Alkemics
Alkemics is a Paris-based collaboration platform, founded in 2011, that helps brands and retailers digitize, centralize, and share product data. Acquired into the Salsify PXM ecosystem, it now serves 200+ enterprise customers with PIM, syndication, and AI-powered content automation.
- Company typePrivate
- Founded2011
- HeadquartersParis, France
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Alkemics does
Alkemics is a Paris-based collaboration platform founded in 2011 that helps brands and retailers digitize, collect, and share product data in a single secured environment. The firm has raised approximately $51.5M across three funding rounds (2015, 2016, and 2020) from investors including Index Ventures, Partech, Cathay Innovation, Highland Europe, SEB Alliance, and Serena, and operates with a 51–100 person organization. Following its integration into the Salsify PXM (Product Experience Management) ecosystem — evidenced by the presence of Alkemics executives now holding Salsify VP roles — the platform now sits inside a broader architecture combining PIM, syndication, enhanced content, supplier experience management, and a global product content network.
The core technology is an Intelligent Product Experience Management platform that turns product data into revenue-driving experiences across physical, digital, and agentic commerce channels. It is organized into three platforms (PXM for brands/retailers, SXM for supplier experience, and the PXM Network for syndication) supported by modules including PIM, Syndication, Enhanced Content, Grocery Accelerator, GDSN Data Pool, Digital Shelf Analytics, and Catalog Sites. Recent AI additions include the Intelligence Suite (workflow-embedded automation), Angie (conversational AI assistant), and SalsifyIQ (unified intelligence layer), backed by a patent portfolio covering AI capabilities and built around generative AI, NLP, process automation, and knowledge retrieval.
The business model is enterprise subscription-based, with quote-based annual contracts sized to organizational footprint and product catalog volume. Go-to-market is enterprise field sales with 'Request a Demo' as the primary CTA, targeting large brands and retailers such as Nestlé, Coca-Cola, L'Oréal, LVMH, Bosch, GSK, Heineken, and Kraft Heinz — over 200 enterprise customers in total across CPG, retail, manufacturing, pharma, and luxury verticals. Distribution is direct, complemented by a three-tier partner ecosystem (Solution, Technology, Retail Partners) for implementation, integration, and bidirectional retailer-supplier content exchange.
Alkemics firmographics
Firmographics- Name
- Alkemics
- Legal name
- Salsify
- Website
- https://alkemics.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Alkemics is a Paris-based collaboration platform, founded in 2011, that helps brands and retailers digitize, centralize, and share product data. Acquired into the Salsify PXM ecosystem, it now serves 200+ enterprise customers with PIM, syndication, and AI-powered content automation.
- Ownership category
- akta.pro rank
Alkemics industry classification
Industry- Product category
- Product Information Management
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Dashboarding & KPI/Performance Management (HDAEAMAF)
- akta.pro secondary industries
- Semantic Layer, Metrics Store & Headless BI (HDAEAMAE), Embedded & OEM Analytics (HDAEAMAC)
Keywords
Where Alkemics is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Alkemics business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Enterprise PXM Platform Subscription: Subscription-based access to the Salsify PXM platform including PIM, Syndication, Intelligence Suite, Enhanced Content, and other modules. Enterprise-grade solution with pricing based on organizational size and product volume.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription pricing based on organizational size and product catalog volume |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Alkemics product offering
Product offeringCore offering
Alkemics is a collaboration platform that helps brands and retailers digitize, collect, and share product data in a single secured place. The platform centralizes product content, automates syndication across digital and physical shelves, and offers AI-powered workflows for product experience management. It serves as a system of record enabling brands, retailers, and suppliers to onboard, enrich, and distribute product information at scale.
Product overview
Salsify offers a multi-platform product experience management ecosystem consisting of three core platforms: the PXM Platform (Product Experience Management) for brands and retailers to centralize, connect, and automate product content; SXM (Supplier Experience Management) for managing supplier onboarding and product data; and the PXM Network for global product content syndication. The PXM Platform includes modules such as PIM (Product Information Management), Syndication, Enhanced Content, Intelligence Suite with AI-powered automation, Angie AI Assistant, SalsifyIQ unified intelligence layer, GDSN Data Pool, Digital Shelf Analytics, Catalog Sites, and Grocery Accelerator. The SXM Platform offers Supplier Onboarding, Product Listing, Content Enrichment, and Automation modules. The PXM Network provides Syndication Network, Enhanced Content Network, Commerce Platform Integrations, and Open Catalog. The platform is built as a unified architecture supporting AI-powered workflows and agentic commerce.
Differentiator
Problem solved
Functional benefit
Products and services
- PXM Platform Intelligent Product Experience Management platform that helps brands and retailers centralize, connect, and automate product content across physical, digital, and agentic commerce channels.
