Name

FXiaoKe

Legal name

北京易动纷享科技有限责任公司

Website

https://fxiaoke.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

CRM Software

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)

akta.pro secondary industries

AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI), Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)

Keywords

• CRM software
• Sales automation
• Marketing automation
• Enterprise SaaS
• Customer engagement

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices15 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS订阅服务: 基于云端的CRM软件订阅服务，按年收费，提供多版本产品满足不同规模企业的需求。
2. PaaS平台定制开发服务: 基于PaaS平台的低代码定制开发服务，帮助企业实现个性化业务数字化方案。
3. 客户实施服务: 提供客户实施服务、信任中心、用户手册、管理员认证等配套服务。

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

FXiaoKe provides an Agentic CRM platform built around a "connection-oriented CRM" philosophy that connects tools, people, and business internally and externally. The offering centers on three integrated cloud modules (Marketing Cloud, Sales Cloud, Service Cloud) unified by shared connection modules for channel partners, internal staff, and ecosystem integrations (DingTalk, WeChat Work, Feishu, ERP), enabled by four underlying platforms: ShareAI AI PaaS, PaaS customization, BI analytics, and iPaaS integration.

Product overview

FXiaoKe (纷享销客) offers the Agentic CRM — a unified cloud CRM platform built on a 'connection-oriented CRM' philosophy that connects tools, people, and business internally and externally. The core offering consists of three integrated cloud modules — 营销云 (Marketing Cloud) for omnichannel marketing and lead acquisition, 销售云 (Sales Cloud) for the full lead-to-cash closed loop, and 服务云 (Service Cloud) for integrated service management — unified by shared 连接能力 (connection) modules for channel partners (代理通, 订货通), internal staff collaboration, and ecosystem integrations (DingTalk, WeChat Work, Feishu, ERP). Built atop this stack are four enabling platforms: the AI平台/ShareAI providing the multi-model AI engine for CRM agent (Agent) building and orchestration; the 业务定制平台 (PaaS) for low-code/no-code business customization and visual workflow design; the 智能分析平台 (BI) for collaborative and scenario-specific analytics; and the 数据集成平台+开放平台 (iPaaS/OpenAPI) for low-code system integration. AI capabilities span Sales Agents, Marketing Agents, Service Agents, and Consumer Goods Agents, embedded across all cloud modules. The platform serves 6000+ large and medium enterprises across 15+ industries including ICT, manufacturing, consumer goods, healthcare, home building materials, and SaaS.

Differentiator

Problem solved

Functional benefit

Products and services

• FXiaoKe Agentic CRM (纷享销客CRM) Unified cloud CRM platform for enterprises providing an intelligent full-channel closed-loop covering marketing, sales, and service. Designed for large and medium enterprises across 15+ industries.
• Marketing Cloud (营销云) Intelligent omnichannel marketing tool covering all-channel lead acquisition, campaign marketing, content marketing, and social marketing to achieve precise customer acquisition and efficient conversion.
• Sales Cloud (销售云) Refined lead-to-cash business closed-loop covering Sales Agents, lead management, customer management, opportunity management, CPQ, and transaction management for driving enterprise revenue growth.
• Service Cloud (服务云) Integrated online service and field service management covering multi-channel service acceptance, work order management, field service, and equipment management for efficient customer service.
• ShareAI AI PaaS Platform (AI平台) AI PaaS platform providing a multi-modal multi-model AI engine enabling enterprises to build scenario-specific CRM agents (Agentic CRM). Includes AI Knowledge Base, Agent Studio (agent factory), and DataCloud.
• PaaS Customization Platform (业务定制平台) High-productivity PaaS platform with visual design tools, supporting no-code/low-code business object customization, component-based UI customization, workflow design, and multi-dimensional permission management.
• BI Analytics Platform (智能分析平台) Business intelligence analytics platform deeply integrated with CRM business scenarios enabling real-time analysis, self-service analytics, exploratory analysis, data cockpit, and multi-dimensional target management.
• iPaaS Data Integration + Open Platform (数据集成平台+开放平台) Data integration platform with no-code/low-code capabilities for connecting CRM with ERP, OA, WeChat Work, DingTalk, call centers, electronic signatures, and custom systems. Includes OpenAPI documentation at open.fxiaoke.com.
• DingTalk CRM Version (钉钉版CRM) CRM embedded within the DingTalk platform featuring lead-to-cash business closed-loop management, BI analytics, and PaaS customization capabilities.
• WeChat Work CRM Version (企业微信版CRM) WeChat Work-integrated CRM providing SCRM capabilities including WeChat external customer one-click sync to CRM, customer acquisition, follow-up, transaction, and analysis through WeChat ecosystem.
• Feishu CRM Version (飞书版CRM) CRM version integrated within the Feishu/Lark collaboration platform, offering CRM capabilities embedded in the Feishu ecosystem.

