GoodPlayers
GoodPlayers is a Chilean SaaS platform that helps mid-market and enterprise companies centralize their Corporate Social Responsibility programs, connecting them with 100+ vetted foundations through volunteer management, donations, training, recognition and impact-reporting dashboards.
- Company typePrivate
- Founded2023
- HeadquartersLas Condes, Chile
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What GoodPlayers does
GoodPlayers is a Chilean SaaS company, headquartered in Santiago (Mariano Sanchez Fontecilla 310, Las Condes), that provides a corporate social and environmental impact management platform for businesses seeking to centralize and scale their Corporate Social Responsibility (RSE/CSR) programs. The platform serves mid-market and enterprise companies ranging from 1 to over 10,000 employees across Chilean industries including financial services (Caja La Araucana, Caja Los Andes, Banco BCI), mining (Codelco, Antofagasta Minerals), pulp and paper (CMPC), cosmetics (Natura Chile), education (Universidad de Concepción) and co-working communities (IF Cowork), connecting them with a curated network of more than 100 active foundations through the GoodCauses B2B marketplace.
The core product is a multi-tenant SaaS platform composed of six integrated modules — donation collection (with both in-kind and monetary flows plus tax-benefit certificates), multi-format volunteer management (individual, professional pro-bono, corporate, on-site), Power Skills training via online courses and workshops, BestPlayers recognition and gamification, custom initiatives, and employee benefits — all feeding a customized impact dashboard that tracks employee participation, volunteering history, donation transparency, training records, recognition delivery and UN SDG-tagged reporting. The architecture also supports white-label sub-instances, exemplified by if.goodplayers.cl for IF Cowork's 400-company community, and a foundation-facing onboarding flow that publishes packaged initiatives with automatic PDF/Video impact reports.
GoodPlayers operates a hybrid go-to-market: a consultative direct-sales motion for corporate SaaS contracts (quote-based, annual billing, funneled through a contact form and consultant call) paired with a self-serve, free foundation-side marketplace monetized via success-based commissions on activated initiatives, supplemented by implementation, onboarding and "School of professionalization" professional services revenue. Operations are currently Chile-only, but October 2025 selection into the LAN Accelerator cohort backed by BID Lab signals a stated intent to expand the model across Latin America. The company is privately held as GoodPlayers SPA, a Sociedad por Acciones, with one disclosed early-stage funding round of $200,000 in November 2023 and no publicly disclosed revenue.
GoodPlayers firmographics
Firmographics- Name
- GoodPlayers
- Legal name
- Goodplayers SPA
- Website
- https://goodplayers.cl
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- GoodPlayers is a Chilean SaaS platform that helps mid-market and enterprise companies centralize their Corporate Social Responsibility programs, connecting them with 100+ vetted foundations through volunteer management, donations, training, recognition and impact-reporting dashboards.
- Ownership category
- akta.pro rank
GoodPlayers industry classification
Industry- Product category
- Corporate Social Responsibility (CSR/RSE) Management Software
- NAICS
- Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Corporate Foundations & CSR Grantmaking (BPAGAKAC)
Keywords
Where GoodPlayers is headquartered
LocationHeadquarters
- HQ city
- Las Condes
- HQ country
- Chile
- HQ region
- Latin America
Offices1 record
Markets served
GoodPlayers business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription for Corporate Clients: Recurring B2B SaaS fees from companies that license the GoodPlayers impact-management platform. Pricing is quote-based, scaled to company size and required modules (volunteering, donations, training, recognition, dashboards). Primary revenue stream.
- GoodCauses Marketplace Commissions & Paid Campaigns: Success-based commissions charged to foundations on each activated initiative, plus fees on paid corporate campaigns (workshops, cleanups, challenges, trainings) and donation flow management. Recurring transaction-based revenue from the marketplace layer.
- Implementation, Onboarding and Professional Services: Custom onboarding, foundation evaluation, agreement signing, and "School of professionalization" training sold to foundations and corporate clients to operationalize campaigns on the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Custom enterprise quote for corporate CSR platform license |
| Transaction based/ take rate | Pay-as-you-go | Foundations: free access + success-based commission |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
GoodPlayers product offering
Product offeringCore offering
GoodPlayers is a cloud-based SaaS platform for corporate social responsibility (CSR/RSE) management that enables companies to centrally coordinate employee volunteering, donations (physical and monetary with tax-benefit certificates), Power Skills training, recognition (BestPlayers awards), and ESG/UN-SDG impact reporting from a single dashboard. It connects corporate clients to a curated network of 100+ vetted foundations through its GoodCauses B2B marketplace, where foundations publish packaged social initiatives that companies can activate or co-fund. The platform also supports white-label deployments for partner communities such as Comunidad IF (IF Cowork).
