Tanma SCRM

What Tanma SCRM does

Tanma SCRM (探马SCRM), legally Beijing Tanma Qifu Technology Co., Ltd., is a China-based software company founded in May 2020 that sells an Enterprise WeChat-native SCRM (social customer relationship management) platform to mid-to-large enterprises. The platform covers the full private-domain lifecycle — customer acquisition (channel QR codes, short-link redirects, ad integration with Baidu/Tencent/ByteDance, Meituan-Dianping, Douyin), sales management (funnels, lead distribution, public pool, contract and payment management), employee monitoring (session archiving, sensitive-word QA, on-/off-boarding customer transfer), data analytics (conversion funnels, ROI dashboards), WeChat customer service, a micro-mall, and a work-phone module for outbound sales. Underlying technology rests on Tencent's Enterprise WeChat APIs (Tanma is an official ISV partner) plus a proprietary iPaaS layer supporting Session Auth, API Auth, Digest Auth, Basic Auth, and OAuth2.0 — with pre-built connectors to mainstream Chinese ad, e-commerce, and CRM/ERP systems. AI features (AI outbound calling, visitor radar, intent recognition, chatbot, recommendation engine, speech analytics) are embedded as product enhancements across eight named AI capability types.

The company monetizes via per-seat annual SaaS subscriptions (Standard tier at 1,080 yuan per account per year, with session archive and API integration as paid add-ons, a 5-10 account minimum, volume discounts, and multi-year commitments), supplemented by separately priced enterprise customization and private-deployment contracts. Go-to-market is sales-led, combining direct enterprise sales (a 400 hotline, website free trial and demo, industry growth-strategy white papers), a nationwide agent/reseller recruitment program, and channel distribution through the Enterprise WeChat and Tencent Cloud Qianfan Plan ecosystems. Vertical segmentation is the dominant go-to-market lens, with dedicated solutions for education, insurance, home furnishings, manufacturing, medical beauty, e-commerce, dental, software, automotive, private hospitals, retail, and B2B enterprise services — anchored by named customers including China Life Insurance, Taikang Life Insurance, Zoomlion, Enovate Auto, Lexus, and Zhufaner. To date, Tanma has raised approximately $65 million across Series A (May 2021), Series B (July 2021), Series B+ (November 2021), and an additional round (January 2022) from Blue Lake Capital, Junlian Capital, K2VC, SoftBank Asia, Shunwei Capital, Zhongding Capital, and Weiguang Venture Capital. CEO Fengfeng Chang, a former Google engineer, leads the company; operations are headquartered in Beijing Haidian, with branch offices in Shanghai, Guangzhou, and Chengdu. The company holds ISO 27001, ISO 9001, CMMI Level 3, and Chinese Level 3 Cybersecurity Protection (等保三级) certifications.

Name

Tanma SCRM

Legal name

北京探马企服科技有限公司

Website

https://tanmarket.cn

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

251–500 employees

Short description

Tanma SCRM (探马SCRM) sells an Enterprise WeChat-native SCRM platform to 2,000+ Chinese mid-to-large enterprises across 12 verticals, covering customer acquisition, sales management, employee monitoring, analytics, and AI-assisted workflows on a per-seat SaaS model.

Ownership category

akta.pro rank

Product category

Enterprise SCRM (Social Customer Relationship Management) Software

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

Keywords

• Enterprise SCRM software
• WeChat customer management
• Private domain operations
• Marketing automation platform
• Sales force management

Headquarters

HQ city

Haidian

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription (SCRM Software Subscription): Annual subscription-based SaaS model for the Tanma SCRM platform, including modules for marketing growth, CRM, employee management, data analytics, WeChat customer service, micro mall, and work phone. Tiered pricing based on number of users/accounts.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Tanma SCRM is an Enterprise WeChat-native SaaS platform that helps mid-to-large enterprises manage the full private domain customer lifecycle, from multi-channel lead acquisition, lead distribution, and sales funnel management to customer retention, group operations, employee behavior monitoring, and data analytics. The platform is built on an S2B2C model and integrates with advertising platforms (Baidu, Tencent, ByteDance), Meituan-Dianping, Douyin, and e-commerce systems (Youzan, Xiaoe Tong, JD, 1688) through proprietary iPaaS.

Product overview

Tanma SCRM offers a unified platform-plus-modules architecture built on WeCom (企业微信). The core platform provides SCRM capabilities including customer management, sales process management, and marketing automation. The product portfolio consists of 7 integrated modules: Tanma Marketing Growth (marketing and customer acquisition), Tanma CRM (sales and customer management), Tanma Employee Management (employee monitoring and compliance), Tanma Data Analysis (BI and reporting), Tanma WeChat Customer Service (multi-channel customer service), Tanma Micro Mall (e-commerce integration), and Tanma Sales Phone (outbound sales management). Additionally, 4 professional services are offered: System Building Service, Landing Run Service, Customization Service, and iPaaS integration platform. All modules share a unified data architecture enabling seamless data flow between customer acquisition, management, operations, and analytics workflows.

