Yet Analytics, Inc.
Yet Analytics builds open source xAPI Learning Record Store infrastructure (SQL LRS) and Total Learning Architecture tooling for the U.S. Department of Defense, higher education institutions, and Fortune 500 enterprises, monetizing through advisory services, team augmentation, and enterprise support rather than software licensing.
- Company typePrivate
- Founded2014
- HeadquartersBaltimore, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Yet Analytics, Inc. does
Yet Analytics, Inc. is a private, Maryland-incorporated software and professional services company founded in 2014 that builds open source infrastructure for learning data interoperability. Its core product, SQL LRS, is described as the world's leading open source xAPI Learning Record Store and is uniquely differentiated by an onboard conditional logic engine that preprocesses learning activity data for AI in real time. The company's broader portfolio — including LRSPipe, DATASIM, Centriph, xAPI Prepositions, Pan, Persephone, XI, and ELRR — implements and extends the IEEE learning technology standards (xAPI/IEEE 9274.1, IEEE 2881, IEEE P2997, IEEE P9274.4.2) that constitute the Total Learning Architecture.
The company serves government/defense, higher education, Fortune 500 enterprise, and regulated industries (aviation, healthcare, EMS, K12). Named customers include the DoD Advanced Distributed Learning initiative (ADL), North America's largest airplane manufacturer, a major healthcare LMS provider, Fairfax County Fire and Rescue, NYU Media Center's XR Edtech Accelerator, and large public K12 districts. The team's SQL LRS has attained DoD cATO certification and is available on Iron Bank, enabling deployment in high-security DevSecOps environments.
Yet Analytics generates revenue almost entirely through professional services and reseller relationships rather than software licensing. All open source products are distributed free under Apache 2.0; monetization occurs via advisory retainers and project engagements (90-day to 36-month structures), dedicated team augmentation, enterprise technical support subscriptions with custom SLAs, and a 20% margin-sharing arrangement as official reseller of the Mixta AI simulation platform. Distribution combines direct enterprise sales with government acquisition channels (DoD CDAO Tradewinds Marketplace) and developer-driven PLG via GitHub and Docker Hub. The company is led by CEO Shelly Blake-Plock and has disclosed approximately $2.3M in angel funding across 2015 and 2017.
Yet Analytics, Inc. firmographics
Firmographics- Name
- Yet Analytics, Inc.
- Legal name
- Yet Analytics, Inc.
- Website
- https://yetanalytics.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Yet Analytics builds open source xAPI Learning Record Store infrastructure (SQL LRS) and Total Learning Architecture tooling for the U.S. Department of Defense, higher education institutions, and Fortune 500 enterprises, monetizing through advisory services, team augmentation, and enterprise support rather than software licensing.
- Ownership category
- akta.pro rank
Where Yet Analytics, Inc. is headquartered
LocationHeadquarters
- HQ city
- Baltimore
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Yet Analytics, Inc. business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Professional Services - Advisory: Consulting and advisory services for xAPI implementation, Total Learning Architecture, Learning Engineering, and AI Ethics for Learning. Structured as retainers or quarterly project deliverables ranging from 90 days to 36 months. Includes needs analysis, data modeling, standards alignment, and AI-readiness assessments.
- Team Augmentation: Dedicated software engineering staff augmentation for xAPI and TLA projects. Engineers with specialized knowledge dropped into projects for development, deployment, and maintenance of learning data infrastructure.
- Technical Support and Maintenance: Enterprise-level support for open source software including SQL LRS. Custom SLAs, phone support, training, and software upgrades. Support for on-prem and cloud deployments including highly secure DevSecOps environments.
- Mixta Reseller Revenue: As official Mixta partner and reseller, Yet Analytics resells AI-powered conversational simulation platform. Order through Yet Analytics includes 20% first-year discount.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Open Source - Free |
| Other | Multi-year contract | Advisory Services |
| Other | Multi-year contract | Team Augmentation |
| Subscription | Annual | Technical Support with Custom SLAs |
| Subscription | Annual | Mixta Simulation Platform |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Yet Analytics, Inc. product offering
Product offeringCore offering
Yet Analytics builds open source learning data infrastructure centered on SQL LRS, the world's leading xAPI Learning Record Store, which uniquely features an onboard conditional logic engine that preprocesses learning activity data for AI in real time. The company monetizes this open core through paid advisory services, team augmentation, and enterprise technical support, and also resells the Mixta AI conversational simulation platform. Its technology is purpose-built for government, defense, higher education, and Fortune 500 training programs requiring standards-based (IEEE) learning data interoperability.
Product overview
Yet Analytics offers a comprehensive open source software portfolio for xAPI-based learning data infrastructure. The core platform is SQL LRS, the world's leading open source xAPI Learning Record Store, distinguished by its onboard conditional logic engine that preprocesses xAPI data for AI. Supporting products include LRSPipe (TLA data filter), DATASIM (synthetic data generator), Centriph (xAPI Profile authoring), and xAPI Prepositions (150 machine-readable concepts). Pan and Persephone provide xAPI Profile and statement validation. The XI and ELRR capabilities support IEEE 2881 and P2997 standards for the Total Learning Architecture. Through partnership, Mixta adds AI-powered conversational simulation capabilities. Service offerings include advisory consulting, team augmentation, and technical support. All software is distributed under Apache 2.0 license.
