AIA (Vietnam) Life Insurance Co., Ltd

Name

AIA (Vietnam) Life Insurance Co., Ltd

Legal name

Công Ty Bảo Hiểm Nhân Thọ AIA Việt Nam

Website

https://aia.com.vn

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Life Insurance Premiums: AIA Vietnam generates revenue primarily through life insurance premium payments collected from policyholders. The company offers various insurance products including protection, savings, investment, and health insurance policies with recurring premium structures.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

AIA Vietnam is a licensed life insurance provider selling life protection, health, savings/investment, and accident insurance products to individual retail customers in Vietnam. Revenue is generated primarily through recurring insurance premiums, with products distributed via a dedicated agent force, bancassurance partnerships with VPBank, NCB, Techcombank, and Public Bank Vietnam, and digital self-service through the AIA+ mobile application.

Product overview

AIA Vietnam operates a multi-product insurance portfolio organized across four core categories: (1) Bảo hiểm bảo vệ cuộc sống (Life Protection) — including unit-linked products like Khỏe Trọn Vẹn, Khỏe Bình An, Vững Tương Lai, traditional products like An Bình Ưu Việt, waiver-of-premium riders (Miễn Thu Phí v3.0), and term life (Tử Kỳ Gia Hạn); (2) Bảo hiểm bảo vệ cuộc sống & tiết kiệm (Life & Savings) — including Trọn Vẹn Cân Bằng and Hoạch Định Vững Vàng; (3) Bảo hiểm chăm sóc sức khỏe (Health) — including Bệnh Hiểm Nghèo and Chăm Sóc Sức Khỏe; and (4) Bảo hiểm tai nạn (Accident) — including Tử Vong và Thương Tật Do Tai Nạn and Tử Vong Do Tai Nạn. These are complemented by digital and wellness services including the AIA+ mobile app (serving as the unified digital platform), the AIA Vitality wellness program (a science-based health engagement platform licensed from Discovery), the Song Hành Y Tế telehealth service (powered by Teladoc Health), and Hộ Chiếu Sức Khỏe AIA (health passport). Products are distributed through agency channels, bancassurance partnerships (VPBank, NCB, Techcombank, Public Bank Vietnam), and online channels. The AIA+ app acts as the central hub for customer transactions including premium payments, claims submission, and access to all digital services.

Differentiator

Problem solved

Functional benefit

Brands

• AIA Vitality: A health and wellness program developed based on scientific research to help customers live healthier, longer, and happier lives through understanding their health and making lifestyle changes.
• Song Hành Y Tế
• AIA ELITE

