Pure Green Farms
Pure Green Farms is a South Bend, Indiana-based hydroponic farm that grows year-round, pesticide-free leafy greens and distributes them to regional grocery retailers across the U.S. Midwest.
- Company typePrivate
- Founded2021
- HeadquartersSouth Bend, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Pure Green Farms does
Pure Green Farms is a privately held controlled-environment agriculture operator headquartered in South Bend, Indiana, that grows hydroponic leafy greens for the Midwest U.S. market. The company runs a climate-controlled greenhouse in which plants are fed through a closed-loop hydroponic system that delivers nutrients and water directly to the roots, with temperature and humidity tuned to each growth stage. The output is a single product line — fresh, pesticide-free leafy greens (lettuce and related varieties) — distributed year-round to regional grocery retailers under the Pure Green Farms brand.
Pure Green Farms firmographics
Firmographics- Name
- Pure Green Farms
- Legal name
- Pure Green Farms
- Website
- https://enjoypuregreen.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pure Green Farms is a South Bend, Indiana-based hydroponic farm that grows year-round, pesticide-free leafy greens and distributes them to regional grocery retailers across the U.S. Midwest.
- Ownership category
- akta.pro rank
Pure Green Farms industry classification
Industry- Product category
- Hydroponic Leafy Greens / Fresh Produce
- NAICS
- Food Crops Grown Under Cover (11141), Other Food Crops Grown Under Cover (111419), Other Vegetable (except Potato) and Melon Farming (111219)
- SIC
- Agricultural Production-Crops (100)
- akta.pro primary industry
- Hydroponic & Soilless Greenhouse Production (NFT, DWC, Substrate Grow Bags) (AFAGAHAI)
- akta.pro secondary industries
- Leafy Greens Farming (Lettuce, Spinach, Kale, Arugula, Chard) (AFAGADAA), Hydroponic / Controlled-Environment Produce Wholesale (AFAIACAM), Greenhouse Vegetable Production (Tomatoes, Cucumbers, Peppers, Leafy Greens) (AFAGAHAA)
Keywords
Where Pure Green Farms is headquartered
LocationHeadquarters
- HQ city
- South Bend
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pure Green Farms business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Infrastructure, Personnel, Supply Chain, Technology or R&D
Revenue model
- Hydroponic Leafy Greens Sales: Sale of fresh hydroponically grown leafy greens to retail customers and consumers in the Midwest region. Products are distributed through local grocery retailers with emphasis on freshness, nutrient density, and local production.
Go-to-market motion1 record
Distribution channels1 record
Pure Green Farms product offering
Product offeringCore offering
Pure Green Farms grows and sells fresh hydroponic leafy greens, including lettuce, year-round from its South Bend, Indiana greenhouse. Products are cultivated in a climate-controlled environment using a closed-loop hydroponic system, are pesticide-free, and are distributed to retail grocery outlets across the U.S. Midwest with an emphasis on local sourcing and reduced food miles.
Product overview
Pure Green Farms is a single-product hydroponic farming operation that grows leafy greens year-round using climate-controlled environments. The company's sole offering is hydroponic leafy greens, which are produced without pesticides and distributed fresh to the Midwest market. The product portfolio consists of one core product line (hydroponic leafy greens) supported by their advanced growing technology platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Hydroponic Leafy Greens Year-round, pesticide-free hydroponic leafy greens, including lettuce, grown in a climate-controlled South Bend, Indiana facility and distributed fresh to Midwest retail grocery outlets. Targeted at Midwest health-conscious consumers and grocery retailers seeking locally grown, sustainable produce.
Companies that use Pure Green Farms
Customer profileSegments2 records
Ideal customer profiles2 records
Pure Green Farms technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Pure Green Farms partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
Pure Green Farms competitors and assessment
Company assessmentDirect peers
- BrightFarms: BrightFarms operates a network of hydroponic greenhouses supplying locally grown leafy greens to regional grocery retailers. It is a direct peer to Pure Green Farms in the controlled-environment, pesticide-free, regionally distributed leafy greens model.