Quantifiable outcome

• 整体销售效率提升50%（智齿科技案例）
• +5 more outcomes

Named customers10 records

Segments18 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability12 records

Feature9 records

Partnerships

Nine partnerships are on record, tiered core and key.

• 金蝶coreTechnology or Integration金蝶与纷享销客共同搭建了包括业务中台、数据中台在内的数字化中台，满足企业管理需求的同时实现系统间数据互通。
• 钉钉coreTechnology or Integration提供钉钉版CRM，嵌入钉钉平台的CRM产品，具备线索到回款的业务闭环管理、BI数据分析、PaaS定制能力，助力企业在钉钉平台中无缝实现以客户为中心的业务管理。
• 企业微信coreTechnology or Integration深度集成企业微信、公众号、小程序，提供企微SCRM能力，让企业直连客户，便捷开展营销和服务。
• 飞书coreTechnology or Integration提供飞书版CRM产品，与飞书平台深度集成。
• SAPcoreTechnology or IntegrationERP插件支持SAP系统对接，实现人员、组织、客户、合同、订单、库存、回款单、服务工单等业务数据的双向同步。
• 金普蝶keyChannel Partner/ Reseller/ Distributor金普蝶是纷享销客的生态伙伴和解决方案合作伙伴，利用纷享销客的产品能力为不同行业客户提供个性化产品和服务。
• EasySelling销售赋能中心keyImplementation/ SI/ Consulting PartnerCRM系统和销售培训咨询两个领域的专家合作，共同为国内制造业客户管理数字化转型添砖加瓦，利用软件和销售管理方法论帮助企业提升销售业绩。
• 新经销keyStrategic or Co-development Partner新经销是快消行业专家，与纷享销客共同推动快消行业数字化发展，赋能快消行业未来发展。
• 辅音国际keyStrategic or Co-development Partner辅音国际是农牧行业专家，与纷享销客共同助力农牧企业数字化战略落地，推动农牧企业数字化升级。

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Salesforce: Global CRM market leader and the primary competitor FXiaoKe positions against in enterprise accounts. FXiaoKe explicitly markets Salesforce migration solutions to capture domestic replacement demand from Chinese enterprises.
• HubSpot: Global CRM and marketing automation platform with comparable Marketing Cloud / Sales Cloud / Service Cloud structure. Competes with FXiaoKe for SMB and mid-market customers, particularly those with cross-border operations.
• Microsoft Dynamics 365: Enterprise CRM and ERP suite from Microsoft, integrated with the broader Microsoft Cloud and Office 365 ecosystem. Competes with FXiaoKe in the large-enterprise CRM and customer service segments, especially in regulated industries.

Direct peers

• Yonyou (用友): Leading Chinese enterprise software provider offering ERP, CRM, HR, and financial management solutions. Yonyou U8 Cloud is integrated with FXiaoKe but also competes directly in CRM for large Chinese enterprises across manufacturing and consumer goods.
• Kingdee (金蝶): Major Chinese ERP and cloud software vendor and a strategic investor in FXiaoKe (2018 $50M round). Kingdee K3 Cloud is integrated with FXiaoKe but Kingdee offers its own CRM and SCRM capabilities, creating both partnership and competitive overlap.
• Zoho CRM: Global SaaS CRM platform offering sales, marketing, and service automation comparable to FXiaoKe's cloud structure. Competes for mid-market and enterprise customers with a similar breadth of modules and customization capabilities.
• Pipedrive: Sales-focused CRM platform targeting SMBs and mid-market sales teams. Comparable to FXiaoKe's Sales Cloud in lead-to-cash functionality, though without FXiaoKe's enterprise-scale customization and AI agent capabilities.
• SugarCRM: Enterprise CRM platform offering sales force automation, marketing, and customer service. Directly comparable to FXiaoKe in serving mid-market and enterprise customers with customizable CRM workflows and AI-enhanced features.
• Creatio: Low-code CRM and workflow automation platform combining CRM with BPM capabilities. Highly comparable to FXiaoKe's combination of CRM, PaaS customization platform, and process automation positioning.
• Insightsoft (销售易 / Neocrm): Chinese enterprise CRM provider focused on large enterprises across manufacturing, high-tech, and consumer industries. Direct domestic competitor to FXiaoKe in the mid-market and large-enterprise CRM segments in China.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds12 records

Investors14 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FXiaoKe