Veracity
Veracity Technology Consultants provides xAPI-conformant Learning Record Store software and learning engineering services to U.S. federal/defense and commercial customers. Its Veracity Learning LRS, Veracity Launch content player, and AI analytics tools capture and analyze learning data across modern and legacy learning systems.
- Company typePrivate
- Founded2017
- HeadquartersPensacola, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Veracity does
Veracity Technology Consultants, LLC, founded in 2017 and headquartered in Pensacola, Florida, is a privately-held learning technology company that builds xAPI-conformant Learning Record Store (LRS) software and related learning engineering services for U.S. federal/defense and commercial enterprise customers. The company positions itself as an interoperability specialist, helping organizations capture learning data from any source (LMS, LXP, simulations, mobile, video, AR/VR, performance support tools) and analyze it through standardized xAPI statements rather than relying on fragmented LMS-native completion metrics.
Veracity's core technology is a custom Learning Record Store built on MongoDB and Node.js, verified conformant with the IEEE 9274.1.1 xAPI 2.0 standard. Its product portfolio centers on Veracity Learning (the LRS, available as SaaS at LRS.io and on-premises), Veracity Launch (a 2025 LMS alternative and content player for SCORM, xAPI, and cmi5), the free xAPI.io / xAPI Delegates tool for playing xAPI content from legacy LMSs, and the free Veracity Learning Lite downloadable LRS. The 2026 product layer adds an AI Insights Assistant that generates written analysis of xAPI dashboard charts and a Model Context Protocol (MCP) server that connects third-party AI agents (Claude, ChatGPT, Antigravity) to xAPI data via plain-language queries. Integrations span Canvas, Cornerstone, Moodle, Articulate Storyline/Rise, DominKnow, SparkLearn, Build Capable XCL, Larmer Brown LRS, Remote Reviewer, and RePubIT.
The business model combines product-led growth (free Lite and free xAPI.io tools, self-serve SaaS subscriptions) with enterprise field sales for government and large commercial accounts. Revenue streams include recurring SaaS subscriptions, on-premises enterprise licenses (perpetual or multi-year), professional services (application development, systems integration, learning analytics, xAPI/SCORM consulting), OEM/white-label LRS licensing for platforms embedding the engine, and government procurement via the USAL IDIQ contract vehicle. Recognition includes the 2021 Brandon Hall Group Gold Award, the 2020 USDLA Innovation in Government Award, and Navy Team Innovation Award. The company operates as a founder-led, bootstrap entity with 1-10 employees, no disclosed funding rounds, and self-certified status under EU-U.S., UK, and Swiss-U.S. Data Privacy Frameworks.
Veracity firmographics
Firmographics- Name
- Veracity
- Legal name
- Veracity Technology Consultants, LLC
- Website
- https://veracity.it
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Veracity Technology Consultants provides xAPI-conformant Learning Record Store software and learning engineering services to U.S. federal/defense and commercial customers. Its Veracity Learning LRS, Veracity Launch content player, and AI analytics tools capture and analyze learning data across modern and legacy learning systems.
- Ownership category
- akta.pro rank
Veracity industry classification
Industry- Product category
- Learning Record Store (LRS) Software
- NAICS
- Software Publishers (5132), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- LMS Integrations, Interoperability & Identity (LTI/SCORM/xAPI, SSO, APIs) (EDAFAAAI)
- akta.pro secondary industries
- Standards, Packaging & Interoperability Tools (SCORM/xAPI/cmi5/LTI) (EDAFAHAH), Core LMS Platforms (Academic & Corporate) (EDAFAAAA), Digital Learning Content Development (eLearning, Labs, Simulations) (BPAEANAD)
Keywords
Where Veracity is headquartered
LocationHeadquarters
- HQ city
- Pensacola
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Veracity business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel
Revenue model
- SaaS Subscription (Veracity Learning): Cloud-hosted/SaaS plans for Veracity Learning LRS, billed on a monthly subscription basis or paid in bulk annually. Includes free Lite version with paid tiers for additional features and usage.
- Enterprise On-Premises License: On-premises license deployment options for enterprise and government customers requiring self-hosted LRS infrastructure.
- Professional Services: Engineering and consulting services including application development, systems integration, learning analytics, content development, and xAPI/SCORM LMS integration.
- OEM/Embedded LRS Licensing: White-label and embedded LRS licensing for platforms integrating Veracity's LRS engine into their products (e.g., Larmer Brown LRS, Build Capable XCL).
- Government Contract Vehicles: Services and products available through government contract vehicles including USAL IDIQ for federal customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free Lite Version |
| Subscription | Monthly | SaaS Subscription Plans |
| One time/ perpetual license | Multi-year contract | Enterprise On-Premises License |
| Usage-based | Pay-as-you-go | AI Insights Assistant Credits |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
Veracity product offering
Product offeringCore offering
Veracity provides software and professional services for learning and performance. Its core product, Veracity Learning, is an xAPI-conformant Learning Record Store (LRS) platform for capturing, storing, and analyzing learning data from any source, available as SaaS (LRS.io), on-premises, and as a free downloadable Lite version. The portfolio also includes Veracity Launch (an LMS alternative and content player for SCORM, xAPI, and cmi5), the free xAPI.io/xAPI Delegates tool, and AI capabilities such as the AI Insights Assistant and MCP Server. Professional services cover application development, systems integration, learning analytics, content development, and xAPI/SCORM LMS consulting for government and commercial markets.