Products and services

• Bảo Hiểm Liên Kết Chung AIA - Khỏe Trọn Vẹn (AIA Unit-Linked Complete Health) Unit-linked life insurance product providing flexible life protection combined with savings, designed to help customers transfer legacy wealth toward a prosperous future. Targeted at individual retail customers seeking combined protection and savings.
• Trọn Vẹn Cân Bằng (Balanced Completeness Life & Savings Insurance) Life and savings insurance product protecting both financial health and physical well-being, positioned as a balanced foundation for the customer's overall protection. Targeted at individuals and families seeking combined life, savings, and health benefits.
• Bảo Hiểm An Bình Ưu Việt (Superior Peace of Mind Life Insurance) Traditional life insurance product providing comprehensive life protection benefits for policyholders. Targeted at individual retail customers seeking traditional whole life coverage.
• Bảo Hiểm Miễn Thu Phí - Phiên Bản 3.0 (Waiver of Premium Insurance Version 3.0) Waiver-of-premium rider that exempts policyholders from paying premiums under specified conditions while maintaining life coverage. Targeted at individual policyholders who want coverage continuity protection in case of disability or other qualifying events.
• Bảo Hiểm AIA - Khỏe An Nhiên (AIA Peaceful Health Life Insurance) Life insurance product focused on health and peaceful living, providing protection combined with wellness benefits. Targeted at individual customers seeking life protection tied to health and wellness.
• Bảo Hiểm Tử Kỳ Gia Hạn Hàng Năm (Annual Renewable Term Life Insurance) Annual renewable term life insurance product providing death benefit protection that renews yearly. Targeted at individual customers seeking pure death-benefit protection with annual flexibility.
• Giải Pháp Bảo Hiểm Hoạch Định Vững Vàng (Solid Planning Life & Savings Insurance Solution) Comprehensive life and savings insurance solution designed for financial planning purposes. Targeted at individual customers seeking structured long-term financial planning and savings.
• Bảo Hiểm Liên Kết Chung AIA - Vững Tương Lai (AIA Unit-Linked Solid Future) Unit-linked life insurance product focused on long-term future financial security and savings accumulation. Targeted at individual customers seeking long-term savings combined with life protection.
• Bảo Hiểm Liên Kết Chung AIA - Khỏe Bình An (AIA Unit-Linked Peaceful Health) Unit-linked life insurance product combining health protection with financial peace of mind. Targeted at individual customers seeking combined health and savings benefits.
• Bệnh Hiểm Nghèo (Critical Illness Insurance) Health insurance product providing coverage for serious illness conditions including cancer and other critical diseases. Targeted at individual customers seeking financial protection against the cost of critical illnesses.
• Chăm Sóc Sức Khỏe (Health Care Insurance) Health insurance product covering medical expenses and providing healthcare support services. Targeted at individual customers seeking reimbursement for medical and hospitalization costs.
• Bảo Hiểm Tử Vong và Thương Tật Do Tai Nạn (Accidental Death and Disability Insurance) Insurance product providing death and disability benefits resulting from accidents. Targeted at individual customers seeking accident-related financial protection.
• Bảo Hiểm Tử Vong Do Tai Nạn (Accidental Death Insurance) Insurance product providing death benefits specifically resulting from accidental causes. Targeted at individual customers seeking affordable accidental death coverage.
• Song Hành Y Tế (Medical Accompaniment Telehealth Service) Telehealth service provided in partnership with Teladoc Health, offering global specialist second opinions, medical case management, and treatment recommendations for cancer and critical illness patients. Delivered via hotline and through the AIA+ app. Targeted at AIA Vietnam policyholders facing cancer or critical illness diagnoses.
• AIA Vitality Wellness Program Science-based wellness program licensed from Discovery, operated by AIA Wellness through the AIA+ app. Members earn Vitality points through physical activity, online health assessments, health check-ups, and sleep tracking, unlocking tier-based rewards (Bronze, Silver, Gold, Platinum) and up to 40% additional insurance contract value. Priced at 79,000 VND per month (948,000 VND per year). Targeted at AIA Vietnam individual policyholders seeking to improve health and earn insurance-related rewards.
• Hộ Chiếu Sức Khỏe AIA (AIA Health Passport) Health service document and platform that tracks and manages the customer's health information. Targeted at AIA Vietnam health insurance customers seeking consolidated health record management.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Teladoc HealthcoreTechnology or IntegrationAIA Vietnam partners with Teladoc Health for the Song Hành Y Tế (Medical Companion) service, providing customers with access to international medical experts for diagnosis evaluation, treatment recommendations, and ongoing healthcare support. Teladoc offers a network of over 50,000 medical specialists across 175 countries serving in 40+ languages.
• MedlatecminorChannel Partner/ Reseller/ DistributorMedlatec is a partner health center network for AIA Vitality members to receive health checkups. AIA Vitality members can access Medlatec facilities for Vitality Health Check (VHC) services and receive discounts on health screening packages.
• VPBank (Ngân hàng TMCP Việt Nam Thịnh Vượng)coreChannel Partner/ Reseller/ DistributorBancassurance partnership where AIA insurance products are distributed through VPBank's branch network to bank customers.
• NCB (Ngân hàng Thương mại Cổ phần Quốc Dân)coreChannel Partner/ Reseller/ DistributorBancassurance partnership for distribution of AIA insurance products through NCB bank channels.
• Techcombank (Ngân hàng TMCP Kỹ thương Việt Nam)coreChannel Partner/ Reseller/ DistributorBancassurance partnership for distribution of AIA insurance products through Techcombank's banking network.
• Public Bank Vietnam (Ngân hàng TNHH MTV Public Việt Nam)coreChannel Partner/ Reseller/ DistributorBancassurance partnership for distribution of AIA insurance products through Public Bank Vietnam's branch network.
• Tottenham HotspurminorGTM or Marketing PartnerChân Sút Nhí 2026 football program partnership with Tottenham Hotspur, offering Vietnamese youth opportunities for physical development and international exposure.
• Discovery (AIA Vitality Program)coreTechnology or IntegrationAIA Vietnam licenses the AIA Vitality wellness program from Discovery. The program provides science-based tools to help members understand their health and improve lifestyle habits, earning vitality points and rewards through various health activities.

