Sasta Sundar
SastaSundar is an India-based online pharmacy platform (Kolkata-headquartered, founded 2013) that sells prescription medicines, OTC products, healthcare devices, and lab tests directly to consumers through its website and apps, via a 300+ HealthBuddy franchisee network across 10+ states, and through the Flipkart Minutes quick-commerce partnership.
- Company typePrivate
- Founded2013
- HeadquartersKolkata, India
- Headcount501–1,000
- GTM typeB2C
- OfferingDigital Commerce or Content
What Sasta Sundar does
SastaSundar (legal entity SastaSundar Marketplace, headquartered in Kolkata, India) operates an online pharmacy and healthcare platform founded in 2013. The company connects end consumers with Independent Licensed Chemists to fulfill prescription medicine orders, sells over-the-counter medicines, healthcare devices (glucometers, BP monitors, nebulizers, orthopedic supports), wellness products, and books lab tests. Its product surface is delivered through three channels: a direct-to-consumer e-commerce platform (sastasundar.com plus iOS and Android apps), a franchisee network of 300+ HealthBuddy partners operating retail pharmacy outlets under zero-inventory and hybrid-inventory (Jito HealthBuddy) models across 10+ Indian states, and a quick-commerce partnership with Flipkart Minutes operating in Bengaluru, Delhi-NCR, and Mumbai with expansion plans to four additional metros. SastaSundar also runs JITO Quality Medicines, a private-label generics line offering 18-60% discounts to customers and up to 40% margin to franchisee partners across a catalog of 52,000+ SKUs.
The company's go-to-market is a hybrid direct-to-consumer and franchise-driven model supported by TV advertising in Bengali, Hindi, and other regional languages, social media presence, and an integrated POS platform connecting franchisee stores to centralized inventory and order management. Revenue mechanics combine product sales (margin on medicines, OTC, devices, wellness), platform convenience fees on orders, and franchisee partnership economics including upfront investments, security deposits, and recurring margin share. Since 2021, SastaSundar has operated as a majority-owned subsidiary of Flipkart (acquired in 2021), which leverages SastaSundar as the pharmacy backbone of its Flipkart Minutes quick-commerce vertical competing with Blinkit, Zepto, Apollo, and Tata 1MG. Leadership comprises founder and CEO Ravi Kant Sharma and founder and executive chairman B L Mittal, with headcount stated at 501-1,000 employees.
Sasta Sundar firmographics
Firmographics- Name
- Sasta Sundar
- Legal name
- SastaSundar.com
- Website
- https://sastasundar.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- SastaSundar is an India-based online pharmacy platform (Kolkata-headquartered, founded 2013) that sells prescription medicines, OTC products, healthcare devices, and lab tests directly to consumers through its website and apps, via a 300+ HealthBuddy franchisee network across 10+ states, and through the Flipkart Minutes quick-commerce partnership.
- Ownership category
- akta.pro rank
Sasta Sundar industry classification
Industry- Product category
- Online Pharmacy
- NAICS
- Pharmacies and Drug Retailers (456110)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912)
- akta.pro primary industry
- Specialty Pharmacy & Complex Therapy Management Platforms (HLACAKAG)
- akta.pro secondary industry
- Remote Adherence Monitoring & Smart Dispenser Services (HSABALAI)
Keywords
Where Sasta Sundar is headquartered
LocationHeadquarters
- HQ city
- Kolkata
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Sasta Sundar business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Product Sales: Revenue from selling medicines, OTC products, healthcare devices, and wellness products directly to consumers through the online platform and franchisee stores with margins on sales.
- Platform Fees: Convenience fees charged on all orders depending on order size and delivery location. The platform calculates and displays fees at checkout.
