What Achievable does

Achievable is a San Francisco-based adaptive test preparation platform founded in 2016 that serves individuals pursuing professional certification, college admissions, and standardized academic exams. The company operates across seven verticals: securities and finance (FINRA SIE, Series 6/7/9/63/65/66, ACCA, CIMA, CMA, CFP, IRS EA), insurance (Life & Health, Property & Casualty, Personal Lines), healthcare (MCAT, USMLE Step 1, PTCE, NPTE, MBLEx, CCMA, ExCPT), college admissions (SAT, ACT, GRE, CLT, AMC), Advanced Placement (Psychology, Physics 1, English Literature, US Government, Macroeconomics, US History, Statistics, Calculus AB/BC), teaching certification (Praxis Core, Reading, Math, Writing), and miscellaneous professional exams (ASVAB, FE, CSCS, CCNA). The primary customer is the individual test-taker; a secondary enterprise licensing channel is run by Managing Director Justin Pincar.

The platform's core technology is an adaptive learning engine that applies spaced repetition and memory science research (citing Karpicke & Roediger 2003 and Modigliani & Hedges 1987) to track retention and mastery per learning objective and dynamically schedule review quizzes at optimal intervals. An AI tutor ("Ask AchievableAI") provides immediate, exam-specific explanations, and a predictive study planner generates day-by-day schedules keyed to the user's exam date. Content is human-authored by subject-matter experts and is explicitly differentiated against AI-generated study materials. Approximately 2M+ study hours and 50M+ quiz questions have been logged on the platform, providing a proprietary dataset for continuous improvement.

Achievable generates revenue primarily through one-time course purchases ($79-$249), discounted bundle packages ($199-$389 for FINRA combinations), and enterprise licensing. Distribution is hybrid: a product-led self-serve funnel supported by a free trial with no credit card required, an SEO- and content-driven top-of-funnel, a community-led "Achievable For All" initiative distributing through nonprofit partners (Texas Home Educators, BLK Capital Management, Coffee To Capital at the University of Toronto), and a direct enterprise sales motion. The company has raised only $650,000 in a single August 2022 pre-seed round led by Acquired Wisdom Fund with Goodwater Capital and angel participation, operates with 1-10 employees, and remains private.

Name

Achievable

Legal name

Achievable, Inc.

Website

https://achievable.me

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Achievable is a San Francisco-based adaptive test prep platform offering individualized study courses across FINRA, insurance, healthcare, college admissions, and AP exams, using memory science algorithms and an AI tutor to personalize learning for individual test-takers.

Ownership category

akta.pro rank

Product category

Test Preparation / EdTech

NAICS

Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Securities & Investment Licensing Exam Prep (FINRA Series 7/63/65/66, SIE) (EDANAIAJ)

akta.pro secondary industries

Adaptive/Personalized Curriculum & Intelligent Courseware (EDAFACAE), Certification & Exam Prep eLearning Modules (EDAGAEAL), Test Prep Tutoring Platforms (SAT/ACT/GRE/GMAT, etc.) (EDANAGAH), Course Bundle Subscriptions & Learning Membership Marketplaces (EDAFAIAI)

Keywords

• Adaptive test preparation
• Online exam prep courses
• Professional licensing exams
• Spaced repetition learning
• FINRA exam preparation

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Individual Course Subscriptions: One-time payment per course with one-year access. Individual exam prep courses sold directly to consumers through the platform. Pricing ranges from $79 to $249 per course depending on exam complexity.
2. Bundle Packages: Discounted bundle packages combining multiple related courses (e.g., FINRA SIE + Series 6 for $199, All FINRA courses for $389) offering savings versus individual purchases.
3. Enterprise/Organization Licensing: Enterprise partnerships for organizations, training programs, and educational institutions with dedicated support and volume pricing.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Achievable sells adaptive online exam preparation courses for professional and academic certifications, including FINRA securities licensing (SIE, Series 6/7/9/63/65/66), insurance licensure, healthcare certifications (MCAT, USMLE, PTCE, NPTE, MBLEx, CCMA), college admissions (SAT, ACT, GRE, CLT, AMC), AP exams, Praxis, and professional credentials (ACCA, CFP, CMA, IRS EA). Each course delivers a personalized study schedule driven by a spaced-repetition adaptive learning engine, with practice questions, full-length practice exams, and an AI tutor. Courses are sold directly to individual learners via one-time payment with one year of access, with bundles and enterprise licensing available.

