Sea to Table
Sea to Table is a Brooklyn-based, family-owned DTC e-commerce company founded in 2010 that delivers 100% wild-caught American seafood via subscription boxes and individual packs to health-conscious consumers across the continental United States.
- Company typePrivate
- Founded2010
- HeadquartersBrooklyn, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Sea to Table does
Sea to Table is a Brooklyn-based, family-owned direct-to-consumer e-commerce company that delivers 100% wild-caught American seafood to consumers across the continental United States. Founded in 2010 by Sean Dimin alongside his father and brothers after working alongside U.S. fishing communities, the company sources from small-boat fishermen on every U.S. coast and operates three centralized cold storage and shipping facilities in Virginia, Washington, and Nebraska. Its product portfolio spans 12+ seafood varieties (salmon, halibut, cod, scallops, shrimp, lobster tails, sole, redfish, black cod) sold either as pre-built curated subscription boxes (Pescatarian Pack, Salmon Lover's Box, Grill Master's Kit, Feast of Seven Fishes, etc., priced $138-$210) or as individual packs ($18-$52), plus a tiered Corporate Gifting Program (Bronze/Silver/Gold/Platinum) for B2B sales.
The company's core technical differentiators are physical and process-based rather than software-based: flash-freezing at -40°F to lock in peak flavor and nutrition without additives, and a full traceability system that includes scientific name, fishery, catch area, landing port, and sometimes the boat name on every pack. Four times per year, samples are sent to an independent food technology lab for DNA sequencing to verify species authenticity—a capability the company claims is unique among online seafood retailers. The e-commerce and subscription infrastructure runs on Shopify, with Rebuy powering product recommendations and ShareASale handling affiliate marketing. The company is a Certified B Corporation, operates with 1-10 employees, has raised no institutional capital, and has never filed an IPO.
Sea to Table's revenue model centers on recurring subscription orders delivered on 4, 6, or 8-week cadences, supplemented by corporate gifting and limited individual-pack add-on purchases. The company has migrated toward a subscription-only model, with the one-time individual purchase option reportedly discontinued. Pricing economics include free shipping on orders above $99, $30 shipping on $50-$98.99 orders, and $45 shipping under $50. Marketing is multi-channel: SEO, organic social across six platforms, email/SMS, content marketing (recipes and blog), affiliate partnerships, and earned media coverage in Epicurious, Bon Appetit, Forbes, New York Times, National Geographic, and PBS. Customer feedback reflects 7,000+ verified reviews averaging 4.89 stars, supporting a premium positioning built on provenance, sustainability, and quality.
Sea to Table firmographics
Firmographics- Name
- Sea to Table
- Legal name
- Sea to Table, LLC
- Website
- https://sea2table.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sea to Table is a Brooklyn-based, family-owned DTC e-commerce company founded in 2010 that delivers 100% wild-caught American seafood via subscription boxes and individual packs to health-conscious consumers across the continental United States.
- Ownership category
- akta.pro rank
Sea to Table industry classification
Industry- Product category
- Online Seafood Retail
- NAICS
- Fish and Seafood Retailers (445250), Seafood Product Preparation and Packaging (311710)
- SIC
- Prepared Fresh Or Frozen Fish & Seafoods (2092), Food And Kindred Products (2000)
- akta.pro primary industry
- Frozen Seafood Meals & Value-Added Seafood (CRADADAG)
- akta.pro secondary industries
- Value-Added Seafood Packaging (MAP/Vacuum, Portion Packs, Private Label) (AFANADAM), Seafood Markets & Fishmongers (CRAHAHAC)
Keywords
Where Sea to Table is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Sea to Table business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Infrastructure, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Subscription Seafood Delivery: Recurring subscription model delivering curated seafood boxes on a 4, 6, or 8 week schedule. Customers select preferred frequency and customize their orders. Subscription provides the primary recurring revenue stream with incentives like $100 off for new subscribers using code SUBSCRIBE2026.
- Individual Seafood Pack Sales: One-time purchase option for individual seafood packs, though the FAQ indicates the company has moved toward subscription-only model with the one-time option being discontinued.
