Magnusmode

What Magnusmode does

Magnusmode Limited is a Toronto-based, privately held software company founded in 2011 that builds digital accessibility tools for autistic individuals and people with cognitive, intellectual, and developmental disabilities. Its core product, MagnusCards, is a free mobile application (iOS and Android, available in 13 languages) that delivers visual, audio, and text-based step-by-step "Card Decks" guiding users through daily activities such as riding transit, boarding a plane, banking, cooking, and visiting public venues. Each Card Deck is co-created by Inclusion Partner organizations (transit agencies, banks, airports, libraries, restaurants, consumer brands) together with autistic advisors, embedding institutional accuracy and lived-experience validation directly into the content.

The company operates a B2B2C go-to-market motion: Inclusion Partners sponsor the development and maintenance of branded Card Decks within the app, effectively paying Magnusmode for the right to make their services accessible to neurodivergent customers, while end users access all content for free. The company reports 50+ Inclusion Partners across North America, with notable concentration in Ontario municipal transit (TTC, Metrolinx, GO Transit, PRESTO, UP Express, and multiple municipal systems) and a growing US footprint (San Francisco, Las Vegas, Buffalo, Winnipeg). Its product line is expanding beyond MagnusCards to include MagnusTeams, a forthcoming web-based caregiver portal for Card Deck customization and remote progress tracking, and MagnusLearn, a learning-vertical add-on. Magnusmode has received earned media coverage from the Wall Street Journal, Bloomberg, Forbes, CNBC, and The Globe and Mail. Revenue is generated through Inclusion Partner sponsorship contracts; the consumer app is free, and MagnusTeams represents the company's first move toward direct subscription monetization.

Name

Magnusmode

Legal name

Magnusmode Limited

Website

https://magnusmode.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Magnusmode builds MagnusCards, a free mobile app delivering visual, audio, and text step-by-step "Card Decks" that help autistic and neurodivergent users navigate daily activities, with content co-created and sponsored by 50+ B2B "Inclusion Partners" across North American transit, banking, and retail.

Ownership category

akta.pro rank

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. B2B2C Inclusion Partner Sponsorships: Businesses, transit agencies, banks, airports, libraries, and venues (Inclusion Partners) sponsor the creation of branded Card Decks within the MagnusCards app. Partners pay Magnusmode to develop and maintain these decks, making their services more accessible while Magnusmode monetizes through these B2B contracts. The app itself remains free for end users.
2. MagnusTeams Premium (Coming Soon): MagnusTeams, the caregiver portal, is positioned as a premium/paid offering. Caregivers can sign up to be notified of availability. The portal enables customization of Card Decks, activity scheduling, and remote tracking — features that are likely behind a paywall upon full launch.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Magnusmode develops and operates the MagnusCards mobile application, which delivers "Card Decks" — digital step-by-step visual, audio, and text instructions that help autistic and neurodivergent users navigate daily activities independently. The Card Decks are co-created with corporate and government "Inclusion Partners" (transit agencies, banks, airports, libraries, brands) and autistic advisors. The company also offers MagnusTeams, a web-based caregiver portal (coming soon), and MagnusLearn for educational environments.

Product overview

Magnusmode offers a platform of digital accessibility solutions organized around three main products: MagnusCards (core mobile app for iOS and Android providing Card Decks with visual, audio, and text instructions for independent living), MagnusTeams (an upcoming web-based caregiver portal for creating and managing Card Decks), and MagnusLearn (an additional learning module in the product lineup). The MagnusCards app is the primary offering, functioning as an innovative free mobile application where businesses, brands, and venues (called Inclusion Partners) co-create digital how-to guides with autistic advisors to help people of all abilities navigate daily activities with greater independence and inclusion.

Differentiator

Problem solved

Functional benefit

Brands

• MagnusCards: Digital app providing visual step-by-step instructions and social narratives for independent living, co-created with Inclusion Partners for autistic and neurodivergent users.
• MagnusTeams
• MagnusLearn

Products and services

• MagnusCards
• MagnusTeams
• MagnusLearn

Quantifiable outcome

• Free app with 0+ Inclusion Partners across North America, 0k+ app downloads, 5-0k+ quarterly Card Deck views, and 0M+ reached with Inclusion Awareness Campaigns (placeholder metrics displayed on homepage)
• +1 more outcomes

Named customers26 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

27 partnerships are on record, tiered core.

