What MoneyHero Group does

MoneyHero Group is a publicly traded personal finance aggregation and comparison platform (NASDAQ: MNY) operating across Hong Kong, Singapore, Taiwan, and the Philippines under six brands: MoneyHero (Hong Kong), SingSaver (Singapore, MAS-licensed insurance brokerage), Money101 (Taiwan), Moneymax (Philippines, with 60M+ Filipino users served), Seedly (Singapore community platform), and Creatory (B2B affiliate network with 600+ KOLs). The platform enables consumers to research, compare, and apply for credit cards, personal loans, insurance products, savings accounts, and investment products at no cost, while financial providers (including HSBC, DBS, OCBC, UOB, Citi, Standard Chartered, AMEX, and 300+ others) pay transaction commissions and advertising fees for customer acquisition. Core technology centers on a recommendation engine backed by behavioral data from 4.2M monthly unique users and 130M+ annual traffic, augmented by AWS infrastructure, Google Analytics integration, and TransUnion-powered credit data. The company has layered a generative AI strategy (Project Odyssey launched October 2025, HeroMind AI assistant launched June 2026, Car Insurance SaverBot in beta) to drive user engagement and operational efficiency, reporting a 59% reduction in technology costs and a 27% reduction in total operating costs in 2025.

The business model is freemium to consumers with revenue generated on the B2B side from financial providers through transaction commissions (the primary stream when users purchase products), advertising and campaign fees, affiliate revenue via Creatory, and ancillary data/research monetization (e.g., Pulse of Crypto Singapore joint report with Coinbase). Q1 2026 revenue of $16.5M (+15% YoY) was driven by Hong Kong (+33%), Singapore (+11%), and the Wealth and Insurance vertical (+31%, now 28%+ of revenue). The company achieved its first profitable quarter since its 2023 SPAC-IPO in Q4 2025 ($0.5M net profit), with Q1 2026 adjusted EBITDA loss narrowing 68% YoY to -$1.1M. MoneyHero's history includes multiple geographic exits (Indonesia/Vietnam 2016, Thailand 2022, Malaysia 2024) to focus on core markets, and a pending potential acquisition by Bolttech Holdings (Pacific Century Group-backed) was reported in February 2026 with due diligence underway at a reported ~$60M deal value.

Name

MoneyHero Group

Legal name

MoneyHero Limited

Website

https://moneyherogroup.com

Company type

Public

Founded year

2013

Operating status

Operating

Headcount range

251–500 employees

Short description

MoneyHero Group operates Asia's leading personal finance aggregation and comparison platform across Hong Kong, Singapore, Taiwan, and the Philippines, serving 4.2M monthly users with credit card, loan, insurance, and investment product comparisons via six brands and 300+ financial provider partnerships.

Ownership category

akta.pro rank

Product category

Personal Finance Comparison Platform

NAICS

Depository Credit Intermediation (5221)

SIC

Miscellaneous Business Credit Institution (6159)

akta.pro primary industry

Expense Tracking & Financial Dashboards (FSAGADAB)

akta.pro secondary industries

Budgeting & Cash-Flow Management (FSAGADAA), Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

Keywords

• Personal finance comparison
• Financial product aggregation
• Credit card comparison
• Insurance comparison platform
• Affiliate marketing network

Headquarters

HQ city

Causeway Bay

HQ country

Hong Kong SAR China

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Transaction Commission from Financial Providers: Primary revenue stream earned when users purchase financial products (credit cards, loans, insurance, investment accounts) through MoneyHero's platforms. The company charges the third-party financial provider when a transaction is completed.
2. Advertising and Campaign Fees: Fees from financial providers (banks, insurers, investment platforms) for marketing campaigns, product promotions, and lead generation through the platform and Creatory affiliate network.
3. Market Research and Data Reports: Revenue from publishing industry research reports in partnership with major platforms (e.g., Pulse of Crypto Singapore survey with Coinbase) to establish thought leadership.
4. Affiliate Revenue - Creatory Platform: Revenue share from KOL and channel partner affiliate arrangements where creators earn commissions for referred customers who complete product applications.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

