EasyStore
EasyStore is a cloud-based unified commerce SaaS platform, founded in 2013, serving 50,000+ small and mid-market merchants across 30+ countries. It unifies online stores, mobile POS, social commerce, and marketplace selling for verticals including apparel, F&B, beauty, and specialty retail.
- Company typePrivate
- Founded2013
- HeadquartersPuchong, Malaysia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What EasyStore does
EasyStore is a cloud-based unified commerce SaaS platform headquartered in Singapore (EasyStore Pte Ltd) with its main operating entity in Puchong, Malaysia, founded in 2013. The platform enables small and mid-market merchants to sell across branded online stores, physical retail, social channels (Facebook, Instagram, LINE, WeChat), live commerce streams, and marketplaces (Shopee, Google Shopping, Youbeli) through a single integrated backend. It currently powers 50,000+ brands across 30+ countries and regions with localized storefronts in at least 12 markets including Singapore, Malaysia, Taiwan, Hong Kong, Thailand, Indonesia, the Philippines, China, Australia, New Zealand, and the United States. Vertical emphasis is on SMB and mid-market merchants in apparel, food & beverage, health & beauty, and specialty retail (tea, pet supplies, mom & baby).
The platform is organized around four proprietary solution pillars — Unified Commerce, Unified Retail, Unified Marketing, and Unified Loyalty — collectively branded as UCX (Unified Customer Experience), which consolidates commerce, mobile point-of-sale, marketing automation, and loyalty programs into a single inventory, customer, and order database. Supporting modules include a branded online store builder, mobile POS with customer recognition, multi-channel order and fulfillment management, payment gateways (credit cards, e-wallets, bank transfer, COD, BNPL, ECPay, PayPal), a unified inbox for messaging across channels, broadcast center for mass campaigns, shopping and brand apps, cross-border commerce with multi-currency and multi-language support, and an app marketplace of 200+ third-party extensions. Technical differentiators include RFM customer analytics, auto-tiered loyalty programs, and an integration with the infFITS engine for AI-powered apparel sizing recommendations. The company also operates a developer platform (developers.easystore.co) for custom integrations and a partner program for agencies, resellers, and referral partners.
EasyStore operates a subscription-based SaaS revenue model with tiered plans (Free entry tier, 商務版 Business, 全方位零售 Full Retail), complemented by app marketplace placements and professional services / training revenue (Business Academy, workshops). It markets a 'no transaction fees / no commissions' positioning. Go-to-market is hybrid: a self-serve product-led growth motion with free trial sign-up coexists with a sales-assisted enterprise motion for multi-outlet retailers and a channel partner program for agencies and resellers. The company is led by CEO, CTO, and Co-Founder Frost Chen; EasyStore Pte Ltd is the Singapore parent, with EasyStore Commerce Sdn Bhd operating in Malaysia and a Taiwan branch (馬來西亞商易斯多有限公司 台灣分公司). External capital is limited to a single disclosed 2013 seed round of $750,000 from Exabytes, and the company completed the acquisition of communications-caller Novocall in January 2023 for an undisclosed amount.
EasyStore firmographics
Firmographics- Name
- EasyStore
- Legal name
- EasyStore Pte Ltd
- Website
- https://easystore.co
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- EasyStore is a cloud-based unified commerce SaaS platform, founded in 2013, serving 50,000+ small and mid-market merchants across 30+ countries. It unifies online stores, mobile POS, social commerce, and marketplace selling for verticals including apparel, F&B, beauty, and specialty retail.
- Ownership category
- akta.pro rank
EasyStore industry classification
Industry- Product category
- Unified Commerce SaaS / E-commerce Platform
- NAICS
- General Merchandise Retailers (455)
- SIC
- Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Retail ERP (Merchandising, POS Back Office) (HDAEAEAD)
- akta.pro secondary industry
- Social Commerce Enablement (Shops, Catalog, Checkout, Link-in-bio) (CRAFANAJ)
Keywords
Where EasyStore is headquartered
LocationHeadquarters
- HQ city
- Puchong
- HQ country
- Malaysia
- HQ region
- Asia
Offices3 records
Markets served
EasyStore business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Plans: EasyStore operates on a subscription model with tiered plans (e.g., free/trial, entry, business, advanced tiers). Merchants pay recurring monthly or annual fees to access the platform. The company emphasizes 'no transaction fees / no commissions' as a key differentiator. The specific plan names and price points are referenced as being available at /pricing but are not fully disclosed in the scraped content.