- Gotham Greens: Gotham Greens runs a multi-site network of hydroponic greenhouses producing leafy greens and herbs for retail and foodservice. It directly competes with Pure Green Farms in the greenhouse-grown, year-round leafy greens category.
- Revol Greens: Revol Greens operates large-scale hydroponic greenhouses growing leafy greens and tomatoes for retail distribution across the Midwest and other U.S. regions. It is a direct geographic and product peer to Pure Green Farms.
- Bowery Farming: Bowery Farming operates indoor vertical farms producing pesticide-free leafy greens and herbs for retail and foodservice customers. It is a direct peer in controlled-environment leafy greens production serving retail grocers.
- AeroFarms: AeroFarms operates indoor vertical farms producing leafy greens using aeroponic technology for retail and foodservice. It is a direct peer to Pure Green Farms in the controlled-environment agriculture leafy greens space.
- Plenty: Plenty is a vertical farming company producing leafy greens and other crops using indoor controlled-environment systems. It is a direct peer to Pure Green Farms in the CEA leafy greens category serving grocery retailers.
Broad incumbents
- Mastronardi Produce: Mastronardi Produce is one of North America's largest greenhouse-grown produce suppliers, with extensive leafy greens and tomato operations. It is a broad incumbent in the greenhouse produce category that competes with Pure Green Farms for retail shelf space.
- Hollandia Produce: Hollandia Produce is a California-based greenhouse grower producing leafy greens, herbs, and specialty produce. It is a broad incumbent competitor supplying grocery retailers across the U.S.
Emerging players
- AppHarvest: AppHarvest operates large-scale controlled-environment agriculture facilities producing leafy greens, tomatoes, and other crops. It is an emerging player in CEA with overlapping product categories and a similar technology-driven farming model.
Others
- Ceres Partners: Ceres Partners is an investment firm focused on agriculture, agribusiness, and food-related companies. It is a capital provider and existing investor in Pure Green Farms, rather than a competitor, but is thematically related as a strategic enabler in the CEA category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Pure Green Farms financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pure Green Farms leadership team
Management profileNumber of profiles
Profiles1 record
Pure Green Farms funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pure Green Farms M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pure Green Farms
What does Pure Green Farms do?
Pure Green Farms grows and sells fresh hydroponic leafy greens, including lettuce, year-round from its South Bend, Indiana greenhouse. Products are cultivated in a climate-controlled environment using a closed-loop hydroponic system, are pesticide-free, and are distributed to retail grocery outlets across the U.S. Midwest with an emphasis on local sourcing and reduced food miles.
Is Pure Green Farms a public or private company?
Pure Green Farms is a private company. It is classified as private equity controlled and is currently operating.
When was Pure Green Farms founded?
Pure Green Farms was founded in 2021. It employs 11 to 50 people.
Where is Pure Green Farms based?
Pure Green Farms is headquartered in South Bend, United States, in the North America region.
How does Pure Green Farms make money?
One revenue line is on record: hydroponic Leafy Greens Sales.
Who are Pure Green Farms's main competitors?
Direct peers on record are BrightFarms, Gotham Greens, Revol Greens, Bowery Farming, AeroFarms and Plenty. Broad incumbents are Mastronardi Produce and Hollandia Produce. AppHarvest is listed as an emerging player. Ceres Partners is listed as an others.
Does Pure Green Farms have an API?
No public API is recorded for Pure Green Farms.
What industry is Pure Green Farms in?
Pure Green Farms's product category is Hydroponic Leafy Greens / Fresh Produce. Its primary akta.pro industry code is AFAGAHAI, Hydroponic & Soilless Greenhouse Production (NFT, DWC, Substrate Grow Bags), with a secondary code of AFAGADAA, Leafy Greens Farming (Lettuce, Spinach, Kale, Arugula, Chard). Its NAICS code is 11141 and its SIC code is 100.