MoneyHero Group operates Asia's leading personal finance aggregation and comparison platform through six brands across Hong Kong, Singapore, Taiwan, and the Philippines. Consumers access free comparison tools for credit cards, loans, insurance, savings, and investment products via websites and mobile apps, while financial providers pay transaction commissions and advertising fees for customer acquisition. The platform also includes Creatory, a B2B affiliate network connecting financial brands with 600+ KOLs and channel partners.

Product overview

MoneyHero Group operates a multi-brand B2C personal finance aggregation and comparison platform across Hong Kong, Singapore, Taiwan, and the Philippines, complemented by a B2B affiliate network. The portfolio consists of six core brands: MoneyHero (Hong Kong), SingSaver (Singapore), Money101 (Taiwan), Moneymax (Philippines), and Seedly (Singapore community platform), plus Creatory (B2B platform connecting KOLs and channel partners with financial providers). The company also offers AI-powered add-on modules including Project Odyssey (automation and conversational AI suite), HeroMind (generative AI assistant), the Car Insurance SaverBot (beta), Credit Hero Club (TransUnion-powered credit scoring), and HashKey-powered digital asset wealth products. The core platform enables comparison and discovery of credit cards, loans, insurance, and savings/investment accounts across 300+ commercial partners, serving 4.2M monthly unique users and 9.4M registered members.

Differentiator

Problem solved

Functional benefit

Brands

• MoneyHero: Personal finance aggregation and comparison platform in Hong Kong
• SingSaver
• Money101
• Moneymax
• Seedly
• Creatory
• Project Odyssey
• HeroMind

Products and services

• MoneyHero (Hong Kong) Flagship B2C platform in Hong Kong enabling users to compare banking, insurance, and investment products, and check credit scores via its mobile app.
• SingSaver Singapore's leading personal finance comparison platform offering credit cards, personal loans, insurance, and investment account comparisons with expert content and rewards.
• Money101 Taiwan's fastest-growing financial comparison platform providing expert recommendations and product comparisons for Taiwanese consumers.
• Moneymax The largest personal finance platform in the Philippines, helping Filipinos compare financial products and build financial literacy, with 60M+ Filipino users.
• Seedly Singapore's liveliest personal finance community platform where members share financial insights and help peers find the right products, from credit cards to utility and mobile plans.
• Creatory B2B affiliate network platform enabling content creators (KOLs) and channel partners to monetize their audiences by recommending financial products through a self-serve platform with access to offers for credit cards, personal loans, insurance, and investment accounts.
• Credit Hero Club

Quantifiable outcome

• 15% year-over-year revenue growth to $16.5M in Q1 2026
• +8 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability10 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered strategic, operational, co-marketing and core.

