AORA
AORA (Aora Servicios) is a tech-enabled home and office services company of Ecuadorian origin, operating primarily across Mexico and Ecuador, that uses a proprietary mobile and web platform to dispatch directly-employed, certified technicians for plumbing, electrical, air conditioning, white goods, and installation services to residential and SMB customers, plus post-sale service backoffice solutions for retailers and manufacturers.
- Company typePrivate
- Founded2019
- HeadquartersEquador, Brazil
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What AORA does
AORA (operating as AORA Services / Aora Servicios) is a private, technology-enabled home and office services company founded in 2019 and of Ecuadorian origin, incorporated in the United States, with primary operations in Mexico and additional operations in Ecuador. The company is structurally a tech-enabled services operator rather than a marketplace aggregator: it directly certifies, vets, and employs service professionals (the "Profesionales Asociados de Servicio") and uses a proprietary mobile and web platform for booking, dispatch, live route tracking, and post-service quality capture. Customers schedule residential and small-business services — plumbing, electricity, minisplit air conditioning, white goods (linea blanca), and general installations (TVs, cameras, fans, shelving) — through iOS/Android apps and web.
The platform's core technology is real-time technician assignment paired with live service tracking, technician credential disclosure, transparent pricing, and integrated parts/supplies procurement. AORA distinguishes itself operationally with a 30-day labor warranty and a sub-24-hour claims response SLA. Revenue is generated through (i) per-service transaction fees paid by residential and SMB customers booking through the app, and (ii) managed post-sale services sold to retailers, supermarkets, and manufacturers that need outsourced technical service for their customers. Go-to-market is product-led: app-first acquisition with first-service promotions, content marketing via blog, social proof, and direct enterprise sales for the B2B layer.
AORA is privately held with no identified parent company and only one disclosed institutional capital event — an $850,000 round in March 2023 with 500 Global, Fondation Botnar, New Ventures Capital, and Wayra. Headcount is in the 11–50 range, with country-dedicated customer service and technical operations leadership in both Mexico and Ecuador. The company's reported cumulative outcomes include 10,000+ customers served, 1,000+ minisplits installed, and 100+ appliances serviced, and its Mexican footprint spans 26+ cities including Mexico City, Monterrey, Guadalajara, Cancun, Tijuana, and Merida.
AORA firmographics
Firmographics- Name
- AORA
- Legal name
- AORA Services
- Website
- https://aoraservicios.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AORA (Aora Servicios) is a tech-enabled home and office services company of Ecuadorian origin, operating primarily across Mexico and Ecuador, that uses a proprietary mobile and web platform to dispatch directly-employed, certified technicians for plumbing, electrical, air conditioning, white goods, and installation services to residential and SMB customers, plus post-sale service backoffice solutions for retailers and manufacturers.
- Ownership category
- akta.pro rank
AORA industry classification
Industry- Product category
- Home Services
- NAICS
- Office Administrative Services (5611)
- SIC
- Services-Help Supply Services (7363)
- akta.pro primary industry
- Agent of Record (AOR) / Contractor Engagement Services (BPACAGAB)
Keywords
Where AORA is headquartered
LocationHeadquarters
- HQ city
- Equador
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
AORA business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Consumer On-Demand Services: Per-service transaction fees for residential and office customers booking certified technicians for plumbing, electricity, air conditioning, white goods, and general installations.
- B2B Post-Sale Service Management: Managed services for retail companies, supermarkets, and manufacturers requiring post-sale service support. Company manages full service cycle with technology and operational infrastructure.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Technical Visit - Initial diagnostic service |
| Unit Pricing | Pay-as-you-go | White Goods First Service Promotion |
| Unit Pricing | Pay-as-you-go | Air Conditioning First Service Promotion |
| Unit Pricing | Pay-as-you-go | Plumbing, Electricity, Masonry First Service |
| Unit Pricing | Pay-as-you-go | Washer and Dryer First Service |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
AORA product offering
Product offeringCore offering
AORA operates a mobile and web platform that connects customers with certified, company-managed technicians for professional home and office services including plumbing, electrical work, air conditioning, white goods installation/maintenance/repair, and general installations. The platform handles end-to-end service execution including scheduling, real-time technician tracking, parts procurement, and post-service warranty, with a separate B2B offering that provides post-sale service backoffice infrastructure for retailers, supermarkets, and manufacturers.
Product overview
AORA is a technology-first home and office services company offering a unified platform combining a mobile app and web interface for scheduling professional services. The core product includes service scheduling, technician matching, real-time tracking, and service execution with warranty. Service offerings span multiple verticals including Línea Blanca (white goods), Air Conditioning (Minisplit), Plumbing, Electrical, General Installations, and B2B post-sale services. The company operates as a tech-enabled services platform rather than a marketplace aggregator, directly employing and certifying technicians.
Differentiator
Problem solved
Functional benefit
Products and services
- Línea Blanca (White Goods) Services Installation, maintenance, and repair services for household appliances including dryers, washing machines, stoves, ovens, and refrigerators, performed by certified technicians, for residential and small business customers.
- Aire Acondicionado (Air Conditioning) Services Installation, maintenance, and repair of Minisplit air conditioning systems across all brands, delivered by certified HVAC/climatization professionals for residential and commercial customers.
