Opencare
Opencare is a two-sided dental care marketplace that connects North American patients with a curated network of dentists across 20+ cities, monetizing through paid dentist acquisition and revenue cycle management services.
- Company typePrivate
- Founded2012
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Opencare does
Opencare operates a two-sided dental care marketplace that connects patients seeking dental services with a curated network of dentists across North America. Founded in 2012 and headquartered in San Francisco with a primary office in Toronto, the platform serves as both a patient acquisition channel for dental practices and a discovery and booking platform for consumers. The company maintains active coverage in more than 20 major cities across the United States and Canada, including Austin, Boston, Chicago, New York, San Francisco, Toronto, and Vancouver.
The platform's core technology is a quiz-based patient matching system paired with real-time appointment availability and insurance provider integration. Patients can filter dentists by major US carriers (Delta Dental, Cigna, Aetna, UnitedHealthcare, Guardian, MetLife, Blue Cross) and Canadian carriers (Green Shield Canada, Manulife Financial, Canada Life, Sun Life Financial) as well as the government-administered Canadian Dental Care Plan (CDCP). On the supply side, Opencare provides dentists with a Practice Growth portal that includes patient acquisition, appointment management, and analytics, and has extended into Revenue Cycle Management (RCM) services covering billing, insurance claims processing, and appointment management. The platform is HIPAA-compliant as a Business Associate, GDPR-compliant via standard contractual clauses, and CCPA-compliant with a dedicated California Consumer Notice. Analytics are powered by Google Analytics and FullStory.
Opencare's business model is freemium on the patient side — booking is 100% free, and patients receive a $50 Amazon gift card after completing a new patient exam — while revenue is generated from dental practices through paid access to the curated patient acquisition network and RCM professional services. Go-to-market combines a self-serve product-led motion (the patient quiz and instant online booking) with sales-led outreach to dental practices, supported by SEO across city- and insurance-specific landing pages, "The Floss" content blog, patient referral rewards, and published case studies. Opencare has raised approximately $22.7 million in disclosed equity funding across multiple rounds from 2013 through April 2020, with the largest being an $18 million round in May 2018 led by 8VC.
Opencare firmographics
Firmographics- Name
- Opencare
- Legal name
- Opencare Inc.
- Website
- https://opencare.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Opencare is a two-sided dental care marketplace that connects North American patients with a curated network of dentists across 20+ cities, monetizing through paid dentist acquisition and revenue cycle management services.
- Ownership category
- akta.pro rank
Opencare industry classification
Industry- Product category
- Dental Marketplace
- NAICS
- Ambulatory Health Care Services (621), Other Ambulatory Health Care Services (6219)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Dental Teleconsultation Marketplaces (HLALALAL)
Keywords
Where Opencare is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Opencare business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Patient Acquisition for Dentists: Platform provides dental practices with new patient leads and bookings. Dentists join the curated network to grow their practice.
- Revenue Cycle Management Services: RCM services for dental practices including processing of appointments, insurance claims, and billing management
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free for patients |
| Other | Monthly | Practice Marketplace - Dentist Access |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Opencare product offering
Product offeringCore offering
Opencare operates an online dental marketplace that connects patients seeking dental care with participating dental practices, enabling patients to discover and book appointments online at no cost. For dental practices, Opencare provides a paid subscription-based patient acquisition and practice growth platform, complemented by revenue cycle management (RCM) services that help clinics manage billing and back-office operations.
Product overview
Opencare is a dental marketplace platform consisting of two primary products: a Patient Dental Search & Booking Platform that helps consumers find and book dentists using a matching quiz, location search, and insurance verification; and a Dentist Practice Growth Platform that provides practitioners with patient acquisition tools, analytics, and RCM services. The platform integrates with numerous North American dental insurance providers and includes a patient referral rewards program. Key products work together through a unified network where patients discover vetted dentists, verify insurance coverage, book appointments, and leave reviews, while dentists gain new patients and practice management support.