- Franchisee Partnerships: Revenue from franchisee partnerships including initial investment fees, security deposits, and margin share from HealthBuddy and Jito HealthBuddy operations. Partners earn commission on sales while SastaSundar provides inventory, technology, and brand.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | HealthBuddy Franchisee - Zero Inventory Model |
| Subscription | Multi-year contract | Jito HealthBuddy Franchisee - Hybrid Inventory Model |
| Transaction based/ take rate | Pay-as-you-go | Shipping and Delivery |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Sasta Sundar product offering
Product offeringCore offering
SastaSundar is an online pharmacy platform in India that sells genuine prescription medicines, OTC products, healthcare devices, and wellness products directly to consumers and through a 300+ partner HealthBuddy franchisee network, with home delivery and discounts of 18–60% on MRP. The platform also enables booking of lab/diagnostic tests and operates a private-label JITO generics line, fulfilling orders via its centralized technology platform, inventory management, and last-mile delivery capabilities across 10+ Indian states.
Product overview
SastaSundar is an online pharmacy platform operating on a hybrid marketplace and franchise model. The core SastaSundar Online Pharmacy Platform connects users with Independent Licensed Chemists to fulfill medicine and healthcare product orders. The company offers two franchise partnership models: HealthBuddy (inventory-less model with zero inventory investment) and Jito HealthBuddy (hybrid inventory model for private-label generics). Services include prescription medicine delivery with document upload, lab test booking, and sale of OTC medicines, healthcare devices (glucometers, BP monitors, nebulizers, orthopedic supports), and wellness products. The platform features a network of 300+ HealthBuddy partners across 10+ states serving 20 lakh+ customers, powered by centralized technology, warehouse supply chain, and mobile/web applications.
Differentiator
Problem solved
Functional benefit
Brands
- HealthBuddy: A franchise partnership model for retail pharmacy operations under SastaSundar's digital platform, featuring zero inventory investment options and technology-powered network support.
- Jito HealthBuddy
Products and services
- SastaSundar Online Pharmacy Platform E-commerce platform (website and iOS/Android mobile apps) enabling users across India to order genuine prescription medicines, OTC products, healthcare devices, and wellness products online with home delivery.
- HealthBuddy Franchise (Zero-Inventory Model) Franchise partnership model (₹2,50,000 one-time investment + ₹1,00,000 refundable security deposit) allowing entrepreneurs to operate pharmacy storefronts using SastaSundar's platform, warehouse fulfillment of 52,000+ SKUs, and technology infrastructure with no inventory investment; partners earn commission on sales.
- Jito HealthBuddy Franchise (Hybrid Inventory Model) Hybrid inventory franchise model (₹6 lakh investment) where partners stock and sell medicines with 40% margin on JITO private-label generics in year one and 20% on diagnostics; includes integrated POS system, 100% returnable inventory, and doctor/diagnostics integration.
- Prescription Medicine Delivery Service enabling customers to upload doctor's prescriptions and receive genuine prescription medicines at discounted prices (18–60% off MRP) delivered to their doorstep.
- Lab Test Booking Service allowing customers to book diagnostic lab tests through the platform with home sample collection.
- JITO Quality Medicines (Private-Label Generics) SastaSundar's private-label line of curated generic medicines with molecule mapping and transparent pricing, offering 18–60% discounts to customers and higher margins to franchise partners (up to 40% in year one).
- Healthcare Devices and OTC & Wellness Products Range of healthcare devices (glucometers, BP monitors, thermometers, nebulizers, orthopedic supports, insulin pens) along with OTC medicines, health supplements, personal care, Ayurvedic products, and FMCG wellness products sold on the platform.
Quantifiable outcome
- 300+ HealthBuddy partners serving families across 10+ states
- +3 more outcomes
Companies that use Sasta Sundar
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Sasta Sundar technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Sasta Sundar partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- FlipkartcoreFlipkart acquired a majority stake in Kolkata-based SastaSundar Marketplace in 2021 and leverages SastaSundar for its health offerings through Flipkart Minutes quick commerce platform. The partnership enables medicine delivery within promised timeframes in Bengaluru, Delhi-NCR, and Mumbai, with expansion plans to Kolkata, Pune, Hyderabad, and Chennai.
