Model Me Kids
Model Me Kids, LLC produces an evidence-based video modeling social skills curriculum (200+ video lessons) for individuals with autism from Pre-K through transition age, serving educators, therapists, parents, and schools via a $299/year subscription.
- Company typePrivate
- Founded2005
- HeadquartersRockville, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Model Me Kids does
Model Me Kids, LLC is a Rockville, Maryland-based for-profit company founded in 2005 by Sue Klein, an ABA therapist, that produces an evidence-based video modeling social skills curriculum for individuals with autism and other developmental disabilities from Pre-K through transition age. The core product is 200+ HD video lessons featuring real peers (deliberately not animation or AI) demonstrating social skills in chaptered, 30-second-to-3-minute segments across settings including school, friendship, conversation, bullying prevention, job skills, yoga, breathwork, and movement. The platform bundles the video library with printable teaching manuals and student workbooks, the Model Me Tracker data tool (FERPA-friendly, all student data stored locally), a PBIS curriculum, professional development training, and three free iOS apps. Content has been validated by a Cleveland Clinic study showing improvements in social competence and reductions in antisocial behavior among ages 5-18, and is recognized by the National Professional Development Center on Autism Spectrum Disorders, NCAEP, and the National Standards Project.
The company monetizes primarily through an annual All Access streaming subscription at $299/year for an individual educator/parent/therapist license (distributed via uscreen.io with a 7-day free trial), supplemented by standalone teaching manual/workbook sales at $89.95 per title, paid mindfulness training workshops at $45 per participant, and discounted multi-user and district-wide licenses processed via purchase order. Go-to-market combines a self-serve product-led motion, inside sales for PO processing, a dedicated enterprise field sales motion for schools and districts (Calendly scheduling, sole-source affidavits, W-9 forms), and event-driven live Zoom orientations and professional development sessions. The company serves three primary segments—educators and schools, parents and families, and therapists—across the United States and Canada (with global streaming access), and has been used by 30,000+ educators, therapists, and families across 5,000+ schools over 20+ years of operation. Strategic partnerships include Kennedy Krieger Institute (curriculum co-development), CSAAC (founder lineage and documentary partnership), and music therapist Rachel Rambach (content production). The company remains privately held, bootstrapped, and founder-led.
Model Me Kids firmographics
Firmographics- Name
- Model Me Kids
- Legal name
- Model Me Kids, LLC
- Website
- https://modelmekids.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Model Me Kids, LLC produces an evidence-based video modeling social skills curriculum (200+ video lessons) for individuals with autism from Pre-K through transition age, serving educators, therapists, parents, and schools via a $299/year subscription.
- Ownership category
- akta.pro rank
Model Me Kids industry classification
Industry- Product category
- Special Education Social Skills Curriculum
- NAICS
- Educational Support Services (611710), Educational Services (611)
- SIC
- Services-Educational Services (8200), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Autism Assistive Technology & Learning Tools (Educational) (EDAKAKAM)
- akta.pro secondary industries
- Autism Support Instructional Materials (Structured Teaching, Visual Supports) (EDAGAMAK), Interactive Multimedia Learning Content (Video, Audio, Interactive Lessons) (EDAFACAG), Kids & Family Streaming Platforms (MPACAAAG)
Keywords
Where Model Me Kids is headquartered
LocationHeadquarters
- HQ city
- Rockville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Model Me Kids business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- All Access Streaming Subscription: Annual subscription-based access to HD streaming video library (200+ lessons), includes printable teaching manuals, student workbooks, and data tracker. $299/year for single-user license. Multi-user and district discounts available.
- Manuals/Workbooks (Standalone): Individual teaching manuals and student workbooks sold separately for specific video titles at $89.95 each. These complement video content and are non-reproducible.
