smartbrain

What smartbrain does

Smartbrain is a São Paulo-based fintech that operates an investment portfolio consolidation and management platform for the Brazilian wealth management market. The company, founded in 2004-2005 by Henrique G. Spinosa Netto and Cassio Bariani (who previously co-founded Invest Tracker, later acquired by Thomson Reuters), serves wealth managers, family offices, financial advisors, brokerages, and banks. Its core products include Advisor Enterprise (for institutional wealth managers and family offices) and Advisor PRO (for individual financial consultants and planners), augmented by white-label add-ons (AppConnect, Prospect, Comparador e Simulador), Open Finance API integrations, a Big Data market intelligence product, and the AI Data Reader launched in November 2025 for automated PDF statement extraction.

The platform is built on a cloud-based architecture with Open Finance API connectivity to Brazilian custodians and financial institutions, processing over 560,000 investment statements daily across more than R$305 billion in consolidated assets. Its stated competitive differentiators are data scale (the largest cross-custodian portfolio dataset in Brazil), deep Open Finance integration, proprietary AI-powered data extraction, and white-label customization options. The company has a strategic partnership with Bridgewise (2025) for AI-driven fundamental analysis covering 35,000+ global assets.

Revenue is generated through three primary streams: SaaS subscriptions for Advisor Enterprise and Advisor PRO (quote-based annual contracts, likely scaled by assets under management or users), Open Finance API and integration professional services for banks, brokerages, and fintechs, and white-label licensing of AppConnect, Comparador e Simulador, and similar modules. The company raised US$10 million in February 2022 from Bradesco PE & VC (with co-investment from InovaBRA) to fund technology expansion, growth, and potential acquisitions. The company maintains a content-driven marketing and direct enterprise field sales motion, and operates exclusively in Brazil with no disclosed international expansion.

Name

smartbrain

Legal name

Smartbrain

Website

https://smartbrain.com.br

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Smartbrain is a São Paulo-based B2B SaaS platform that consolidates investment portfolios across Brazilian custodians for wealth managers, family offices, financial advisors, and institutions, processing 560,000+ statements daily across R$305B+ in assets via Open Finance APIs and AI-powered data extraction.

Ownership category

akta.pro rank

Product category

Wealth Management Software

NAICS

Portfolio Management and Investment Advice (523940), Software Publishers (513210)

SIC

Investment Advice (6282), Services-Prepackaged Software (7372)

akta.pro primary industry

Digital Wealth Platforms for Advisors (TAMP/Advisor Tech) (FSAGAEAH)

Keywords

• Portfolio consolidation software
• Wealth management platform
• Investment reporting tools
• Open finance integration
• Financial advisor software

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscriptions: The company operates as a B2B SaaS platform providing subscription-based access to its portfolio consolidation and management tools. Pricing varies by product tier (Enterprise vs PRO) and likely by assets under management or number of users.
2. API and Integration Services: Custom API projects and integration services for banks, custodians, brokerages, and fintechs requiring Open Finance connectivity and automation.
3. White-Label Solutions: White-label versions of comparators, simulators, and apps (AppConnect) that financial institutions can customize and embed in their own platforms.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Smartbrain offers a cloud-based SaaS platform for investment portfolio consolidation and reporting, aimed at financial advisors, wealth managers, family offices, and financial institutions in Brazil. Its core products — Advisor Enterprise and Advisor PRO — centralize multi-custodian portfolio data, generate customized client reports, and provide white-label client-facing applications. The platform is differentiated by AI-powered PDF data extraction (AI Data Reader), Big Data market intelligence, and Open Finance API integrations with banks, brokerages, and fintechs.

Product overview

Smartbrain is a comprehensive investment portfolio consolidation and management platform serving financial advisors, wealth managers, family offices, and financial institutions in Brazil. The platform operates on a modular architecture comprising core portfolio management solutions (Advisor Enterprise for institutional clients and Advisor PRO for individual advisors) augmented by specialized add-on modules: AppConnect for white-label client mobile access, Prospect for client acquisition, and the Comparator/Simulator for web-based asset comparison. The platform is distinguished by its AI-powered data extraction (AI Data Reader), market intelligence capabilities (Big Data), and Open Finance API integrations. The ecosystem also includes the Bridgewise AI partnership for fundamental analysis. Founded in 2005 and headquartered in São Paulo, the company processes over 560,000 investment extracts daily across more than R$305 billion in consolidated assets.