- Flipkart MinutescoreFlipkart's quick commerce vertical, Flipkart Minutes, uses SastaSundar to deliver prescription and over-the-counter medicines. This positions Flipkart in competition with Blinkit, Zepto, Apollo, and Tata 1MG in the quick commerce pharmacy space.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Sasta Sundar competitors and assessment
Company assessmentEmerging players
- MediBuddy: Digital healthcare platform offering online consultations, lab tests, and medicine delivery to corporates and consumers. Comparable to SastaSundar in the integrated digital health/medicine delivery space, particularly through enterprise channels.
- Practo: Indian digital healthcare platform spanning doctor consultations, medicine delivery, and diagnostics. Overlaps with SastaSundar on the consumer side (online consultations and pharmacy) but is broader in scope.
Broad incumbents
- Amazon Pharmacy: Amazon's prescription and OTC medicine delivery service in India. A large incumbent entering the same category as SastaSundar with significantly larger logistics infrastructure and customer reach.
- Flipkart Health+: Flipkart's standalone health and pharmacy storefront that operates alongside Flipkart Minutes (which is powered by SastaSundar). Adjacent rather than purely competitive given the parent-subsidiary relationship.
Direct peers
- Tata 1MG: One of India's leading online pharmacies and digital health platforms offering prescription medicines, OTC, diagnostics, and teleconsultations. Direct competitor to SastaSundar in the e-pharmacy category with a broader consumer brand and higher funding base.
- Apollo 24/7: Apollo Hospitals' online pharmacy and digital healthcare platform offering medicine delivery, lab tests, and online doctor consultations. Directly comparable to SastaSundar's prescription medicine delivery and lab test booking services.
- PharmEasy: Major Indian online pharmacy and diagnostics aggregator offering medicine delivery and lab test bookings across India. Competes head-to-head with SastaSundar in prescription medicine delivery and the broader consumer health segment.
- Netmeds: Online pharmacy platform acquired by Reliance, offering prescription medicines, OTC, and wellness products with home delivery. Directly competes with SastaSundar in the Indian e-pharmacy category, especially in tier-1 metros.
- MedPlus: Indian pharmacy retail chain with an integrated online platform offering medicines, OTC, and wellness products. Comparable to SastaSundar's hybrid online-plus-offline pharmacy model, though MedPlus operates company-owned stores rather than franchisees.
- Truemeds: Indian online pharmacy focused on discounted generic medicines via teleconsultation and prescription-based ordering. Closely comparable to SastaSundar's value-pricing positioning and JITO private-label generics strategy.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Sasta Sundar social profiles
Digital presenceSasta Sundar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sasta Sundar leadership team
Management profileNumber of profiles
Profiles2 records
Sasta Sundar funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sasta Sundar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sasta Sundar
What does Sasta Sundar do?
SastaSundar is an online pharmacy platform in India that sells genuine prescription medicines, OTC products, healthcare devices, and wellness products directly to consumers and through a 300+ partner HealthBuddy franchisee network, with home delivery and discounts of 18–60% on MRP. The platform also enables booking of lab/diagnostic tests and operates a private-label JITO generics line, fulfilling orders via its centralized technology platform, inventory management, and last-mile delivery capabilities across 10+ Indian states.
Is Sasta Sundar a public or private company?
Sasta Sundar is a private company. It is classified as corporate owned and is currently operating.
When was Sasta Sundar founded?
Sasta Sundar was founded in 2013. It employs 501 to 1,000 people.
Where is Sasta Sundar based?
Sasta Sundar is headquartered in Kolkata, India, in the Asia region.
How does Sasta Sundar make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are platform Fees and franchisee Partnerships.
Who are Sasta Sundar's main competitors?
Emerging players on record are MediBuddy and Practo. Broad incumbents are Amazon Pharmacy and Flipkart Health+. Direct peers are Tata 1MG, Apollo 24/7, PharmEasy, Netmeds, MedPlus and Truemeds.
Does Sasta Sundar have an API?
No public API is recorded for Sasta Sundar.
What industry is Sasta Sundar in?
Sasta Sundar's product category is Online Pharmacy. Its primary akta.pro industry code is HLACAKAG, Specialty Pharmacy & Complex Therapy Management Platforms, with a secondary code of HSABALAI, Remote Adherence Monitoring & Smart Dispenser Services. Its NAICS code is 456110 and its SIC code is 5912.