- PIM (Product Information Management)
Quantifiable outcome
- Kerry Group set up a complete product from scratch in one day vs. several days without Intelligence Suite
- +2 more outcomes
Companies that use Alkemics
Customer profileNamed customers31 records
Segments2 records
Ideal customer profiles2 records
Alkemics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature7 records
Alkemics partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Solution PartnerscoreDirectory of solution partners that implement and deploy Salsify PXM solutions for enterprise customers. Partners help with implementation, customization, and ongoing support.
- Technology PartnerscoreTechnology integration partners providing interoperability with complementary enterprise systems. Directory available for finding technology partners to extend platform capabilities.
- Retail PartnerscoreRetail partners who distribute and make Salsify PXM capabilities available to their supplier networks. Enables bidirectional product content exchange.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Alkemics competitors and assessment
Company assessmentDirect peers
- Akeneo: Akeneo is a French-headquartered PIM platform and the most direct competitor to Alkemics. Both target enterprise brands and retailers with product information management, syndication, and digital shelf capabilities, and both serve large CPG and retail customers across Europe and globally.
- Syndigo: Syndigo is a leading PIM/PXM platform serving brands and retailers with product content management, syndication, and data quality services. Directly competes with Alkemics/Salsify in the same enterprise CPG/retail customer base with overlapping product content syndication capabilities.
- Stibo Systems: Stibo Systems is a long-standing PIM vendor serving large enterprises with master data management and product information management. Competes with Alkemics in the enterprise PIM category, particularly for global manufacturers and retailers with complex multi-domain MDM needs.
- inRiver: inRiver is a PIM platform focused on product marketing and digital commerce enablement for brands and manufacturers. Overlaps with Alkemics's PIM/syndication capabilities, particularly for mid-market and enterprise brands managing product content across channels.
- Contentserv: Contentserv provides product information management and product experience management software for brands and retailers. Directly competes in PIM/PXM with overlapping functionality in content management, syndication, and digital shelf optimization.
- Riversand: Riversand offers a master data management and PIM platform serving brands, distributors, and retailers. Competes with Alkemics in enterprise PIM, particularly for multi-domain MDM use cases and complex data syndication networks.
- Salsify: Salsify is the PXM platform that acquired Alkemics and is now the parent/integrating platform for the combined entity. Listed as a direct peer since Salsify remains a distinct product/brand competing in the same PIM/PXM market and was Alkemics's direct competitor prior to acquisition.
Broad incumbents
- Informatica: Informatica is a large data integration and MDM vendor with PIM-adjacent capabilities. Serves as a broader incumbent with overlapping master data and product data management functionality but not specialized in pure-play PIM/PXM for digital commerce.
- SAP: SAP offers master data governance and product data management as part of its broader ERP and business suite. Represents a broad incumbent with PIM-relevant capabilities embedded in its enterprise application portfolio, competing for the same large enterprise customers as Alkemics.
- Salesforce Commerce Cloud (formerly Demandware): Salesforce Commerce Cloud is a major e-commerce platform used by enterprise retailers and brands. Represents a broad incumbent whose commerce platform could compete with or integrate with PXM capabilities, particularly around product content syndication and digital shelf presence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Alkemics social profiles
Digital presenceAlkemics compliance and trust
Trust signalCompliance3 records
Alkemics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alkemics leadership team
Management profileNumber of profiles
Profiles3 records
Alkemics subsidiaries and ownership
Company hierarchySubsidiaries1 record
Alkemics funding detail
Funding detailFunding overview
Funding rounds3 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alkemics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alkemics
What does Alkemics do?
Alkemics is a collaboration platform that helps brands and retailers digitize, collect, and share product data in a single secured place. The platform centralizes product content, automates syndication across digital and physical shelves, and offers AI-powered workflows for product experience management. It serves as a system of record enabling brands, retailers, and suppliers to onboard, enrich, and distribute product information at scale.
Is Alkemics a public or private company?
Alkemics is a private company. It is classified as venture growth investor backed and is currently operating.
When was Alkemics founded?
Alkemics was founded in 2011. It employs 51 to 100 people.
Where is Alkemics based?
Alkemics is headquartered in Paris, France, in the Europe region.
How does Alkemics make money?
One revenue line is on record: enterprise PXM Platform Subscription.
Who are Alkemics's main competitors?
Direct peers on record are Akeneo, Syndigo, Stibo Systems, inRiver, Contentserv, Riversand and Salsify. Broad incumbents are Informatica, SAP and Salesforce Commerce Cloud (formerly Demandware).
Does Alkemics have an API?
Yes. Salsify provides a public API for developers to integrate with the PXM platform. The API supports webhook capabilities and comprehensive API and webhook guides for working with Salsify. Documentation is available through the API login portal. Developer documentation is at developers.salsify.com.
What industry is Alkemics in?
Alkemics's product category is Product Information Management. Its primary akta.pro industry code is HDAEAMAF, Dashboarding & KPI/Performance Management, with a secondary code of HDAEAMAE, Semantic Layer, Metrics Store & Headless BI. Its NAICS code is 5132 and its SIC code is 7372.