Wella Health
Wella Health is a Nigerian healthtech company operating an embedded healthcare infrastructure that connects 75% of Nigerian HMOs, 3,200+ pharmacies, and over 200,000 individuals across all 36 states through pharmacy fulfillment (Wefill), embedded insurance APIs (Zoi), and micro-insurance subscription plans starting at ₦800/month.
- Company typePrivate
- Founded2017
- HeadquartersGarki, Nigeria
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Wella Health does
Wella Health (legal entity: Wellhealth Technologies Limited) is a Nigerian health technology company that operates an embedded healthcare infrastructure platform connecting HMOs, pharmacies, employers, governments, and individual consumers. The company is headquartered in Garki, Nigeria, and serves customers across all 36 Nigerian states plus the Federal Capital Territory through a distributed pharmacy network with no required physical offices per state.
The platform is built on three core products: Wefill, a pharmacy fulfillment network spanning 3,200+ community pharmacies that processes prescriptions, refills, and batch payments for HMO enrollees; WellaPartner (Engage), a pharmacy management application with inventory credit, refill automation, and patient adherence tools deployed across 2,000+ active pharmacies; and Zoi, a plug-and-play embedded healthcare API that enables fintech, telecom, and digital platforms to white-label health coverage with a revenue-share model. Supporting offerings include micro-insurance subscription plans (Basic at ₦1,700/quarter and HospiCash at ₦2,300/quarter, with monthly options from ₦800), Wefill Diagnostics, telemedicine consultations, and a Chronic Care Management module for hypertension and diabetes. The technology stack is described as API-driven and interoperable, with proprietary drug price intelligence derived from over 600,000 dispensing records.
WellaHealth's business model combines subscription revenue from micro-insurance, transaction fees from pharmacy fulfillment for HMO clients, licensing or revenue-share from the Zoi embedded channel, B2B corporate group health plans, and contract-based delivery for government and NGO partners (including the Imo State Health Insurance Agency and MTN Nigeria as a telecom distribution partner). Distribution is hybrid: self-serve digital sign-up via website and WhatsApp for individuals, embedded APIs for platform partners, and the pharmacy network as the physical fulfillment layer. The company is led by founder and CEO Dr. Ikpeme Neto and serves approximately 75% of Nigerian HMOs, 200,000+ individuals, and processed ₦1.4 billion in pharmacy benefits by 2024.
Wella Health firmographics
Firmographics- Name
- Wella Health
- Legal name
- Wellhealth Technologies Limited
- Website
- https://wellahealth.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wella Health is a Nigerian healthtech company operating an embedded healthcare infrastructure that connects 75% of Nigerian HMOs, 3,200+ pharmacies, and over 200,000 individuals across all 36 states through pharmacy fulfillment (Wefill), embedded insurance APIs (Zoi), and micro-insurance subscription plans starting at ₦800/month.
- Ownership category
- akta.pro rank
Wella Health industry classification
Industry- Product category
- Micro Health Insurance
- NAICS
- Health and Welfare Funds (525120)
- SIC
- Hospital & Medical Service Plans (6324)
- akta.pro primary industry
- DTC Telehealth with Integrated Online Pharmacy (Cash-Pay/Subscription) (HLALAIAA)
- akta.pro secondary industries
- Pharmacy Benefit/Channel Services (PSAO, 340B Admin, Chargebacks/Rebates Ops) (CRAOAHAK), Health Supply Chain, Procurement & Access to Medicines (BPADAIAI)
Keywords
Where Wella Health is headquartered
LocationHeadquarters
- HQ city
- Garki
- HQ country
- Nigeria
- HQ region
- Africa
Offices1 record
Markets served
Wella Health business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Micro-Insurance Subscription Plans: WellaHealth generates recurring subscription revenue from individual and family micro-health insurance plans. Plans are priced at ₦1,700/quarter (Basic) and ₦2,300/quarter (HospiCash), with monthly rates starting at ₦800. Revenue is recurring (quarterly or annual billing cycles).
- Pharmacy Network Transaction Fees: WellaHealth earns transaction-based fees by facilitating medication fulfillment across its 3,000+ pharmacy partner network for HMO enrollees and insured patients. The platform processes payments, manages reimbursements, and reconciles batch payments between HMOs and pharmacies.
- Embedded Healthcare (Zoi) Licensing: WellaHealth provides white-label/embedded healthcare infrastructure to digital platforms (fintechs, telecom companies, e-commerce platforms), earning licensing or revenue-share fees for enabling health coverage on partner platforms. Partners can customize plans and earn a revenue share on each health plan sold.
- Corporate Group Health Plans: B2B subscription revenue from businesses and organizations providing health coverage to employees. Plans are customized per employee count with discounts available for groups, billed annually or per chosen cadence.
