Fubon Life

What Fubon Life does

Fubon Life Vietnam (Công ty TNHH Bảo hiểm Nhân thọ Fubon Việt Nam) is a wholly foreign-owned life insurance company licensed by Vietnam's Ministry of Finance under Insurance Business License No. 60 GP/KDBH, effective December 15, 2010, with a 50-year operating term and 1,400 billion VND charter capital. It is a single-member LLC subsidiary of Fubon Life Insurance Co., Ltd. (Taiwan), itself part of the broader Fubon Financial Holding group (reported total assets of USD 415 billion). The company sells whole life, term life, endowment, critical illness, accident, and (since January 2024) health insurance products to Vietnamese individuals, families, and corporate clients, with a portfolio organized into investment/savings, education, savings, and protection categories plus several rider add-ons such as the CIR01 critical illness rider and ADR01 accident rider.

The operating model is a hybrid of physical distribution and digital self-service. Fubon Life Vietnam distributes primarily through a nationwide agent network (traditional and full-time dedicated agents), complemented by bancassurance and enterprise group insurance channels, with branch offices in Hanoi and Ho Chi Minh City and business offices in Binh Duong, Long An, Can Tho, Vung Tau, and Thanh Hoa. The digital layer consists of a corporate website, customer portal (khachhang.fubonlife.com.vn), agent portal (portal.fubonlife.com.vn), and a mobile application (Fubon Life VN) supporting online premium payment, contract information lookup, and policy changes. Underlying technology is described as a standard online insurance service platform with electronic contract issuance and paper-contract handover confirmation, with no disclosed AI/ML or proprietary model components.

Revenue is generated primarily through recurring life, health, and personal accident insurance premiums, supplemented by reinsurance acceptance and cession activities authorized under the license. Pricing is per-policy and varies by product, with minimum sums assured starting at 30 million VND; representative examples include short-pay (3–10 year) savings products with coverage to age 70 and rider products priced for family-level coverage. The company has been recognized with 11 consecutive years of the Golden Dragon Award and Top 10 Best Workplaces Vietnam 2024, and is led by CEO Lo, Mei-Fang (appointed October 24, 2022).

Name

Fubon Life

Legal name

Công ty TNHH Bảo hiểm Nhân thọ Fubon Việt Nam

Website

https://fubonlife.com.vn

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Fubon Life Vietnam is a wholly foreign-owned life insurance company licensed by Vietnam's Ministry of Finance and a subsidiary of Fubon Life Insurance (Taiwan) within Fubon Financial Holding, offering whole life, savings, education, critical illness, accident, and health insurance products to Vietnamese individuals, families, and corporate clients via agents, bancassurance, and digital channels.

Ownership category

akta.pro rank

Product category

Life Insurance

NAICS

Direct Life Insurance Carriers (524113), Direct Life, Health, and Medical Insurance Carriers (52411), Direct Health and Medical Insurance Carriers (524114), Insurance Carriers (5241)

SIC

Life Insurance (6311), Accident & Health Insurance (6321)

akta.pro primary industry

Whole Life Insurance (FSAIABAA)

akta.pro secondary industry

Life Treaty Reinsurance (FSAOAEAA)

Keywords

• Life insurance
• Insurance products
• Financial protection
• Savings plans
• Insurance services

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Life Insurance Premiums: Revenue generated from life insurance premiums paid by policyholders for various life insurance products including whole life, term life, endowment, critical illness, accident, and health insurance products.
2. Reinsurance Operations: Revenue from reinsurance activities including accepting and ceding reinsurance for all life insurance operations, health insurance and personal accident insurance products.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Fubon Life Vietnam sells life insurance and related protection products to individuals, families, and corporate groups in Vietnam. Its product portfolio spans investment-linked whole life insurance, savings and accumulation products, education savings plans, credit protection insurance, and supplemental riders covering critical illness, accidents, hospitalization, and term life. The company underwrites these products, manages policy administration, and reinvests policyholder premiums into approved investment vehicles under a Ministry of Finance license.

Product overview

Fubon Life Vietnam operates as a life insurance company offering a portfolio of core insurance products organized across three main categories—investment/savings, education, and protection—along with supplemental rider modules. The current active portfolio as of July 2025 centers on three primary products: FUBON AN TÂM TÍCH LUỸ (mixed savings and critical illness protection), FUBON AN KIM BẢO TOÀN (short-term premium with long-term protection to age 70), and PHÚC BẢO AN KHANG 2.0 (savings with enhanced accidental death benefits). The company previously offered an expanded suite including PHÚC BẢO AN TRƯỜNG THỊNH 3.0 (investment-linked whole life), education product PHÚC BẢO THÀNH ĐẠT Nâng cao (CEE01), and riders such as Phúc Bảo Bổ Trợ Bệnh Hiểm Nghèo (CIR01), Phúc Bảo Bổ Trợ Tai Nạn Toàn Diện (ADR01), Phúc Bảo Bổ Trợ Nằm Viện và Phẫu Thuật (HSR01), and Phúc Bảo Bổ Trợ Tử Kỳ (TR01). Several of these products were discontinued from distribution after July 2025 as part of a portfolio rationalization.

