Clothes Doctor
Clothes Doctor is a London-based direct-to-consumer brand that sells eco-friendly detergents, sprays, and natural moth protection products, plus subscriptions, to sustainability-conscious consumers and owners of premium knitwear in the UK, US, Germany, and Switzerland.
- Company typePrivate
- Founded2017
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Clothes Doctor does
Clothes Doctor is a London-based direct-to-consumer sustainable clothing care brand founded in 2017 by Lulu O'Connor (legal entity: Clothes Doctor London Apprentice Ltd). It designs, formulates, and sells a comprehensive system of eco-friendly laundry and wardrobe-care products including specialist pH-neutral detergents for knitwear, sportswear, and travel; essential-oil-based clothing refresh and crease-release sprays; and a natural moth protection range (pheromone traps, scent bags, drawer liners). The technical core is essential-oil fragrance and moth-repellent chemistry, pH-neutral fibre protection, and concentrated aluminium-refill / glass-bottle packaging that reduces plastic use by up to 90%.
Clothes Doctor firmographics
Firmographics- Name
- Clothes Doctor
- Legal name
- Clothes Doctor London Apprentice Ltd
- Website
- https://clothes-doctor.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Clothes Doctor is a London-based direct-to-consumer brand that sells eco-friendly detergents, sprays, and natural moth protection products, plus subscriptions, to sustainability-conscious consumers and owners of premium knitwear in the UK, US, Germany, and Switzerland.
- Ownership category
- akta.pro rank
Clothes Doctor industry classification
Industry- Product category
- Eco-Friendly Laundry Care Products
- akta.pro primary industry
- Eco-Friendly Laundry Care (Detergents, Boosters, Stain Removers) (CRAJAOAC)
- akta.pro secondary industries
- Laundry Detergents (Powder, Liquid, Pods/Sheets) (CRAJAAAA), Delicates & Specialty Fabric Wash (Wool, Silk, Baby) (CRAJAAAG), Laundry Care Accessories & Consumables (Dryer Sheets/Balls, Lint Rollers, Mesh Bags) (CRAJAAAL)
Keywords
Where Clothes Doctor is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Clothes Doctor business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- Product Sales (One-time purchases): Direct e-commerce sales of individual clothing care products including detergents, sprays, moth protection, and care tools. Customers purchase single items or bundles at varying price points.
- Subscription Model - Everyday Laundry: Recurring subscription delivering concentrated laundry detergent and fabric conditioner refills every 1-3 months. Includes free refillable glass bottles and flexible delivery scheduling. Starter box priced at £30 (worth £89.95) for first 50 washes.
- Subscription Model - Seasonal Scent & Protect Box: Quarterly subscription delivering seasonal wardrobe care products including moth traps, scent bags, knitwear detergent, and drawer liners. Priced at £55 per seasonal box with free delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Everyday Laundry Starter Box - One-time purchase for new customers |
| Subscription | Multi-year contract | Seasonal Scent & Protect Box - Quarterly subscription |
| Unit Pricing | Pay-as-you-go | Individual product pricing |
| Other | Annual | Special Discount Programs |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Clothes Doctor product offering
Product offeringCore offering
Clothes Doctor sells a range of eco-friendly laundry detergents, clothing refresh sprays, and natural moth protection products formulated with essential oils. The company offers subscription-based laundry refill systems (Everyday Laundry), quarterly seasonal protection boxes, specialist detergents for knitwear/sportswear/travel, plus care accessories like cashmere combs and clothes brushes. Products are designed to extend garment lifespan, reduce microplastic pollution, and provide natural alternatives to conventional laundry care.
Product overview
Clothes Doctor is a London-based sustainable clothing care startup offering a comprehensive system of eco-friendly laundry products and wardrobe care solutions. The core offering consists of specialist detergents tailored for different fabric types (Everyday Laundry subscription, Knitwear & Delicates, Sportswear, and Travel), clothing refresh sprays (Clothing Spritz, Crease Release, Knitwear Mists), and natural moth protection products (Pheromone Traps, Scent Bags, Drawer Liners). The portfolio includes subscription boxes (Seasonal Scent & Protect Box, Anti-Moth Warrior, Summer Moth Protection Box) and care accessories (Cashmere Comb, Clothes Brush, Measuring Cups, Glass Bottles, Precision Pourers). All products are formulated with essential oils, are vegan, cruelty-free, palm-oil free, and packaged in infinitely recyclable aluminium or glass containers.
Differentiator
Problem solved
Functional benefit
Products and services
- Everyday Laundry Subscription
Quantifiable outcome
- Reduces plastic use by up to 90% compared to traditional laundry detergent bottles
- +1 more outcomes
Companies that use Clothes Doctor
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Clothes Doctor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Clothes Doctor partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- HarrodscorePremium department store partnership stocking Clothes Doctor products in their luxury lifestyle sections.