- Government & NGO Partnerships: WellaHealth partners with government agencies (e.g., Imo State Health Insurance Agency) and NGOs to deliver subsidized or sponsored healthcare to beneficiaries, likely on a per-capita or contract basis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Quarterly | Basic Plan — ₦1,700 per quarter (₦567/month equivalent) |
| Subscription | Quarterly | HospiCash Plan — ₦2,300 per quarter (₦767/month equivalent) |
| Subscription | Monthly | Basic Plan (monthly billing) — from ₦800/month |
| Subscription | Quarterly | Basic Plan — ₦1,700 per quarter |
| Subscription | Annual | Family Plans — custom pricing |
| Hybrid | Pay-as-you-go | Zoi Embed — Revenue Share Model |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels10 records
Wella Health product offering
Product offeringCore offering
Wella Health (legally Wellhealth Technologies Limited) provides ultra-low-cost micro-health insurance plans to individuals and families in Nigeria, starting at ₦800/month, covering malaria, typhoid, hypertension, diabetes, telemedicine, and hospitalization cashback. The company operates an API-driven pharmacy fulfillment network (Wefill) of 3,000+ pharmacies across all 36 Nigerian states, and offers embedded healthcare infrastructure (Zoi) that enables fintechs, telcos, and digital platforms to offer health coverage to their users through plug-and-play APIs.
Product overview
WellaHealth operates as a health technology platform providing embedded healthcare infrastructure across Nigeria. The core product portfolio centers on Wefill (pharmacy fulfillment network connecting HMOs and patients to 3,000+ pharmacies), WellaPartner/Engage (pharmacy management platform serving 2,000+ active pharmacies), and Zoi (embedded healthcare API enabling digital platforms to offer health coverage). Supporting products include Micro Insurance individual plans with Basic and HospiCash tiers, Wefill Diagnostics, telemedicine services, and Chronic Care management. The platform serves HMOs (claiming 75% market coverage), healthcare providers, businesses/individuals, and governments/NGOs, processing over ₦1 billion in transactions across 36 states.
Differentiator
Problem solved
Functional benefit
Brands
- Wefill: Pharmaceutical fulfillment solution enabling medication procurement from partnered pharmacies across Nigeria
- Wefill Africa
- WellaPartner
- Zoi
- Engage
- Wefill Diagnostics
- WellaSchool
Products and services
- Wefill Pharmacy fulfillment platform that connects HMOs, healthcare providers, and patients with 3,000+ partner pharmacies across all 36 Nigerian states and FCT. Supports medication procurement, pickup or doorstep delivery, automated approvals for chronic refills, prescription management, real-time pharmacy routing, and batch payment reconciliations.
Quantifiable outcome
- 1.48x higher adjusted odds of HPV vaccination in VITAL campaign treatment areas vs control areas (8.9 percentage point increase)
- +4 more outcomes
Companies that use Wella Health
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles6 records
Wella Health technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Wella Health partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- MTN NigeriacoreWellaHealth partnered with MTN Nigeria to distribute affordable healthcare plans to MTN's subscriber base. The partnership leverages MTN's extensive telecom distribution network to make health coverage accessible to millions of Nigerians, combining WellaHealth's insurance infrastructure with MTN's reach.
- Imo State Health Insurance AgencycoreWellaHealth partnered with the Imo State Government (via Imo State Health Insurance Agency) to bring affordable healthcare to Imo State residents. The partnership targets government employees and beneficiaries under the state health insurance scheme, extending WellaHealth's reach into public sector health coverage.
- FinEdgecoreFinEdge embedded WellaHealth's Zoi healthcare product into its platform. FinEdge's CEO Abraham Zahir reported that embedding affordable healthcare was a game changer, increasing user retention and adding a new revenue stream, with setup completed in under a week.
- Trace TechnologiescoreTrace Technologies embedded WellaHealth's Zoi product. The company reported retaining up to 20% of its customer base through the embedded healthcare offering, demonstrating measurable B2B2C impact.
- Reliance HMOcoreReliance HMO uses Wefill to fulfill medication needs for its enrollees across Nigeria's wide pharmacy network. The HMO testimonial highlights the ability to access medications anywhere and quality affordable drug brands through WellaHealth's network.
- IVES MedicareminorIVES Medicare uses Wefill for chronic illness medication refills for enrollees. The partnership ensures enrollees with chronic conditions receive uninterrupted medication nationwide, eliminating refill concerns for the HMO.
- TCInsightsminorJoint research partner with WhirlspotMedia on the Employee Retention Report, which surveyed 104 employees across 14 industries to determine the impact of health insurance packages on employee retention.