Recent moves6 records

Expansion highlights5 records

Direct peers

• Prudential Vietnam (Prudential Life Insurance Vietnam): One of the largest and longest-established foreign life insurers in Vietnam, offering individual life, health, and investment-linked products through similar multi-channel distribution including agency and bancassurance. Direct head-to-head competitor in Vietnamese retail life insurance market.
• Manulife Vietnam: Top-tier foreign-affiliated life insurer in Vietnam with a comparable product mix across protection, unit-linked, savings, and health, distributed through a substantial agent channel. Competes directly for retail customers and bancassurance shelf space in Vietnam.
• BaoViet Life Corporation: Vietnam's largest domestically-headquartered life insurer with state-linked ownership and the broadest distribution network including post-office partnerships. Directly comparable in life, health, and savings offerings, with the strongest local brand in Vietnam.
• Sun Life Vietnam: Foreign-affiliated life insurer offering comparable individual life, health, and wealth-linked products in Vietnam via an agent-led model with bancassurance partnerships. Overlapping customer base and product portfolio make it a near-direct competitor.
• Dai-ichi Life Vietnam: Japanese-affiliated life insurer operating in Vietnam with a product line strongly focused on protection and savings, similar to AIA's traditional and unit-linked offerings. Competes for similar retail and semi-affluent customer segments.
• FWD Vietnam (FWD Life Insurance Vietnam): Hong Kong-based FWD Group's Vietnamese life subsidiary emphasizing digital-first life and health products with agency and bank distribution. Differentiates via direct-to-consumer tech but offers comparable core insurance products in the same Vietnamese market.
• Chubb Life Vietnam: Subsidiary of Chubb Limited offering individual life, health, and accident insurance in Vietnam through agent and bancassurance channels. Closely comparable product mix and customer segments to AIA Vietnam.
• Hanwha Life Vietnam: Korean-affiliated life insurer operating in Vietnam with life, savings, and health products marketed via agency and bank partners. Directly comparable business model, distribution mix, and target customer base.

Broad incumbents

• AXA Life & Health Vietnam: Vietnamese arm of global insurer AXA, providing both life/health and general insurance products. Comparable on the life and health side, but broader incumbent offering property and casualty lines that AIA Vietnam does not underwrite.

Others

• AIA Group Limited (parent): The Hong Kong-listed parent of AIA Vietnam; not a direct competitor but useful as a peer for benchmarking embedded value, new business margins, and digital infrastructure investment intensity across the pan-Asian AIA footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCyGvoLqELzc3VwL9qdE5_Pg
• Facebookfacebook.com/AIAVietnamLifeInsurance
• LinkedInlinkedin.com/company/aia-vietnam
• Instagraminstagram.com/aia_vietnam

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AIA (Vietnam) Life Insurance Co., Ltd