- App Marketplace / Extensions: EasyStore offers 200+ third-party app integrations and extensions. Revenue may be generated through featured or premium app placements, or the marketplace serves as a platform for ecosystem expansion.
- Professional Services / Training: EasyStore provides training programs, onboarding support, and educational resources (Business Academy, workshops) that may generate additional service revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free / Trial Plan |
| Subscription | Monthly | Business Plan (商務版) |
| Subscription | Monthly | Full Retail Solution (全方位零售) |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
EasyStore product offering
Product offeringCore offering
EasyStore is a cloud-based unified commerce SaaS platform that enables merchants to build branded online stores, sell across social and marketplace channels (Facebook, Instagram, LINE, WeChat, Shopee, Google Shopping), and operate physical retail through a mobile POS — all unified under a single inventory, customer, and order database. The platform combines an online store builder, mobile POS, payment gateways, order/fulfillment management, loyalty programs, marketing automation, and customer analytics under its proprietary UCX (Unified Customer Experience) framework.
Product overview
EasyStore is a unified commerce platform (branded as UCX — Unified Customer Experience) that consolidates online stores, Point of Sale (POS), marketplace selling, social commerce, live commerce, and customer loyalty into a single integrated system. The platform is organized around four core solution pillars: Unified Commerce (multi-channel online selling), Unified Retail (online/offline integration), Unified Marketing (multi-channel outreach and engagement), and Unified Loyalty (membership and rewards). Supporting these are platform modules including an Online Store builder, POS system, Payment Gateways, Order & Fulfillment, a Loyalty Program, Shopping App, Brand App, Unified Inbox (multi-channel messaging), and Broadcast Center (mass messaging). Merchants can also expand capabilities via the App Store (100+ extensions) and the Developer Platform for custom integrations. The platform serves brands in over 30 countries with localized storefronts across Singapore, Malaysia, Thailand, Indonesia, Philippines, Hong Kong, Taiwan, China, Australia, New Zealand, and the United States.
Differentiator
Problem solved
Functional benefit
Products and services
- Unified Commerce
Quantifiable outcome
- 50,000+ merchants and brands powered by the platform across 30+ countries and regions
- +4 more outcomes
Companies that use EasyStore
Customer profileNamed customers10 records
Ideal customer profiles2 records
EasyStore technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
Feature10 records
EasyStore partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- infFITScoreinfFITS is an AI-powered smart sizing solution integrated into the EasyStore platform. The integration enables apparel merchants (such as Dawn) to offer AI-driven body measurement and size recommendations to customers, reducing return rates and improving personalized shopping experiences. The integration is marketed as a key differentiator for fashion/clothing merchants on EasyStore.
- ShopeecoreShopee marketplace integration enables merchants to synchronize products, inventory, and orders between their EasyStore dashboard and Shopee store. Referenced across merchant case studies (女兒不懂茶, 穀卡卡, Dawn, Spotlight Korea) and EasyStore's feature pages as a primary sales channel integration for Southeast Asian merchants.
- LINEcoreLINE platform integration enables merchants to sell and engage customers via LINE shopping, LINE official account messaging, and LINE团购 (group buying). A key integration for Taiwan and Southeast Asian markets where LINE has dominant messaging market share.
- Facebook / MetacoreNative integration with Facebook and Instagram for social commerce, including Facebook Shop, Instagram Shopping, Facebook Live Commerce, and Instagram Live Commerce. Orders from social channels are automatically synced to EasyStore's unified dashboard.
- Google (Google Shopping, Google Ads)coreGoogle Shopping and Google Ads integration enables merchants to list products on Google and run paid search campaigns. Referenced as a core marketplace/channel integration across merchant case studies and the feature catalog.
- WeChatcoreWeChat commerce integration enables merchants to sell via WeChat channels. Referenced on EasyStore's Chinese-language sites and feature pages as a key channel for China and Hong Kong markets.
- Green Electronics Payment (綠界科技)coreReferenced in Dawn's case study as the logistics and payment integration provider used in Taiwan. 綠界科技 (Greenpay) is a major Taiwan-based payment and logistics aggregator integrated with EasyStore.
- Media & PR PartnersminorEasyStore has been featured or covered by regional media outlets including Yahoo, Astro, BFM Malaysia, NST, The Edge Markets, The Star Malaysia, Business Next Taiwan, The Sun Daily, Freemalaysiatoday, Focus Malaysia, and Vulcan Post. These media mentions serve as earned media/GTM channels.