- Net-a-PortercoreLuxury fashion e-commerce platform featuring Clothes Doctor clothing care products alongside premium fashion brands.
- OcadominorOnline grocery retailer partnership making Clothes Doctor products accessible to mainstream UK consumers.
- Johnstons of ElginminorLuxury textile manufacturer partnership featuring Clothes Doctor products in their retail locations.
- V&A MuseumminorMuseum retail partnership providing access to culturally-minded, design-conscious consumers.
- Royal Academy of ArtsminorArts institution retail partnership targeting art and culture enthusiasts.
- N.PealminorLuxury cashmere retailer featuring complementary Clothes Doctor products.
- Adair ManorminorLuxury hospitality partner retail partnership.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Clothes Doctor competitors and assessment
Company assessmentBroad incumbents
- Seventh Generation: Major US eco household brand (Unilever) covering laundry detergent, dish, and surface cleaners. Comparable on sustainability-led positioning but operates at mainstream scale across far broader assortment.
- Method Products: Design-led eco household cleaning brand owned by Ecover/People Against Dirty, selling laundry detergents, sprays, and surface cleaners. Comparable on eco cleaning category and brand-led premium positioning, but operates at far greater scale.
- Ecover: Pioneer eco-friendly laundry and household cleaning brand (now part of SC Johnson) with broad mainstream distribution across Europe. Comparable on category and eco-positioning but operates at vastly larger scale and broader assortment.
Direct peers
- Tru Earth: Canadian eco laundry strips and household cleaning brand with a sustainability/zero-waste narrative similar to Clothes Doctor's refill system. Comparable on eco-positioning and direct-to-consumer model, though format (strips) differs.
- Smol: UK-based DTC subscription laundry and home-care brand selling concentrated, eco-friendly detergents with refill pouches. Directly comparable to Clothes Doctor on channel (DTC + subscription), category (eco laundry), and target customer (sustainability-conscious UK households).
- Tangent GC: Nordic organic garment care brand offering detergents, fabric sprays, and care accessories for premium and delicate clothing. Closely aligned with Clothes Doctor's specialist/cashmere/care proposition and premium positioning.
- Bio-D: UK-based eco household cleaning and laundry brand offering plant-based, vegan formulations across detergents and sprays. Comparable on product category (eco laundry), geography (UK), and values-led brand positioning, though sold primarily through retailers.
- Dropps: US-based DTC subscription eco laundry and cleaning brand using concentrated formats and biodegradable ingredients. Closely comparable subscription model and eco-positioning, though currently focused more on the US market.
- The Laundress: Premium fabric care brand (acquired by P&G) specializing in specialist detergents and sprays for delicates, wool, and cashmere. Highly comparable on the knitwear/delicates specialty segment and premium pricing, though currently US-centric.
Emerging players
- Planet Detox: Smaller UK eco-friendly laundry and home-care brand with similar natural-ingredient positioning and DTC focus. Comparable niche peer, though with more limited retail distribution than Clothes Doctor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Clothes Doctor social profiles
Digital presenceClothes Doctor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Clothes Doctor leadership team
Management profileNumber of profiles
Profiles1 record
Clothes Doctor funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Clothes Doctor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Clothes Doctor
What does Clothes Doctor do?
Clothes Doctor sells a range of eco-friendly laundry detergents, clothing refresh sprays, and natural moth protection products formulated with essential oils. The company offers subscription-based laundry refill systems (Everyday Laundry), quarterly seasonal protection boxes, specialist detergents for knitwear/sportswear/travel, plus care accessories like cashmere combs and clothes brushes. Products are designed to extend garment lifespan, reduce microplastic pollution, and provide natural alternatives to conventional laundry care.
Is Clothes Doctor a public or private company?
Clothes Doctor is a private company. It is classified as venture growth investor backed and is currently operating.
When was Clothes Doctor founded?
Clothes Doctor was founded in 2017. It employs 1 to 10 people.
Where is Clothes Doctor based?
Clothes Doctor is headquartered in London, United Kingdom, in the Europe region.
How does Clothes Doctor make money?
Three revenue lines are on record. Product Sales (One-time purchases) is the primary driver. The others are subscription Model - Everyday Laundry and subscription Model - Seasonal Scent & Protect Box.
Who are Clothes Doctor's main competitors?
Broad incumbents on record are Seventh Generation, Method Products and Ecover. Direct peers are Tru Earth, Smol, Tangent GC, Bio-D, Dropps and The Laundress. Planet Detox is listed as an emerging player.
Does Clothes Doctor have an API?
No public API is recorded for Clothes Doctor.
What industry is Clothes Doctor in?
Clothes Doctor's product category is Eco-Friendly Laundry Care Products. Its primary akta.pro industry code is CRAJAOAC, Eco-Friendly Laundry Care (Detergents, Boosters, Stain Removers), with a secondary code of CRAJAAAA, Laundry Detergents (Powder, Liquid, Pods/Sheets).