What YourZooki does

YourZooki is a family-owned wellness supplement company founded in 2017 and headquartered in the North-West of England, specializing in liposomal delivery-based nutritional supplements. The company produces a diversified portfolio of over 30 SKUs across collagen, vitamin C, electrolytes, creatine, probiotics, and multivitamin categories, offered in liquid sachets, capsules, and powders. Its core technical differentiator is a proprietary liposomal encapsulation system that the company claims delivers up to 4x higher nutrient absorption than standard supplements by wrapping active ingredients in microscopic lipid bubbles that bypass digestive breakdown and enter the bloodstream directly. The portfolio extends into more advanced formats including dual-capsule probiotic delivery and a patented Damasty Rose Dry Extract botanical blend clinically studied for skin radiance, with select products validated through gold-standard double-blind, placebo-controlled trials such as the Liposomal Turmeric study conducted with St Mary's University London.

The business operates a dual-channel commercial model. Direct-to-consumer e-commerce via zooki.com is the primary revenue engine, offering one-time purchases alongside a subscription plan with 20% recurring savings, starter pack bundles saving £93-£107, and a loyalty and referral program. Wholesale distribution runs through more than 1,400 retail stockist locations across the UK, anchored by Holland & Barrett nationwide and extending into Boots, Sainsbury's, Harrods, Selfridges, Whole Foods Market, SOHO House, and Daylesford Organic, plus hundreds of independent health stores, pharmacies, gyms, cafes, hotels, and spas. International distribution reaches 50+ countries across Europe, the Middle East, Asia Pacific, Africa, the Caucasus, and Canada, fulfilled via Royal Mail, DPD, and UPS partnerships, with quick commerce on Deliveroo and Zapp.

Customer acquisition relies on a multi-channel marketing mix including Instagram, TikTok (where the brand won TikTok's Greatest Small Business award), YouTube, LinkedIn, email, referral programs, and earned media in Forbes, Tatler, Sunday Times Style, and The Telegraph. The company has served over 200,000 customers with a 5-star Trustpilot rating across more than 31,000 reviews, and has accumulated 40+ industry awards including the 2021 Made in the North West Exporter of the Year. Pricing spans $18-$55 per SKU, positioning Zooki in the premium tier of the UK and international supplement market. Leadership is held by co-founders Jack Morrison and Marcus Mollinga, with Sophie Mollinga as Chief Creative Officer.

Name

YourZooki

Legal name

Zooki

Website

https://yourzooki.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

YourZooki is a UK family-owned supplement company founded in 2017 that produces liposomal delivery-based vitamins, collagen, electrolytes, probiotics, and creatine, selling direct-to-consumer via subscription e-commerce and through 1,400+ retail stockists in 50+ countries.

Ownership category

akta.pro rank

Product category

Nutritional Supplements

NAICS

Food Manufacturing (311), Food (Health) Supplement Retailers (456191)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Multivitamins & Daily Packs (CRADAGAC)

akta.pro secondary industries

Probiotics & Digestive Health Supplements (CRADAGAF), Specialty Food & Beverage Delivery (organic, gourmet, dietary) (CRAFAFAG)

Keywords

• Liposomal supplements
• Nutritional supplements
• Collagen products
• Vitamin supplements
• Electrolyte powders

Headquarters

HQ city

Preston

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations, Infrastructure

Revenue model

1. Direct E-commerce Sales: Zooki generates primary revenue through its direct-to-consumer e-commerce website, offering both one-time purchases and subscription plans with 20% recurring savings. Products include liquid sachets, capsules, and powders with various serving sizes and flavor options.
2. Wholesale to Retail Stockists: Zooki distributes products through over 1,400 retail locations across the UK and 50+ countries worldwide, including national chains like Holland & Barrett, Boots, Sainsbury's, Harrods, Selfridges, and Whole Foods Market, as well as independent health stores, pharmacies, gyms, cafes, hotels, and spas.

Pricing tiers

Go-to-market motion3 records

Distribution channels10 records

Marketing channels8 records

Core offering

YourZooki manufactures and sells a portfolio of liposomal nutritional supplements—including collagen, vitamins, electrolytes, creatine, probiotics, turmeric, and multivitamins—delivered primarily in single-serve liquid sachets and capsules. The company's signature differentiator is its proprietary liposomal delivery technology, which encapsulates nutrients in lipid bubbles to protect them through digestion and deliver up to 4x higher absorption than standard supplements. Products are sold direct-to-consumer through the company's e-commerce platform and wholesale to over 1,400 retail stockists across the UK and 50+ countries worldwide.

