10Life
10Life is a Hong Kong-based insurance comparison platform and licensed broker (FB1526) that uses a proprietary actuarial scoring methodology to rate 1,500+ products from 50+ insurers, serving Hong Kong consumers and Mainland Chinese immigrants with free comparisons, salaried advisors, and claims support.
- Company typePrivate
- Founded2017
- HeadquartersWan Chai, Hong Kong SAR China
- Headcount11–50
- GTM typeB2C
- OfferingServices
What 10Life does
10Life is a Hong Kong-based insurance technology company that operates a digital insurance comparison platform supported by a licensed insurance brokerage subsidiary, 10Life Financial Limited (Insurance Authority license FB1526). Founded in 2017, the platform analyzes and rates 1,500+ insurance products from more than 50 insurers using an in-house proprietary actuarial scoring methodology that evaluates coverage, terms, and pricing against 12 defined medical scenarios. The platform spans medical (including the government-recognized Voluntary Health Insurance Scheme), life, critical illness, savings and retirement (including QDAP tax-deductible annuities), travel, home, domestic helper, pet, personal accident, and investment-linked assurance products, and is delivered across Traditional Chinese, Simplified Chinese, and English.
The business operates a hybrid freemium go-to-market: consumers access comparisons, ratings, and editorial content for free, while the company monetizes through (a) insurance brokerage commissions when policies are purchased via the website or through licensed advisors and (b) advisor service fees from a salaried advisory team that provides consultation, policy diagnosis, and claims assistance without hard-selling. Distribution is multi-channel, combining owned digital surfaces (website, YouTube, Facebook, Instagram, LinkedIn), messaging channels (WhatsApp, WeChat), and inbound WhatsApp/WeChat consultation funnels. Content marketing is anchored by an in-house Insurance & Health blog and earned-media coverage across major Hong Kong outlets. Two product extensions—an Independent Claims Team and a Life Stage Simulator—reinforce the end-to-end advisory positioning.
Customer concentration is structurally low on the demand side, with 2.3M+ annual active users and 100,000+ insurance enquiries handled, but revenue is tied to a relatively concentrated supplier panel (insurers including AIA, Prudential, Manulife, AXA, Zurich, Bupa, and Bowtie). The company raised USD 3M in seed funding in 2019 and USD 5M in a Pre-A round in 2021, has 11–50 employees, and reports advisor service sales growth exceeding 299% year-over-year in 2025. Dedicated 港漂 content and a WeChat channel extend the addressable market to Mainland Chinese immigrants living in Hong Kong.
10Life firmographics
Firmographics- Name
- 10Life
- Legal name
- 10Life Group Limited
- Website
- https://10life.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 10Life is a Hong Kong-based insurance comparison platform and licensed broker (FB1526) that uses a proprietary actuarial scoring methodology to rate 1,500+ products from 50+ insurers, serving Hong Kong consumers and Mainland Chinese immigrants with free comparisons, salaried advisors, and claims support.
- Ownership category
- akta.pro rank
Where 10Life is headquartered
LocationHeadquarters
- HQ city
- Wan Chai
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices1 record
Markets served
10Life business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Insurance Brokerage Commissions: As a licensed insurance broker (Insurance Authority license FB1526), 10Life earns commissions from insurance companies when customers purchase insurance products through the platform or via their advisors.
- Advisor Service Fees: The company offers advisory services where insurance advisors provide consultation, policy diagnosis, and claims follow-up services, potentially generating service-related revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free platform access for consumers |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
10Life product offering
Product offeringCore offering
10Life operates a Hong Kong insurance comparison platform that analyses and rates over 1,000+ insurance products from 50+ insurers using a proprietary actuarial scoring methodology, enabling consumers to compare coverage, pricing, and policy terms transparently. Through its subsidiary 10Life Financial Limited, a licensed insurance broker (Insurance Authority license FB1526), the company also provides in-house advisor consultations, policy diagnosis, and independent claims support, earning revenue primarily through insurance brokerage commissions when customers purchase policies.
Product overview
10Life is a Hong Kong-based insurance comparison platform offering a suite of products and services centered around its core insurance comparison engine and proprietary scoring methodology. The platform enables comparison of 1,000+ insurance products across 50+ insurance companies, organized into distinct categories including medical insurance (VHIS, hospitalization, outpatient, global), critical illness (term, whole life, cancer-specific), life insurance (term, whole life), savings & retirement (short-term savings, long-term savings, QDAP, immediate annuity), and lifestyle insurance (travel, home, domestic helper, pet, personal accident). The ecosystem includes 10Life Advisor Service for licensed insurance consultation and sales, an Independent Claims Team for claims support, Life Stage Simulator for needs assessment, VHIS Premium Increase Calculator for planning, and an Insurance & Health Blog for educational content. The platform operates as both a comparison tool and a licensed insurance broker (FB1526) providing end-to-end services from product comparison through claims assistance.
Differentiator
Problem solved
Functional benefit
Products and services
- 10Life Insurance Comparison Platform Hong Kong insurance comparison platform that analyses and rates over 1,000+ insurance products from 50+ insurance companies, enabling consumers to compare coverage, pricing, and policy terms transparently.