Product overview
GoodPlayers is a single unified SaaS platform for corporate social impact management (RSE/CSR), supplemented by six add-on tool modules and an impact analytics dashboard, all sharing a common login and reporting infrastructure. The core GoodPlayers SaaS Platform is complemented by six purpose-built modules — Gestión de Voluntariados (volunteering management), Recaudación de Donaciones (donation collection with physical and economic flows plus tax certificates), Capacitaciones de Power Skills (training via online/workshops/webinars), Reconoce a tus BestPlayers (employee recognition, including the annual #BestPlayers Education Catalyst Award), Crea y Gestiona tus Propias Iniciativas (custom initiatives), and Beneficios para tus GoodPlayers (employee perks) — plus the Dashboard de Impacto for measurement and the GoodCauses B2B marketplace where foundations list packaged initiatives for corporate activation. The platform also offers white-label deployments such as Comunidad IF (if.goodplayers.cl) for specific partner communities like IF Cowork.
Differentiator
Problem solved
Functional benefit
Brands
- GoodCauses: In-platform marketplace for packaged social-impact initiatives published by partner foundations for activation by corporate clients (the "Marketplace de impacto social" within the GoodPlayers platform).
- Comunidad IF
Products and services
- GoodPlayers SaaS Platform Cloud-based corporate impact management platform that helps companies efficiently manage Corporate Social Responsibility (CSR/RSE) actions, promote active employee participation, and connect with foundations that share the company's values. Sold as a quote-based subscription with selectable modules.
- Gestión de Voluntariados (Volunteer Management Module) Module that organizes and coordinates corporate volunteering actions across four formats: Particular Volunteering, Professional Volunteering, Corporate Volunteering, and At-Home Volunteering, with attendance control, role assignment and participation tracking.
- Recaudación de Donaciones (Donation Collection Module) Donation collection module enabling both physical donations (food, toys, clothing) and monetary donations, with tax-benefit certificates for companies and full traceability of donation flows.
- Capacitaciones de Power Skills (Training Module) Training module for new Power Skills delivered through online courses, dynamic workshops, and webinars to develop professional and personal growth of employees on meaningful work.
- Reconoce a tus BestPlayers (Recognition Module) Recognition module that highlights and rewards employees who stand out for their social-impact participation, including the annual BestPlayers Education Catalyst Award program (e.g., 2023 awarded to Caja Los Andes).
- Crea y gestiona tus propias iniciativas (Custom Initiatives Module) Module that allows companies to create and manage their own social-impact initiatives within the GoodPlayers platform, beyond the standard volunteering, donation and training flows.
- Beneficios para tus GoodPlayers (Employee Benefits Module) Employee benefits module offering exclusive perks such as discounts at partner places, vacation experiences, and other rewards to GoodPlayers employees for their social commitment.
- Dashboard de Impacto (Impact Dashboard) Customized impact dashboard that enables strategic decision-making based on data, visualizing employee participation and optimizing social and financial results. Tracks participation records, volunteering history, help preferences, recognition delivery, donation transparency, training records, and experience gallery.
- GoodCauses Marketplace B2B marketplace where foundations publish packaged social initiatives with clear costs, objectives, slots, timelines and tax benefits; companies can activate them or participate in reverse social tenders. Includes automatic dashboards and reports (PDF/Video) aligned with the UN SDGs. Free for foundations; GoodPlayers monetizes via commissions on activated initiatives.
- Comunidad IF (White-label Community Platform) White-label instance of the GoodPlayers platform deployed for the IF Cowork community in Chile, providing member companies with a dedicated portal for volunteer opportunities, donation drives, and emergency-response campaigns with foundations such as Fundación Ejército de Salvación and Coaniquem.
Quantifiable outcome
- 20% increase in employee participation in social activities vs. traditional methods
- +5 more outcomes
Companies that use GoodPlayers
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles4 records
GoodPlayers technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
GoodPlayers partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered event / co-marketing partner, latam scale-up partner (strategic), reference case study / ecosystem alliance, flagship strategic client / alliance partner, key case-study / reference customer, major distribution & channel partner, strategic foundation / on-the-ground beneficiary of campaigns, core ecosystem — supply-side network and reference case-study customer.