Product overview
Veracity provides software and professional services for learning and performance technology. Its core product is Veracity Learning, an xAPI-conformant Learning Record Store (LRS) platform (available at lrs.io, with SaaS and on-premises deployment options). The portfolio includes Veracity Launch (an LMS alternative and content player for SCORM, xAPI, and cmi5), the free xAPI.io/xAPI Delegates tool for playing xAPI content from any LMS, the free Veracity Learning Lite downloadable LRS, and AI capabilities including the AI Insights Assistant and MCP Server. Services include engineering (application development, systems integration, learning analytics, content development, xAPI LMS integration), consulting (xAPI, SCORM & LMS), government contract vehicles, and research & development. All products are centered on xAPI, SCORM, cmi5, and related learning technology standards for government and commercial markets.
Differentiator
Problem solved
Functional benefit
Brands
- Veracity Learning: xAPI-conformant Learning Record Store (LRS) platform for capturing and evaluating learning data with analytics dashboards, custom dashboards, and AI-powered insights.
- Veracity Launch
- xAPI.io
Products and services
- Veracity Learning Veracity Learning is an xAPI-conformant Learning Record Store (LRS) platform that captures, stores, and analyzes learning data from any learning activity, device, or system. It includes dashboards, custom dashboards, a statement viewer, activity explorer, advanced query capabilities, AI Insights Assistant, and MCP Server connectivity, available via SaaS at LRS.io and as on-premises enterprise deployments.
- Veracity Launch Veracity Launch is an LMS alternative and content player for SCORM, xAPI, and cmi5 content, enabling organizations to play and track modern e-learning content outside a traditional LMS. It includes xAPI Delegates (xAPI.io) support to free learning data from LMS lock-in.
- xAPI.io (xAPI Delegates) xAPI.io (also known as xAPI Delegates) is a free standalone tool that plays xAPI content from any LMS, enabling xAPI content playback and tracking without requiring the LMS to natively support xAPI, freeing data from LMS lock-in.
- Veracity Learning Lite Veracity Learning Lite is a free downloadable version of the Veracity Learning LRS platform, installable on Windows, Mac, or Linux with simplified installation, built on MongoDB and NodeJS, intended for development, testing, and small deployments.
- Veracity MCP Server Veracity MCP Server is a Model Context Protocol server that lets AI agents (Claude, ChatGPT, Antigravity, and other MCP-capable clients) connect to the Veracity LRS and work with xAPI data directly through plain-language queries, returning answers, charts, and reports.
- AI Insights Assistant AI Insights Assistant is an AI-powered feature within Veracity Learning's LRS that analyzes xAPI dashboard charts with a single click and returns a clear written analysis of patterns, trends, and outliers, available to LRS users with 10 free credits per LRS and additional usage available via quote.
- Engineering and Consulting Services Professional services covering application development, systems integration, learning analytics, content development, and xAPI/SCORM/LMS integration and consulting, including government contract work such as USAL IDIQ engagements.
Quantifiable outcome
- Successfully stored and queried over 250 million xAPI statements demonstrating LRS scalability
- +2 more outcomes
Companies that use Veracity
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Veracity technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability9 records
Feature8 records
Veracity partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- SparkLearncoreSparkLearn is a learning experience platform for performance support and learning that integrates Veracity LRS to support xAPI-powered analytics, embedded reporting workflows, and outcome measurement. SparkLearn offers xAPI analytics built-in without requiring customers to procure a separate LRS.
- Build Capable XCLcoreBuild Capable's XCL tool uses an on-premises install of Veracity's LRS by default as part of the product's core architecture, enabling xAPI content support without requiring an LMS to deliver the content. XCL can also be configured to connect to any external LRS.
- Larmer Brown LRScoreLarmer Brown implemented and white-labeled Veracity's on-premises license to offer secure LRS capabilities to their customers within their own secure enclave in the UK. The Larmer LRS platform is powered by Veracity's LRS.
- Remote ReviewercoreRemote Reviewer captures xAPI-compliant assessment data and stores it in a chosen LRS. Remote Reviewer uses the Veracity LRS as the data store and leverages Veracity APIs to create an LRS on-the-fly for users, making it easy for their customers to stand up an LRS as part of the workflow.
- RePubITcoreRePubIT is a digital coach and content publishing and delivery system for interactive learning content and performance support. RePubIT uses Veracity LRS as part of its product offering to capture and store the xAPI data it generates, enabling reporting and analytics.
- Canvas LMScoreVeracity LRS has been integrated with Canvas LMS through APIs or LTI for organizations wanting to add xAPI support to their Canvas deployment.
- CornerstonecoreVeracity LRS has been integrated with Cornerstone LMS through APIs for xAPI data capture and learning analytics.