Differentiator
Problem solved
Functional benefit
Brands
- SQL LRS: The World's Leading Open Source xAPI Learning Record Store, distributed under Apache 2.0 license.
- LRSPipe
- DATASIM
- Yet Advisory
- Mixta
- Centriph
- XI (Experience Index)
- ELRR
Products and services
- SQL LRS World's leading open source xAPI Learning Record Store. The only LRS with an onboard conditional logic engine that preprocesses xAPI data for AI by evaluating statements in real time, applying deterministic rules, and generating internal xAPI statements representing validated outcomes. Runs natively on SQL (Postgres, MariaDB, MySQL) enabling direct enterprise BI tool integration.
- LRSPipe Open source data forward-filter that uses xAPI Profile patterns to send specified data through the Total Learning Architecture. Standard solution for managing xAPI data flow between noisy and transactional LRSs.
- DATASIM Synthetic xAPI data generator and modeler capable of producing billions of deterministic xAPI data statements following patterns in xAPI Profiles. Used for stress-testing learning infrastructure and generating synthetic training data.
- Centriph Advanced xAPI Profile authoring application paired with a robust profile server. Only capability with full data validation for xAPI Profiles and xAPI templates. Built for visual mode or code-level use.
- xAPI Prepositions Set of 150 machine-readable xAPI concepts delivered in a conformant xAPI Profile for defining relationships and adding context around indirect objects in learning activity data (location, direction, spatial relationships, intent, actor relationships).
- Pan Open source library for validating xAPI Profiles, distributed under Apache 2.0 license.
- Persephone Open source library for validating xAPI statements against xAPI Profiles, distributed under Apache 2.0 license.
- XI (Experience Index) Repository for learning metadata following the IEEE 2881 standard. Open source capability for building out a fully mature TLA ecosystem.
- ELRR (Enterprise Learner Record Repository) State-based data store governed by the IEEE P2997 standard. Open source capability requisite for building out a fully mature TLA ecosystem.
- Advisory Services Consulting and workshop services covering xAPI/xAPI Profiles, Total Learning Architecture, Learning Engineering, and AI Ethics for Learning. Includes 90-minute executive briefings, half-day strategic workshops, xAPI/Profile audits, AI ethics reviews, and TLA roadmap sprints. Structured as retainers or quarterly deliverables (90 days to 36 months).
- Team Augmentation Engineering team support for SQL LRS implementation, TLA data filtering, xAPI Profile design, and DevSecOps requirements. Provides drop-in specialized xAPI engineering expertise for projects of varying duration.
- Technical Support Enterprise-level support for all open source software including SQL LRS. Includes phone support, custom SLAs, training, and software upgrades. Supports on-prem and cloud deployments including highly secure DevSecOps environments.
- Mixta Conversational Simulation Platform AI-powered conversational simulation platform for authoring and deploying real-time responsive scenarios. Creates dynamic, lifelike conversations with AI-powered characters that adapt as learners interact, designed for practicing communication, leadership, and decision-making skills with immediate feedback. Yet Analytics is an official reseller offering 20% off first-year subscriptions.
Quantifiable outcome
- Moodle xAPI upgrade increased analytics potential 4x with 135 trackable events
- +1 more outcomes
Companies that use Yet Analytics, Inc.
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles5 records
Yet Analytics, Inc. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability7 records
Feature6 records
Yet Analytics, Inc. partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Department of Defense CDAO TradewindscoreYet Analytics' Total Learning Architecture solutions package is available through the DoD Chief Digital and AI Office's Tradewinds Solutions Marketplace SBIR Aisle. Enables government customers to procure Yet Analytics solutions through established federal acquisition channels for AI, ML, digital and data solutions.
- MixtacoreYet Analytics is an Official Mixta Partner and Reseller for AI-powered conversational simulation platform. Mixta provides AI-driven simulation authoring tools for creating dynamic conversational scenarios. Yet Analytics resells Mixta with 20% first-year discount and integrates xAPI data capture from Mixta simulations into SQL LRS for enterprise analytics.
- INFERableminorINFERable is leveraging xAPI instrumentation with real-time AI inference, connecting xAPI data capture to AI optimization of learning performance. Partnership documented as community highlight showcasing AI-xAPI integration innovation.
- Build CapableminorBuild Capable and Yet Analytics partnership to bring learning into the AI age without the LMS. Joint go-to-market for AI-powered learning solutions outside traditional LMS infrastructure.
- Advanced Distributed Learning (ADL)coreLong-standing partnership with ADL on Enterprise Digital Learning Modernization (EDLM) initiative. Yet Analytics provided xAPI instrumentation for fully instrumented Moodle LMS for government use. ADL initiative uses SQL LRS as xAPI data store. Collaborative research on STEEL-R project extending TLA capabilities.