- Government / Institutional Partnersminor女兒不懂茶 (Daughter Tea) was introduced to EasyStore through a local government agency referral, suggesting EasyStore maintains relationships with government digital transformation / SME support programs in Taiwan.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
EasyStore competitors and assessment
Company assessmentDirect peers
- 91App: Taiwan-listed OMO (online-merge-offline) commerce platform with deep Taiwan retail penetration. Closest direct competitor in EasyStore's home Taiwan market, offering integrated online store, POS, and loyalty.
- Squarespace: Design-led website builder with commerce functionality targeting creators, small merchants, and lifestyle brands. Competes with EasyStore for brand-conscious SMBs needing simple online store capability.
- WooCommerce: Open-source WordPress-based e-commerce platform widely adopted by SMB merchants globally, including in APAC. Competes with EasyStore particularly for self-serve, lower-cost merchant needs.
- Shopify: Global SaaS e-commerce platform serving SMB and mid-market merchants. Direct competitor to EasyStore with overlapping online store, POS, multi-channel, and Shopify Markets capabilities; EasyStore's regional APAC depth is its primary differentiator against Shopify.
- BigCommerce: Headless and traditional SaaS e-commerce platform for SMB and mid-market merchants globally. Competes with EasyStore on multi-channel commerce, integrations, and enterprise readiness.
- Lightspeed Commerce: Unified POS and e-commerce SaaS platform serving retail and hospitality SMB/mid-market merchants. Overlaps with EasyStore on retail POS, online store, and multi-channel inventory.
- Shopline: Asia-Pacific focused e-commerce SaaS platform headquartered in Hong Kong, providing online store, POS, social commerce, and OMO solutions. Direct competitor serving overlapping SEA, Hong Kong, and Taiwan merchant segments.
- Wix: Website builder with native e-commerce and POS capabilities, popular with very small merchants. Competes with EasyStore for the entry-level SMB segment across APAC and globally.
Broad incumbents
- Salesforce Commerce Cloud: Enterprise-grade commerce platform within Salesforce's broader CRM ecosystem. Targets larger merchants than EasyStore but represents the upmarket competitive frontier and an integration partner option.
Regional players
- Cafe24: Korea-headquartered e-commerce SaaS platform serving Korean and APAC merchants. Regional peer with similar multi-channel commerce focus; primarily competes in Korean market but offers comparable platform structure to EasyStore.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
EasyStore social profiles
Digital presenceEasyStore financial estimates
Financial estimateRevenue estimate
Valuation estimate
EasyStore leadership team
Management profileNumber of profiles
Profiles1 record
EasyStore subsidiaries and ownership
Company hierarchySubsidiaries1 record
EasyStore funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EasyStore M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EasyStore
What does EasyStore do?
EasyStore is a cloud-based unified commerce SaaS platform that enables merchants to build branded online stores, sell across social and marketplace channels (Facebook, Instagram, LINE, WeChat, Shopee, Google Shopping), and operate physical retail through a mobile POS — all unified under a single inventory, customer, and order database. The platform combines an online store builder, mobile POS, payment gateways, order/fulfillment management, loyalty programs, marketing automation, and customer analytics under its proprietary UCX (Unified Customer Experience) framework.
Is EasyStore a public or private company?
EasyStore is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EasyStore founded?
EasyStore was founded in 2013. It employs 11 to 50 people.
Where is EasyStore based?
EasyStore is headquartered in Puchong, Malaysia, in the Asia region.
How does EasyStore make money?
Three revenue lines are on record. Subscription Plans are the primary driver. The others are app Marketplace / Extensions and professional Services / Training.
Who are EasyStore's main competitors?
Direct peers on record are 91App, Squarespace, WooCommerce, Shopify, BigCommerce, Lightspeed Commerce, Shopline and Wix. Salesforce Commerce Cloud is listed as a broad incumbent. Cafe24 is listed as a regional player.
Does EasyStore have an API?
No public API is recorded for EasyStore.
What industry is EasyStore in?
EasyStore's product category is Unified Commerce SaaS / E-commerce Platform. Its primary akta.pro industry code is HDAEAEAD, Retail ERP (Merchandising, POS Back Office), with a secondary code of CRAFANAJ, Social Commerce Enablement (Shops, Catalog, Checkout, Link-in-bio). Its NAICS code is 455 and its SIC code is 5734.