What Cookie Information does

Cookie Information is a Copenhagen-based RegTech SaaS company founded in 2011 that operates a cookie consent management platform (CMP) purpose-built for GDPR and ePrivacy Directive compliance. The platform serves website and mobile app owners across Northern Europe with multi-language support (Danish, Swedish, Norwegian, Finnish, English), and its technical differentiator is a pre-consent blocking architecture that disables cookies before user consent is obtained, combined with automatic scanning for new trackers, hidden-script detection, and a continuously maintained consent audit trail for regulatory documentation. The product portfolio comprises a Cookie Banner for Websites (core), a Consent Banner for Mobile Apps, an Analytics module, an Integrations & Plugins library, and a Banner Preview Tool; the company also holds certified CMP partner status and self-describes as Northern Europe's leading CMP.

The business runs on a SaaS subscription with a freemium entry point (14-day free trial, no credit card required) and a quote-based enterprise motion accessed via 'Contact Sales'. The company employs 51-100 staff and serves a horizontal customer base spanning enterprise and SMB segments, with no public pricing tiers disclosed beyond the trial entry point. Distribution combines direct enterprise sales, self-serve PLG for smaller organizations, and a partner/integrations ecosystem spanning CMS, tag managers, and adjacent martech platforms. No venture funding rounds have been disclosed in available sources, suggesting a primarily bootstrapped or self-funded operating model.

In November 2023, Cookie Information merged with and acquired Piwik PRO, a privacy-focused web analytics platform, consolidating two European privacy-tech specialists into a combined entity serving more than 10,000 user organizations. The transaction is the most consequential strategic action on record: it extends the product surface from consent capture into privacy-friendly analytics, creates cross-sell potential between CMP and analytics seats, and signals inorganic appetite for adjacent privacy tooling. Operating geographies remain centered on Northern Europe (Denmark, Sweden, Norway, Finland) with broader European reach implied by the Piwik PRO combination.

Name

Cookie Information

Legal name

Cookie Information

Website

https://cookieinformation.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Cookie Information is a Copenhagen-based RegTech SaaS provider of GDPR and ePrivacy-compliant cookie consent management for website and mobile app owners across Northern Europe, with pre-consent blocking, tracker scanning, and audit trails, serving 10,000+ user organizations post-Piwik PRO merger.

Ownership category

akta.pro rank

Product category

Privacy Compliance Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Consent, Preference & Privacy Management (CMP) (BPAFAFAL)

akta.pro secondary industries

Privacy Management (Consent, DSAR, RoPA) (HDADAFAH), Privacy Governance & Consent Management (HDADAIAI)

Keywords

• Cookie consent management
• Privacy compliance software
• GDPR compliance platform
• Consent management platform
• Privacy regulatory technology

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Cookie Information operates as a SaaS platform offering cookie consent management services on a subscription basis, with a free 14-day trial for new users to evaluate the platform before committing to a paid plan

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Cookie Information provides a SaaS-based cookie consent management platform (CMP) that automatically blocks cookies before user consent is obtained, scans websites for new trackers, flags hidden scripts, and maintains complete audit trails for GDPR and ePrivacy compliance. The platform extends to mobile apps (iOS/Android), supports privacy-focused analytics via the Piwik PRO integration, and provides pre-built integrations/plugins for CMS platforms and tag managers.

Product overview

Cookie Information offers a unified cookie consent and compliance management platform. The core offering is the Cookie Banner for Websites, which blocks cookies before consent, scans for trackers, and maintains audit trails. Additional products include the Consent Banner for Mobile App, Analytics module, and Integrations & Plugins. The platform positions itself as Northern Europe's leading cookie consent management platform with certified CMP partner status.

Differentiator

Problem solved

Functional benefit

Products and services

• Cookie Banner for Websites A cookie consent management banner for websites that automatically blocks cookies before user consent is obtained, scans for new trackers, flags hidden scripts, and maintains a complete audit trail for GDPR and ePrivacy compliance.
• Consent Banner for Mobile App Consent management solution for native mobile applications that handles cookie and tracking consent requirements for iOS and Android apps.
• Analytics Privacy-focused analytics integrated with the consent management platform, derived from the Piwik PRO merger, providing website analytics that work in concert with Cookie Information's consent mechanisms.

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Piwik PROcoreStrategic or Co-development Partner · 6 November 2023Cookie Information and Piwik PRO announced a merger in November 2023 to strengthen privacy-friendly technology in Europe. The combined entity aims to enhance data control, security, and privacy standards, benefiting over 10,000 user organizations. This strategic merger combines Cookie Information's consent management expertise with Piwik PRO's analytics capabilities.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Termly: Termly is a self-serve CMP and policy generator targeted at small businesses and website owners. It competes with Cookie Information's PLG motion for lower-end customers, particularly outside the Nordic region.
• Usercentrics (Cookiebot): Usercentrics merged with Cookiebot to form a leading European CMP provider focused on GDPR/ePrivacy compliance for websites and apps. It is the most direct peer to Cookie Information in terms of product scope, target customers, and European regulatory focus.
• Iubenda: Iubenda provides cookie consent banners, privacy/cookie policy generators, and terms management for websites and apps. It targets SMBs and content publishers with self-serve PLG, mirroring Cookie Information's hybrid motion but with a stronger SMB tilt.
• Osano: Osano is a consent management and privacy governance platform serving mid-market and enterprise customers in North America and Europe. It offers comparable CMP functionality with a broader privacy program management portfolio.
• Didomi: Didomi is a consent and preference management platform headquartered in France serving enterprise customers across Europe and beyond. It competes head-to-head with Cookie Information in regulated industries and has similar multi-language and pre-consent blocking capabilities.

Others

• Piwik PRO: Piwik PRO is a privacy-focused analytics platform that was acquired by Cookie Information in November 2023. It now operates as part of the combined entity but historically competed in the analytics space with Matomo and Plausible, and its customer base anchors the merged company's analytics footprint.

Emerging players

• Matomo: Matomo is a privacy-focused web analytics platform that overlaps with the analytics side of Cookie Information's offering post-Piwik PRO merger. It serves a similar privacy-conscious customer base but does not offer CMP directly, making it an adjacent rather than direct competitor.
• Plausible Analytics: Plausible is a lightweight, privacy-first web analytics alternative to Google Analytics. It overlaps with the privacy-friendly analytics narrative of the merged Cookie Information + Piwik PRO entity but is much smaller and focuses on SMB self-serve.

Broad incumbents

• TrustArc: TrustArc offers a privacy management suite including consent management, privacy assessments, and DSAR handling. It overlaps with Cookie Information's CMP product but typically serves larger enterprises with broader privacy program needs.
• OneTrust: OneTrust is the largest dedicated privacy management platform globally, offering consent management alongside broader privacy, GRC, and ethics products. It competes directly with Cookie Information in CMP for mid-market and enterprise buyers but operates at much larger scale across multiple continents.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/cookieinfocmp
• Facebookfacebook.com/cookieinformation

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cookie Information