Brighter.com
Brighter.com operates a two-sided healthcare marketplace connecting millions of patients with providers (primarily dentists) via free online profiles, while monetizing by powering provider directories for health insurers including Cigna.
- Company typePrivate
- Founded2011
- HeadquartersSanta Monica, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
Brighter.com firmographics
Firmographics- Name
- Brighter.com
- Legal name
- Brighter.com
- Website
- https://providers.brighter.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Brighter.com operates a two-sided healthcare marketplace connecting millions of patients with providers (primarily dentists) via free online profiles, while monetizing by powering provider directories for health insurers including Cigna.
- Ownership category
- akta.pro rank
Brighter.com industry classification
Industry- Product category
- Dental Provider Directory
- NAICS
- Offices of Dentists (62121)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Dental Teleconsultation Marketplaces (HLALALAL)
- akta.pro secondary industry
- Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)
Keywords
Where Brighter.com is headquartered
LocationHeadquarters
- HQ city
- Santa Monica
- HQ country
- United States
- HQ region
- North America
Markets served
Brighter.com business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Provider Directory Services: Brighter powers online provider directories for health insurers, monetizing through B2B relationships with insurance companies who need provider directory capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free Brighter Profile for providers |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Brighter.com product offering
Product offeringCore offering
Brighter.com operates an online marketplace that connects dental patients with dentists. Healthcare providers, primarily dentists, create free Brighter Profiles showcasing their practice with photos, amenities, and verified patient reviews. The platform also powers online provider directories for health insurers such as Cigna, enabling patients to research providers, compare practices, view estimated costs, and book appointments.
Differentiator
Problem solved
Functional benefit
Products and services
- Brighter Profile A free provider profile platform that enables healthcare providers, primarily dentists, to showcase their practice with photos, amenities, and verified patient reviews, helping patients discover and connect with providers.
- Cigna Online Provider Directory A white-label provider directory service that Brighter delivers to health insurers, enabling them to offer members an online directory of healthcare providers.
Companies that use Brighter.com
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles2 records
Brighter.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Brighter.com partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CignacoreBrighter powers Cigna's online provider directories. This is a significant B2B partnership where Brighter provides provider directory services to one of the major US health insurers, demonstrating market validation and scale.
Scale indicators1 record
Brighter.com competitors and assessment
Company assessmentDirect peers
- Zocdoc: Online marketplace for patients to find and book appointments with healthcare providers, including dentists. Direct competitor in the provider directory and appointment-booking category with similar B2B and B2C monetization.
- Healthgrades: Healthcare provider directory that lets consumers search for doctors and dentists, read reviews, and book appointments. Operates in the same provider-discovery space as Brighter, including a strong dental vertical presence.
- 1-800-DENTIST: Dental-specific referral service connecting patients with local dentists through a phone- and web-based directory. Closest dental-vertical pure-play comparable to Brighter's core offering.
- Opencare: Online marketplace focused on dental and specialty care provider discovery and booking. Targets similar SMB dental practices with free profiles and patient acquisition tools, competing head-to-head with Brighter's go-to-market.
- Vitals: Provider directory featuring doctor and dentist profiles, patient reviews, and appointment booking. Overlaps with Brighter's core product on reviews, profiles, and cost transparency for dental consumers.
Broad incumbents
- Yelp: General-purpose local search platform with extensive healthcare and dental provider reviews and discovery. Competes with Brighter for consumer attention on provider research and discovery, though not specialized in healthcare.
- Google Business Profile: Default provider-discovery surface for patients searching "dentist near me" with reviews, hours, photos, and booking integrations. A free incumbent that constrains Brighter's ability to charge providers for visibility.
- WebMD: Major consumer health information site with provider directory and booking tools. Competes for the patient-side search journey prior to provider selection, including dental care decisions.
Emerging players
- Solv Health: Online marketplace for same-day and urgent care appointment booking. Adjacent in provider discovery and booking with a narrower urgent-care focus, but expanding across specialties in ways that overlap with Brighter.
Others
- CareCredit (Synchrony): Healthcare financing product widely offered at dental practices. Adjacent ecosystem player frequently bundled with provider directory experiences to enable patient conversion on cost.
Market position
Customer concentration
Brighter.com social profiles
Digital presenceBrighter.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brighter.com leadership team
Management profileNumber of profiles
Profiles2 records
Brighter.com funding detail
Funding detailFunding overview
Funding rounds4 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brighter.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brighter.com
What does Brighter.com do?
Brighter.com operates an online marketplace that connects dental patients with dentists. Healthcare providers, primarily dentists, create free Brighter Profiles showcasing their practice with photos, amenities, and verified patient reviews. The platform also powers online provider directories for health insurers such as Cigna, enabling patients to research providers, compare practices, view estimated costs, and book appointments.
Is Brighter.com a public or private company?
Brighter.com is a private company. It is classified as venture growth investor backed and is currently operating.
When was Brighter.com founded?
Brighter.com was founded in 2011. It employs 51 to 100 people.
Where is Brighter.com based?
Brighter.com is headquartered in Santa Monica, United States, in the North America region.
How does Brighter.com make money?
One revenue line is on record: provider Directory Services.
Who are Brighter.com's main competitors?
Direct peers on record are Zocdoc, Healthgrades, 1-800-DENTIST, Opencare and Vitals. Broad incumbents are Yelp, Google Business Profile and WebMD. Solv Health is listed as an emerging player. CareCredit (Synchrony) is listed as an others.
Does Brighter.com have an API?
No public API is recorded for Brighter.com.
What industry is Brighter.com in?
Brighter.com's product category is Dental Provider Directory. Its primary akta.pro industry code is HLALALAL, Dental Teleconsultation Marketplaces, with a secondary code of HLABAAAE, Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care). Its NAICS code is 62121 and its SIC code is 8011.