- Professional Development Training: Paid mindfulness training workshop for educators ($45 per participant, 2 hours). Free PD sessions also offered. Live Zoom orientations and paid workshops available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | All Access Streaming - $299/year |
| Unit Pricing | One time/ perpetual license | Individual Manuals/Workbooks - $89.95 each |
| Unit Pricing | One time/ perpetual license | Mindfulness Training Workshop - $45/person |
| Subscription | Annual | Multi-user School/District Pricing |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels8 records
Model Me Kids product offering
Product offeringCore offering
Model Me Kids produces evidence-based video modeling curriculum featuring real peers (not animation or AI) to teach social skills to individuals with autism and developmental disabilities. The offering bundles 200+ HD streaming video lessons, printable teaching manuals and student workbooks, a local data tracker, and a PBIS curriculum delivered via annual subscription and standalone purchases to educators, therapists, schools, and families.
Product overview
Model Me Kids is a social skills curriculum company built on evidence-based video modeling, offering a comprehensive platform-plus-modules architecture. The core offering consists of 18 distinct video products (video modeling curricula) covering social skills for Pre-K through Transition-age learners with autism and developmental disabilities. Key video products include Model Me Faces & Emotions™, Model Me Going Places™, Time for School™, Time for a Playdate™, I Can Do It!™, Model Me Airplane™, Model Me Yoga™, Model Me Interactive™, MM Conversation Cues™, MM Success at School™, MM Friendship™, MM Confidence & Bullying Prevention™, The Conversation Library™, MM Tips & Tricks™, MM Organization & Motivation™, MM Movement™, MM Breathwork™, and Model Me Job Skills™. Supporting modules include Teaching Manuals & Student Workbooks (printable curriculum materials), Model Me Tracker™ (data tracking software), PBIS Curriculum (Positive Behavioral Interventions and Supports framework), professional development training, and three free mobile apps (PBIS App, Autism Emotion App, Going Places App). The platform is accessible via subscription-based streaming (All Access) and includes a 7-day free trial, with pricing at $299/year for individual license. The company emphasizes real peers—not animation or AI—as models for social skills demonstrations.
Differentiator
Problem solved
Functional benefit
Brands
- Model Me Kids: Core brand for video modeling social skills curriculum for Autism
- Model Me Kids®
Products and services
- All Access Streaming Subscription
Quantifiable outcome
- Improvements in social competence and reductions in antisocial behavior among children and youth ages 5-18
Companies that use Model Me Kids
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Model Me Kids technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature7 records
Model Me Kids partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- CSAAC (Community Services for Autistic Adults and Children)coreCSAAC is a private non-profit agency founded in 1979 providing services across the lifespan for individuals with autism. Founder Sue Klein was trained by CSAAC as an ABA therapist. Model Me Kids features a documentary about Jane Salzano, founder of CSAAC.
- Kennedy Krieger InstitutecoreKennedy Krieger Institute is a Johns Hopkins-affiliated institution specializing in neurodevelopmental disorders. Model Me Kids produced a documentary in cooperation with Kennedy Krieger featuring their autism classroom. Dr. Erica Edelman, a staff psychologist at Kennedy Krieger, contributes to curriculum development.
- ABA ToolboxminorABA Toolbox is a Clinical & Practice Management platform for therapists. Listed as a referral partnership on Model Me Kids PDD resources page.
- Rachel Rambach, MM, MT-BC (Music Therapist)coreRachel Rambach is a board-certified music therapist who created music for Model Me Faces & Emotions and Model Me Going Places videos. She created the music therapy program at Hope Institute for Children & Families. Songs and narration enhance engagement for learners with autism.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Model Me Kids competitors and assessment
Company assessmentOthers
- PrAACtical AAC: PrAACtical AAC is a knowledge-sharing resource site on augmentative communication strategies for SLP and special educator practitioners. Adjacent ecosystem participant serving the same autism/SLP buyer community as Model Me Kids rather than directly competing for curriculum spend.
- CAR Autism Roadmap (via Autism Speaks): Autism Speaks provides free toolkits, guides, and resource directories for autism families and educators. Adjacent/thematic overlap with Model Me Kids in serving the same parent/educator audience but operates as a non-profit resource provider rather than a curriculum vendor.
Direct peers
- Attainment Company: Attainment Company produces special education curricula, life skills, transition, and vocational programs (e.g., Core Word Learning, Look Listen Learn) sold to schools and families. Comparable to Model Me Kids because both target special education and transition-age learners with autism and developmental disabilities, with overlapping purchasing buyers (special ed teachers, transition coordinators, and parents).