Differentiator

Problem solved

Functional benefit

Brands

• Phúc Bảo An Trường Thịnh: Savings and protection life insurance product with critical illness and accident coverage.
• Phúc Bảo An Khang
• Fubon An Tâm Tích Lũy (FEP01)
• Fubon An Kim Bảo Toàn (ADROP02)
• Phúc Bảo Bổ Trợ Bệnh Hiểm Nghèo (CIR01)
• Phúc Bảo Bổ Trợ Tai Nạn Toàn Diện (ADR01)
• Phúc Bảo Thành Đạt Nâng Cao (CEE01)
• Phúc Bảo Bổ Trợ Nằm Viện và Phẫu Thuật (HSR01)

Products and services

• Fubon An Tâm Tích Lũy (FEP01) A mixed life insurance product combining savings accumulation with comprehensive protection against death, accidents, and the top 3 critical illnesses (cancer, stroke, heart attack). Flexible term options of 3-20 years with maturity benefit up to 200% of sum assured. Targeted at individuals seeking savings plus protection.
• Fubon An Kim Bảo Toàn (ADROP02) A savings-oriented life insurance product with single or short-term premium payment (3-10 years) and protection extending to age 70. Designed for young Vietnamese customers seeking flexible savings with long-term coverage at accessible price points.
• Phúc Bảo An Khang 2.0 A savings and protection product providing maturity benefit up to 144% of total premiums paid, death benefit up to 200% of sum assured, and enhanced accidental death benefit up to 500% when traveling on commercial flights. Available in 2-year or 7-year terms.
• Phúc Bảo An Trường Thịnh 3.0 An investment and savings life insurance product offering flexible financial planning across different life stages, combining savings accumulation with comprehensive protection under a single contract.
• Phúc Bảo Thành Đạt Nâng Cao (CEE01) Education-focused mixed insurance product for children covering high school to graduate-level education funds. Offers education benefit up to 275% of sum assured and waiver of premiums if the policyholder (parent) dies or becomes totally disabled.
• Phúc Bảo An Tín Dụng A credit protection life insurance product providing financial protection related to credit/borrowing obligations.

Quantifiable outcome

• Up to 200% sum insured paid at maturity for certain products
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered minor.

• Quỹ Mùa Đông Ấm (Warm Winter Fund)minorOthers · 1 November 2019Charitable partnership for building Hua Nà elementary school branch in Sơn La province. Fubon Life contributed 65 million VND for construction of new school building including classroom, toilets, and playground.
• VietRace365minorOthersPartnership for organizing virtual Run for Hua Nà charity race to raise funds for school construction in Sơn La.
• Insurance Association of VietnamminorOthersFubon Life Vietnam is a member of the Insurance Association of Vietnam for industry collaboration and compliance.

Scale indicators5 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Bao Viet Life Corporation: Vietnam's largest domestically owned life insurance company offering life, health, and savings products through a nationwide agency and bancassurance network. Comparable to Fubon Life in product breadth, channel structure, and Vietnam-market focus, and serves as the dominant benchmark competitor.
• AIA Vietnam: Major foreign life insurer in Vietnam offering life, health, accident, and investment-linked products via tied agents, bancassurance, and digital channels under a Ministry of Finance license. Closely comparable to Fubon Life in product mix, distribution philosophy, and Vietnam-only licensed operation.
• Manulife Vietnam: Foreign-owned Canadian life insurance carrier operating in Vietnam with savings, protection, health, and unit-linked products distributed through agents and bancassurance. Highly comparable to Fubon Life as a multi-product, multi-channel foreign life insurer in Vietnam.
• Generali Vietnam Life Insurance: European-owned life insurer licensed in Vietnam offering savings, protection, and health products through agency and bancassurance channels. Comparable to Fubon Life in being a foreign-affiliated multi-product life carrier in Vietnam.
• Sun Life Vietnam: Foreign-owned life insurance company in Vietnam offering savings, protection, and health products via agency and bancassurance networks. Comparable to Fubon Life in target segments, channel mix, and license-driven product scope.
• Prudential Vietnam: One of the largest foreign-affiliated life insurers in Vietnam offering whole life, term, savings, health, and investment-linked products through a multi-channel agency and bancassurance model. Directly comparable to Fubon Life Vietnam as a foreign-owned licensed life carrier targeting Vietnamese individuals and corporate group clients.
• Chubb Life Insurance Vietnam: Foreign-owned life insurer (formerly ACE Life) operating in Vietnam with life, health, accident, and investment-linked offerings distributed through agents and partners. Comparable to Fubon Life in being a multinational life carrier focused on protection-oriented products in Vietnam.
• Dai-ichi Life Insurance Vietnam: Japanese-affiliated life insurance carrier in Vietnam providing life, health, accident, and savings products primarily through agency distribution. Comparable to Fubon Life as an Asia-headquartered foreign-owned licensed life insurer serving Vietnamese consumers.
• Allianz Life Insurance Vietnam: Foreign-owned life and health insurer in Vietnam distributing through agents, brokers, and bank partners. Comparable to Fubon Life in product scope (life, health, savings) and multi-channel distribution within a Vietnam-only license.

Broad incumbents

• Fubon Life Insurance Co., Ltd. (Taiwan): The Taiwan-based parent life insurer of Fubon Life Vietnam and part of Fubon Financial Holding. Comparable as the originating entity for product designs, capital, leadership, and shared digital platforms, but materially larger in scale and operating in a more mature market than the Vietnam subsidiary.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCexample
• Facebookfacebook.com/baohiemnhanthofubon

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fubon Life