Differentiator

Problem solved

Functional benefit

Brands

• Advisor Enterprise: Plataforma personalizada para Gestores de Patrimônio e Family Offices
• Advisor PRO
• AppConnect
• Prospect
• Comparador e Simulador
• AI Data Reader
• Big Data Smartbrain

Products and services

• Advisor Enterprise Portfolio consolidation platform designed for wealth managers and family offices. Provides consolidated investment tracking, performance reporting, client management, and white-label customization at enterprise scale.
• Advisor PRO Portfolio management platform for financial consultants, planners, and portfolio administrators. Offers customizable branding with logo and color options, PDF report generation, and Light/Dark mode.
• AppConnect Exclusive white-label mobile application allowing end-clients to access reports and account statements. Consultants can customize the app with their own company logo and colors.
• Prospect Client prospecting tool that uses diagnostics and personalized suggestions to help financial advisors acquire new clients and grow their business.
• Comparador e Simulador (Comparator and Simulator) White-label asset comparator and portfolio simulator that financial institutions can embed on their websites, enabling clients to compare assets and simulate portfolio scenarios under the institution's brand.
• API / Open Finance Integration and automation API solutions for banks, brokerages, distributors, and fintechs, enabling Open Finance connectivity and automated data exchange for portfolio consolidation.
• Big Data Market intelligence solution that analyzes consolidated portfolio data to identify market trends, average portfolio distributions, preferred assets by category, asset class breakdowns, and fund manager performance across return windows.
• AI Data Reader Artificial intelligence solution that automates reading of financial extracts in PDF format, transforming unstructured PDF files into structured data including asset type, transaction date, settlement date, and value.

Quantifiable outcome

• 30% reduction in time for updating existing portfolio movements
• +5 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature9 records

Partnerships

One partnership is on record.

• BridgewisecoreTechnology or IntegrationStrategic partnership providing in-depth fundamentalist analysis of stock portfolios. Bridgewise offers coverage of over 35,000 global assets, integrated directly into the Smartbrain Enterprise platform. The partnership provides three key features: integration with Enterprise for fundamentalist analysis, Market Data module with 35,000 assets plus predictive alerts and conversational interface, and Smart Sales + Market Data for prospecting and asset comparison.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Morningstar Advisor Workstation: Investment research and portfolio analysis suite for advisors, overlapping with Smartbrain's Big Data market intelligence and Bridgewise-integrated fundamental analysis capabilities.
• Addepar: US-based wealth management technology platform serving large family offices and advisors with portfolio reporting and analytics; a global incumbent in the same advisor-tech category where Smartbrain operates locally in Brazil.
• Black Diamond (now Orion Advisor Tech): Portfolio management and reporting platform for wealth managers, offering comparable advisor-facing portfolio aggregation, reporting, and client portal capabilities to Smartbrain's Enterprise tier.
• Envestnet Yodlee: Data aggregation platform providing financial account connectivity and data APIs powering wealth management applications; comparable to Smartbrain's Open Finance/API connectivity layer for institutional clients.

Regional players

• BTG Pactual Digital: Major Brazilian investment platform with its own advisor and wealth management tooling; a regional incumbent with the scale to either partner with or compete against Smartbrain in the Brazilian market.
• XP Investimentos (Tech Platform): Brazil's largest independent brokerage, which already integrates with Smartbrain for advisor portfolio monitoring; represents both a partner and potential vertical competitor building in-house consolidation tooling.

Others

• Plaid: Global financial data connectivity platform enabling apps to connect with bank accounts; comparable to Smartbrain's Open Finance API layer serving as the data connectivity infrastructure for fintech integrations.
• FactSet Workstation: Enterprise investment data and analytics platform serving wealth managers and institutional investors; overlaps with Smartbrain's Big Data analytics and Bridgewise-powered fundamental analysis use cases.

Direct peers

• Kinvo: Brazilian portfolio aggregation and investment tracking platform serving individual investors and advisors with multi-broker consolidation, similar to Smartbrain's core consolidation offering for the Brazilian market.
• Gorila Investimentos: Brazilian investment portfolio aggregator that consolidates holdings across multiple brokers and asset classes, directly competing with Smartbrain in the Brazilian wealth management consolidation space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Smartbrainbr
• Facebookfacebook.com/smartbrainfs
• LinkedInlinkedin.com/company/smartbrain-financial-services
• Instagraminstagram.com/_smartbrain
• Xx.com/SmartBrain_BR

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about smartbrain