House of Math

What House of Math does

House of Math (legal entity: House of Math AS) is a Norway-based K-12 mathematics education technology company founded in 2006 by Vibeke Gwendoline Fængsrud and headquartered in Oslo, with a recently established U.S. headquarters in Palo Alto, California. The company operates a gamified online math learning platform that targets K-12 students, their parents, and educators across the United States, Norway, Ukraine, and the Philippines. Per company disclosures, the platform has reached over 2.6 million students worldwide. The product spans a core adaptive learning engine, a library of 3D animated educational videos, gamified math games, intensive subject bootcamps, traditional pen-and-paper exercises, and a Tutor-on-Demand service staffed by over 140 tutors available via chat, video, and in-person sessions. Schools represent an emerging institutional customer segment, with school-wide deployments documented (e.g., Sagene School in Oslo).

The company's underlying technology is the proprietary MIND AI engine, which combines three capabilities: diagnostic knowledge gap mapping via 90-second quizzes, generation of personalized learning sequences called 'Mastery Tracks,' and real-time adaptation of those tracks based on student performance. This engine is layered on the 'Base Build Burn' pedagogical framework — a teaching methodology developed over 20 years of research by the founder that classifies content into three zones (already mastered, learnable with help, or too advanced). The 'Atomic Learning' approach decomposes math topics into their smallest building blocks connected by dependency chains. Notably, the 3D animated video library — the largest content asset — is explicitly created by expert math educators rather than AI-generated, positioning human-authored pedagogy as a content differentiator. Curriculum coverage spans US Common Core and California standards, Norway, Ukraine, and the Philippines.

The business model is a freemium consumer subscription. Free platform access includes an encyclopedia and the mapping quiz, with free accounts offered to teachers worldwide; full platform access (all functionality and exercises) requires a paid monthly subscription, typically after a 7-day free trial that converts automatically and can be canceled at any time. The Tutor-on-Demand service operates as an additional professional services stream. Payments are processed via Stripe and Adyen. Distribution is primarily product-led through self-serve web and mobile apps (iOS/Android), supplemented by employer benefit marketplaces (Amazon, Accenture, Chick-fil-A, Knowit, PerksAtWork, BenefitHub, Crayon), a U.S. mobile carrier partnership with Associated Carrier Group, and earned media coverage. The company has raised approximately 82 million NOK (~$7.9M USD) across three disclosed funding rounds (2021, 2022, January 2023 Series A) and was valued at 300 million NOK (~$30M USD) as of 2022.

Name

House of Math

Legal name

House of Math AS

Website

https://houseofmath.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

House of Math is a Norwegian K-12 math edtech platform using its proprietary MIND AI engine to map knowledge gaps and deliver personalized Mastery Tracks. It serves over 2.6 million students globally via a freemium subscription model, employer benefit channels, and on-demand tutoring.

Ownership category

akta.pro rank

Product category

K-12 Online Math Learning

NAICS

Educational Support Services (611710), Exam Preparation and Tutoring (611691)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Math & Science Interactive Learning Platforms (STEM Core) (EDAFANAH)

akta.pro secondary industries

AI Tutoring Systems (Conversational Tutors, Homework Helpers) (EDAFAFAC), Online Math Enrichment Platforms & Courses (EDAMAEAF), Math & STEM Learning Technology (incl. Coding/Robotics Platforms) (EDAJAMAG)

Keywords

• Adaptive math learning
• K-12 math platform
• AI tutoring software
• Online education platform
• Personalized learning engine

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Subscription Access: Full platform access (all functionality and exercises) is provided via paid subscription. Partial platform access (encyclopedia, mapping quiz) is free. The free trial typically lasts 7 days with full access and no charge.
2. Tutor-on-Demand: On-demand tutoring service where users can chat, video chat, or have one of over 140 tutors come to their home for personalized teaching sessions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

House of Math sells a subscription-based, AI-powered K-12 math learning platform (web and mobile) that uses its MIND AI engine to diagnose student knowledge gaps via a 90-second quiz and deliver personalized Mastery Tracks with 3D animated videos covering the full curriculum. It also offers an on-demand tutoring service (Tutor-on-Demand) with over 140 tutors for chat, video, and in-person sessions, and gamified math games for younger students.

Product overview

House of Math is an online comprehensive math education platform that combines a core AI-powered adaptive learning system with multiple supplementary modules. The primary offering is the House of Math Platform powered by MIND AI, which provides personalized learning through knowledge gap mapping (90-second Mapping Quiz), adaptive Mastery Tracks, and 3D animated video content using the proprietary Atomic Learning and Base Build Burn methodologies. The platform covers full K-12 curriculum (Algebra, Geometry, Numbers & Quantities, Statistics & Probability, Functions, Proofs) with Common Core alignment. Supporting products include Tutor-on-Demand (140+ tutors for chat/video/in-person sessions), Bootcamps (intensive subject programs), Math Games (Junior Math, Multiplication Master, Treasure Trail, Wind Surfer, Stack n'load), Math Vault, Math Essentials, Pen & Paper Exercises, Encyclopedia, Excel/GeoGebra Recipes, Leagues/Leaderboards, and 3D Avatar System. The platform also offers free access for teachers, educational lectures, and Math Magic for Ukraine initiative. Content is available in English, Ukrainian, and Norwegian. A mobile app is available on Google Play Store.