Differentiator

Problem solved

Functional benefit

Brands

• NeverCap.ai: AI conversation intelligence platform for sales analytics and customer voice analysis
• 探马·营销增长
• 探马·CRM
• 探马·员工管控
• 探马·数据分析
• 探马·微信客服
• 探马·微商城
• 探马·电销手机

Products and services

• Tanma SCRM Platform (探马SCRM) Core SaaS platform providing enterprise WeChat-based SCRM capabilities for mid-to-large Chinese enterprises. Encompasses integrated modules for marketing growth, customer management, sales process management, employee monitoring, data analytics, WeChat customer service, micro mall, and sales phone. Annual per-seat subscription at 1,080 yuan per account with tiered volume pricing.
• Tanma iPaaS Integration Platform Enterprise application integration platform enabling multi-system data interconnection across ERP, CRM, mall SaaS, and self-developed systems. Supports Session Auth, API Auth, Digest Auth, Basic Auth, and OAuth2.0 interface protocols with bidirectional data sync, branching, and conditional logic for complex integration scenarios.
• System Building Service (系统搭建服务) Rapid private domain traffic pool setup and deployment service with expert training for implementation. Helps enterprises quickly build and deploy the SCRM system to operational use.
• Landing Run Service (落地陪跑服务) Full lifecycle coaching service including business process analysis, customized strategy development, and team training to help enterprises effectively use Enterprise WeChat and operationalize private domain operations.
• Customization Service (定制化服务) Customized development services meeting enterprise personalized needs with low-cost, high-quality delivery. Includes independent source code provision for stability, security, and ongoing maintainability.

Quantifiable outcome

• NeverCap achieved 70% improvement in conversation processing efficiency and 45% faster identification of key customer personas using Tanma SaaS.
• +4 more outcomes

Named customers21 records

Segments12 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability9 records

Feature14 records

Partnerships

Three partnerships are on record, tiered core and minor.

• 腾讯云千帆计划 (Tencent Cloud Thousand Sails Plan)coreGTM or Marketing Partner · 1 January 2020Tanma SCRM joined the Tencent Cloud Thousand Sails Plan (腾讯云千帆计划), Tencent's ecosystem partner program for SaaS providers, enhancing its distribution and integration within the Tencent cloud ecosystem.
• NeverCap (nevercap.ai)minorStrategic or Co-development PartnerNeverCap (AI transcription company, also referenced as a related company of Tanma) collaborated with Tanma SaaS to analyze sales call performance. Tanma provided conversation intelligence analysis enabling NeverCap to identify best-performing sales scripts. NeverCap's case study shows 70% improvement in conversation processing efficiency.
• 企业微信 (Enterprise WeChat)coreTechnology or IntegrationTanma SCRM is an official Enterprise WeChat ISV (Independent Software Vendor) partner, certified and approved to build applications on the Enterprise WeChat platform. Named '2023 Outstanding Enterprise WeChat ISV Partner'.

Scale indicators8 records

Recent moves9 records

Expansion highlights7 records

Direct peers

• Xiaoshouyi (销售易): Chinese CRM and SCRM vendor with comparable B2B sales-cycle management features on Enterprise WeChat and broader platform integrations.
• Weimob (微盟): Hong Kong-listed Chinese SCRM and marketing cloud leader; Tanma's most direct competitor in WeChat-based SCRM with overlapping e-commerce, retail, and DTC verticals and a much larger scale.
• Youzan (有赞): Hong Kong-listed Chinese SaaS vendor focused on e-commerce enablement and retail SCRM; competes directly with Tanma for WeChat-native retail and merchant customers.
• FXiaoke (纷享销客): Chinese CRM/SCRM platform focused on sales force automation and customer management; competes with Tanma on WeCom-based sales enablement for mid-to-large B2B enterprises.
• EC SCRM (六度人和 / EC营客通): Long-running B2B-focused WeChat SCRM vendor with overlapping Enterprise WeChat customer management and sales enablement capabilities for Chinese SMB and mid-market.

Broad incumbents

• Salesforce: Global CRM leader whose Sales Cloud, Service Cloud, and Marketing Cloud compete with Tanma for large multinational and large-Chinese-enterprise CRM budgets.
• HubSpot: Global B2B CRM and marketing automation platform competing for inbound-led mid-market and enterprise marketing stacks that Tanma also targets.
• Tencent Qidian (腾讯企点): Tencent's own customer engagement and SCRM product inside the Enterprise WeChat ecosystem; a platform-level incumbent that competes structurally with Tanma and could compress ISV economics.
• Microsoft Dynamics 365: Microsoft's enterprise CRM and customer engagement suite; competes with Tanma for cross-sell into large Chinese enterprises already standardized on Microsoft infrastructure.

Emerging players

• Convertlab: APAC-focused marketing automation and SCRM vendor with overlapping customer journey, channel attribution, and AI-driven segmentation capabilities serving Chinese enterprise customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds4 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tanma SCRM