- MoodlecoreIntegration guidance and documentation for augmenting Moodle LMS with Veracity Learning LRS for enhanced xAPI and learning analytics capabilities. Moodle integration available via LTI or API.
- Torrance LearningcoreStrategic partner for xAPI and learning innovation initiatives. Joint webinars and LIT Spotlight events featuring Veracity Launch and xAPI Delegates. Collaborative content development and thought leadership.
- IEEE/ICICLEcoreActive member participating in IEEE xAPI standards work and ICICLE (International Consortium for Learning Engineering). Contributing to xAPI community standards and specifications development.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Veracity competitors and assessment
Company assessmentBroad incumbents
- Degreed: LXP with skill and learning analytics capabilities; competes in the broader 'learning data' category where Veracity's LRS feeds upstream analytics platforms.
- Docebo: Public LMS/LXP platform with built-in learning analytics; competes with Veracity indirectly by absorbing LRS-style reporting into the core platform.
- ADL Initiative: Developers of the xAPI/Tin Can specification and conformance tests. Veracity's xAPI 2.0 conformance positions it adjacent to ADL as a commercial implementation of the standard.
- Thought Industries: External learning platform / LXP with rich analytics, often used as the system of record for enterprise customer education; overlaps with Veracity on xAPI data capture and reporting.
- Instructure (Canvas): Major LMS vendor with Canvas; Veracity integrates with Canvas rather than competes head-on, but Canvas's roadmap (and Instructure's broader L&D suite) shapes the demand for third-party LRS.
Direct peers
- Yet Analytics: Provides an xAPI-conformant LRS and learning analytics platform, directly comparable to Veracity's core LRS and dashboards offering.
- Rustici Software (SCORM Cloud): Specialist in SCORM, xAPI, and cmi5 conformance testing and content hosting; competes with Veracity in the standards-based learning interoperability space.
- Watershed: Learning analytics platform built on an LRS that captures and reports on learning data using xAPI. Direct competitor to Veracity Learning in the LRS + analytics category for enterprise and government L&D.
- Learning Locker: Open-source xAPI Learning Record Store from HT2 Labs, often used as a free alternative to commercial LRS offerings like Veracity Learning Lite.
Emerging players
- Torrance Learning: xAPI-focused learning innovation partner that co-hosts webinars with Veracity; smaller specialist with overlapping xAPI thought-leadership and adjacent services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Veracity social profiles
Digital presenceVeracity compliance and trust
Trust signalCompliance4 records
Veracity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Veracity leadership team
Management profileNumber of profiles
Profiles5 records
Veracity funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Veracity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Veracity
What does Veracity do?
Veracity provides software and professional services for learning and performance. Its core product, Veracity Learning, is an xAPI-conformant Learning Record Store (LRS) platform for capturing, storing, and analyzing learning data from any source, available as SaaS (LRS.io), on-premises, and as a free downloadable Lite version. The portfolio also includes Veracity Launch (an LMS alternative and content player for SCORM, xAPI, and cmi5), the free xAPI.io/xAPI Delegates tool, and AI capabilities such as the AI Insights Assistant and MCP Server. Professional services cover application development, systems integration, learning analytics, content development, and xAPI/SCORM LMS consulting for government and commercial markets.
Is Veracity a public or private company?
Veracity is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Veracity founded?
Veracity was founded in 2017. It employs 1 to 10 people.
Where is Veracity based?
Veracity is headquartered in Pensacola, United States, in the North America region.
How does Veracity make money?
Five revenue lines are on record. SaaS Subscription (Veracity Learning) is the primary driver. The others are enterprise On-Premises License, professional Services, OEM/Embedded LRS Licensing and government Contract Vehicles.
Who are Veracity's main competitors?
Broad incumbents on record are Degreed, Docebo, ADL Initiative, Thought Industries and Instructure (Canvas). Direct peers are Yet Analytics, Rustici Software (SCORM Cloud), Watershed and Learning Locker. Torrance Learning is listed as an emerging player.
Does Veracity have an API?
Yes. Veracity provides LRS APIs for developers to build and integrate with the Learning Record Store. The System APIs are available for self-hosted, on-premises enterprise LRS customers for deeper operational integration. The product supports xAPI protocol, LTI integration, and chart embedding capabilities. Veracity Learning includes a Statement Viewer and Activity Explorer, an Aggregation Pipeline widget, and MongoDB query language support for advanced queries. An MCP (Model Context Protocol) server is available (beta), enabling AI agents such as Claude, ChatGPT, and Antigravity to connect to the LRS, read xAPI statements, run queries, and return answers, charts, and reports. Veracity also offers an LRS as a Node.js module package (npm) for developers with Node.js or Express experience. Developer documentation is at veracitytech.zohodesk.com/portal/en/kb/articles/lrs-api.
What industry is Veracity in?
Veracity's product category is Learning Record Store (LRS) Software. Its primary akta.pro industry code is EDAFAAAI, LMS Integrations, Interoperability & Identity (LTI/SCORM/xAPI, SSO, APIs), with a secondary code of EDAFAHAH, Standards, Packaging & Interoperability Tools (SCORM/xAPI/cmi5/LTI). Its NAICS code is 5132 and its SIC code is 7372.