Hunter & Gather Foods

What Hunter & Gather Foods does

Hunter & Gather Foods is a UK-based, founder-led direct-to-consumer CPG brand founded in 2017 by Amy Moring and Jefferson Webster, headquartered in London and operating with 11–50 employees. The company manufactures and sells a broad portfolio of "ancestrally inspired," clean-label real-food products — spanning collagen peptides (bovine and marine), bone broth powders, grass-fed beef protein isolate, electrolytes, creatine with magnesium, MCT oils, and organ-meat capsules, alongside kitchen essentials such as avocado and olive oil mayonnaises, no-added-sugar sauces, cooking oils, ghee, and beef tallow. All formulations are positioned as free from refined sugars, grains, gluten, seed oils, preservatives, and artificial ingredients, with products third-party tested by Light Labs for purity across 16 substances, and sourced predominantly from grass-fed European cattle and MSC-certified wild-caught fish.

Revenue is generated primarily through a Shopify-powered DTC e-commerce store at hunterandgatherfoods.com, combining one-time purchases, bundled SKUs (including a recurring 3-for-2 promotion), and a subscription engine offering 20% off the first three orders and 10% thereafter, with free UK delivery above £45 and Klarna buy-now-pay-later integration. The go-to-market is product-led and content-driven: a deep blog, ebook library, and recipe hub support SEO and top-of-funnel education, while ambassador partnerships (notably Julia Bradbury's "Thrive with Julia" programme), nutritionists (Madeleine Shaw, Rosie Millen, Tim Gray), and an active Facebook community drive acquisition and retention. The company also distributes through UK and EU retail stockists and was selected for the Tesco Accelerator Programme in 2024.

The business has been funded incrementally — over £2.2M across equity crowdfunding (2022, with SFC Capital involvement), Tesco Accelerator (2024), Black Investment Holdings (2024), and a further ~$1.35M round in August 2025. The most recent disclosed revenue figure (£7.5M+) dates to the 2022 crowdfunding campaign; customer count has grown to 354,000+ with a 4.8/5 average across 13,674 reviews, and the brand is B-Corp certified with no external PE or VC controlling stake identified.

Name

Hunter & Gather Foods

Legal name

Hunter & Gather Foods

Website

https://hunterandgatherfoods.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Hunter & Gather Foods is a UK-based, founder-led DTC CPG brand founded in 2017 that sells clean-label, ancestrally inspired collagen, bone broth, protein, electrolytes, sauces, and cooking oils to health-conscious, keto/paleo, and fitness consumers through its Shopify store and UK/EU retail partners.

Ownership category

akta.pro rank

Product category

Health & Wellness Supplements and Real Foods

NAICS

Food Manufacturing (311), Starch and Vegetable Fats and Oils Manufacturing (31122)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090), Fats & Oils (2070)

akta.pro primary industry

Proteins & Functional Nutrition Ingredients (Plant/Animal Proteins, Collagen, Amino Acids) (CRADAOAJ)

akta.pro secondary industries

Animal-Derived Protein Ingredients (Egg, Collagen/Gelatin, Blood/Plasma Proteins) (AFAJAHAB), Fats, Oils & Lipid Ingredients (Specialty Oils, MCTs, Structured Lipids) (CRADAOAL), Fat & Skin Specialty Processing (Edible Fats, Pork Rinds/Cracklings, Poultry Skin) (AFANAJAD)

Keywords

• Clean-label supplements
• Collagen peptides powder
• Bone broth powder
• Avocado oil mayonnaise
• Grass-fed beef protein

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer sales through hunterandgatherfoods.com Shopify store. Customers purchase individual products, bundles, and subscription orders. One-time purchases and subscription options available.
2. Subscription Revenue: Recurring subscription model offering 20% off first 3 orders and 10% thereafter. Subscribers receive free UK delivery, free bottle with first order, and ability to cancel, pause, or skip anytime.
3. Retail Distribution: Products sold through retail stores in UK and EU, expanding market presence beyond direct e-commerce.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Hunter & Gather Foods manufactures and sells a portfolio of clean-label, ancestrally inspired real food products and dietary supplements via direct-to-consumer e-commerce and retail stockists. Core lines include hydrolysed collagen peptides, freeze-dried bone broth, grass-fed beef protein isolate, creatine with magnesium, electrolyte powders, MCT oils, and a kitchen essentials range of avocado/olive oil mayonnaises, unsweetened sauces, cooking oils, ghee, and beef tallow — all free from refined sugar, gluten, preservatives, and inflammatory seed oils.