- Corporate Gifting: B2B corporate gifting program with tiered gift boxes (Bronze, Silver, Gold, Platinum tiers) and custom box options for corporate clients. Orders placed via email through a gift concierge service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Pre-built Seafood Boxes |
| Unit Pricing | One time/ perpetual license | Individual Seafood Packs |
| Other | Pay-as-you-go | Shipping Cost Tiers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Sea to Table product offering
Product offeringCore offering
Sea to Table operates a direct-to-consumer e-commerce seafood delivery service offering 100% U.S. wild-caught, never farmed, flash-frozen seafood. Customers select from pre-built curated seafood boxes or individual packs, delivered via subscription (4, 6, or 8 week schedules) or one-time purchase. The company sources directly from small-boat U.S. fishermen across multiple coasts, applies flash-freezing at -40F, and provides DNA-verified traceability on every pack. A B2B corporate gifting program (Bronze, Silver, Gold, Platinum tiers) complements the consumer business.
Product overview
Sea to Table is a subscription-based wild-caught seafood delivery service operating exclusively on Shopify. The product portfolio centers on pre-built curated boxes (Pescatarian Pack, Salmon Lover's Box, Fish Lover's Box, Grill Master's Kit, Oh-My Omega Box, Halibut + King Salmon Combo Box, Alaskan Home Pack, Best of the West, Feast of the East, Feast of Seven Fishes Kit, Sea to Table Sampler) and individual seafood packs (Wild King Salmon, Northwest Pacific Halibut, Alaska Sockeye Salmon, Alaska Coho Salmon, Pacific Black Cod, Large Atlantic Sea Scallops, Jumbo Wild Gulf Cocktail Shrimp, Wild Gulf Shrimp, Northwest Pacific Cod, Gulf of Maine Redfish, Northwest Petrale Sole, Jumbo Maine Lobster Tails). The company also offers a Corporate Gifting Program. All products are wild-caught from U.S. fisheries, flash-frozen at peak freshness, and DNA-verified for traceability. The company uses Rebuy for product recommendations and DNA testing by a third-party food technologies lab for species verification.
Differentiator
Problem solved
Functional benefit
Products and services
- Pescatarian Pack Pre-built variety box offering 16 servings of wild-caught seafood from both U.S. coasts and the Gulf, including halibut, sockeye salmon, coho salmon, redfish, cod, shrimp, and sole. Targeted at pescatarian households seeking diverse, sustainable seafood.
- Salmon Lover's Box Pre-built box with 14 servings of wild salmon varieties, including Alaska Sockeye and Alaska Coho Salmon. Targeted at salmon enthusiasts.
- Oh-My Omega Box Curated box of high Omega-3 fish totaling 12 flash-frozen servings, including sockeye salmon, king salmon, coho salmon, Pacific black cod, and wild gulf shrimp. Targeted at health-conscious consumers.
- Grill Master's Kit Pre-built seafood box designed for grilling, featuring sockeye salmon, halibut, shrimp, and lobster varieties.
- Halibut + King Salmon Combo Box Combo box featuring Northwest Pacific Halibut and Wild King Salmon for customers seeking premium white fish and salmon varieties.
- Alaskan Home Pack Alaska-focused seafood box featuring varieties sourced from Alaskan fisheries.
- Fish Lover's Box Pre-built box featuring diverse white fish varieties including cod and sole species.
- Best of the West Seafood box featuring Pacific and West Coast varieties including multiple salmon species.
Quantifiable outcome
- 4.89 star average rating from 7,000+ verified customer reviews
- +2 more outcomes
Companies that use Sea to Table
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Sea to Table technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
Feature3 records
Sea to Table partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- NOAA Sustainable SeafoodminorNOAA (National Oceanic and Atmospheric Administration) Sustainable Seafood initiative is featured on Sea to Table's website as a resource for seafood sustainability information. NOAA manages U.S. fisheries through science-based systems.
- FishWatch.govminorFishWatch.gov, NOAA's sustainable seafood resource, is listed as a partner organization that Sea to Table works with to provide information about seafood sustainability and responsible fishing practices.
- B CorporationcoreSea to Table is a Certified B Corporation since founding, meeting higher standards of social and environmental performance, transparency, and accountability as verified by B Lab.
- ShopifycoreE-commerce platform hosting Sea to Table's website. Shopify processes customer data for purchases and provides the technical infrastructure for the online store, including order management and customer accounts.
- ShareASale Affiliate NetworkminorSea to Table participates in ShareASale's affiliate marketing program (merchantID: 116044) to drive customer acquisition through affiliate partners who earn commissions for referred sales.