Differentiator
Problem solved
Functional benefit
Products and services
- Opencare Patient Marketplace
- Opencare for Dentists (Practice Growth Subscription)
- Opencare Revenue Cycle Management (RCM)
Quantifiable outcome
- 100% Free for patients; Takes 30 seconds to find and book a dentist
- +1 more outcomes
Companies that use Opencare
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles1 record
Opencare technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
Feature4 records
Opencare partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- No Marketing PartnersOpencare explicitly states they do not currently have any marketing partners.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Opencare competitors and assessment
Company assessmentEmerging players
- SmileDirectClub: SmileDirectClub pioneered direct-to-consumer clear aligner orthodontics with online booking and consumer marketing. While vertically integrated rather than a marketplace, it competes for consumer mindshare in dental discovery and reshapes patient expectations around online-first dental experiences.
- Doctor.com: Doctor.com provides provider directories, booking, and reputation management for healthcare practices. It competes in dentist-side patient acquisition and profile/booking tooling, with comparable enterprise sales motion to Opencare's practice-facing side.
- NexHealth: NexHealth provides a patient experience and practice management platform for dental practices, including online booking, patient communication, and integrations with practice management software. It overlaps with Opencare's booking and RCM offerings and represents a newer, well-funded category competitor.
- Candid: Candid offers direct-to-consumer orthodontics with online assessment and dentist-supervised treatment. Like SmileDirectClub, it represents an emerging player reshaping how patients discover and access dental care, comparable to Opencare's PLG, online-first patient motion.
Direct peers
- Zocdoc: Zocdoc is a healthcare appointment-booking marketplace with similar patient matching, insurance filtering, and online booking mechanics. It competes for the same dentist-acquisition wallet and runs a comparable two-sided model, but with broader specialty coverage rather than dental-only focus.
- 1-800-DENTIST: 1-800-DENTIST is a long-standing dental referral network connecting patients with local dentists via phone and web. It directly competes in patient acquisition for dental practices and shares Opencare's curated-network value proposition, though with a more traditional call-center driven funnel.
- Dentira: Dentira is a dental-specific marketplace and patient communication platform focused on connecting patients with dentists. It overlaps directly with Opencare's core patient-booking and dentist-acquisition value proposition, particularly in North American markets.
Broad incumbents
- Yelp: Yelp is a broad local business directory where patients discover and review dentists. It serves as a primary free alternative to Opencare's curated marketplace and influences dentist acquisition strategy, but lacks insurance integration and curated vetting.
- Sesame: Sesame is a healthcare marketplace offering direct-pay appointment booking across multiple specialties. While not dental-focused, it competes for the broader online booking mindshare and applies marketplace dynamics to specialty care, comparable to Opencare's approach.
- Google Business Profile: Google's local business listings surface dentists in Maps/Search with reviews, hours, and increasingly booking integrations. As the default patient starting point, it is the most consequential indirect competitor to Opencare's SEO-driven acquisition funnel.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Opencare social profiles
Digital presenceOpencare compliance and trust
Trust signalCompliance3 records
Opencare financial estimates
Financial estimateRevenue estimate
Valuation estimate
Opencare leadership team
Management profileNumber of profiles
Profiles2 records
Opencare funding detail
Funding detailFunding overview
Funding rounds9 records
Investors17 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Opencare M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Opencare
What does Opencare do?
Opencare operates an online dental marketplace that connects patients seeking dental care with participating dental practices, enabling patients to discover and book appointments online at no cost. For dental practices, Opencare provides a paid subscription-based patient acquisition and practice growth platform, complemented by revenue cycle management (RCM) services that help clinics manage billing and back-office operations.
Is Opencare a public or private company?
Opencare is a private company. It is classified as venture growth investor backed and is currently operating.
When was Opencare founded?
Opencare was founded in 2012. It employs 11 to 50 people.
Where is Opencare based?
Opencare is headquartered in San Francisco, United States, in the North America region.
How does Opencare make money?
Two revenue lines are on record. Patient Acquisition for Dentists are the primary driver. The others are revenue Cycle Management Services.
Who are Opencare's main competitors?
Emerging players on record are SmileDirectClub, Doctor.com, NexHealth and Candid. Direct peers are Zocdoc, 1-800-DENTIST and Dentira. Broad incumbents are Yelp, Sesame and Google Business Profile.
Does Opencare have an API?
No public API is recorded for Opencare.
What industry is Opencare in?
Opencare's product category is Dental Marketplace. Its primary akta.pro industry code is HLALALAL, Dental Teleconsultation Marketplaces. Its NAICS code is 621 and its SIC code is 8000.