Product overview

Hunter & Gather is a UK-based real food and supplements brand offering a comprehensive portfolio of ancestrally-inspired, nutrient-dense products. The core offerings include collagen peptides (bovine and marine varieties) for skin, hair, nails, and joint health; bone broth powders (beef and chicken) providing protein and collagen; and grass-fed beef protein powders as dairy-free alternatives. The portfolio also extends to functional supplements including creatine with magnesium, natural electrolyte powders, and organ supplements (liver, heart, kidney capsules). Kitchen essentials include avocado oil and olive oil mayonnaises, unsweetened sauces (ketchup, BBQ, sriracha), cooking oils (avocado, olive, coconut), ghee, and beef tallow. The products are designed for paleo, keto, low-carb, and whole-food lifestyles, emphasizing clean ingredients free from refined sugars, grains, and inflammatory seed oils.

Differentiator

Problem solved

Functional benefit

Products and services

• Collagen Powder (Bovine) Premium hydrolysed bovine collagen peptides powder from grass-fed European cattle providing 13g collagen per serving with Type I & III collagen for skin, hair, nails, joints, and gut health. Targeted at health-conscious consumers and keto/paleo dieters.
• Marine Collagen Powder Wild-caught marine collagen peptides from MSC certified white fish, providing Type I collagen for skin, hair, and nail health. Targeted at pescatarian-leaning and clean-label consumers.
• Grass Fed Beef Bone Broth Freeze-dried bone broth powder from grass-fed European beef bones, providing 15g protein and Type I & II collagen per serving for gut and joint support. Targeted at paleo/keto consumers and clean-label buyers.
• Free Range Chicken Bone Broth Light, versatile bone broth powder from free-range chicken providing 11g protein and 5.5g collagen per serving. Targeted at paleo/keto consumers and clean-label buyers.
• Grass Fed Beef Protein Powder Dairy-free beef protein isolate from 100% grass-fed European beef, delivering 20g complete protein per serving with full amino acid profile. Targeted at fitness enthusiasts and lactose-intolerant consumers.
• Creatine Powder with Magnesium Creatine monohydrate supplement with marine magnesium, providing 5g creatine and 1g marine magnesium per serving for strength, energy, and mental clarity. Targeted at fitness enthusiasts and biohackers.
• Restore Electrolytes Natural electrolyte powder sachets containing 1000mg sodium, potassium, and magnesium from natural sources (pink Himalayan sea salt, potassium citrate, magnesium glycinate), naturally sweetened with monk fruit. Available in Mixed Berry, Lemon & Lime, Blood Orange, and Unflavoured. Targeted at active consumers and keto/low-carb dieters.
• Thrive Fuel C8 & C10 MCT Oil Organic coconut MCT oil blend of C8 and C10 medium-chain triglycerides for energy and mental clarity. Targeted at keto/low-carb consumers and biohackers.
• Thrive Fuel Pure C8 MCT Oil Pure C8 MCT oil for targeted energy support. Targeted at keto/low-carb consumers and biohackers.
• Thrive Coffee Coffee blended with MCT oil and butter for sustained energy. Targeted at keto/low-carb consumers and coffee drinkers seeking functional beverages.
• Avocado Oil Mayonnaise Keto-friendly mayonnaise made with cold-pressed avocado oil, free from refined sugars and inflammatory seed oils. Targeted at keto, paleo, and clean-label consumers.
• Olive Oil Mayonnaise Mayonnaise made with olive oil as the primary fat source, free from refined sugars and inflammatory seed oils. Targeted at Mediterranean-diet and clean-label consumers.
• Unsweetened Classic Tomato Ketchup No-added-sugar ketchup made with real tomato, free from refined sugars. Targeted at keto, paleo, and clean-label consumers.
• Unsweetened Smokey Barbecue Sauce No-added-sugar BBQ sauce with smoky flavor. Targeted at keto, paleo, and clean-label consumers.
• Unsweetened Sriracha Hot Sauce No-added-sugar hot sauce with sriracha spice. Targeted at keto, paleo, and clean-label consumers.
• Cold Pressed Extra Virgin Avocado Oil Cold-pressed extra virgin avocado oil for cooking and dressings. Available in 2-pack, 3-pack, and 6-pack formats. Targeted at health-conscious home cooks.
• Extra Virgin Organic Olive Oil Organic extra virgin olive oil for everyday cooking. Targeted at Mediterranean-diet and clean-label consumers.
• Extra Virgin Organic Coconut Oil Organic cold-pressed extra virgin coconut oil. Targeted at keto, paleo, and clean-label consumers.
• Grass Fed Organic Beef Tallow Organic beef tallow rendered from grass-fed cattle for cooking. Targeted at paleo and carnivore-diet consumers.
• Grass Fed Organic Ghee Clarified butter from grass-fed organic cattle for cooking and butter coffee. Targeted at keto and paleo consumers.
• Grass Fed British Beef Organ Capsules (Heart, Liver, Kidney) Organ supplement capsules containing grass-fed British beef heart, liver, and kidney in single-organ or combined formulations. Targeted at ancestral-nutrition and carnivore-diet consumers seeking dense micronutrient sources.
• Collagen Coffee Powder Collagen-infused coffee blend combining bovine collagen peptides with coffee for a convenient morning supplement. Targeted at collagen users seeking a routine-friendly format.
• Cacao Collagen Powder Bovine collagen peptides blended with cacao for a chocolate-flavored collagen supplement option. Targeted at collagen users preferring flavored formats.
• Vanilla Collagen Powder Bovine collagen peptides with vanilla flavoring for a sweet collagen creamer option. Targeted at collagen users preferring flavored formats.
• Mixed Berry Beauty Collagen Marine collagen combined with hyaluronic acid, acerola berry vitamin C, and antioxidant berry powders for skin, hair, and nail support. Targeted at beauty-focused collagen consumers.
• Thrive Fuel C8 & C10 MCT Powder MCT powder format for easy mixing into beverages. Targeted at keto/low-carb consumers and biohackers.
• Bovine & Marine Collagen Powder Bundle Combination bundle of bovine and marine collagen powders for comprehensive collagen support. Targeted at collagen users wanting both types.
• Bone Broth & Collagen Powder Bundle Bundle combining beef bone broth with bovine collagen peptides. Targeted at users seeking combined gut and skin/joint support.
• Chicken & Beef Bone Broth Bundle Bundle of both chicken and beef bone broth powders. Targeted at users wanting variety in broth formats.
• Beauty Collagen Pack Curated collagen bundle targeting skin, hair, and nail beauty benefits. Targeted at beauty-focused collagen consumers.
• Vanilla & Cacao Collagen Powder Pack Bundle of vanilla and cacao collagen creamers. Targeted at users preferring flavored collagen formats.