• Credit Card Association of the Philippines (CCAP)strategicStrategic or Co-development Partner · 20 January 2026Joint 'The Confidence Movement: Credit Literacy for Every Juan' initiative to address Philippines' 95% credit-invisible population. Nationwide credit education campaign with structured guides, webinars, and interactive content.
• WorkdayoperationalTechnology or Integration · 26 December 2025HR transformation implementation using Workday's Human Capital Management and Talent Management modules for MoneyHero's 450 employees across APAC. Deployed in 14 weeks by EZE Cloud Consulting.
• EZE Cloud ConsultingoperationalImplementation/ SI/ Consulting Partner · 26 December 2025Implemented Workday HCM and Talent Management modules for MoneyHero Group using Ignite Lite deployment methodology. Completed implementation in 14 weeks.
• HashKey GroupstrategicTechnology or Integration · 3 December 2025Collaboration to expand digital asset wealth product offerings in Hong Kong. Enables MoneyHero to provide more digital asset investment options to consumers within Hong Kong's regulated financial environment.
• InsureMOstrategicTechnology or Integration · 25 November 2025API-driven insurance platform partnership to expand digital insurance offerings in Philippines through Moneymax. Leverages InsureMO's platform to enhance insurance product offerings and enable real-time comparison and faster product rollout.
• Coinbase Globalco-marketingStrategic or Co-development Partner · 20 November 2025Joint publication of 'Pulse of Crypto - Singapore 2025' survey report. Collaboration on cryptocurrency market research showing 61% of Singapore respondents hold crypto assets.
• TransUnionstrategicTechnology or Integration · 30 October 2025Powered Credit Hero Club in Hong Kong, providing free credit scores and reports to consumers. Enhances engagement with financial products through credit health insights.
• HSBC, DBS, OCBC, UOB, CIMB, Citi, Standard Chartered, and 300+ other financial providerscoreGTM or Marketing Partner · 1 January 2025300+ commercial partner relationships including major banks across all markets. Financial providers advertise products and pay transaction fees when customers complete purchases through the platform.
• bolttechstrategicStrategic or Co-development Partner · 1 January 2024Strategic partnership to launch car insurance platform. bolttech provides insurance technology infrastructure for comparison platform.

Scale indicators23 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• NerdWallet: US-listed financial product comparison platform generating revenue from credit card, loan, insurance and banking referrals. Closest global analog to MoneyHero's comparison marketplace model, though NerdWallet is far larger and operates exclusively in the US.
• Bankrate: US personal finance comparison and content platform (owned by Red Ventures) covering credit cards, mortgages, banking and insurance. Directly comparable to MoneyHero's content-and-comparison funnel, with similar SEO-driven user acquisition and lead-generation monetization.
• BankBazaar: India-based financial product comparison platform focused on credit cards, loans and insurance. Highly comparable marketplace model serving an emerging Asian consumer base, though BankBazaar has historically struggled with monetization relative to MoneyHero's diversified APAC footprint.
• LendingTree: US-based online loan and financial product comparison marketplace that earns transaction fees when consumers are matched with bank, card and insurance partners. Highly comparable business model, customer funnel and revenue mix to MoneyHero, with a similar network-effect thesis.
• Credit Karma: US personal finance platform (owned by Intuit) offering free credit scores and matching users to credit cards, loans and insurance products. Directly comparable to MoneyHero's Credit Hero Club plus lead-generation model, though Credit Karma benefits from far deeper integration into Intuit's tax and small-business ecosystem.
• GoCompare: UK financial product comparison brand (part of Future plc) covering insurance, credit cards, loans and energy. Comparable to MoneyHero in core marketplace mechanics and affiliate revenue model, but UK-focused and operates as a single-brand destination rather than a multi-brand APAC roll-up.
• Policybazaar (PB Fintech): India's leading insurance and financial product comparison marketplace, listed on Indian exchanges. Closest Asia-Pacific analog to MoneyHero in terms of emerging-market consumer finance aggregation, KOL-driven distribution and insurance-vertical monetization.
• MoneySupermarket Group: UK-listed comparison platform for financial services, insurance, energy and travel. Long-established direct peer with the same commission-based revenue model and multi-vertical marketplace structure as MoneyHero, but serving a mature UK market.
• Finder: Global personal finance comparison platform operating across US, UK, Canada and Australia. Highly comparable product comparison and content-led user acquisition strategy to MoneyHero, with a broader international footprint but no Asia-Pacific presence.

Broad incumbents

• ShopBack: Singapore-headquartered cashback and affiliate commerce platform operating across APAC. Comparable to MoneyHero's Creatory affiliate network and B2B monetization model, with overlapping KOL and channel-partner relationships in Singapore, although ShopBack focuses on general retail rather than regulated financial products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/moneyherogroup

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries7 records

Funding overview

Funding rounds1 record

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MoneyHero Group