Product overview

Achievable is an adaptive online exam preparation platform offering courses across multiple professional and academic certification categories. The platform provides a unified learning experience with core exam prep products organized by category: FINRA/Securities (SIE, Series 6, 7, 9, 10, 63, 65, 66), Insurance (Life & Health, Property & Casualty, Personal Lines), Healthcare (MCAT, USMLE, PTCE, NPTE, CCMA), College Admissions (SAT, ACT, GRE, CLT, AMC), AP Exams (Psychology, Physics, English Literature, Government, History, Macroeconomics, Statistics, Calculus), Teaching (Praxis), Accounting (ACCA, CIMA, CMA, CFP, IRS EA), and Other Professional (ASVAB, FE, CSCS, CCNA). The platform includes bundled pricing options (e.g., All FINRA courses at $389) and integrates key modules including an AI tutor, adaptive study planner, and memory-based learning engine that use spaced repetition and personalized scheduling to optimize student outcomes.

Differentiator

Problem solved

Functional benefit

Products and services

• FINRA / Securities Licensing Exam Prep Adaptive exam prep courses for FINRA and NASAA securities licensing exams: SIE, Series 6, Series 7, Series 9, Series 10, Series 63, Series 65, and Series 66. Includes adaptive learning engine, practice questions, full-length practice exams, and AI tutor; aimed at individuals entering or advancing in the securities industry.
• Insurance Licensing Exam Prep Online adaptive courses for insurance producer licensure exams covering Life and Health, Property and Casualty, and Personal Lines. Includes adaptive study tools, practice questions, and randomized full-length practice exams for prospective insurance agents.
• Healthcare Certification Exam Prep Adaptive prep courses for healthcare certification and admissions exams including MCAT, USMLE Step 1, PTCE, NPTE-PT, NPTE-PTA, ExCPT, MBLEx, and CCMA. Targets medical students, pharmacy technicians, physical therapists, and healthcare assistants.
• College Admissions Exam Prep Adaptive test prep for college and graduate admissions: SAT, ACT, GRE, CLT, and AMC 8/10/12 math competitions. Includes adaptive study plans, section-targeted practice, and full-length practice exams.
• AP Exam Prep Suite Adaptive prep courses for AP exams including AP Psychology, AP Physics 1, AP English Literature, AP U.S. Government, AP Macroeconomics, AP U.S. History, AP Statistics, AP Calculus AB, and AP Calculus BC. Designed for high school students seeking college credit, with score guarantee on AP Psychology.
• Teaching Certification (Praxis) Exam Prep Adaptive prep courses for Praxis Core, Praxis Reading, Praxis Math, and Praxis Writing exams for prospective teachers seeking state certification.
• Accounting and Finance Certification Exam Prep Adaptive prep courses for accounting and finance certifications including ACCA FA, CIMA Cert BA, CMA Part 1, CFP, and IRS Enrolled Agent (Part 1 and Part 2).
• Other Professional Exam Prep Adaptive prep for additional professional exams including ASVAB (AFQT), FE Civil, FE Mechanical, CSCS, and CCNA.
• FINRA Course Bundle (All Courses) Discounted bundle package containing all FINRA exam prep courses (SIE, Series 9, Series 63, Series 65, Series 66) priced at $389 versus individual course pricing.
• SIE + Series 6 Course Bundle Discounted bundle package combining SIE and Series 6 exam prep at $199 (versus $228 individually).
• SIE + Series 7 Course Bundle Discounted bundle package combining SIE and Series 7 exam prep at $249 (versus $298 individually).
• Free Full-Length FINRA/NASAA Practice Exams Standalone free practice exams that mirror actual test conditions for SIE, Series 6, Series 7, Series 9, Series 63, Series 65, and Series 66, with detailed explanations. A free top-of-funnel offering supporting paid course enrollment.

