What Milwaukee Area Technical College does

Milwaukee Area Technical College (MATC) is Wisconsin's largest technical college and a governmental entity of the State of Wisconsin operating within the Wisconsin Technical College System. Founded in 1912 and headquartered at 700 W. State Street in downtown Milwaukee, MATC serves 31,000+ students annually across four physical campuses (Downtown Milwaukee, Mequon, Oak Creek, West Allis) and a 24/7 Online Campus. The college delivers 170+ degree, diploma, and certificate programs organized into seven Academic and Career Pathways — Business & Management, Community & Human Services, Creative Arts/Design & Media, General Education, Healthcare, Manufacturing/Construction/Transportation, and STEM — plus registered apprenticeships, dual-enrollment high school programs, community education, and transfer pathways to 40+ four-year institutions including Marquette, UW-Madison, UW-Milwaukee, and UW-Parkside.

MATC generates revenue through a hybrid public-funding model combining state aid, property taxes, student tuition and fees, employer-sponsored training grants, and private donations (including a record $5 million Checota gift in 2022 and $2 million+ raised from 230+ donors via the MATC Foundation). Customer segments are diversified across recent high school graduates, adult learners returning to education (served through first-in-the-state Promise programs), international students, student parents (supported by NAEYC-accredited Children's Centers at all four campuses and free Little Stormers Village drop-in care), and employer partners such as Johnson Controls, Pindel Global Precision, We Energies, Froedtert, and Summerfest. The college also operates Milwaukee PBS (WMVS and WMVT), a wholly-owned public-broadcasting subsidiary licensed to its District Board that provides real-world training for ~60 Television and Video Production students annually.

The underlying technology stack is commodity: Blackboard LMS for course delivery, Duo for MFA, VMware View for virtual desktop access, Team Dynamix for IT ticketing, and recently integrated third-party platforms including Trucker Path (for CDL programs via NAPFTDS membership). MATC is HLC-accredited, governed by an elected District Board, and led by its 11th president, Dr. Anthony Cruz, who began his tenure in July 2024. The institution reports no AI/ML capabilities, no public API, and no proprietary software development — positioning it as a traditional, asset-heavy educational services provider rather than a technology-forward enterprise.

Name

Milwaukee Area Technical College

Legal name

Milwaukee Area Technical College

Website

https://matc.edu

Company type

Private

Founded year

1912

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Milwaukee Area Technical College is Wisconsin's largest technical college, serving 31,000+ students annually across four campuses and an online division with 170+ degree, diploma, and certificate programs, plus employer-sponsored workforce training and Milwaukee PBS broadcasting operations.

Ownership category

akta.pro rank

Product category

Technical and Vocational Higher Education

NAICS

Junior Colleges (6112), Technical and Trade Schools (6115), Other Technical and Trade Schools (611519)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Technical Community Colleges (Applied/CTE-Focused) (EDAHADAD)

akta.pro secondary industry

Comprehensive Community Colleges (Transfer + Workforce) (EDAHADAE)

Keywords

• Vocational education programs
• Technical college degrees
• Associate degree pathways
• Workforce training services
• Apprenticeship programs

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Tuition and Fees: MATC generates primary revenue from student tuition and fees for degree, diploma, and certificate programs across 170+ academic offerings.
2. Industry Training Grants and Equipment Support: Johnson Controls Community College Partnership Program provides grants, mentorship, and equipment support to MATC for HVAC, fire, security, and digital discipline training programs.
3. Private Donations and Scholarships: MATC Foundation raises private donations including the $5 million Checota gift for full-ride scholarships and $2 million in matching gifts, bridging gaps between financial aid and tuition costs.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Milwaukee Area Technical College is a public technical college that delivers more than 170 associate degree, technical diploma, and certificate programs across academic and career pathways to over 31,000 students per year. It serves the greater Milwaukee metropolitan area through five physical campuses (Downtown Milwaukee, Oak Creek, Mequon, West Allis, and the Education Center at Walker's Square) plus an online campus. MATC also provides apprenticeship programs, dual enrollment for high school students, customized workforce training for employers, and community education, and it operates Milwaukee PBS as a public broadcasting subsidiary.

Product overview

Milwaukee Area Technical College (MATC) is Wisconsin's largest technical college offering a comprehensive portfolio of over 170 degree, diploma and certificate programs organized into seven Academic and Career Pathways (Business & Management, Community & Human Services, Creative Arts & Media, General Education, Healthcare, Manufacturing & Transportation, and STEM). The institution operates five campus locations (Downtown Milwaukee, Mequon, Oak Creek, West Allis, and Online) and maintains a public media division through Milwaukee PBS. Core educational products include apprenticeships, dual credit enrollment, community education, and transfer pathways to four-year universities. Supporting infrastructure encompasses licensed childcare centers at all campuses plus a free Little Stormers Village drop-in center, student housing, Academic Success Centers for tutoring, career services through CareerHub/Handshake, Stormer Connect faculty mentoring, and the Office of the Ombudsperson for conflict resolution. Technology platforms include Blackboard LMS, VMware View VDI for remote access, and TecHELP IT support services.

