Fitnescity Health

What Fitnescity Health does

Fitnescity Health operates a consumer-facing marketplace platform that aggregates clinical-grade wellness testing across the largest such network in the United States, with approximately 1,000 partner facilities spanning all 50 states and Canada. The company books and schedules individuals for in-person assessments including DEXA body composition and bone density scans, VO2 Max cardiovascular testing, Resting Metabolic Rate calorimetry, BOD POD air displacement plethysmography, SECA MBCA bioelectrical impedance, and Calcium Score CT scans, with results delivered via a Digital Wellness Dashboard. In May 2026, Fitnescity launched the Clinical Integrity Standard (CIS), a proprietary voluntary quality framework built on three pillars (structural and environmental stability, longitudinal quality assurance, and clinical and expert oversight) informed by ISCD positions, aimed at addressing reproducibility concerns in the rapidly expanding commercial DEXA market.

The platform serves multiple customer segments: individual health-conscious consumers tracking body composition and longevity metrics (including GLP-1 therapy patients), longevity clinics and medical weight loss practices requiring reproducible clinical-grade data, health and fitness professionals acting as referral affiliates, and corporate wellness programs integrating via partner APIs. Revenue is generated through per-test transaction fees, prepaid non-refundable packages valid for 12 months, gift cards priced from $250 to $1,500, a 20% affiliate commission structure managed via Impact.com, and partner API integration fees for enterprise-originated flows serving employers, telehealth providers, pharmacies, and research platforms.

The company is privately held, was founded in 2020, and is led by co-founder and CEO Laila Zemrani alongside co-founder Çağatay Demiralp. It maintains headquarters at 3 Columbus Circle in New York with a secondary office in Newark, NJ, and was selected for Morgan Stanley's Inclusive & Sustainable Ventures 2025 accelerator cohort. The only disclosed funding round is a $250,000 seed in October 2021 led by Techstars, with participation from Audible, Evolution VC Partners, Goodwater Capital, Right Side Capital Management, Sand Hill Angels, and Unpopular Ventures.

Name

Fitnescity Health

Legal name

Fitnescity, Inc.

Website

https://fitnescity.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Fitnescity Health operates a consumer marketplace for clinical-grade wellness testing, connecting individuals to approximately 1,000 partner facilities across the U.S. and Canada for DEXA, VO2 Max, RMR, and related body composition and metabolic assessments, with results delivered via a digital dashboard.

Ownership category

akta.pro rank

Product category

Clinical Wellness Testing Services

NAICS

Medical and Diagnostic Laboratories (62151), Medical and Diagnostic Laboratories (6215)

SIC

In Vitro & In Vivo Diagnostic Substances (2835)

akta.pro primary industry

Chronic Care & Remote Patient Monitoring (RPM) Platforms (HLALABAF)

akta.pro secondary industries

Chronic Condition Management & Remote Monitoring (e.g., diabetes, HTN) (HLALADAD), Decentralized/Hybrid Trial Enablement (DCT) Platforms (HLACAOAL)

Keywords

• DEXA body composition scans
• Clinical-grade wellness testing
• Metabolic health assessments
• Cardiovascular fitness testing
• Preventative health diagnostics

Headquarters

HQ city

Newark

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations

Revenue model

1. Individual Test Bookings: Direct-to-consumer transaction model where customers book and pay for individual wellness tests (DEXA scans, VO2 Max, RMR, BOD POD, Calcium Score) through the platform. Tests are conducted at partner facility locations.
2. Package Sales: Prepaid packages offering multiple tests at discounted rates. Packages are valid for 12 months from purchase date and are non-refundable.
3. Gift Cards: Digital gift certificates sold at various price points ($250-$1,500) for wellness testing, redeemable at any of 1,000+ nationwide locations.
4. Affiliate Referrals: Revenue sharing with affiliate partners (nutritionists, trainers, gyms, weight loss clinics) who refer customers, earning 20% commission on all purchases made by referred customers.
5. Partner API Integration Fees: Platform services for partner-originated flows including research platforms, wellness programs, employers, telehealth providers, and pharmacies that integrate with Fitnescity's scheduling and results infrastructure.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Fitnescity Health operates a consumer-facing digital platform that aggregates a nationwide network of 1,000+ clinical-grade testing locations offering DEXA body composition scans, DEXA bone density, VO2 Max, Resting Metabolic Rate, BOD POD, SECA MBCA, Calcium Score CT scans, and Quest Diagnostics blood panels. The platform enables consumers to find nearby testing facilities, book appointments, and receive results through a digital wellness dashboard, with affiliate and practitioner referral channels feeding demand.