- 10Life Insurance Scoring Methodology Proprietary insurance product scoring methodology designed by 10Life actuaries that fairly compares insurance product details using standardized metrics across 12 defined medical scenarios.
- 10Life Advisor Service Licensed insurance broker service providing consultation, sales, and claims assistance through in-house salaried advisors trained on multiple insurance types, with recommendations delivered without commission-driven sales.
- Life Stage Simulator Interactive tool that helps users understand their insurance needs based on their current life stage, including young children, singles, breadwinners, and pre-retirees.
- VHIS Premium Increase Calculator Calculator tool added in 2026 to help users estimate potential Voluntary Health Insurance Scheme premium increases and plan accordingly.
- Independent Claims Team Service Dedicated claims specialists handling customer claims without sales pressure and negotiating with insurance companies on behalf of customers to secure fair claim outcomes.
- 港漂專區 (Mainland Expats Section) Dedicated content section for Mainland China expats living in Hong Kong providing bilingual insurance guidance tailored to their cross-border needs and circumstances.
Quantifiable outcome
- Over 60 media interviews in 2024, demonstrating high market visibility and influence
Companies that use 10Life
Customer profileSegments2 records
Ideal customer profiles2 records
10Life technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
10Life partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- AIAcoreMajor Hong Kong insurance company whose products are featured on the 10Life comparison platform. Products include life insurance, medical insurance, and investment-linked products.
- PrudentialcoreInternational life insurance company with products available on the 10Life platform.
- ManulifecoreGlobal insurance company whose products are featured on the 10Life comparison platform.
- AXAcoreInternational insurance group with general and life insurance products available on 10Life.
- ZurichcoreSwiss insurance company with products featured on the platform.
- BupacoreHealth insurance specialist with medical and health products on 10Life.
- BowtiecoreVirtual insurer offering health insurance products featured on the platform.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
10Life competitors and assessment
Company assessmentDirect peers
- MoneyHero Group: Hong Kong-headquartered financial product comparison platform covering credit cards, loans, insurance, and banking. The closest direct peer to 10Life in terms of geography, product breadth, and digital comparison-led model — now publicly listed.
Regional players
- SingSaver: Singapore-based financial product comparison platform covering credit cards, insurance, and loans. Comparable to 10Life in business model (comparison + lead generation) and SEA insurtech focus, but operating in a different geography.
- ComparePolicy: Thailand-based insurance comparison platform, similar in proposition to 10Life (transparent insurance comparison in an Asian market with opaque traditional distribution). Comparable business model but different geography.
- GoBear: Asia-wide financial comparison platform (Singapore HQ) covering insurance, credit cards, and loans across multiple SEA markets. Similar comparison-led, multi-carrier aggregator model as 10Life, focused on the broader region.
Broad incumbents
- PolicyBazaar: India's largest online insurance aggregator and comparison platform, publicly listed. Comparable core model (insurance comparison + broker commission) but at vastly larger scale and broader product suite than 10Life.
- Bowtie: Hong Kong's first virtual insurer and a current 10Life carrier partner. Operates in the same HK market but as a direct insurer rather than an independent broker — represents both an opportunity (distribution) and a competitive threat (vertical integration).
Emerging players
- Coverhero: Asia-focused digital insurance broker focused on life and health products across regional markets. Comparable digital-broker positioning to 10Life with partial product overlap, especially in life and health verticals.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
10Life social profiles
Digital presence10Life financial estimates
Financial estimateRevenue estimate
Valuation estimate
10Life leadership team
Management profileNumber of profiles
Profiles6 records
10Life subsidiaries and ownership
Company hierarchySubsidiaries1 record
10Life funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
10Life M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 10Life
What does 10Life do?
10Life operates a Hong Kong insurance comparison platform that analyses and rates over 1,000+ insurance products from 50+ insurers using a proprietary actuarial scoring methodology, enabling consumers to compare coverage, pricing, and policy terms transparently. Through its subsidiary 10Life Financial Limited, a licensed insurance broker (Insurance Authority license FB1526), the company also provides in-house advisor consultations, policy diagnosis, and independent claims support, earning revenue primarily through insurance brokerage commissions when customers purchase policies.
Is 10Life a public or private company?
10Life is a private company. It is classified as venture growth investor backed and is currently operating.
When was 10Life founded?
10Life was founded in 2017. It employs 11 to 50 people.
Where is 10Life based?
10Life is headquartered in Wan Chai, Hong Kong SAR China, in the Asia region.
How does 10Life make money?
Two revenue lines are on record. Insurance Brokerage Commissions are the primary driver. The others are advisor Service Fees.
Who are 10Life's main competitors?
MoneyHero Group is listed as a direct peer. Regional players are SingSaver, ComparePolicy and GoBear. Broad incumbents are PolicyBazaar and Bowtie. Coverhero is listed as an emerging player.
Does 10Life have an API?
No public API is recorded for 10Life.