Poiscaille
- Company typePrivate
- Founded2013
- HeadquartersParis, France
- Headcount51–100
- GTM typeB2C
- OfferingServices
Poiscaille firmographics
Firmographics- Name
- Poiscaille
- Legal name
- POISCAILLE SAS
- Website
- https://poiscaille.fr
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Poiscaille industry classification
Industry- Product category
- Online Sustainable Seafood Subscription
- NAICS
- Fish and Seafood Retailers (445250), Fish and Seafood Retailers (44525)
- akta.pro primary industry
- Seafood Markets & Fishmongers (CRAHAHAC)
Keywords
Where Poiscaille is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Poiscaille business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Casier de la mer subscription: Recurring subscription revenue from the 'Casier de la mer' (sea locker) box. Subscribers pay a regular fee for weekly, bi-weekly, or monthly deliveries of sustainably sourced French seafood. The subscription price may vary per delivery based on product rarity, abundance, and portion size chosen. No commitment required; subscribers can pause, cancel, or modify frequency.
- Online boutique (one-time purchases): Non-subscription à la carte sales of seafood products via the online shop. Customers can purchase individual seafood items without an active subscription. Prices listed for individual products (e.g., 1kg mussels at €11.50 standard / €10 subscriber price, live lobster at €24 standard / €20.50 subscriber price).
- Optional extras ('P'tits plus'): Subscribers can add optional extra products to their basket on top of the standard Casier, with additional charges applied per extra item selected.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Standard basket (Casier de la mer) subscription |
| Unit Pricing | Pay-as-you-go | Online boutique à la carte purchases |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Poiscaille product offering
Product offeringCore offering
Poiscaille sells sustainably caught French seafood (fish, shellfish, and crustaceans) sourced directly from small-scale coastal fishermen, primarily through the 'Casier de la mer' weekly subscription box and a secondary online boutique. The company operates a direct-sourcing supply chain with 100+ fishermen partners across more than 100 French ports and distributes orders through a network of 1,800+ pickup points (point relais) across mainland France.
Product overview
Poiscaille operates as a dual-offering e-commerce platform centered on sustainable French seafood. The core product is the 'Casier de la mer' subscription box, which delivers fresh, wild-caught fish, shellfish, and crustaceans from small-scale coastal fishermen directly to subscribers via 1800+ relay points across France. Complementing the subscription is the 'Boutique en ligne' online shop, allowing one-time purchases without commitment. Together, these offerings provide consumers access to ultra-fresh, ethically-sourced seafood while supporting small French fishing communities.
Differentiator
Problem solved
Functional benefit
Products and services
- Casier de la mer (Subscription Box) A flexible seafood subscription box offering 100% sustainable French fish, shellfish, and crustaceans delivered weekly to 1,800+ pickup points across France. Subscribers choose from 50–80 basket options each evening based on the daily catch, with no commitment required and the ability to pause or change delivery frequency.
- Boutique en ligne (Online Shop) An online seafood shop offering individual seafood products (e.g., mussels, live lobster, octopus, sea bream, mackerel, red lobster) for one-time purchase without an active subscription. Items are sold by weight at standard prices or at subscriber-discounted prices (approximately 10–15% off).
Quantifiable outcome
- 28,000+ subscribers with 4.7/5 average rating, demonstrating high customer satisfaction with product quality and service model.
- +3 more outcomes
Companies that use Poiscaille
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Poiscaille technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Poiscaille partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Point relais network (1,800+ local merchants)coreNetwork of 1,800+ local retail partners (commerçants — bakers, grocers, etc.) serve as pickup points for subscriber orders across mainland France. Partners provide cold storage space and handle customer order handoffs. Poiscaille verifies eligibility, provides PLV materials, and checks that no nearby competitor operates on the same delivery day.
- Small-scale French fishermen networkcoreDirect-sourcing partnerships with small-scale coastal French fishermen (vessels under 12m, using sustainable techniques). Poiscaille buys all catch at 30% above market prices, provides guaranteed volume through subscription model, and enables fishermen to focus on quality over volume. Network spans over 100 ports across mainland France and Corsica.
- Cédric Payen (Saint-Raphaël)minorFishing partner at Saint-Raphaël in the Var. Operates 8m boat 'Moana Tetukau II'. Pêches primarily dorade rose, pageot, daurade royale, denti, and sériole using line and longline techniques. Has been a Poiscaille partner for over a year.