- Magnetic Talent + Make-A-Wish Chileevent / co-marketing partnerCo-organized "The Magnetic Brand Day" on 13 October 2025 at Novotel, Providencia — an event combining professional development with solidarity collaboration. Listed on the IF / GoodPlayers events calendar.
- LAN Accelerator (BID Lab / IDB Lab)latam scale-up partner (strategic)In October 2025 GoodPlayers was selected as one of 12 startups for the new LAN Accelerator batch, a program backed by BID Lab (Inter-American Development Bank Lab). Signals both capital-adjacent support and access to BID Lab's LATAM network for cross-border expansion.
- Universidad de Concepción (UdeC) and Fundación Descúbremereference case study / ecosystem allianceFeatured in a GoodPlayers blog post as a model alliance promoting labor inclusion of people with cognitive disabilities. Documented partnership highlights include joint diversity-and-inclusion training and corporate volunteering pipelines.
- Caja La Araucanaflagship strategic client / alliance partnerOn 19 February 2025, Caja La Araucana and GoodPlayers formalized a strategic alliance to scale RSE impact across Caja's 1,100+ collaborators in Chile. Through the GoodPlayers platform, Caja's employees gain access to volunteering, donations, and sustainability training with 80+ allied foundations, plus impact measurement tools. The case study references Caja's track record (15,000+ preventive health exams, 43% women on board, etc.) and is featured as a flagship alliance on the GoodPlayers blog.
- CMPC (with Fundación Portas)key case-study / reference customerCMPC's "Construye Futuro" program supports 1,000+ first-generation university students in Biobío and La Araucanía with Fundación Portas. GoodPlayers is used to publicize and recruit volunteers (tutors, mental-health professionals, employability mentors) — currently 14 volunteers in Biobío and 11 in La Araucanía.
- IF Cowork (Comunidad IF)major distribution & channel partnerGoodPlayers powers a white-labeled instance (if.goodplayers.cl) for IF Cowork, exposing GoodPlayers' SaaS to IF's 400+ company / 3,000+ member community. Together they co-launched the "Juntos por Valparaíso" fire-relief campaign in 2024 (CLP $1.7M raised, 2,500+ beneficiaries) and continue running joint initiatives including Christmas campaigns with Coaniquem (Dec 2025) and events like Conversatorio: Felicidad con propósito.
- Fundación Ejército de Salvación (Salvation Army)strategic foundation / on-the-ground beneficiary of campaignsLong-standing alliance partner providing on-the-ground humanitarian response. GoodPlayers and IF Cowork channeled the 2024 Valparaíso fire-relief campaign through Ejército de Salvación; in 2025-2026 they coordinate the Biobío fire-relief campaign together. Featured as a portfolio foundation on if.goodplayers.cl.
- Codelcokey case-study / reference customerFeatured corporate volunteering customer running education-focused volunteer programs (STEM mentoring, school-kit donations in Antofagasta and Valparaíso) using the GoodPlayers platform. Used as a flagship case study demonstrating corporate volunteering scale and 35% engagement uplift.
- GoodCauses foundation network (100+ foundations)core ecosystem — supply-side networkCurated foundation ecosystem including Aldeas Infantiles SOS, Red de Alimentos, Amalegría, Plastic Oceans, Basura, World Vision, Make-A-Wish, Edudown, Don Bosco, The Salvation Army, Ashoka, América Solidaria, among 100+ active foundations. Foundations join free via 4-step onboarding (agenda → evaluation → agreement → publish) and earn via GoodPlayers' commission on activated initiatives.
- Antofagasta Mineralsreference case-study customerFeatured case-study customer of GoodPlayers: corporate volunteering in Los Pelambres (vocational guidance, psycho-emotional support for children), sports workshops in vulnerable communities, and animal-protection volunteering in Antucoya with Fundación SOS Animalista.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
GoodPlayers competitors and assessment
Company assessmentDirect peers
- Benevity: Benevity is the global leader in corporate volunteering, donation matching and ESG reporting software. It is the closest direct peer to GoodPlayers in product scope (volunteering + donations + grants + impact reporting), though it serves much larger multinational enterprises rather than LATAM mid-market.