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Monk Fruit (Natural Sweetener)minorOthersNatural sweetener derived from monk fruit used in flavoured electrolyte products (Blood Orange, Lemon & Lime, Mixed Berry) as an alternative to artificial sweeteners.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ancient + Brave: UK-based premium collagen, MCT, and functional wellness brand. Closely comparable to Hunter & Gather as a DTC-led, clean-label supplements company targeting the same keto/paleo/ancestral-health consumer with overlapping collagen and MCT product lines.
• Heights: UK-based DTC braincare and smart supplements brand using a subscription model with content-led acquisition. Comparable business model and target consumer to Hunter & Gather, with overlap in cognitive/wellness supplements such as creatine.
• Pulsin: UK-based clean-label protein snacks, bars, and powders brand sold through DTC and grocery. Comparable as a UK functional-foods brand targeting health-conscious consumers with similar no-added-sugar, clean-ingredient positioning.
• Primal Kitchen: US-based clean-condiment pioneer founded on avocado oil mayonnaise. Direct competitor in the hero mayo category and now owned by Kellanova, providing a roadmap and competitive benchmark for Hunter & Gather's category-defining condiment ambitions.
• YourZooki: UK-based liposomal supplement brand with a strong DTC and subscription model targeting health-conscious consumers. Comparable business model and premium clean-label positioning to Hunter & Gather's supplements range.
• Wild Nutrition: UK DTC supplements brand offering food-state vitamins and mineral formulations. Comparable as a UK-based, founder-led clean supplements brand targeting health-conscious women via content-led marketing and practitioner endorsements.
• Chosen Foods: US-based avocado oil brand with a flagship avocado oil mayonnaise. Direct competitor to Hunter & Gather's hero SKU and a benchmark for scaling an avocado-oil-led condiment range into mainstream retail.
• The Collagen Co: UK collagen specialist offering marine and bovine collagen powders and creamer-style products. Direct competitor in collagen with similar clean-label, single-ingredient positioning and DTC-led distribution.
• Planet Paleo: UK collagen and bone broth brand selling bovine/ marine collagen and gelatin-rich broth powders via DTC. Directly competes with Hunter & Gather in the core collagen and bone broth category with a similar clean-label, ancestral-nutrition positioning.

Broad incumbents

• Biona Organic: Long-established UK organic food brand with a wide portfolio of condiments, oils, and pantry staples. Overlaps with Hunter & Gather's clean-label, organic grocery range but is a broader incumbent across many categories rather than a wellness-focused specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hunterandgatheruk
• Xx.com/huntergatheruk
• LinkedInlinkedin.com/company/about

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds7 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hunter & Gather Foods