Differentiator

Problem solved

Functional benefit

Products and services

• House of Math Platform Subscription-based online K-12 math learning platform powered by the MIND AI engine, providing personalized Mastery Tracks, 3D animated videos, gamified practice, and curriculum coverage aligned with U.S. Common Core, Norway, Ukraine, and Philippines standards. Sold directly to parents and students via self-serve sign-up with a free 7-day trial and monthly billing.
• MIND AI - Advanced AI Math-Learning Engine Proprietary AI engine that maps student knowledge gaps via a 90-second quiz, generates personalized Mastery Tracks, and continuously adapts learning content in real time. Underpins the House of Math Platform's personalization and recommendation capabilities.
• Tutor-on-Demand On-demand one-on-one tutoring service providing chat, video, and in-person sessions with more than 140 tutors, available to subscribers needing personalized human help in addition to the AI-powered platform.
• Math Games Gamified math learning suite featuring Junior Math, Multiplication Master, Treasure Trail, Wind Surfer, and Stack n'load, where students earn XP, rewards, and avatar outfits and compete on leaderboards.
• Lectures by Vibeke Fængsrud

Quantifiable outcome

• What takes 2 weeks in class takes 2 hours with House of Math
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Make-A-Wish NorwaycoreStrategic or Co-development Partner · 6 August 2025Make-A-Wish Norway partnered with House of Math to support seriously ill children in their school lives, helping them continue math learning during challenging health circumstances.
• Associated Carrier GroupminorChannel Partner/ Reseller/ Distributor · 15 April 2025Associated Carrier Group partnered with House of Math to bring MIND AI-powered math learning to U.S. mobile customers, distributing the platform through the carrier's customer base.
• International Mathematical OlympiadcoreGTM or Marketing PartnerHouse of Math is a proud sponsor of the International Mathematical Olympiad, the world's premier mathematics competition. This sponsorship provides brand visibility among elite math students, educators, and the global academic community.
• AmazonminorGTM or Marketing PartnerHouse of Math is listed as a partner on Amazon's employee benefits/perks platform, making the platform available to Amazon employees.
• AccentureminorGTM or Marketing PartnerHouse of Math is listed as a partner on Accenture's employee benefits/perks platform.
• Chick-fil-AminorGTM or Marketing PartnerHouse of Math is listed as a partner on Chick-fil-A's employee benefits/perks platform.
• KnowitminorGTM or Marketing PartnerHouse of Math is listed as a partner on Knowit's employee benefits/perks platform.
• PerksAtWorkminorChannel Partner/ Reseller/ DistributorHouse of Math is distributed through the PerksAtWork employee benefits marketplace.
• BenefitHubminorChannel Partner/ Reseller/ DistributorHouse of Math is distributed through the BenefitHub employee benefits marketplace.
• CrayonminorGTM or Marketing PartnerHouse of Math is listed as a partner on Crayon's employee benefits/perks platform.
• Sagene School (Oslo)minorStrategic or Co-development PartnerSagene School in Oslo has partnered with House of Math for school-wide adoption, with positive feedback from students and teachers.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Khan Academy: Free, large-scale K-12 math and STEM learning platform that has launched Khanmigo, an AI-powered conversational tutor. Directly comparable on K-12 math coverage, AI tutoring capabilities, and freemium content model targeting students, parents, and teachers globally.
• IXL Learning: Subscription-based K-12 personalized learning platform covering math, English, science, and social studies. Highly comparable on adaptive K-12 math, Common Core alignment, school/district sales motion, and recurring subscription monetization.
• Prodigy Education: Gamified, RPG-style math learning platform for grades 1-8 with adaptive question difficulty. Closely comparable on gamification mechanics (XP, avatars, leaderboards), freemium subscription model, and K-12 math mastery positioning.
• DreamBox Learning: Adaptive K-8 math platform owned by Discovery Education, sold primarily to schools and districts. Comparable on intelligent adaptive math, mastery-based learning, and US K-12 institutional sales motion.
• MIND Research Institute (ST Math): Visual, game-based K-8 math instructional software focused on conceptual understanding without language. Comparable on game-based math mastery, K-12 school/district adoption model, and focus on math anxiety remediation.
• Brilliant: Interactive, problem-based STEM learning platform covering math, science, and computer science with subscription pricing. Comparable on gamified STEM learning, subscription self-serve model, and AI-augmented problem-solving.
• ALEKS (McGraw Hill): Adaptive K-12 and higher-ed math assessment and learning platform using knowledge-space theory to map student mastery. Highly comparable on knowledge-gap mapping methodology, personalized learning paths, and math curriculum coverage.
• Mathnasium: Franchised in-person math tutoring centers for K-12 students, with growing digital offerings. Comparable on K-12 math mastery positioning, parent-paid subscription model, and structured curriculum addressing knowledge gaps.

Emerging players

• Photomath: AI-powered math homework helper that scans and solves problems step-by-step via mobile app. Comparable on AI-driven K-12 math help and mobile-first engagement, though more focused on homework-solving than full curriculum mastery.
• Querium: AI-powered STEM tutoring platform targeting higher-ed and workforce math, with step-by-step problem solving. Comparable on AI tutoring for math skill gaps, though more focused on college/workforce than K-12 consumers.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights8 records

Customer concentration

• Facebookfacebook.com/houseofmath.as
• LinkedInlinkedin.com/company/house-of-math

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about House of Math