilities, and federal/state buildings. Revenue generated per commercial project with specialized equipment and safety certifications.
3. Franchise Licensing: The company operates as a franchise system where individual franchisees pay for the right to operate under the Fresh Coat Painters brand name, receive training, marketing support, and access to centralized systems and supplier partnerships.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Fresh Coat Painters provides residential and commercial painting services through a franchise network of 100+ independently owned and operated locations across the United States and Canada. The company sells project-based professional painting services including interior and exterior house painting, cabinet refinishing, deck staining, wallpaper removal, drywall repair, pressure washing, and commercial painting for offices, retail, multi-family, and institutional properties. Revenue is generated primarily per project via free firm quotes, with supplemental offerings such as color consultation and EasyPay financing.

Product overview

Fresh Coat Painters is a professional painting franchise company providing residential and commercial painting services across the United States. The core offering consists of Residential Painters and Commercial Painters services, with Residential covering interior/exterior house painting and Commercial serving offices, retail, apartments, and national accounts. The portfolio includes numerous specialty services such as cabinet painting, deck staining, wallpaper removal, drywall repair, pressure washing, epoxy floors, and faux finishing. Add-on services include Color Consultation, EasyPay financing, and a VIP Realtor Program. The company operates on a franchise model with independently owned and operated locations, and includes a community service initiative called Fresh Coat Cares.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Painters Professional interior and exterior house painting services for homeowners, covering single rooms, entire homes, cabinets, decks, and other residential surfaces. Targeted at individual homeowners seeking professional-quality painting with insured, bonded, and background-checked painters.
• Commercial Painters Commercial painting services with specialized equipment, safety certifications, and insurance for commercial projects including offices, retail spaces, apartments, shopping centers, universities, medical and dental facilities, and federal/state buildings.
• National Accounts Program Program for managing multiple properties or locations, providing consistent painting services across commercial portfolios. Designed for commercial clients with multi-site painting needs.
• Cabinet Painting Kitchen and bathroom cabinet painting and refinishing services for residential properties. Targeted at homeowners seeking to update cabinetry appearance without full replacement.
• Deck Staining and Sealing Deck staining, sealing, and refinishing services for wooden deck surfaces. For homeowners maintaining or restoring outdoor wood structures.
• Wallpaper Removal Professional wallpaper removal services as part of interior preparation. For homeowners updating wall finishes in advance of painting.
• Popcorn Ceiling Removal Removal of outdated popcorn ceiling textures from residential interiors. For homeowners modernizing ceiling finishes.
• Pressure Washing

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Painting Contractors Association (PCA)coreStrategic or Co-development PartnerFresh Coat Painters is a member of the Painting Contractors Association, a national trade association founded in 1884 that has been setting standards for the painting and decorating industry for over 130 years. PCA offers contractor members opportunities for education, networking, and use of PCA Industry Standards for quality assurance.
• Sherwin-WilliamscoreStrategic or Co-development PartnerFresh Coat Painters has a strategic partnership with Sherwin-Williams for premium paint products. They offer a limited-time free paint upgrade program featuring Sherwin-Williams advanced self-cleaning paint products including Emerald Rain Refresh, Loxon Self-Clean, and Woodscapes Self-Cleaning for exterior projects at participating locations.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Authority Brands: Parent franchisor platform that owns multiple home services franchise brands including Five Star Painting and Fresh Coat Painters' parent F.C. Franchising systems. Operates across multiple service categories at a portfolio level rather than a single painting niche.
• The Maids: National residential cleaning franchise under the same broader home-services franchise ecosystem. Comparable franchisor revenue model (royalties, marketing fees, national accounts) and similar mid-market homeowner target customer.
• Mr. Handyman: Home repair, maintenance, and handyman franchise with adjacent painting services. Comparable franchise economics, customer base, and Authority Brands / Neighborly peer set, though broader in scope than paint-only specialists.

Emerging players

• Mister Painter: Emerging multi-location painting brand targeting residential customers with a tech-enabled booking and estimation experience. Competes with Fresh Coat on the residential interior/exterior segment, particularly with digital-first homeowners.

Direct peers

• CertaPro Painters: Largest residential and commercial painting franchise in North America with several hundred territories. Directly comparable franchise model, residential/commercial service mix, and customer base to Fresh Coat Painters.
• College Pro Painters: Long-established residential painting franchise (Canada and US) targeting homeowners with interior/exterior services. Closely comparable customer segment and franchise-based service delivery, though historically seasonal student-labor driven.
• 360° Painting: Residential and commercial painting franchise with a comparable multi-territory franchise model. Competes directly for both homeowners and commercial accounts in overlapping US geographies.
• Five Star Painting: Residential and commercial painting franchise operating under the Authority Brands portfolio alongside Fresh Coat Painters. Same franchise structure, target customer (homeowners and small commercial), and service offerings.

Others

• Painting Contractors Association (PCA): Industry trade association of which Fresh Coat is a member. Sets industry standards and provides training that supports quality positioning; relevant ecosystem participant rather than a commercial competitor.
• Sherwin-Williams: Strategic paint supplier partner that supplies Fresh Coat's premium product line including proprietary self-cleaning technology. Not a competitor; relevant as the upstream partner whose product tier underpins Fresh Coat's premium positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/freshcoatpainters
• LinkedInlinkedin.com/company/fresh-coat
• Instagraminstagram.com/freshcoatpainters
• Pinterestpinterest.com/freshcoat
• Xx.com/freshcoatpaint

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fresh Coat Painters