Airstream
- Company typePrivate
- Founded1931
- HeadquartersJackson Center, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
Airstream firmographics
Firmographics- Name
- Airstream
- Legal name
- Airstream, Inc.
- Website
- https://airstream.com
- Company type
- Private
- Founded year
- 1931
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Airstream industry classification
Industry- Product category
- Luxury Travel Trailers and Touring Coaches
- NAICS
- Travel Trailer and Camper Manufacturing (336214), Motor Vehicle Body and Trailer Manufacturing (33621)
- akta.pro primary industry
- Recreational Vehicle (RV) Bodies & Towables Manufacturing (IMACAGAJ)
Keywords
Where Airstream is headquartered
LocationHeadquarters
- HQ city
- Jackson Center
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Airstream business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Travel Trailer Sales: One-time sale of travel trailers ranging from entry-level single-axle models (Bambi, Caravel) to premium dual-axle models (Classic, Frank Lloyd Wright Limited Edition)
- Touring Coach Sales: One-time sale of Class B and Class B+ motorhomes built on Mercedes-Benz and RAM chassis platforms, including Interstate, Atlas, and Rangeline models
- Accessories and Parts: Sales through Airstream Supply Company of custom solutions, apparel, replacement parts, and gear designed for specific Airstream models
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Entry-level single-axle travel trailers |
| One time/ perpetual license | Pay-as-you-go | Mid-range dual-axle travel trailers |
| One time/ perpetual license | Pay-as-you-go | Premium and special edition travel trailers |
| One time/ perpetual license | Pay-as-you-go | Compact Class B touring coaches (Interstate 19) |
| One time/ perpetual license | Pay-as-you-go | Standard Class B touring coaches (Interstate 24) |
| One time/ perpetual license | Pay-as-you-go | Class B+ touring coaches (Atlas) |
| One time/ perpetual license | Pay-as-you-go | Camper vans (Rangeline) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Airstream product offering
Product offeringCore offering
Airstream designs and manufactures handcrafted luxury travel trailers and Class B/B+ touring coaches, featuring iconic riveted aluminum construction and advanced off-grid power systems. The company sells directly to consumers and full-time RVers through a nationwide authorized dealer network, complemented by an online configurator for custom builds, the Airstream Supply Company accessories e-commerce store, and the Camp Airstream owner experiences program.
Product overview
Airstream offers a diverse portfolio of luxury travel trailers and touring coaches (Class B and Class B+ motorhomes) designed for adventure travel and mobile living. The travel trailer lineup includes entry-level models (Bambi, Caravel, World Traveler, Basecamp), mid-range options (Flying Cloud, International, Globetrotter), and premium offerings (Classic, Trade Wind). The company also produces special edition collaborations (Stetson + 6666, Frank Lloyd Wright Usonian Limited Edition) and an electric-first option (Basecamp XE). The touring coach lineup features Interstate models (19GT/GTX, 19X, 24GT/GL, 24GTX/GLX) built on Mercedes-Benz Sprinter chassis, Atlas flagship models on Mercedes-Benz Sprinter 4500 chassis, and Rangeline models on RAM ProMaster chassis. Supporting services include Camp Airstream owner experiences, AIRLAB creative platform, and Airstream Supply Company accessories store. The company operates as a subsidiary of Thor Industries and manufactures all products in Jackson Center, Ohio.
Differentiator
Problem solved
Functional benefit
Brands
- Airstream Supply Company: Official merchandise store stocking custom solutions, apparel, accessories, and gear for Airstream products and lifestyle
- AIRLAB
- Airstream Collaboration Series
- Airstream Touring Coaches
- Camp Airstream
Products and services
- Flying Cloud
Quantifiable outcome
- 92% of Camp Airstream attendees would recommend the experience to a friend
- +2 more outcomes
Companies that use Airstream
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Airstream technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Airstream partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Harbinger MotorscoreAirstream partnered with Harbinger Motors as the first customer for Harbinger Industria's standalone battery business. The partnership integrates Harbinger's Power System with up to 18.5 kWh battery capacity into the Trade Wind 27FB travel trailer, combined with 600W rooftop solar and 5000W inverter for enhanced off-grid capability. The systems use automotive-grade lithium-ion cells from Panasonic Energy manufactured at Harbinger's California facility.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Airstream competitors and assessment
Company assessmentDirect peers
- Winnebago Industries: Winnebago Industries is a major manufacturer of Class B and Class C motorhomes plus travel trailers under the Winnebago, Grand National, and other brands. It directly competes with Airstream in the premium touring coach segment with Sprinter-based products like the Revel and Travato, serving overlapping customer profiles.