• Toronto Transit Commission (TTC)coreStrategic or Co-development PartnerTTC co-creates transit navigation Card Decks (trip planning, streetcar riding, bus riding) within the MagnusCards app, making Toronto's public transit system accessible to autistic and neurodivergent riders. The partnership helps TTC fulfill accessibility commitments.
• GO TransitcoreStrategic or Co-development PartnerGO Transit co-creates Card Decks covering trip planning, taking a bus, and taking a train on the GO Transit network, enabling independent travel for neurodivergent riders across the Greater Toronto Area.
• MetrolinxcoreStrategic or Co-development PartnerMetrolinx co-creates travel guides within MagnusCards covering how to use text-for-help, crossing rail crossings safely as a cyclist, and crossing as a pedestrian, supporting accessible regional transit in the Greater Toronto Area.
• M&T BankcoreStrategic or Co-development PartnerM&T Bank co-creates financial literacy Card Decks within MagnusCards covering how to count money, use a debit card to buy things, and withdraw cash from a bank teller. Supports financial independence for autistic customers.
• Huntington National BankcoreStrategic or Co-development PartnerHuntington National Bank partners with MagnusCards to offer money skills guides, helping autistic and neurodivergent customers develop financial independence through accessible banking instructions.
• Kraft HeinzcoreStrategic or Co-development PartnerKraft Heinz co-creates cooking skill Card Decks within MagnusCards covering making pasta dinner, Kraft Dinner Mac & Cheese, and peanut butter snack bites. Featured in multiple user impact stories demonstrating real-world independence outcomes.
• San Francisco International AirportcoreStrategic or Co-development PartnerSan Francisco International Airport co-creates air travel Card Decks covering airline check-in, boarding a plane, and sensory experiences at the airport — helping neurodivergent travelers prepare for the full airport experience.
• Toronto PearsoncoreStrategic or Co-development PartnerToronto Pearson co-creates airport navigation Card Decks covering airline check-in, boarding a plane, and the Sunflower Lanyard Program for hidden disabilities — making Pearson Airport accessible to autistic and neurodivergent travelers.
• Harry Reid International AirportcoreStrategic or Co-development PartnerHarry Reid International Airport (Las Vegas) co-creates Card Decks covering boarding a plane, check-in, and security screening, making air travel accessible for neurodivergent passengers traveling through Las Vegas.
• Winnipeg Richardson International AirportcoreStrategic or Co-development PartnerWinnipeg Richardson International Airport co-creates Card Decks covering airline check-in, boarding a plane, and security screening, supporting accessible air travel for neurodivergent passengers in Manitoba.
• PRESTOcoreStrategic or Co-development PartnerPRESTO co-creates Card Decks covering buying a physical PRESTO card, paying for transit with a PRESTO card, and reloading a PRESTO card, supporting independent transit fare management for neurodivergent users in Ontario.
• UP ExpresscoreStrategic or Co-development PartnerUP Express co-creates Card Decks covering how to get help at stations, finding the nearest station, and traveling with service animals, making the Union Pearson Express train service accessible to neurodivergent riders.
• Oakville TransitcoreStrategic or Co-development PartnerOakville Transit co-creates Card Decks covering fares and PRESTO, transferring buses, and planning a trip, making Oakville's local transit accessible to neurodivergent riders.
• Brampton TransitcoreStrategic or Co-development PartnerBrampton Transit co-creates Card Decks covering how to take the bus, planning a trip, and riding safely, supporting accessible transit in Brampton, Ontario.
• Burlington TransitcoreStrategic or Co-development PartnerBurlington Transit co-creates Card Decks covering getting help and answers, riding with mobility devices, and safe and comfortable rides, making Burlington's transit system accessible to users with diverse abilities.
• Barrie TransitcoreStrategic or Co-development PartnerBarrie Transit co-creates Card Decks covering buying passes, planning a trip, and taking the bus, making Barrie's transit system accessible to neurodivergent riders.
• Milton TransitcoreStrategic or Co-development PartnerMilton Transit co-creates Card Decks covering buying tickets and passes, planning a trip, and riding the bus, making Milton's transit system accessible to neurodivergent users.
• NFTA MetrocoreStrategic or Co-development PartnerNFTA Metro (Buffalo/Niagara) co-creates paratransit Card Decks covering getting help while riding, planning a paratransit trip, and scheduling a paratransit ride, supporting accessible transit for users with disabilities in the Buffalo area.
• Oakville Public LibrarycoreStrategic or Co-development PartnerOakville Public Library co-creates Card Decks covering what to expect at the library, getting a library card, and getting help, making library services accessible to neurodivergent community members.
• Halton Hills Public LibrarycoreStrategic or Co-development PartnerHalton Hills Public Library co-creates Card Decks covering checking out items with a kiosk, getting a library card, and returning items, making library services accessible to neurodivergent users in Halton Hills.
• Toronto ZoocoreStrategic or Co-development PartnerToronto Zoo co-creates Card Decks covering entering the zoo, getting help, and hiking the tundra, making the zoo experience accessible and predictable for autistic and neurodivergent visitors.
• Halton Hills RecreationcoreStrategic or Co-development PartnerHalton Hills Recreation co-creates Card Decks covering coming to the skating rink, bringing or renting skates, and asking for help at reception, supporting independent participation in recreational activities.
• Halton Hills ActiVancoreStrategic or Co-development PartnerHalton Hills ActiVan co-creates Card Decks covering buying ActiVan tickets, registering for the service, and booking a trip, supporting accessible transportation for users with disabilities in Halton Hills.
• Cadence BankcoreStrategic or Co-development PartnerCadence Bank co-creates banking accessibility Card Decks within MagnusCards, supporting financial inclusion for neurodivergent customers of the bank.
• A&WcoreStrategic or Co-development PartnerA&W co-creates food service Card Decks covering cleaning up after a meal, ordering for the dining room, and ordering to-go, supporting independent dining experiences for autistic customers.
• Whirlpool CanadacoreStrategic or Co-development PartnerWhirlpool Canada co-creates home appliance Card Decks (laundry, cooking) within MagnusCards, featured in multiple impact stories (Troy's Story, Erica's Story, Rachel's Story) demonstrating how autistic individuals gain independent living skills using Whirlpool appliances.
• York UniversitycoreStrategic or Co-development PartnerYork University is listed as an Inclusion Partner with a visible logo on the Magnusmode partners page, suggesting co-creation of educational or campus life Card Decks.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Tobii Dynavox: Largest dedicated AAC and assistive-technology vendor (Boardmaker, TD Snap, Communicator), serving individuals with communication and cognitive disabilities including autism. Broader and more established than Magnusmode but operating in the same disability-accessibility category.
• Sesame Workshop: Through 'See Amazing in All Children' and Sesame Street and Autism initiatives, produces autism-inclusive educational content, apps, and resources for autistic children and families — adjacent content/media incumbent serving the same end-user demographic as MagnusCards.
• Apple Accessibility: Built-in accessibility features across iOS, iPadOS, and macOS (AssistiveTouch, VoiceOver, Live Speech, Sound Recognition, cognitive accessibility modes) that increasingly substitute for dedicated apps like MagnusCards — a free, bundled alternative that competes at the device-OS layer.