- Plomería (Plumbing) Services Professional plumbing services for residential homes and offices covering repairs, installations, and ongoing maintenance performed by certified plumbers.
- Electricidad (Electrical) Services Professional electrical services for residential homes and offices covering repairs, installations, and electrical system maintenance performed by certified electricians.
- Instalaciones Generales (General Installations) Services Installation services for televisions, frames, mirrors, security cameras, ceiling fans, and other general home installations performed by certified AORA technicians.
- B2B Post-Venta (After-Sales) Service Management Managed post-sale service infrastructure for retail companies, supermarkets, and manufacturers, providing end-to-end after-sales support including installation, maintenance, repair, and customer satisfaction management through AORA's technology platform.
Quantifiable outcome
- 30-day labor warranty on all services
- +1 more outcomes
Companies that use AORA
Customer profileSegments3 records
Ideal customer profiles3 records
AORA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
AORA partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Retail CompaniescoreB2B partnerships with retail companies requiring post-sale service infrastructure for their customers. AORA provides technological and operational backoffice that manages the complete service cycle.
- SupermarketscorePartnerships with supermarket chains to provide after-sales service management for appliances and home equipment sold through their retail channels.
- ManufacturerscorePartnerships with appliance and equipment manufacturers to deliver professional installation, maintenance, and repair services as brand-authorized service provider.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
AORA competitors and assessment
Company assessmentEmerging players
- Fixit: Fixit is an emerging platform in India connecting customers with home repair professionals via app booking. Comparable in the technician-vetting and on-demand service delivery model, but operates in a different geography and earlier stage.
Direct peers
- Conexa: Conexa is a Brazilian platform connecting customers with home service providers (cleaning, maintenance, repairs). Highly comparable to AORA in service category overlap and LatAm market, though operates only in Brazil.
- TaskRabbit: TaskRabbit is a US-based marketplace connecting customers with local freelance labor for home services (handyman, cleaning, moving). It is the most direct global analog to AORA's mobile booking platform for vetted service professionals, differing mainly in geographic footprint (US/Canada vs LatAm).
- Thumbtack: Thumbtack is a US marketplace that matches customers with local professionals for home services (plumbing, electrical, HVAC, cleaning). Direct comparable to AORA on the service categories covered and the marketplace model, with AORA differentiating via LatAm focus and direct technician management.
- GetNinjas: GetNinjas is a Brazilian online marketplace for hiring vetted service professionals across home services, education, and events. It is the most direct LatAm peer to AORA in both target geography and business model, though broader in service categories.
- Handy (Angie's): Handy (now part of Angi) connects customers with pre-vetted cleaning and home service professionals through a digital booking platform. Comparable to AORA in its emphasis on vetted professionals, transparent pricing, and a digital-first booking experience for home services.
Regional players
- UZOOR: UZOOR is a UAE-based home services marketplace covering plumbing, electrical, AC, and appliance repair. Comparable to AORA in service categories and customer experience model, though focused on the Gulf rather than LatAm.
Others
- ServiceTitan: ServiceTitan is a leading software platform for commercial and residential home service businesses (plumbing, HVAC, electrical). Relevant as a backend / operating system for the technician management workflows AORA has built internally; a comparable benchmark for what its tech stack could become as a SaaS product.
- Homebase (home services): Homebase provides scheduling, dispatch, and workforce management software to home services businesses. Comparable as enabling technology for the same category AORA operates in, though it sells tools to service businesses rather than directly to consumers.
Broad incumbents
- Angi (Angie's List): Angi is the largest US home services marketplace, covering plumbing, electrical, HVAC, and more. As a broad incumbent, it overlaps with AORA's service categories and digital booking model but is far larger and serves the US market — a useful benchmark for scale and the consolidation trajectory in the category.
Market position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
AORA social profiles
Digital presenceAORA financial estimates
Financial estimateRevenue estimate
Valuation estimate
AORA leadership team
Management profileNumber of profiles
Profiles7 records
AORA funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AORA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AORA
What does AORA do?
AORA operates a mobile and web platform that connects customers with certified, company-managed technicians for professional home and office services including plumbing, electrical work, air conditioning, white goods installation/maintenance/repair, and general installations. The platform handles end-to-end service execution including scheduling, real-time technician tracking, parts procurement, and post-service warranty, with a separate B2B offering that provides post-sale service backoffice infrastructure for retailers, supermarkets, and manufacturers.
Is AORA a public or private company?
AORA is a private company. It is classified as venture growth investor backed and is currently operating.
When was AORA founded?
AORA was founded in 2019. It employs 11 to 50 people.
Where is AORA based?
AORA is headquartered in Equador, Brazil, in the Latin America region.
How does AORA make money?
Two revenue lines are on record. Consumer On-Demand Services are the primary driver. The others are B2B Post-Sale Service Management.
Who are AORA's main competitors?
Fixit is listed as an emerging player. Direct peers are Conexa, TaskRabbit, Thumbtack, GetNinjas and Handy (Angie's). UZOOR is listed as a regional player. Others are ServiceTitan and Homebase (home services). Angi (Angie's List) is listed as a broad incumbent.
Does AORA have an API?
No public API is recorded for AORA.
What industry is AORA in?
AORA's product category is Home Services. Its primary akta.pro industry code is BPACAGAB, Agent of Record (AOR) / Contractor Engagement Services. Its NAICS code is 5611 and its SIC code is 7363.