- IEEE Learning Technology Standards CommitteecoreYet Analytics team members serve as officers in IEEE LTSC since 2018. Company contributes to standards development including IEEE P9274.1 (xAPI), IEEE 2881 (Learning Metadata), IEEE P2997 (Enterprise Learner Records), and IEEE P9274.4.2 (xAPI Cybersecurity). Active participation in TLA Study Group writing book-length report on Total Learning Architecture.
- NYU Media Center XR Edtech AcceleratorminorYet Analytics provided xAPI data instrumentation advisory services to NYU Media Center's XR Edtech Accelerator program, helping a dozen XR companies (across Unity and Unreal) implement xAPI instrumentation and understand learning analytics value.
- Iron Bank / DoD Software FactorycoreSQL LRS is available on Iron Bank (DoD's secure software repository) enabling deployment in high-security DoD environments. Available alongside GitHub and Docker Hub distribution channels.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Yet Analytics, Inc. competitors and assessment
Company assessmentDirect peers
- Watershed LRS: Commercial xAPI Learning Record Store provider serving enterprises and government; directly competes with SQL LRS on hosted/on-prem LRS functionality and managed xAPI services.
- Moodle: Open source LMS with xAPI plugin ecosystem into which Yet Analytics has contributed ~50K lines of code; an adjacent open source platform whose xAPI/LRS trajectory directly affects Yet Analytics' distribution.
- Learning Locker: Open source xAPI Learning Record Store widely adopted across enterprise L&D; competes head-to-head with SQL LRS in the same open source LRS category.
- Rustici Software (SCORM Cloud): Long-standing specialist in learning interoperability standards (SCORM, xAPI, cmi5); competes in the same learning-standards infrastructure layer as Yet Analytics.
- Veracity Learning: Provider of xAPI-based learning data infrastructure and analytics for enterprise and government customers, comparable to Yet Analytics' LRS and Total Learning Architecture stack.
Broad incumbents
- Cornerstone OnDemand: Enterprise talent and learning platform with compliance training and analytics; broad incumbent addressing the same Fortune 500 training data challenges Yet Analytics solves.
- Docebo: AI-powered enterprise learning platform with analytics; competes for the same enterprise L&D budget that funds Yet Analytics' advisory and team augmentation work.
- D2L (Brightspace): Enterprise LMS with built-in learning analytics and xAPI support; broader incumbent overlapping Yet Analytics' higher education and enterprise segments.
- Instructure (Canvas LMS): Major LMS vendor with embedded analytics and xAPI support; competes indirectly by bundling learning data infrastructure into a broader enterprise platform.
Emerging players
- CYPHER Learning: Modern cloud LMS with AI-driven analytics; emerging player encroaching on the SME/mid-market segment where Yet Analytics' open source tooling is also adopted.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Yet Analytics, Inc. social profiles
Digital presenceYet Analytics, Inc. compliance and trust
Trust signalCompliance5 records
Yet Analytics, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yet Analytics, Inc. leadership team
Management profileNumber of profiles
Profiles5 records
Yet Analytics, Inc. funding detail
Funding detailFunding overview
Funding rounds2 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yet Analytics, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yet Analytics, Inc.
What does Yet Analytics, Inc. do?
Yet Analytics builds open source learning data infrastructure centered on SQL LRS, the world's leading xAPI Learning Record Store, which uniquely features an onboard conditional logic engine that preprocesses learning activity data for AI in real time. The company monetizes this open core through paid advisory services, team augmentation, and enterprise technical support, and also resells the Mixta AI conversational simulation platform. Its technology is purpose-built for government, defense, higher education, and Fortune 500 training programs requiring standards-based (IEEE) learning data interoperability.
Is Yet Analytics, Inc. a public or private company?
Yet Analytics, Inc. is a private company. It is classified as venture growth investor backed and is currently operating.
When was Yet Analytics, Inc. founded?
Yet Analytics, Inc. was founded in 2014. It employs 11 to 50 people.
Where is Yet Analytics, Inc. based?
Yet Analytics, Inc. is headquartered in Baltimore, United States, in the North America region.
How does Yet Analytics, Inc. make money?
Four revenue lines are on record. Professional Services - Advisory is the primary driver. The others are team Augmentation, technical Support and Maintenance and mixta Reseller Revenue.
Who are Yet Analytics, Inc.'s main competitors?
Direct peers on record are Watershed LRS, Moodle, Learning Locker, Rustici Software (SCORM Cloud) and Veracity Learning. Broad incumbents are Cornerstone OnDemand, Docebo, D2L (Brightspace) and Instructure (Canvas LMS). CYPHER Learning is listed as an emerging player.
Does Yet Analytics, Inc. have an API?
Yes. SQL LRS provides an xAPI API for data submission and retrieval. As an xAPI Learning Record Store, it accepts xAPI statements via standard xAPI endpoints and enables SQL-based querying of stored learning activity data. The API supports enterprise BI tool connections and AI pipeline integration. Developer documentation is at github.com/yetanalytics/lrsql.