- Ondine Morin (Ouessant)minorLine fisherman based at Ouessant, Brittany. Catches lieu jaune (yellow redis) using rod fishing technique. Active supplier to Poiscaille's network.
- CM2C (Centre de Médiation de la Consommation de Conciliateurs de Justice)minorDesignated consumer mediation body referenced in the CGV for resolving disputes with consumer buyers in accordance with French law.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Poiscaille competitors and assessment
Company assessmentDirect peers
- La Ruche qui dit Oui: French short-circuit food D2C network connecting local producers directly to consumers via pickup points. Closely comparable to Poiscaille in its short-circuit philosophy and consumer logistics model, though operating across general food rather than seafood specialization.
- Quitoque: French weekly meal-kit and grocery subscription D2C company. Directly comparable on subscription mechanics, French consumer targeting, and recurring-revenue model, though focused on prepared meal kits rather than raw seafood.
- Sea to Table: US-based D2C sustainable seafood company sourcing wild-caught American fish directly from small fishing communities. Closest international direct peer on product category, sustainability positioning, and fisherman-direct sourcing model.
- Crowd Cow: US D2C company delivering sustainably sourced animal proteins (and seafood) directly from independent producers to consumers. Comparable on transparent sourcing, producer-direct narrative, and curated subscription model.
Emerging players
- Misfits Market: US online grocer delivering 'imperfect' and surplus food direct to consumers. Comparable D2C subscription model, mission-driven consumer targeting, and emphasis on reducing food waste, though category is broader than seafood.
- Imperfect Foods: US D2C grocer selling surplus and 'ugly' produce and grocery items. Shares the subscription logistics, sustainability narrative, and direct-sourcing ethos with Poiscaille, with partial overlap on the 'ugly fish' value proposition.
- Too Good To Go: European marketplace app rescuing surplus food from restaurants and retailers. Adjacent in mission (food waste reduction, sustainable consumption) and partially overlapping consumer base with sustainability-minded French shoppers.
Broad incumbents
- HelloFresh: Global leader in meal-kit subscription D2C. Comparable on subscription mechanics, online consumer experience, and recurring-revenue scale, but operates at vastly larger scale across broad cuisines rather than specializing in sustainable seafood.
- Picard: Leading French frozen food retailer with a dedicated seafood range. Overlaps with Poiscaille in premium French seafood retail and has the scale to compete on sustainable seafood assortment, though frozen rather than fresh.
Regional players
- The Cornish Fishmonger: UK-based online fishmonger delivering day-boat, locally caught seafood to UK consumers. Directly comparable product offering and direct-from-small-fishermen positioning, but operates in the UK rather than France.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Poiscaille social profiles
Digital presencePoiscaille compliance and trust
Trust signalCompliance1 record
Poiscaille financial estimates
Financial estimateRevenue estimate
Valuation estimate
Poiscaille leadership team
Management profileNumber of profiles
Profiles2 records
Poiscaille funding detail
Funding detailFunding overview
Funding rounds2 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Poiscaille M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Poiscaille
What does Poiscaille do?
Poiscaille sells sustainably caught French seafood (fish, shellfish, and crustaceans) sourced directly from small-scale coastal fishermen, primarily through the 'Casier de la mer' weekly subscription box and a secondary online boutique. The company operates a direct-sourcing supply chain with 100+ fishermen partners across more than 100 French ports and distributes orders through a network of 1,800+ pickup points (point relais) across mainland France.
Is Poiscaille a public or private company?
Poiscaille is a private company. It is classified as venture growth investor backed and is currently operating.
When was Poiscaille founded?
Poiscaille was founded in 2013. It employs 51 to 100 people.
Where is Poiscaille based?
Poiscaille is headquartered in Paris, France, in the Europe region.
How does Poiscaille make money?
Three revenue lines are on record. Casier de la mer subscription is the primary driver. The others are online boutique (one-time purchases) and optional extras ('P'tits plus').
Who are Poiscaille's main competitors?
Direct peers on record are La Ruche qui dit Oui, Quitoque, Sea to Table and Crowd Cow. Emerging players are Misfits Market, Imperfect Foods and Too Good To Go. Broad incumbents are HelloFresh and Picard. The Cornish Fishmonger is listed as a regional player.
Does Poiscaille have an API?
No public API is recorded for Poiscaille.
What industry is Poiscaille in?
Poiscaille's product category is Online Sustainable Seafood Subscription. Its primary akta.pro industry code is CRAHAHAC, Seafood Markets & Fishmongers. Its NAICS code is 445250.