- Grand Design RV: Grand Design RV is a THOR Industries subsidiary producing travel trailers (Imagine, Reflection, Solitude) that compete head-to-head with Airstream's Flying Cloud, International, and Classic in dealer showrooms across North America. They share the same parent company and overlapping dealer relationships.
- Keystone RV: Keystone RV is a THOR Industries subsidiary producing a wide range of travel trailers (Passport, Bullet, Montana, Cougar). It competes with Airstream across mid-range and premium travel trailer segments and shares distribution and parent synergies with Airstream.
- Bowlus: Bowlus manufactures ultra-premium aluminum travel trailers positioned at the top of the market ($300K+ price points), directly competing with Airstream's Classic and Limited Edition models. Both brands emphasize aerospace-inspired aluminum construction and heritage craftsmanship.
- Storyteller Overland: Storyteller Overland builds Class B adventure vans on Mercedes Sprinter chassis with off-grid power systems and ruggedized interiors. It directly competes with Airstream's Interstate 19X and Rangeline lines in the adventure-van segment.
- Tiffin Motorhomes: Tiffin Motorhomes is a THOR Industries subsidiary producing premium Class A and Class C motorhomes (Allegro Bus, Phaeton, Wayfarer). It is a peer in the premium motorhome space, sharing the same THOR corporate parent and dealer network.
- Jayco: Jayco is a THOR Industries subsidiary producing travel trailers (Jay Flight, Jay Feather), Class C motorhomes, and Class B vans. As a sister brand under THOR, it competes across multiple Airstream product categories through overlapping dealer relationships.
- Pleasure-Way: Pleasure-Way is a Canadian manufacturer of premium Class B camper vans built on Mercedes Sprinter, RAM ProMaster, and Ford Transit chassis. It directly competes with Airstream's Interstate and Rangeline touring coach lines in the premium Sprinter/ProMaster Class B segment.
- Oliver Travel Trailers: Oliver Travel Trailers manufactures premium double-hull fiberglass travel trailers positioned as durable, generational products at luxury price points. It competes with Airstream at the high end of the travel trailer market among customers prioritizing longevity and craftsmanship.
Broad incumbents
- Forest River Inc. Forest River is a Berkshire Hathaway subsidiary operating one of the broadest RV portfolios in the industry, including travel trailers, motorhomes, and Class B vans under brands such as Coachmen, Berkshire, and others. It is a broad incumbent competitor across every Airstream product category at varying price tiers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Airstream social profiles
Digital presenceAirstream financial estimates
Financial estimateRevenue estimate
Valuation estimate
Airstream leadership team
Management profileNumber of profiles
Profiles4 records
Airstream subsidiaries and ownership
Company hierarchySubsidiaries1 record
Airstream funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Airstream M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Airstream
What does Airstream do?
Airstream designs and manufactures handcrafted luxury travel trailers and Class B/B+ touring coaches, featuring iconic riveted aluminum construction and advanced off-grid power systems. The company sells directly to consumers and full-time RVers through a nationwide authorized dealer network, complemented by an online configurator for custom builds, the Airstream Supply Company accessories e-commerce store, and the Camp Airstream owner experiences program.
Is Airstream a public or private company?
Airstream is a private company. It is classified as corporate owned and is currently operating.
When was Airstream founded?
Airstream was founded in 1931. It employs 501 to 1,000 people.
Where is Airstream based?
Airstream is headquartered in Jackson Center, United States, in the North America region.
How does Airstream make money?
Three revenue lines are on record. Travel Trailer Sales are the primary driver. The others are touring Coach Sales and accessories and Parts.
Who are Airstream's main competitors?
Direct peers on record are Winnebago Industries, Grand Design RV, Keystone RV, Bowlus, Storyteller Overland, Tiffin Motorhomes, Jayco, Pleasure-Way and Oliver Travel Trailers. Forest River Inc. is listed as a broad incumbent.
Does Airstream have an API?
No public API is recorded for Airstream.
What industry is Airstream in?
Airstream's product category is Luxury Travel Trailers and Touring Coaches. Its primary akta.pro industry code is IMACAGAJ, Recreational Vehicle (RV) Bodies & Towables Manufacturing. Its NAICS code is 336214.