Differentiator

Problem solved

Functional benefit

Products and services

• Academic and Career Pathways Programs

Quantifiable outcome

• 90% of associate degree graduates employed within six months
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Johnson ControlscoreStrategic or Co-development Partner · 1 February 2026Johnson Controls Community College Partnership Program supports MATC students in HVAC, fire, security, and digital disciplines through grants, mentorship, and equipment support. The initiative, launched in 2021 with goal to donate up to $15 million by end of 2026, has enrolled nearly 5,000 students and produced over 1,000 graduates across eight community colleges.
• National Association of Publicly Funded Truck Driving Schools (NAPFTDS)minorStrategic or Co-development PartnerNAPFTDS is the national organization representing publicly funded truck driving schools. MATC participates as a member school accessing integrated training technology platforms and industry standards.
• Pindel Global PrecisionminorStrategic or Co-development PartnerPindel Global Precision leads the Forwardskilling workforce development initiative training CNC Swiss machinists across southeastern Wisconsin. The program completed Swiss Production Machinist 3 (Swiss 3) with on-site training at Pindel's facility, covering advanced topics like Swiss lathe threading and multi-path machining.
• Reader Precision SolutionsminorStrategic or Co-development PartnerSponsoring employer in the Forwardskilling CNC machinist training initiative, reporting immediate applicability of new skills on the shop floor.
• National TechnologiesminorStrategic or Co-development PartnerSponsoring employer in the Forwardskilling CNC machinist training initiative, reporting immediate applicability of new skills on the shop floor.
• Marquette UniversitycoreStrategic or Co-development PartnerFour-year transfer partner with guaranteed admission agreement. MATC students can transfer credits seamlessly to complete bachelor's degrees.
• University of Wisconsin-MadisoncoreStrategic or Co-development PartnerFour-year transfer partner with guaranteed admission agreement for MATC students to complete bachelor's degrees.
• University of Wisconsin-MilwaukeecoreStrategic or Co-development PartnerFour-year transfer partner with guaranteed admission agreement for MATC students to complete bachelor's degrees.
• University of Wisconsin-ParksidecoreStrategic or Co-development PartnerFour-year transfer partner with guaranteed admission agreement for MATC students to complete bachelor's degrees.
• Milwaukee PBS (WMVS and WMVT)coreStrategic or Co-development PartnerTwo high-definition television stations licensed to MATC District Board, operating from downtown campus. Stations provide real-life training for approximately 60 MATC Television and Video Production students annually while serving as southeastern Wisconsin's premier non-commercial media organization.
• The Bartolotta RestaurantsminorStrategic or Co-development PartnerCo-founded by MATC alumnus Paul Bartolotta. Joe Bartolotta served on MATC culinary program advisory committee, sharing industry expertise and assisting with designing dining facilities.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ivy Tech Community College: Indiana's community college system and the largest single-state community college in the US, serving over 160,000 students. Comparable in two-year public college mission, transfer pathways, and workforce development focus, though substantially larger and operating in a different state system.
• Houston Community College: Large multi-campus urban community college system in Texas offering associate degrees, technical certificates, and corporate training. Comparable in scale, urban footprint, employer-partnership orientation, and broad technical/healthcare/business program mix.
• Northern Virginia Community College: Virginia's largest community college with multiple campuses and significant online enrollment. Comparable as a large multi-campus public two-year institution with strong transfer pathways and workforce credentials serving a major metropolitan area.

Direct peers

• Blackhawk Technical College: Wisconsin Technical College System college serving Janesville and Beloit with associate degrees, technical diplomas, and workforce training. Directly comparable in WTCS structure, mission, and employer partnership model, including Johnson Controls program participation.
• Waukesha County Technical College: Wisconsin Technical College System college serving the western Milwaukee suburbs with associate degrees, technical diplomas, and certificates. Directly comparable in mission, scale, and WTCS governance framework, and a fellow Johnson Controls Community College Partnership Program participant.
• Gateway Technical College: Wisconsin Technical College System institution serving Kenosha, Racine, and Walworth counties with similar two-year degree, technical diploma, and apprenticeship programs. Direct peer in governance, funding, and program mix, and a fellow participant in the Johnson Controls Community College Partnership Program.
• Fox Valley Technical College: Wisconsin Technical College System college serving the Appleton/Oshkosh region with technical diplomas, associate degrees, and employer-driven apprenticeship programs. Comparable as a mid-to-large WTCS peer focused on manufacturing, IT, and skilled trades workforce development.
• Madison Area Technical College: Another large Wisconsin Technical College System institution offering 170+ associate degrees, technical diplomas, and certificates across multiple campuses in south-central Wisconsin. Highly comparable as a peer Wisconsin technical college with similar governance, funding structure, and dual transfer/workforce mission.
• Moraine Park Technical College: Wisconsin Technical College System college serving Fond du Lac, Beaver Dam, and West Bend with technical degrees, apprenticeships, and corporate training. Direct WTCS peer with similar funding structure and CTE focus, and a fellow Johnson Controls partnership school.

Others

• Pindel Global Precision: Wisconsin-based manufacturer leading the Forwardskilling CNC machinist workforce development initiative in which MATC participates as a training partner. Adjacent ecosystem participant rather than a direct competitor, included as a key workforce-development collaborator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DiscoverMATC
• YouTubeyoutube.com/channel/UCW5-3zdM1QKW0Z-A6XgbcmA
• Facebookfacebook.com/matcmilwaukee
• Instagraminstagram.com/matcmilwaukee
• LinkedInlinkedin.com/company/milwaukee-area-technical-college

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors2 records

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Milwaukee Area Technical College