Product overview

YourZooki is a family-owned health and wellness supplement company established in 2017, based in the North-West of England. The company produces a diversified portfolio of liposomal delivery-based nutritional supplements, with the core differentiator being their proprietary liposomal technology that claims up to 4x higher absorption compared to standard supplements. The product portfolio centers on three main delivery formats: liquid sachets (their signature format), capsules, and powders. Key product categories include Collagen (5,000mg and 11,000mg formulations), Vitamin C, Electrolytes+ range (Skin Radiance, Energy & Focus, Exercise & Recover, Liver Health), Creatine+ (gender-specific formulations for men and women), Biotics+ probiotic range (Everyday, Skin Clarity, Brain Clarity), Magnesium Glycinate, Vitamin D3+K2, Men's and Women's Multi vitamins, Turmeric/Curcumin, and specialty supplements including Glutathione, Vitamin B12, Iron, Astaxanthin, Hyaluronic Acid, Lion's Mane, and Ashwagandha. The company also offers Starter Packs (bundled product sets) and Accessories (merchandise). Their products are clinically backed, vegan-friendly (with exceptions noted), and distributed through their e-commerce platform, major UK retailers (Holland & Barrett, Boots, Sainsbury's, Harrods, Selfridges, Whole Foods Market), and over 1,400 stockists across the UK and 50+ countries worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Marine Collagen Liquid 5,000mg Liposomal marine collagen supplement in liquid sachet format with 5,000mg dosage, available in Citrus Lime, Mango Peach, Berry, and Tropical flavours. Formulated for skin radiance, anti-aging, and beauty-from-within support using liposomal delivery technology for up to 4x higher absorption than standard supplements.
• Marine Collagen Liquid 11,000mg Super Strength High-potency liposomal marine collagen supplement with 11,000mg dosage for enhanced muscle, joint, and skin support. Available in Sour Cherry, Mango Peach, Blackcurrant, and limited-edition Raspberry Sorbet flavours.
• Liposomal Vitamin C Liquid Sachets Liposomal vitamin C delivered as ready-to-drink liquid sachets in Citrus Orange, Acai Berry, and Watermelon flavours. Formulated for immune support and up to 4x higher absorption than standard vitamin C supplements.
• Liposomal Vitamin C Capsules 1,000mg liposomal vitamin C in capsule form as an alternative to the liquid sachet format, offering enhanced absorption for immune support.
• Electrolytes+ Skin Radiance Electrolyte sachets with patented Damasty Rose Dry Extract and melon juice concentrate to support skin radiance, featuring five key electrolytes (sodium, potassium, chloride, magnesium, calcium) plus B vitamins.
• Electrolytes+ Energy and Focus Electrolyte sachets with L-Theanine and Caffeine in a 2:1 ratio for sustained, crash-free energy and mental focus, enhanced with B vitamins.

Quantifiable outcome

• Up to 4x greater absorption compared to regular non-liposomal supplements
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Royal MailcoreOthersPrimary UK shipping partner for order fulfillment. Zooki offers free next-day delivery via Royal Mail Tracked 24 for orders over £50, with standard tracked services for smaller orders.
• DPDminorOthersAlternative UK shipping partner offering next-day delivery service for an additional fee.
• UPSminorOthersInternational shipping partner for tracked air delivery to countries including Australia, Hong Kong, Singapore, Canada, Japan, South Korea, and others.
• St. Mary's University LondoncoreStrategic or Co-development PartnerAcademic research partner that conducted the gold-standard double-blind, placebo-controlled clinical trial on Zooki Turmeric's effectiveness for post-exercise recovery, demonstrating up to 75% lower rise in muscle damage markers.
• DeliveroominorChannel Partner/ Reseller/ DistributorQuick commerce delivery platform partner for on-demand delivery of Zooki products in applicable markets.
• ZappminorChannel Partner/ Reseller/ DistributorQuick commerce delivery platform partner for rapid delivery of Zooki products to consumers.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Designs for Health: Designs for Health is a global professional-grade supplement brand with clinical positioning and broad practitioner channels, comparable to YourZooki in evidence-based marketing but operating at larger scale across multiple geographies.
• Myvitamins: Myvitamins is a high-volume UK and European DTC supplement brand owned by THG, offering vitamins, minerals, and sports nutrition; overlaps with YourZooki in supplement categories but competes primarily on price and scale.
• Pure Encapsulations: Pure Encapsulations is a premium hypoallergenic supplement brand focused on practitioner distribution, comparable to YourZooki in clinical/quality positioning but with a larger professional channel and broader international footprint.
• Nature's Way: Nature's Way is an established broad-line supplement brand with global distribution and deep retail presence; comparable to YourZooki in vitamin/probiotic portfolio but operates at much larger scale as an incumbent.

Direct peers

• BioCare: BioCare is a UK practitioner-grade supplement brand with broad vitamin, probiotic, and specialty nutrition range, offering a directly comparable product portfolio and UK practitioner/retail channel strategy.
• Lamberts Healthcare: Lamberts is one of the UK's largest supplement brands offering a broad range of vitamins, minerals, and specialty products with extensive UK practitioner and retail distribution; directly comparable in product scope and channel strategy.
• LivOn Labs: LivOn Labs (maker of Lypo-Spheric) is a direct liposomal supplement peer, pioneering the category that YourZooki competes in with similar delivery technology, premium positioning, and direct-to-consumer model.
• Applied Nutrition: Applied Nutrition is a UK sports and wellness supplement brand with creatine, electrolytes, and recovery products, overlapping with YourZooki's performance/lifestyle product lines and UK retail channel footprint.
• Ancient + Brave: Ancient + Brave is a UK-based premium wellness brand focused on collagen, electrolytes, and supplements with strong DTC and retail presence; closely comparable in product mix, UK market focus, and premium positioning.
• Cytoplan: Cytoplan is a UK-based wholefood and supplement company offering vitamins, minerals, and probiotics with strong practitioner channel distribution, comparable to YourZooki in product breadth and UK-centric market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCVczYsXruJlgbpPPq1P33qw
• LinkedInlinkedin.com/company/yourzooki
• Instagraminstagram.com/zooki
• TikToktiktok.com/@zooki
• Xx.com/yourzooki

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YourZooki