Authsignal
Authsignal is a New Zealand-based passwordless authentication SaaS platform offering passkeys, biometric MFA, and risk-based adaptive authentication for enterprise and mid-market customers in financial services, airlines, marketplaces, and digital commerce.
- Company typePrivate
- Founded2021
- HeadquartersAuckland, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Authsignal does
Authsignal is a New Zealand-headquartered SaaS provider of passwordless and multi-factor authentication APIs, headquartered in Auckland and operating across Australia, the United States, Ireland, and Canada. The platform delivers passkeys (FIDO2/WebAuthn), biometric authentication (face, fingerprint, palm), risk-based adaptive MFA, WhatsApp and SMS OTP, magic links, and a no-code rules engine for composing authentication policies. It is deployed as drop-in SDKs and integrates natively with major identity providers including AWS Cognito, Auth0, Azure AD B2C, and Keycloak, with verification and messaging partners such as iProov, Veriff, and Twilio. The company holds FIDO certification, SOC 2 Type II, and was named a 2025 Rising Star by KuppingerCole.
Authsignal serves enterprise and mid-market customers across financial services, fintech, airlines, marketplaces, e-commerce, crypto, and healthcare, with named users including MoneyGram, Qualcomm, Air New Zealand, TradeMe, First Credit Union, Simplicity, and Hnry. In April 2026 the company became a Strategic Partner of IATA, extending into the aviation vertical via the One-Time Identity standard for passenger authentication. Revenue is generated through a combination of subscription and usage-based pricing tied to authentication events and verification volumes, with consumption scaling as customer user bases grow. The go-to-market is hybrid: enterprise field sales for large regulated accounts alongside self-serve product-led adoption for mid-market and developer-led teams.
Authsignal firmographics
Firmographics- Name
- Authsignal
- Legal name
- Authsignal Ltd
- Website
- https://authsignal.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Authsignal is a New Zealand-based passwordless authentication SaaS platform offering passkeys, biometric MFA, and risk-based adaptive authentication for enterprise and mid-market customers in financial services, airlines, marketplaces, and digital commerce.
- Ownership category
- akta.pro rank
Authsignal industry classification
Industry- Product category
- Identity and Access Management
- NAICS
- Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Multi-Factor Authentication (MFA) & Passwordless Authentication (HDAEAJAC)
- akta.pro secondary industries
- Access Management (SSO, MFA, Passwordless) (HDADAAAA), Authentication (MFA/Passwordless/Biometrics) Platforms (BPAMAEAE), Cloud Identity & Access Management Infrastructure (IAM/IdP/MFA) (HDABAHAF), Verifiable Credentials & Attestations (VC issuance/verification, credential registries) (FSAPACAH)
Keywords
Where Authsignal is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices4 records
Markets served
Authsignal business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription-based Authentication Services: Authsignal operates primarily as a SaaS platform delivering passwordless and multi-factor authentication as a service. The platform offers various authentication methods including passkeys, biometrics, OTPs, and risk-based authentication on a subscription basis with tiered pricing based on usage volume.
- Usage-based Pricing: The platform supports usage-based pricing models, particularly for authentication events, OTP messages, and transaction volumes, allowing scaling based on customer activity levels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free evaluation tier available for testing and evaluation purposes |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Authsignal product offering
Product offeringCore offering
Authsignal is a drop-in SaaS authentication platform that delivers passwordless and multi-factor authentication (MFA) built on FIDO2/WebAuthn standards. Its core offering includes phishing-resistant passkeys, adaptive MFA with risk-based evaluation, biometric authentication (face and palm), and a no-code rules engine for fraud teams. The platform integrates natively with existing identity stacks such as Auth0, Azure AD B2C, Amazon Cognito, Keycloak, and NextAuth.js, and is sold to enterprises and mid-market businesses for use cases including account takeover protection, regulatory compliance, and SMS OTP cost reduction.
Product overview
Authsignal is a passwordless and multi-factor authentication (MFA) platform delivered as a modular SaaS service. The core platform provides passkeys (FIDO2/WebAuthn), biometric authentication, and adaptive MFA capabilities, which form the foundation of the authentication system. Additional authentication methods including SMS OTP, WhatsApp OTP, authenticator apps (TOTP), push notifications, QR codes, magic links, and palm biometrics extend the platform as optional modules. A no-code rules engine and user observability features provide fraud control capabilities, while session management and a Digital Credentials API (Beta) offer extended functionality. The platform integrates with major identity providers (Auth0, Azure AD B2C, Amazon Cognito, Keycloak, NextAuth.js) and third-party services (Twilio, Veriff, iProov, Sift) for flexible deployment across existing infrastructure.
Differentiator
Problem solved
Functional benefit
Products and services
- Passkeys Phishing-resistant cryptographic authentication using FIDO2/WebAuthn standards, replacing passwords with device-bound passkeys verified via biometrics such as fingerprint or face recognition. Available to enterprises and mid-market businesses integrating with Authsignal.
- Biometric Authentication
- Risk-Based Authentication
- Palm Biometrics
Quantifiable outcome
- Up to 90% authentication cost savings by switching from SMS OTP to passkeys
- +2 more outcomes
Companies that use Authsignal
Customer profileNamed customers7 records
Segments7 records
Ideal customer profiles3 records
Authsignal technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
AI capability5 records
Feature10 records
Authsignal partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- IATA (International Air Transport Association)coreAuthsignal joined IATA's Strategic Partnership Program, aligning its identity orchestration technology with aviation governance and compliance standards. The partnership supports IATA's One ID initiative for digital travel credentials, enabling airlines to implement passkeys, adaptive MFA, biometric authentication, and risk-based verification without replacing legacy systems. This positions Authsignal to serve the aviation industry's authentication modernization needs.
