Hail Merry Snacks
- Company typePrivate
- Founded2008
- HeadquartersDallas, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Hail Merry Snacks firmographics
Firmographics- Name
- Hail Merry Snacks
- Legal name
- Hail Merry LLC
- Website
- https://hailmerry.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Hail Merry Snacks industry classification
Industry- Product category
- Plant-Based Refrigerated Snacks
- NAICS
- Sugar and Confectionery Product Manufacturing (3113)
- SIC
- Sugar & Confectionery Products (2060)
- akta.pro primary industry
- Refrigerated Dough & Batters (Biscuits, Cookie Dough, Pie Crust) (CRADACAI)
Keywords
Where Hail Merry Snacks is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hail Merry Snacks business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct Online Sales: E-commerce sales through hailmerry.com website. Customers can purchase products directly online with shipping to their door. Also available through Instacart marketplace.
- Retail Distribution: Wholesale distribution to natural and organic grocery retailers. Products stocked in refrigerated sections of premium grocery stores nationwide.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single unit pricing for Cups, Tarts, and Bites product lines |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Hail Merry Snacks product offering
Product offeringCore offering
Hail Merry Snacks manufactures and sells premium, no-bake, plant-based sweet snacks across three product lines: single-serve Cups (8 flavors), share-sized Tarts (3 flavors), and grab-and-go Cookie Dough Bites (2 flavors). Products are made from clean, plant-based ingredients (almond flour, cashews, organic virgin coconut oil, organic maple syrup) and are kept refrigerated to preserve nutritional integrity.
Product overview
Hail Merry Snacks is a plant-based snack company offering three product lines: Cups (8 varieties), Tarts (3 varieties), and Bites (2 varieties). Cups are mini no-bake dessert snacks in individual portions featuring pie flavors (Key Lime, Meyer Lemon, Sweet Potato) and chocolate-based varieties (Chocolate Almond Butter, Chocolate Peanut Butter, Dark Chocolate, Dark Chocolate Espresso, Cookies N Créme). Tarts are larger no-bake dessert items sized for sharing featuring Chocolate Almond Butter, Meyer Lemon, and Dark Chocolate flavors. Bites are grab-and-go raw cookie dough snacks in Chocolate Chip Coconut and Caramel Sea Salt Coconut varieties. All products are made with clean, plant-based ingredients like almond flour, organic coconut oil, and organic maple syrup, are never baked to preserve nutritional integrity, and must be kept refrigerated due to fresh ingredients.
Differentiator
Problem solved
Functional benefit
Products and services
- Key Lime Pie Cups Mini no-bake key lime pie cups with tangy vegan ganache in a gluten-free almond flour crust; 5.5g sugar per cup, dairy-free, grain-free, paleo-friendly.
- Meyer Lemon Cups Mini no-bake Meyer lemon cups with a luscious vegan lemon ganache in a gluten-free almond flour crust; 5g sugar per cup, dairy-free, grain-free, paleo-friendly.
- Sweet Potato Pie Cups Mini no-bake cups crafted with organic sweet potato, organic maple syrup, and cinnamon in a gluten-free almond flour crust; only 3g sugar per cup, dairy-free, grain-free, paleo, and keto-friendly.
- Chocolate Almond Butter Cups Cup with creamy almond butter and vegan dark chocolate ganache in a chocolate almond flour crust; 50% less sugar than leading brands, 6g plant protein, 4g net carbs, keto-friendly.
- Chocolate Peanut Butter Cups Cup with creamy peanut butter and vegan milk chocolate ganache in a chocolate cookie crust; 50% less sugar than leading national brands, 6g plant protein, keto-friendly, 4g sugar per cup.
- Dark Chocolate Cups Mini dark chocolate cups with vegan dark chocolate ganache in a gluten-free dark chocolate almond flour crust; 5.5g sugar per cup, dairy-free, grain-free, paleo-friendly.
- Dark Chocolate Espresso Cups Mini espresso cups with vegan dark chocolate espresso ganache in a chocolate almond flour crust; caffeine equivalent to half a shot of espresso, dairy-free, grain-free, paleo-friendly.
- Cookies N Crème Cups Cup with vanilla coconut crème filling using organic sustainable tapioca syrup in an extra dark almond flour crust; made with only 9 clean mostly organic ingredients, 5.5g sugar and 105 calories per cup.
- Chocolate Almond Butter Tart No-bake tart layered with creamy almond butter and rich vegan chocolate ganache in a gluten-free chocolate almond flour crust; 5 simple ingredients, 11g plant protein, dairy-free, grain-free, paleo.
- Meyer Lemon Tart Plant-based French-style tart with creamy vegan Meyer lemon ganache in a gluten-free almond flour crust; 6g plant protein, grain-free, paleo, dairy-free.
- Dark Chocolate Tart Double chocolate tart with rich vegan dark chocolate ganache in a gluten-free dark chocolate almond flour crust; 5 simple ingredients, 8g plant protein, grain-free, paleo, dairy-free.
- Chocolate Chip Coconut Cookie Dough Bites Raw edible cookie dough bites made with grain-free almond flour, organic shredded coconut, and organic chocolate chips; 40% less carbs and 30% less sugar than leading premade cookie dough brands, paleo, vegan, egg and dairy free.
- Caramel Sea Salt Coconut Cookie Dough Bites Raw edible cookie dough bites with grain-free almond flour, organic shredded coconut, and vegan caramel with Celtic sea salt; 30% less carbs than leading national premade cookie dough brands, paleo, vegan, egg and dairy free.