- FedEx, UPS, OnTrac, GLS-UScoreShipping carriers used for delivering frozen seafood products to customers. Orders ship via FedEx Home Delivery, UPS Ground, OnTrac, or GLS-US depending on various factors including destination.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Sea to Table competitors and assessment
Company assessmentDirect peers
- Wild Alaskan Company: Subscription-based DTC seafood company specializing in wild-caught Alaskan salmon and other seafood. Direct competitor with similar subscription model, wild-caught positioning, and freezer-delivered product, but with significantly more venture funding.
- Vital Choice Wild Seafood & Organics: Long-standing DTC retailer of wild-caught seafood and sustainably sourced foods, offering both subscription and one-time purchase. Highly comparable on product mix (wild salmon, halibut, sablefish), sustainability messaging, and customer segment.
- Sizzlefish: DTC seafood delivery subscription focused on flash-frozen wild-caught and responsibly farmed fish. Closely comparable in delivery model, product format, and consumer target.
- Rastelli's: DTC subscription service offering premium meats and seafood including wild-caught fish. Comparable business model (subscription, frozen, direct shipping) with broader protein portfolio.
Broad incumbents
- ButcherBox: Large-scale DTC subscription box for proteins, with an expanding seafood line. Comparable subscription model and premium positioning, though seafood is not the core product and they offer farmed options alongside wild-caught.
- Fulton Fish Market: Legacy NYC seafood institution now operating online seafood retail. Comparable premium seafood DTC offering but broader assortment with less curation, and lacking the wild-caught-only positioning.
Emerging players
- LoveTheWild: DTC brand selling frozen, prepared (heat-and-eat) seafood with sustainable aquaculture focus. Comparable DTC frozen seafood model but with value-added prepared meals rather than raw portions.
- Mersea: Emerging DTC frozen seafood brand targeting premium, sustainably sourced products delivered direct. Comparable business model and target consumer but earlier stage with narrower product range.
Regional players
- Citarella: Established New York-based seafood retailer and gourmet grocer offering both online and in-store seafood sales. Comparable premium seafood retail positioning, with primarily regional (NY) physical footprint.
Others
- Ocean Wise / Seafood Watch: Non-profit sustainability certification program that rates seafood for environmental impact. Referenced by Sea to Table on its website and functions as a guiding authority for sustainable sourcing — not a competitor but an ecosystem partner.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Sea to Table social profiles
Digital presenceSea to Table compliance and trust
Trust signalCompliance1 record
Sea to Table financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sea to Table leadership team
Management profileNumber of profiles
Profiles2 records
Sea to Table funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sea to Table M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sea to Table
What does Sea to Table do?
Sea to Table operates a direct-to-consumer e-commerce seafood delivery service offering 100% U.S. wild-caught, never farmed, flash-frozen seafood. Customers select from pre-built curated seafood boxes or individual packs, delivered via subscription (4, 6, or 8 week schedules) or one-time purchase. The company sources directly from small-boat U.S. fishermen across multiple coasts, applies flash-freezing at -40F, and provides DNA-verified traceability on every pack. A B2B corporate gifting program (Bronze, Silver, Gold, Platinum tiers) complements the consumer business.
Is Sea to Table a public or private company?
Sea to Table is a private company. It is classified as family owned and is currently operating.
When was Sea to Table founded?
Sea to Table was founded in 2010. It employs 1 to 10 people.
Where is Sea to Table based?
Sea to Table is headquartered in Brooklyn, United States, in the North America region.
How does Sea to Table make money?
Three revenue lines are on record. Subscription Seafood Delivery is the primary driver. The others are individual Seafood Pack Sales and corporate Gifting.
Who are Sea to Table's main competitors?
Direct peers on record are Wild Alaskan Company, Vital Choice Wild Seafood & Organics, Sizzlefish and Rastelli's. Broad incumbents are ButcherBox and Fulton Fish Market. Emerging players are LoveTheWild and Mersea. Citarella is listed as a regional player. Ocean Wise / Seafood Watch is listed as an others.
Does Sea to Table have an API?
No public API is recorded for Sea to Table.
What industry is Sea to Table in?
Sea to Table's product category is Online Seafood Retail. Its primary akta.pro industry code is CRADADAG, Frozen Seafood Meals & Value-Added Seafood, with a secondary code of AFANADAM, Value-Added Seafood Packaging (MAP/Vacuum, Portion Packs, Private Label). Its NAICS code is 445250 and its SIC code is 2092.