- Amazon CognitocoreDeep integration partnership providing passkey and MFA capabilities for AWS Cognito users, enabling seamless authentication augmentation within the AWS ecosystem.
- Auth0coreIntegration partnership with Auth0 (now Okta) enabling Authsignal's authentication methods to augment the Auth0 identity platform.
- Azure AD B2CcoreIntegration with Microsoft Azure AD B2C providing enhanced authentication options for Azure-based identity deployments.
- KeycloakcoreIntegration with open-source Keycloak identity platform, enabling Authsignal's advanced authentication within Keycloak deployments.
- iProovcoreBiometric authentication partnership using iProov's liveness detection technology for secure face authentication in Authsignal's biometric offerings.
- VeriffcorePartnership for ID verification with biometric face match to government-issued documents as part of Authsignal's identity verification capabilities.
- Duende IdentityServercoreIntegration partnership with Duende IdentityServer for enterprise authentication scenarios.
- NextAuth.jscoreIntegration partnership for Next.js applications, enabling passkey and MFA for NextAuth.js authentication flows.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Authsignal competitors and assessment
Company assessmentDirect peers
- Descope: Drag-and-drop authentication and user management platform for developers, offering passwordless, MFA, and SSO. Highly comparable developer-first GTM and feature set to Authsignal.
- HYPR: Enterprise passwordless authentication specialist centered on FIDO2 passkeys and decentralized identity. Closest direct competitor in the passkey-first authentication niche Authsignal targets, especially with regulated financial services and enterprise buyers.
- Clerk: Authentication and user management platform aimed at developers and SaaS companies. Comparable drop-in, SDK-based delivery model and developer-led GTM, though Clerk leans more heavily on full identity management vs Authsignal's authentication focus.
- Stytch: Developer-focused authentication platform offering passwordless, MFA, and SSO APIs. Directly comparable to Authsignal's drop-in authentication architecture and target buyer (engineering teams). Authsignal differentiates via deeper IdP integrations and FIDO focus; Stytch offers broader identity-verification primitives.
- WorkOS: Enterprise authentication platform focused on SSO, SCIM, and user management for B2B SaaS. Comparable developer-first GTM and integration-led distribution, with stronger emphasis on enterprise SSO than passwordless.
- Beyond Identity: Passwordless MFA platform built on device-bound cryptographic credentials (FIDO2). Directly comparable product offering and enterprise go-to-market motion to Authsignal.
- Transmit Security: CIAM and passwordless authentication platform serving large enterprises and financial institutions. Comparable in target verticals (banking, fintech) and in passkey/MFA capability, though with substantially more funding and scale.
Emerging players
- iProov: Biometric authentication and liveness detection provider integrated with Authsignal for face biometric onboarding. Comparable focus on high-assurance authentication, particularly for face biometrics in regulated use cases.
Broad incumbents
- Microsoft Entra ID: Microsoft's cloud identity and access management suite, natively supporting MFA, passwordless, and passkeys. Both a competitor and an integration partner (via Azure AD B2C) for Authsignal.
- Okta / Auth0: Major identity platform providing SSO, MFA, and adaptive authentication to enterprises and developers. Both a direct competitor and integration partner to Authsignal via Auth0 — represents the largest incumbent threat if it bundles native passkey features.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Authsignal social profiles
Digital presenceAuthsignal compliance and trust
Trust signalCompliance3 records
Authsignal financial estimates
Financial estimateRevenue estimate
Valuation estimate
Authsignal leadership team
Management profileNumber of profiles
Authsignal funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Authsignal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Authsignal
What does Authsignal do?
Authsignal is a drop-in SaaS authentication platform that delivers passwordless and multi-factor authentication (MFA) built on FIDO2/WebAuthn standards. Its core offering includes phishing-resistant passkeys, adaptive MFA with risk-based evaluation, biometric authentication (face and palm), and a no-code rules engine for fraud teams. The platform integrates natively with existing identity stacks such as Auth0, Azure AD B2C, Amazon Cognito, Keycloak, and NextAuth.js, and is sold to enterprises and mid-market businesses for use cases including account takeover protection, regulatory compliance, and SMS OTP cost reduction.
Is Authsignal a public or private company?
Authsignal is a private company. It is classified as venture growth investor backed and is currently operating.
When was Authsignal founded?
Authsignal was founded in 2021. It employs 11 to 50 people.
Where is Authsignal based?
Authsignal is headquartered in Auckland, New Zealand, in the Oceania region.
How does Authsignal make money?
Two revenue lines are on record. Subscription-based Authentication Services are the primary driver. The others are usage-based Pricing.
Who are Authsignal's main competitors?
Direct peers on record are Descope, HYPR, Clerk, Stytch, WorkOS, Beyond Identity and Transmit Security. iProov is listed as an emerging player. Broad incumbents are Microsoft Entra ID and Okta / Auth0.
Does Authsignal have an API?
Yes. Authsignal provides a REST API for authentication and identity management. Multiple SDKs are available including React, C#, Java, Node.js, PHP, Python, Ruby, Ruby on Rails, and ASP.NET. Open ID Connect (OIDC) integration is supported. API endpoints include api.authsignal.com, au.api.authsignal.com, eu.api.authsignal.com, and ca.api.authsignal.com for regional deployment. Developer documentation is at docs.authsignal.com.
What industry is Authsignal in?
Authsignal's product category is Identity and Access Management. Its primary akta.pro industry code is HDAEAJAC, Multi-Factor Authentication (MFA) & Passwordless Authentication, with a secondary code of HDADAAAA, Access Management (SSO, MFA, Passwordless). Its NAICS code is 5132 and its SIC code is 7372.