Named customers3 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Partnerships

Three partnerships are on record, tiered major.

• Texas Home EducatorsmajorGTM or Marketing Partner · 24 February 2026Partnership to provide discounted ACT, SAT, and CLT prep courses to the organization's homeschool members across Texas. Part of Achievable For All initiative to remove financial barriers to high-stakes exam preparation for underserved communities.
• BLK Capital ManagementmajorGTM or Marketing Partner · 24 February 2026National partnership under the Achievable For All initiative to provide access to ACT, SAT, and CLT prep for underserved communities through BLK Capital Management's network.
• Coffee To Capital (University of Toronto)majorGTM or Marketing Partner · 24 January 2026Partnership with student-led finance organization at University of Toronto to provide heavily discounted FINRA Securities Industry Essentials (SIE) exam prep to CTC members. Aims to reduce financial and structural barriers for students from diverse backgrounds seeking to enter the securities industry.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• UWorld: UWorld is a leading adaptive question-bank and exam-prep platform strong in nursing (NCLEX), medical (USMLE), finance (SIE/Series 7), and college (SAT/ACT) — directly mirroring Achievable's exam catalog and adaptive methodology.
• Magoosh: Magoosh is an online, self-serve test prep platform offering GRE, GMAT, SAT, ACT, MCAT, and LSAT prep at similar price points and with comparable adaptive/online delivery to Achievable's GRE, SAT, ACT, and MCAT products.
• 240 Tutoring: 240 Tutoring is an online, self-serve teacher-certification prep platform for Praxis, FTCE, and edTPA, closely comparable to Achievable's Praxis products in pricing, delivery, and target customer.
• Knopman Marks Financial Training: Knopman Marks is a long-standing FINRA and insurance licensing exam prep provider serving broker-dealers and individuals, competing directly with Achievable's SIE, Series 6/7/63/65/66, and insurance courses.
• ExamFX: ExamFX specializes in pre-licensing prep for FINRA Series exams, insurance (Life/Health/P&C), and securities licensing, making it one of Achievable's closest head-to-head competitors in its core FINRA/insurance vertical.
• PrepScholar: PrepScholar offers adaptive online SAT, ACT, and AP prep with personalized study plans, directly overlapping Achievable's college-admissions and AP exam suite in both target customer and adaptive-learning approach.
• AdaptPrep / STC (Securities Training Corporation): Securities Training Corporation (STC) provides FINRA licensing prep to broker-dealers and individuals, overlapping directly with Achievable's SIE and Series 6/7/63/65/66 offerings in content and customer base.

Broad incumbents

• Kaplan Financial / Kaplan Test Prep: Kaplan is a broad incumbent across FINRA licensing, insurance, healthcare, and college admissions, with much larger scale and enterprise distribution; it competes with Achievable across essentially every vertical but offers offline/in-person formats as well.
• The Princeton Review: Princeton Review is a broad, established test prep incumbent covering SAT, ACT, GRE, GMAT, MCAT, LSAT, AP, and professional certifications, competing with Achievable in college admissions and several professional verticals.

Others

• Anki / Brainscape: Brainscape and Anki are spaced-repetition flashcard platforms that compete at the underlying learning-science layer Achievable's adaptive engine is built on, representing a potential substitute technology stack for self-directed learners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Achievable/featured
• Xx.com/achievableprep
• LinkedInlinkedin.com/company/achievable

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Achievable