Quantifiable outcome
- Products contain 50% less sugar than leading conventional nut butter cup brands (3.5-8g vs 22g sugar per serving)
- +2 more outcomes
Companies that use Hail Merry Snacks
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles2 records
Hail Merry Snacks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Hail Merry Snacks partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Whole Foods MarketcorePrimary retail distribution partner. Hail Merry products are sold in the refrigerated snack section of Whole Foods Market stores nationwide.
- Natural GrocerscoreNatural Grocers carries Hail Merry products in select store locations in their refrigerated snack aisles.
- Erewhon MarketcorePremium natural foods market carrying Hail Merry products in select locations.
- Wegman'scoreRegional grocery chain distributing Hail Merry products in their natural foods section.
- Fresh Thyme MarketcoreNatural grocery retailer with Hail Merry products available in select locations.
- HEBcoreTexas-based grocery chain carrying Hail Merry products in their natural and organic section.
- ShopRitecoreNortheast grocery chain distributing Hail Merry products in select store locations.
- InstacartcoreSame-day grocery delivery platform making Hail Merry products available for online ordering and delivery in markets where product is carried in local retailers.
- FlocertminorIndependent Fair-Trade certification organization that certifies Hail Merry's dark cocoa powder and vegan dark chocolate chips as Fair-Trade compliant.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Hail Merry Snacks competitors and assessment
Company assessmentDirect peers
- Unreal Snacks: Unreal Snacks produces clean-label chocolate snacks (cups, bars, snacks) with significantly less sugar than conventional alternatives. Direct peer with similar chocolate cup format, lower-sugar positioning, and natural foods channel presence.
- Hu Kitchen: Hu Kitchen produces paleo-friendly, clean-label chocolate bars and snacks with no refined sugar, no cane sugar, and no gluten. Direct peer with similar premium natural grocery positioning, clean-ingredient philosophy, and overlapping customer base in Whole Foods and other natural retailers.
- Simple Mills: Simple Mills produces almond flour-based, gluten-free crackers, cookies, and baking mixes with clean ingredients. Direct peer with similar natural grocery distribution, plant-based ingredient philosophy, and certifications-driven brand positioning across Whole Foods, Sprouts, and other natural channels.
- Justin's: Justin's specializes in nut butter cups and nut butters made with clean ingredients, owned by Hormel Foods. Direct format and category peer to Hail Merry's chocolate nut butter cups with similar allergen-conscious, natural foods positioning and overlapping retail channels.
- Made Good: Made Good makes organic, allergen-free, vegan snacks (granola bars, cookies, crispy squares) sold in natural and mainstream grocery. Direct peer with overlapping allergen-free vegan certification profile and similar health-conscious target consumer.
- Bobo's: Bobo's makes oat-based bars and baked goods with simple, whole-food ingredients. Direct peer with similar natural grocery distribution, whole-food clean-label positioning, and health-conscious consumer base.
- That's it. That's it. produces clean-label fruit-based snack bars with no added sugar, focused on whole-food ingredients. Direct peer with similar natural grocery distribution, clean-label positioning, and health-conscious consumer targeting.
- Enjoy Life Foods: Enjoy Life Foods makes allergen-free snacks (cookies, bars, chocolate) free from gluten and the top eight allergens, owned by Mondelez. Direct peer with overlapping allergen-free vegan positioning and similar natural grocery channel presence.
Broad incumbents
- BarkThins: BarkThins is Hershey's premium dark chocolate snacking brand offering thin chocolate bars with mix-ins. Broader incumbent with overlapping premium chocolate snacking category and substantially larger distribution and marketing reach through Hershey's national retail network.
- Endangered Species Chocolate: Endangered Species Chocolate is a larger-scale, natural-positioned chocolate brand with ethical sourcing focus and broad natural foods retail presence. Broader incumbent with overlapping clean chocolate category but significantly broader product line, scale, and category reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Hail Merry Snacks social profiles
Digital presenceHail Merry Snacks compliance and trust
Trust signalCompliance5 records
Hail Merry Snacks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hail Merry Snacks leadership team
Management profileNumber of profiles
Profiles1 record
Hail Merry Snacks funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hail Merry Snacks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hail Merry Snacks
What does Hail Merry Snacks do?
Hail Merry Snacks manufactures and sells premium, no-bake, plant-based sweet snacks across three product lines: single-serve Cups (8 flavors), share-sized Tarts (3 flavors), and grab-and-go Cookie Dough Bites (2 flavors). Products are made from clean, plant-based ingredients (almond flour, cashews, organic virgin coconut oil, organic maple syrup) and are kept refrigerated to preserve nutritional integrity.
Is Hail Merry Snacks a public or private company?
Hail Merry Snacks is a private company. It is classified as venture growth investor backed and is currently operating.
When was Hail Merry Snacks founded?
Hail Merry Snacks was founded in 2008. It employs 11 to 50 people.
Where is Hail Merry Snacks based?
Hail Merry Snacks is headquartered in Dallas, United States, in the North America region.
How does Hail Merry Snacks make money?
Two revenue lines are on record. Direct Online Sales are the primary driver. The others are retail Distribution.
Who are Hail Merry Snacks's main competitors?
Direct peers on record are Unreal Snacks, Hu Kitchen, Simple Mills, Justin's, Made Good, Bobo's, That's it. and Enjoy Life Foods. Broad incumbents are BarkThins and Endangered Species Chocolate.
Does Hail Merry Snacks have an API?
No public API is recorded for Hail Merry Snacks.
What industry is Hail Merry Snacks in?
Hail Merry Snacks's product category is Plant-Based Refrigerated Snacks. Its primary akta.pro industry code is CRADACAI, Refrigerated Dough & Batters (Biscuits, Cookie Dough, Pie Crust). Its NAICS code is 3113 and its SIC code is 2060.