Biddano
Biddano operates a B2B healthcare marketplace in India that connects pharmaceutical manufacturers directly to retail pharmacies via its Factory to Pharmacy platform, targeting over 100,000 pharmacies to streamline the country's fragmented pharmaceutical supply chain.
- Company typePrivate
- Founded2016
- HeadquartersPune, India
- Headcount51–100
- GTM typeB2B
- OfferingDigital Commerce or Content
What Biddano does
Biddano is a Pune, India-based B2B healthcare marketplace founded in 2016 that connects pharmaceutical manufacturers and distributors directly to retail pharmacies through a "Factory to Pharmacy" model. The company operates a technology platform intended to streamline India's fragmented pharmaceutical supply chain, enabling pharmacies to source products directly from manufacturers and bypass intermediary distribution layers. The publicly stated strategic objective is to serve over 100,000 pharmacies across India.
The company's core product is a single unified B2B marketplace platform; no named modules, sub-brands, or proprietary technical features have been disclosed in available sources. Pricing, take rate, revenue model, GMV, and contract structures are not publicly disclosed. The company does not maintain a consumer mobile app, has no documented API or developer integrations, and has not announced any AI/ML capabilities, patents, or certifications. Customer-facing marketing, distribution channels, and named customer logos are also undocumented in the inputs.
Biddano has raised approximately $3 million in total disclosed funding across three rounds: an early-stage round in 2019 led by Windrose Capital (~$358K), a 2020 round led by Venture Catalysts (~$677K), and a 2021 pre-Series A1 round of $2 million led by Gokul Rajaram with participation from JPIN, Venture Catalysts UK, and AngelList. The company is privately held, employs 51-100 people, and is led by co-founders Ashok Yadav and Talha Shaikh (CEO). No post-2021 funding activity, M&A, partnerships beyond financial investors, or product launches have been disclosed.
Biddano firmographics
Firmographics- Name
- Biddano
- Legal name
- Biddano
- Website
- https://biddano.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Biddano operates a B2B healthcare marketplace in India that connects pharmaceutical manufacturers directly to retail pharmacies via its Factory to Pharmacy platform, targeting over 100,000 pharmacies to streamline the country's fragmented pharmaceutical supply chain.
- Ownership category
- akta.pro rank
Biddano industry classification
Industry- Product category
- B2B Healthcare Marketplace
- NAICS
- Drugs and Druggists' Sundries Merchant Wholesalers (424210)
- SIC
- Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)
- akta.pro primary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
Keywords
Where Biddano is headquartered
LocationHeadquarters
- HQ city
- Pune
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Biddano business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Biddano product offering
Product offeringCore offering
Biddano operates an online B2B marketplace that connects pharmaceutical manufacturers and distributors directly to retail pharmacies in India. The platform enables pharmacies to source a wide range of pharmaceutical products directly from factories using a Factory to Pharmacy supply chain model, targeting service to over 100,000 pharmacies nationwide.
Product overview
Biddano is a B2B healthcare marketplace that connects pharmaceutical manufacturers and distributors with pharmacies, operating on a Factory to Pharmacy model. The company appears to offer a single unified platform for healthcare supply chain commerce in India, though no specific named products, modules, or sub-brands were identified in the provided source data.
Differentiator
Problem solved
Functional benefit
Products and services
- Biddano B2B Healthcare Marketplace
Companies that use Biddano
Customer profileSegments1 record
Ideal customer profiles2 records
Biddano technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Biddano partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights4 records
Biddano competitors and assessment
Company assessmentBroad incumbents
- IndiaMART InterMESH: India's largest generalist B2B marketplace with a significant pharmaceutical and medical supplies category — competes in the same B2B procurement motion but across many verticals rather than specializing in pharma.
- MedPlus: Large Indian pharmacy retail chain with established distribution infrastructure and online operations — comparable end-market reach but a hybrid retail-plus-distribution model that competes more broadly than a pure B2B marketplace.
- Apollo Pharmacy: Apollo Hospitals-owned pharmacy chain with national distribution capabilities — overlapping pharmacy-customer relationships and supplier procurement, but operates primarily as a retail pharmacy incumbent rather than a marketplace.
Direct peers
- PharmEasy (API Holdings): One of India's largest online pharma and healthcare platforms with a B2B distribution arm that connects manufacturers and distributors to pharmacies and consumers — directly comparable B2B pharma marketplace play.
- Pharmarack Technologies: B2B SaaS and distribution platform purpose-built for Indian pharmaceutical supply chain between manufacturers, stockists, and retailers — a near-direct competitor focused exclusively on the B2B layer Biddano targets.
- Saveo Health Tech: B2B pharma distribution platform connecting manufacturers and pharmacies across India — directly comparable marketplace model and target customer segment as Biddano.
- Tata 1mg: Tata-backed digital health platform operating online pharmacy and supplier relationships with manufacturers; competes in the same Indian pharma commerce space and serves overlapping pharmacy and consumer customers.
- SastaSundar: Indian digital healthcare marketplace operating B2B supply chain commerce for pharmacies and related healthcare retailers — similar asset-light marketplace model targeting the same fragmented Indian pharmacy segment.
- Truemeds: Online pharma platform with B2B procurement and supply chain operations serving Indian pharmacies and consumers — overlapping customer base and competitive positioning in the same pharma commerce category.
- Netmeds (Reliance): Reliance-owned online pharmacy with B2B procurement relationships and national distribution — a directly competitive pharma commerce platform targeting similar Indian pharmacy and end-consumer demand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Biddano social profiles
Digital presenceBiddano financial estimates
Financial estimateRevenue estimate
Valuation estimate
Biddano leadership team
Management profileNumber of profiles
Profiles2 records
Biddano funding detail
Funding detailFunding overview
Funding rounds3 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Biddano M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Biddano
What does Biddano do?
Biddano operates an online B2B marketplace that connects pharmaceutical manufacturers and distributors directly to retail pharmacies in India. The platform enables pharmacies to source a wide range of pharmaceutical products directly from factories using a Factory to Pharmacy supply chain model, targeting service to over 100,000 pharmacies nationwide.
Is Biddano a public or private company?
Biddano is a private company. It is classified as venture growth investor backed and is currently operating.
When was Biddano founded?
Biddano was founded in 2016. It employs 51 to 100 people.
Where is Biddano based?
Biddano is headquartered in Pune, India, in the Asia region.
Who are Biddano's main competitors?
Broad incumbents on record are IndiaMART InterMESH, MedPlus and Apollo Pharmacy. Direct peers are PharmEasy (API Holdings), Pharmarack Technologies, Saveo Health Tech, Tata 1mg, SastaSundar, Truemeds and Netmeds (Reliance).
Does Biddano have an API?
No public API is recorded for Biddano.
What industry is Biddano in?
Biddano's product category is B2B Healthcare Marketplace. Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms. Its NAICS code is 424210 and its SIC code is 5122.