University of Wisconsin-Parkside

What University of Wisconsin-Parkside does

University of Wisconsin-Parkside is a public regional university founded in 1968 in Kenosha, Wisconsin, operating as a constituent institution of the Universities of Wisconsin system under the governance of the Board of Regents. It serves a diversified student body across first-year, transfer, graduate, international, and adult-learner segments, with revenue sourced from tuition and fees (in-state and non-resident), state appropriations, housing and dining plans ($213-$2,263 per semester), continuing education, athletics, and private donations through the UW-Parkside Foundation ($1,090,971 in scholarships distributed annually).

The academic and operational technology stack is built primarily on third-party enterprise platforms: Canvas LMS for course delivery, SOLAR for student information, Navigate360 (EAB) with predictive analytics for student success, Handshake for careers, StarRez for housing, Workday for HR/student employment, Qualtrics for surveys, Kaltura for video, and Office 365 for communications. The university offers more than 50 undergraduate majors, 14 graduate programs, and multiple certificate programs delivered on-campus and through accelerated 7-week online formats, with 500+ internship pathways, 35+ study abroad countries, and the only NCAA Division II athletic program in Wisconsin.

Go-to-market is a hybrid admissions-led and community-engagement motion. The Office of Admissions drives recruitment through campus tours, virtual tours, Transfer Tuesday webinars, online info sessions, and high school counselor partnerships. Concurrently, Parkside Works and Economic and Talent Development offices connect the university with regional employers and community organizations to convert institutional positioning into internships and workforce pipelines. Distribution spans on-campus programs (regional), online learning (global via SARA), international student recruitment, and channel partnerships including Amazon Career Choice and the National Student Exchange. The university holds HLC institutional accreditation and AACSB accreditation for its MBA program.

Name

University of Wisconsin-Parkside

Legal name

University of Wisconsin-Parkside

Website

https://uwp.edu

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

501–1,000 employees

Short description

University of Wisconsin-Parkside is a public regional university in Kenosha, Wisconsin, serving first-year, transfer, graduate, international, and adult learners through on-campus and accelerated online programs, with Canvas, Navigate360, and Handshake as core platforms and NCAA Division II athletics.

Ownership category

akta.pro rank

Headquarters

HQ city

Kenosha

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Tuition and Fees: Revenue from undergraduate and graduate tuition, including in-state and non-resident tuition rates, plus associated fees for academic programs
2. Financial Gifts and Donations: Annual giving, scholarship donations, and major gifts from alumni and donors supporting student scholarships, athletics, and campus programs. $1,090,971 in scholarships distributed.
3. Athletics Revenue: Revenue from Ranger Athletics programs including ticket sales, sponsorships, and NCAA Division II athletics operations
4. Continuing Education Programs: Professional and continuing education programs, workforce training, bootcamps, and personal enrichment courses for adult learners

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels12 records

Core offering

University of Wisconsin-Parkside is a public university that delivers undergraduate, graduate, and associate degree programs along with professional certificates and continuing education. Course delivery combines face-to-face on-campus instruction with online learning options, including accelerated seven-week and competency-based formats. Student services span academic advising, tutoring, career services, housing, dining, athletics, health and counseling, and a student success platform.

Product overview

University of Wisconsin-Parkside is a student-centered public university offering undergraduate, graduate, and associate degree programs, along with professional certificates and continuing education. The institution operates as a multi-platform educational services provider, combining on-campus instruction with online learning options. Core academic offerings span over 50 undergraduate majors, 14 graduate programs, and numerous certificate programs across disciplines including business, health sciences, criminal justice, computer science, and liberal arts. Student support infrastructure includes Navigate360 for academic success management, Canvas LMS for course delivery, comprehensive advising and career services via Handshake, Parkside Academic Resource Center (PARC) for tutoring, and Library Services for research support. Campus life is supported by housing and dining services, Sports and Activity Center (SAC) recreation facilities, Ranger Athletics NCAA Division II programs, and The Rita performing arts venue. Online education is delivered through accelerated 7-week programs and competency-based formats, with the institution participating in SARA for interstate distance education. The institution holds HLC accreditation and AACSB accreditation for its MBA program.