- Social Thinking: Social Thinking publishes curricula and learning materials for teaching social-emotional competencies to individuals with social learning challenges (autism, ADHD, social communication disorder). Directly comparable to Model Me Kids in the social skills curriculum space; both sell evidence-informed teaching tools to SLPs, educators, and parents of children with ASD.
- ThinkSocial Publishing: ThinkSocial Publishing distributes Social Thinking methodologies and We Thinkers! curriculum for preschool through adult social learners. Directly comparable as an evidence-based social skills curriculum publisher serving the same educator, therapist, and parent buyer as Model Me Kids.
- Stages Learning: Stages Learning publishes Language Builder and other autism/SEL curriculum materials including picture cards, apps, and lesson kits for special education classrooms. Highly comparable to Model Me Kids because both sell structured, visual, evidence-based autism teaching tools to special educators, SLPs, and parents through direct-to-consumer and school channels.
Broad incumbents
- Aperture Education: Aperture Education provides the DESSA social-emotional learning assessment and SEL platform used by K-12 districts for Tier 1 universal SEL. A broader incumbent in school SEL that overlaps with Model Me Kids' PBIS Tier 1 ambitions but operates at a larger district-platform scale with assessment-led GTM.
- Rethink Ed: Rethink Ed offers SEL, mental health, behavior, and special education resources (including Rethink Autism) sold as K-12 district subscriptions. A broader incumbent with overlapping buyer (special ed directors, district SEL leads) but wider portfolio including Tier 1 SEL, MTSS, and mental health screening not specialized in autism video modeling.
- Brookes Publishing: Brookes Publishing publishes evidence-based professional development and curriculum resources for educators, including autism and special education titles. A broader incumbent serving the same special-education buyer as Model Me Kids through publishing and PD rather than video modeling specifically.
Emerging players
- Tobii Dynavox: Tobii Dynavox provides augmentative and alternative communication (AAC) devices and apps, including Boardmaker, used for autism and developmental disability communication. Partially overlaps with Model Me Kids' assistive-technology positioning for autism learners, though focused on AAC rather than social skills video modeling.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Model Me Kids social profiles
Digital presenceModel Me Kids compliance and trust
Trust signalCompliance2 records
Model Me Kids financial estimates
Financial estimateRevenue estimate
Valuation estimate
Model Me Kids leadership team
Management profileNumber of profiles
Profiles1 record
Model Me Kids funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Model Me Kids M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Model Me Kids
What does Model Me Kids do?
Model Me Kids produces evidence-based video modeling curriculum featuring real peers (not animation or AI) to teach social skills to individuals with autism and developmental disabilities. The offering bundles 200+ HD streaming video lessons, printable teaching manuals and student workbooks, a local data tracker, and a PBIS curriculum delivered via annual subscription and standalone purchases to educators, therapists, schools, and families.
Is Model Me Kids a public or private company?
Model Me Kids is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Model Me Kids founded?
Model Me Kids was founded in 2005. It employs 11 to 50 people.
Where is Model Me Kids based?
Model Me Kids is headquartered in Rockville, United States, in the North America region.
How does Model Me Kids make money?
Three revenue lines are on record. All Access Streaming Subscription is the primary driver. The others are manuals/Workbooks (Standalone) and professional Development Training.
Who are Model Me Kids's main competitors?
Others on record are PrAACtical AAC and CAR Autism Roadmap (via Autism Speaks). Direct peers are Attainment Company, Social Thinking, ThinkSocial Publishing and Stages Learning. Broad incumbents are Aperture Education, Rethink Ed and Brookes Publishing. Tobii Dynavox is listed as an emerging player.
Does Model Me Kids have an API?
No public API is recorded for Model Me Kids.
What industry is Model Me Kids in?
Model Me Kids's product category is Special Education Social Skills Curriculum. Its primary akta.pro industry code is EDAKAKAM, Autism Assistive Technology & Learning Tools (Educational), with a secondary code of EDAGAMAK, Autism Support Instructional Materials (Structured Teaching, Visual Supports). Its NAICS code is 611710 and its SIC code is 8200.