- WhirlspotMediaminorJoint research partner with TCInsights on the Employee Retention Report, exploring the relationship between health benefits and employee retention in Nigeria.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Wella Health competitors and assessment
Company assessmentDirect peers
- Reliance HMO: Nigerian HMO offering health insurance plans to individuals and businesses with a pharmacy network for medication fulfillment. Directly comparable as a Nigerian health insurer with similar B2C/B2B distribution and pharmacy access focus.
- Hygeia HMO: One of Nigeria's oldest and largest HMOs providing health insurance plans, provider networks, and corporate coverage. Directly comparable as a Nigerian health insurance provider serving similar individual and employer segments.
- Avon HMO: Nigerian HMO offering health plans for individuals, families, and corporate clients with provider network management. Directly comparable as a peer Nigerian health insurance operator with similar target customer base.
- mPharma: Ghana-headquartered health tech company building the largest pharmacy network in Africa with inventory financing and insurance partnerships. Closely comparable business model of pharmacy network management, drug price intelligence, and embedded healthcare delivery.
- Helium Health: Nigerian health tech company providing electronic medical records, hospital management, and telehealth solutions across West Africa. Comparable as a leading Nigerian health tech platform serving healthcare providers and patients with B2B technology.
- Turaco: Africa-focused microinsurance platform partnering with mobile network operators and fintechs to distribute affordable insurance products. Directly comparable embedded insurance distribution model targeting underserved African consumers via digital partnerships.
- CarePay: Kenya-based health insurance technology platform connecting insurers, healthcare providers, and patients via a mobile platform. Comparable health insurance infrastructure play serving emerging African markets with similar low-penetration dynamics.
- BIMA (Allianz Partners): Mobile-delivered microinsurance platform operating across emerging markets including Africa, offering life and health coverage via telecom partnerships. Comparable microinsurance distribution model using mobile-first, low-cost subscription plans targeting underserved consumers.
Emerging players
- 54gene: Nigerian health tech company with operations across diagnostics, genomics, and clinical research. Comparable as a Nigerian health tech innovator, though focused on different verticals (research/diagnostics vs. insurance fulfillment).
Broad incumbents
- AXA Mansard Health: Major Nigerian health and general insurer (part of global AXA group) offering corporate and individual health plans. Comparable in health insurance but operates at significantly larger scale with broader product portfolio beyond WellaHealth's micro-insurance niche.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Wella Health social profiles
Digital presenceWella Health financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wella Health leadership team
Management profileNumber of profiles
Profiles1 record
Wella Health funding detail
Funding detailFunding overview
Funding rounds9 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wella Health M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wella Health
What does Wella Health do?
Wella Health (legally Wellhealth Technologies Limited) provides ultra-low-cost micro-health insurance plans to individuals and families in Nigeria, starting at ₦800/month, covering malaria, typhoid, hypertension, diabetes, telemedicine, and hospitalization cashback. The company operates an API-driven pharmacy fulfillment network (Wefill) of 3,000+ pharmacies across all 36 Nigerian states, and offers embedded healthcare infrastructure (Zoi) that enables fintechs, telcos, and digital platforms to offer health coverage to their users through plug-and-play APIs.
Is Wella Health a public or private company?
Wella Health is a private company. It is classified as venture growth investor backed and is currently operating.
When was Wella Health founded?
Wella Health was founded in 2017. It employs 11 to 50 people.
Where is Wella Health based?
Wella Health is headquartered in Garki, Nigeria, in the Africa region.
How does Wella Health make money?
Five revenue lines are on record. Micro-Insurance Subscription Plans are the primary driver. The others are pharmacy Network Transaction Fees, embedded Healthcare (Zoi) Licensing, corporate Group Health Plans and government & NGO Partnerships.
Who are Wella Health's main competitors?
Direct peers on record are Reliance HMO, Hygeia HMO, Avon HMO, mPharma, Helium Health, Turaco, CarePay and BIMA (Allianz Partners). 54gene is listed as an emerging player. AXA Mansard Health is listed as a broad incumbent.
Does Wella Health have an API?
Yes. WellaHealth operates API infrastructure for pharmacy integration. The Wefill system uses API linkage to connect users with over 2,000 registered community pharmacies, enabling location-based pharmacy selection and prescription management. The Zoi embedded healthcare product is described as offering 'Plug-and-play APIs' for business integration. No formal API documentation URL, SDK, or developer portal was identified in the available sources.
What industry is Wella Health in?
Wella Health's product category is Micro Health Insurance. Its primary akta.pro industry code is HLALAIAA, DTC Telehealth with Integrated Online Pharmacy (Cash-Pay/Subscription), with a secondary code of CRAOAHAK, Pharmacy Benefit/Channel Services (PSAO, 340B Admin, Chargebacks/Rebates Ops). Its NAICS code is 525120 and its SIC code is 6324.