Differentiator

Problem solved

Functional benefit

Brands

• Ranger Athletics: The only NCAA Division II Athletic Program in Wisconsin
• Navigate360
• The Rita
• The Commons

Products and services

• Navigate360 Student Success Platform Undergraduate student success management system combining technology, predictive analytics, and advising workflows to help improve student outcomes, with appointment scheduling, to-do tracking, study buddy connections, class schedules, and resource location.
• Online Learning Programs Flexible online degree programs including accelerated 7-week courses and competency-based formats for undergraduate, graduate, and certificate programs in business, criminal justice, nursing, and other fields.
• Parkside Academic Resource Center (PARC)

Quantifiable outcome

• 99% of Computer Science graduates employed in field
• +4 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability2 records

Feature2 records

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• National Student ExchangecoreStrategic or Co-development PartnerPartnership allowing Parkside students to complete a semester at another US or Canadian institution for the same tuition cost as staying at Parkside. Enables student mobility and diverse educational experiences.
• Amazon Career ChoicecoreGTM or Marketing PartnerAmazon Career Choice Partner Program allowing eligible Amazon employees to pursue education at UW-Parkside with tuition assistance. Direct pathway for workforce development.
• CAEL (Council for Adult and Experiential Learning)coreStrategic or Co-development PartnerMember organization supporting adult and experiential learning. CAEL provides resources and best practices for credit for prior learning and adult student services.
• Wisconsin Educational Opportunity ProgramscoreStrategic or Co-development PartnerPartnership with Universities of Wisconsin Extended Campus (OPLR) for online and distance education programs and student services.
• Carnegie Foundation for the Advancement of TeachingmajorStrategic or Co-development PartnerClassification for Community Engagement awarded by the Carnegie Foundation recognizing institutional commitment to community engagement through service-learning and community partnerships.
• Froedtert HospitalcoreStrategic or Co-development PartnerClinical partnership for Nursing program providing students with hands-on clinical experience and career pathways. Partnership mentioned in Nursing program open house communications.
• Ascension HospitalscoreStrategic or Co-development PartnerClinical partnership for Nursing program providing students with hands-on clinical experience at Ascension healthcare facilities in the region.
• MSOE Center for Professional DevelopmentminorChannel Partner/ Reseller/ DistributorEducational partnership for professional development and continuing education programming collaboration.
• Terradotta (Study Abroad)coreTechnology or IntegrationThird-party platform provider for study abroad program management and application processing through the Terradotta system.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Marquette University: Private Jesuit research university in Milwaukee, WI; competes for overlapping Southeast Wisconsin students and faculty in nursing, business, and health sciences despite different funding model.

Direct peers

• University of Wisconsin-Stout: Wisconsin's designated polytechnic within the UW System; similar enrollment with more applied/STEM orientation, providing a useful reference point for applied-program pivots.
• University of Wisconsin-Stevens Point: Mid-size UW System regional comprehensive in central Wisconsin with comparable enrollment, program breadth, and NCAA Division II footprint.
• University of Wisconsin-Eau Claire: Larger UW System regional comprehensive in northwest Wisconsin; comparable program breadth with stronger brand awareness UW-Parkside benchmarks against.
• University of Wisconsin-Oshkosh: UW System regional comprehensive in east-central Wisconsin of comparable size and mission; shares the public regional-comprehensive value proposition.
• University of Wisconsin-La Crosse: Larger UW System regional comprehensive with nationally recognized health sciences programs; relevant peer for evaluating health-sciences and pre-health outcome positioning.
• University of Wisconsin-Whitewater: Sister UW System regional comprehensive in Whitewater, WI; UW-Parkside's closest structural twin in size, mission, and student profile within the same governing system.
• University of Wisconsin-Platteville: UW System regional comprehensive in southwest Wisconsin with similar enrollment scale, mix of traditional and applied programs, and comparable Carnegie community engagement profile.
• University of Wisconsin-Superior: Smaller regional UW System comprehensive in northern Wisconsin; comparable Carnegie community engagement classification and regional-recruitment model.
• University of Wisconsin-Green Bay: UW System regional comprehensive with similar enrollment scale, regional recruitment emphasis, and program mix oriented around undergraduate teaching.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/uwparkside
• Facebookfacebook.com/universityofwisconsinparkside
• LinkedInlinkedin.com/company/university-of-wisconsin-parkside
• Instagraminstagram.com/uwparkside
• TikToktiktok.com/@uw_parkside

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about University of Wisconsin-Parkside