- Goodera: Goodera is a global employee volunteering and CSR management platform connecting corporates with nonprofits, with strong presence in Asia and emerging markets. It is directly comparable to GoodPlayers in its two-sided marketplace model for volunteering and corporate–foundation matching.
- Alaya: Alaya is a CSR/ESG platform that helps companies run employee engagement, volunteering, donations and impact reporting programs, with a focus on emerging markets. It mirrors GoodPlayers’ vertical SaaS positioning and foundation-matching thesis.
Emerging players
- Deed: Deed is a corporate giving and volunteering platform (spun out of Bonterra) aimed at SMB and mid-market employers. Comparable to GoodPlayers as a lighter-weight, self-serve alternative for donation matching and volunteer management.
- Submittable: Submittable is a grant and application management platform widely used by foundations and CSR teams to review funding applications. Comparable to the GoodCauses marketplace layer of GoodPlayers in managing the foundation–corporate funding workflow.
- iWave: iWave provides nonprofit and CSR data/analytics tools (grant research, prospect screening). Adjacent to GoodPlayers as a data/insight vendor for the same CSR/RSE buyers and foundation partners.
- Kuali (Impact/Engagement modules): Kuali offers a set of open-source administrative modules including grant and research administration used by universities and nonprofits. It is a partial peer given the foundation-side grant/impact-management overlap with GoodCauses.
Broad incumbents
- Salesforce.org Philanthropy Cloud: Salesforce Philanthropy Cloud is a CSR/employee-engagement product bundled within the Salesforce CRM ecosystem, targeting large enterprises. It overlaps with GoodPlayers’ offering but as part of a broader CRM suite rather than a purpose-built RSE platform.
- Workday (ESG/Volunteering modules): Workday has expanded its HCM suite to include ESG reporting and employee engagement capabilities. It is comparable as a broad incumbent that could displace GoodPlayers among multinational buyers, but lacks GoodPlayers’ foundation-marketplace depth.
Others
- Benevity Impact Hub / Bright Funds (legacy): Bright Funds is a workplace giving and volunteering platform that has historically been cited alongside Benevity and Goodera as a comparable CSR SaaS. Relevant as a peer reference point for GoodPlayers’ competitive positioning in the LATAM mid-market.
Market position
Strengths5 records
Weaknesses6 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
GoodPlayers social profiles
Digital presenceGoodPlayers financial estimates
Financial estimateRevenue estimate
Valuation estimate
GoodPlayers leadership team
Management profileNumber of profiles
GoodPlayers subsidiaries and ownership
Company hierarchySubsidiaries1 record
GoodPlayers funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GoodPlayers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GoodPlayers
What does GoodPlayers do?
GoodPlayers is a cloud-based SaaS platform for corporate social responsibility (CSR/RSE) management that enables companies to centrally coordinate employee volunteering, donations (physical and monetary with tax-benefit certificates), Power Skills training, recognition (BestPlayers awards), and ESG/UN-SDG impact reporting from a single dashboard. It connects corporate clients to a curated network of 100+ vetted foundations through its GoodCauses B2B marketplace, where foundations publish packaged social initiatives that companies can activate or co-fund. The platform also supports white-label deployments for partner communities such as Comunidad IF (IF Cowork).
Is GoodPlayers a public or private company?
GoodPlayers is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GoodPlayers founded?
GoodPlayers was founded in 2023. It employs 1 to 10 people.
Where is GoodPlayers based?
GoodPlayers is headquartered in Las Condes, Chile, in the Latin America region.
How does GoodPlayers make money?
Three revenue lines are on record. SaaS Subscription for Corporate Clients are the primary driver. The others are goodCauses Marketplace Commissions & Paid Campaigns and implementation, Onboarding and Professional Services.
Who are GoodPlayers's main competitors?
Direct peers on record are Benevity, Goodera and Alaya. Emerging players are Deed, Submittable, iWave and Kuali (Impact/Engagement modules). Broad incumbents are Salesforce.org Philanthropy Cloud and Workday (ESG/Volunteering modules). Benevity Impact Hub / Bright Funds (legacy) is listed as an others.
Does GoodPlayers have an API?
No public API is recorded for GoodPlayers.
What industry is GoodPlayers in?
GoodPlayers's product category is Corporate Social Responsibility (CSR/RSE) Management Software. Its primary akta.pro industry code is BPAGAKAC, Corporate Foundations & CSR Grantmaking. Its NAICS code is 54151 and its SIC code is 7372.