Product overview

Fitnescity Health operates a consumer health platform built around clinical-grade body composition and metabolic testing. The core offering is a network of over 1,000 testing locations nationwide providing DEXA Body Composition scans (measuring body fat, visceral fat, skeletal muscle, and bone density), DEXA Bone Density, BOD POD air displacement testing, VO2 Max cardiovascular testing, Resting Metabolic Rate calorimetry, SECA MBCA bioelectrical impedance, Calcium Score CT scans, and Quest Diagnostics blood panels. Services are delivered through in-person assessments at partner facilities with results delivered via a digital wellness dashboard. The platform also includes a quality framework (Clinical Integrity Standard) for DEXA providers and supports partner-originated flows for employers, telehealth providers, and clinical programs.

Differentiator

Problem solved

Functional benefit

Products and services

• DEXA Body Composition Dual-energy X-ray absorptiometry scan measuring body fat, lean mass, visceral fat, and total bone density, with segmental body composition analysis completed in approximately 10 minutes for individual consumers seeking objective body composition data.
• DEXA Bone Density
• VO2 Max Testing
• Resting Metabolic Rate (RMR)
• BOD POD
• SECA MBCA
• Calcium Score Test
• Blood Panels by Quest Diagnostics
• Clinical Integrity Standard (CIS) Proprietary voluntary quality framework for commercial DEXA testing establishing standards for structural/environmental stability, longitudinal quality assurance, and clinical expert oversight, designed to ensure reproducible longitudinal data for health decisions.
• Digital Wellness Dashboard
• Wellness Gift Cards

Quantifiable outcome

• Tests completed in approximately 10 minutes for DEXA body composition
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• 400+ Partner Test FacilitiescoreChannel Partner/ Reseller/ DistributorNetwork of imaging centers, gyms, wellness clinics, and medical facilities across the U.S. and Canada that conduct DEXA, VO2 Max, RMR, BOD POD, and Calcium Score tests for Fitnescity customers. Fitnescity provides scheduling technology and customer acquisition; partners provide testing infrastructure, equipment, and trained staff.
• Impact.comminorGTM or Marketing PartnerPartnership platform managing the affiliate referral program, enabling Fitnescity to track and compensate affiliate partners (nutritionists, trainers, gyms, weight loss clinics) who refer customers.
• Quest DiagnosticsminorStrategic or Co-development PartnerPartnership branded as 'Panels by Quest' offering blood panel testing in conjunction with body composition testing services, providing integrated health assessment capabilities.
• Research Platforms and Clinical StudiesminorStrategic or Co-development PartnerPartner-originated flows supporting clinical research, wellness programs, and population health studies through Fitnescity's API integration, scheduling infrastructure, and results delivery platform.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• DexaFit: DexaFit is the closest direct competitor to Fitnescity, operating a marketplace for DEXA body composition scans, VO2 Max testing, RMR, and other wellness assessments across multiple U.S. locations with a similar direct-to-consumer booking model.
• BodySpec: BodySpec operates DEXA scan services with a mobile/pop-up model and fixed locations, focusing on body composition for fitness and weight-loss consumers. It is a direct competitor with overlapping product, target customer, and value proposition.

Emerging players

• Function Health: Function Health offers comprehensive blood biomarker testing and longitudinal health tracking, targeting the same preventive/longevity consumer segment as Fitnescity. It represents an emerging alternative for individuals seeking clinical-grade health data outside traditional care.
• InsideTracker: InsideTracker provides blood biomarker analysis with personalized nutrition and lifestyle recommendations, serving health-conscious consumers focused on longevity and performance. It overlaps with Fitnescity's wellness/longevity customer segment, though its modality is blood-based rather than imaging.
• Prenuvo: Prenuvo offers whole-body MRI screening as a premium preventive health service for affluent, health-conscious consumers. It targets an overlapping longevity/proactive-health customer base with Fitnescity, competing for share of wallet on premium preventive diagnostics.
• Forward Health: Forward Health provides tech-enabled preventive primary care with body composition, biometric, and lab testing included in membership. It competes for the same proactive-health consumer seeking clinical-grade data outside traditional insurance-based care.

Broad incumbents

• Quest Diagnostics: Quest Diagnostics is one of the largest U.S. clinical laboratory networks and a current Fitnescity partner through 'Panels by Quest.' As a broad incumbent, it could deepen or replicate Fitnescity's aggregator model given its existing infrastructure and consumer brand.
• Life Time Fitness (Life Time): Life Time operates premium fitness clubs that increasingly include in-clinic body composition testing (including DEXA) as part of member wellness services. As a broad incumbent, it competes for the same affluent wellness-oriented consumer segment, albeit bundled with gym membership.
• Equinox: Equinox is a premium fitness brand incorporating body composition assessments, recovery services, and longevity-oriented programming. It targets the same high-LTV wellness consumer as Fitnescity but as part of a broader luxury fitness ecosystem.

Regional players

• ZOE: ZOE is a UK-based metabolic health platform combining blood biomarkers, continuous glucose monitoring, and gut microbiome testing with personalized nutrition. It serves an overlapping metabolic-health and longevity segment primarily outside the U.S. market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/Fitnescity_HLTH
• LinkedInlinkedin.com/company/fitnescity

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fitnescity Health