Juventus

What Juventus does

Juventus Football Club S.p.A. is a publicly listed Italian professional football club founded in 1897 and headquartered in Turin, Italy, listed on the Italian stock exchange under ticker JUVE. The club competes in Serie A, the top tier of Italian football, and participates in UEFA-organized European competitions. Juventus operates from the Allianz Stadium (naming rights held by Allianz) and maintains ownership of adjacent real estate including the recently acquired 138-room J Hotel. Core operations span five revenue streams: matchday (stadium tickets, hospitality, season memberships with BASE/FULL/STAR tiers from €27/match to €3,400+ VAT), broadcasting rights (Serie A and international distribution), sponsorship and commercial partnerships (kit, sleeve, stadium naming), player transfers (buying and selling of player registrations), and merchandise and licensing.

The club serves a diversified stakeholder base including individual fans and season ticket holders, corporate sponsors seeking brand exposure, broadcasting partners purchasing media rights, and Serie A and UEFA as governing bodies. Juventus is controlled by Exor NV, the Agnelli family holding company, and operates a youth development pathway through the Juventus Next Gen reserve team. The club holds the record for most Serie A titles (36) and has won 2 UEFA Champions League titles, providing an extensive historical content library and brand premium.

The business model is operationally diversified but currently under significant financial pressure: Juventus reported a €58 million net loss in 2025, faces an expected €50-60 million revenue drop from failing to qualify for the 2026-27 Champions League, and must achieve break-even by 2027/28 to comply with UEFA Financial Fair Play regulations. Leadership transitioned in June 2026 with Giovanni Carnevali replacing Damien Comolli as CEO. Defensive measures include forced player sales, squad cost rationalization (e.g., the €4.8M Boga transfer), and hospitality asset expansion through the J Hotel acquisition to bolster matchday revenue per fan.

Name

Juventus

Legal name

Juventus Football Club S.p.A.

Website

https://heylink.me

Company type

Public

Founded year

1897

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Juventus is a publicly listed Italian professional football club founded in 1897, competing in Serie A and based at Allianz Stadium in Turin. The club generates revenue from matchday ticketing, broadcasting rights, sponsorships, player transfers, and merchandise, serving a global fanbase under the control of Exor NV.

Ownership category

akta.pro rank

Product category

Professional Football Club / Sports Entertainment

NAICS

Sports Teams and Clubs (711211), Other Spectator Sports (711219), Spectator Sports (71121)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

akta.pro secondary industries

Venue & Facility Sponsorship (Naming Rights, Venue Partners) (MPAKALAC), Performance & Incentive-Based Endorsements (Bonuses, Royalties, Affiliate/CPA Deals) (MPAKALAI), Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE), Media & Broadcast Sponsorship (In-Game Broadcast, Streaming Sponsorship) (MPAKALAF)

Keywords

• Professional football club
• Matchday ticket sales
• Club merchandise
• Sports broadcasting rights
• Football sponsorship deals

Headquarters

HQ city

Turin

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Matchday Revenue: Revenue generated from stadium ticket sales, hospitality packages, and matchday experiences at Allianz Stadium
2. Broadcasting Rights: Revenue from Serie A and international broadcasting rights, with reduced earnings due to failure to qualify for Champions League
3. Sponsorship & Commercial: Kit sponsors, sleeve sponsors, stadium naming rights (Allianz), and various commercial partnerships
4. Player Transfers: Revenue from selling players to other clubs, such as Teun Koopmeiners sale being considered to limit financial losses
5. Merchandise & Licensing: Sales of club merchandise, branded products, and licensing agreements

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Juventus Football Club S.p.A. is a professional football club competing in Italy's Serie A and in European competitions such as the UEFA Europa League. The club generates revenue by selling match tickets, season tickets, and Premium Club memberships; licensing merchandising and apparel; securing sponsorship, kit, sleeve, and stadium naming rights (Allianz); and earning broadcasting rights fees from television and streaming partners.

Differentiator

Problem solved

Functional benefit

Brands

• Juventus Next Gen: The club's reserve team designed to bridge the gap between academy and senior football.

Products and services

• Season Tickets (BASE / FULL / STAR packages)
• Official Club Merchandise

Quantifiable outcome

• 36 Serie A titles - most in Italian football history
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• AllianzcoreStrategic or Co-development Partner · 10 June 2026Naming rights partner for Allianz Stadium, providing significant annual revenue in exchange for stadium branding visibility at all home matches and events.
• UEFAcoreStrategic or Co-development PartnerEuropean football governing body that organizes Champions League, Europa League, and other competitions in which Juventus participates.
• Serie A LeaguecoreStrategic or Co-development PartnerItalian top-tier football league in which Juventus competes for scudetti and qualification to European competitions.
• Italian Football Federation (FIGC)coreStrategic or Co-development PartnerNational football federation governing Italian football, organizing Coppa Italia and national team activities.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Inter Milan: Direct Serie A rival competing for the same domestic titles, UCL qualification pool, sponsorship budgets, and Italian fan base; highly comparable on-pitch and commercially.
• FC Porto: Listed Portuguese football club with significant player trading profits, recurring European qualification, and commercial revenue streams analogous to Juventus's diversified mix.
• Manchester United: Publicly listed Premier League football club with global brand, multiple revenue streams (broadcast, commercial, matchday, merchandise), and inclusion in the Gabelli sports ETF alongside Juventus. Comparable business model and investor profile.
• SL Benfica: Listed Portuguese football club with a comparable player-trading model, regular European competition participation, and a public market investor base similar in structure to Juventus.
• AS Roma: Italian Serie A competitor operating in the same league ecosystem, sharing broadcasting and sponsorship pools with Juventus and competing for European qualification positions.
• AC Milan: Direct Serie A rival with a similarly historic global brand, comparable Serie A/Champions League revenue profile, and a focus on commercial and merchandising growth.
• Borussia Dortmund: Publicly traded Bundesliga club with similarly diversified matchday, broadcasting, and commercial revenue, listed in the same Gabelli sports ETF as Juventus, and operating a large owned stadium with hospitality and merchandising.
• Celtic FC: Publicly listed European football club identified in the input data as one of the five listed clubs analyzed for profitability (and the only one to post a positive net profit in 2025), serving as a useful financial-performance comparable.
• Ajax: Listed Dutch Eredivisie club with a comparable player-trading and youth development model, and inclusion in the Gabelli sports ETF; both clubs rely on regular European qualification and player sales.
• Lazio: Italian Serie A club competing in the same domestic league and sharing broadcasting and sponsorship pools, with comparable scale of stadium operations at Stadio Olimpico.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/juventusfc
• Facebookfacebook.com/juventus
• LinkedInlinkedin.com/company/juventus-football-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Juventus