Direct peers

• AssistiveWare: Develops award-winning AAC apps such as Proloquo, Proloquo4Text, and Keeble for iOS, serving autistic and non-speaking users with text-to-speech and symbol-based communication — directly comparable mobile-platform model targeting the same special-needs user base as MagnusCards.
• Crick Software: Developer of Clicker, DocsPlus, and WriteOnline learning and literacy software widely used by students with special educational needs including autism and dyslexia — comparable assistive-learning software vendor for end users within Magnusmode's target.
• Brain Parade: Creator of Pictello and other visual storytelling/scripting apps for autism and learning differences, providing step-by-step visual narratives on iOS — overlapping with MagnusCards' visual Card Deck approach for daily living skills.
• Model Me Kids: Produces Model Me Kids® social-skills video modeling and visual teaching tools used in schools, therapy clinics, and homes to teach social concepts to children with autism and Asperger's — same audience and instructional-content approach as MagnusCards.
• AbleNet: Provides assistive technology devices and software (BIGmack, QuickTalker, LITTLEmack, FlipTiles) for people with disabilities, including communication, learning, and daily-living supports — comparable assistive-tech vendor to disability-focused end users served by Magnusmode.
• The Social Express: Interactive social-emotional learning software targeting children with autism and Asperger syndrome, using video and animation to teach social skills — overlapping end-user population and instructional-content methodology with MagnusCards.
• Saltillo: Manufacturer of AAC devices and apps (ChatPlus, TouchChat) used by individuals with communication disabilities including autism, with mobile and speech-generating-device offerings that overlap with MagnusCards' communication-and-instruction platform model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/magnusmode
• Facebookfacebook.com/Magnusmode
• LinkedInlinkedin.com/company/magnusmode

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magnusmode