What Convenia does

Convenia is a Brazilian cloud-based HR and payroll SaaS platform serving small and medium enterprises (SMEs). Founded in 2013 by Marcelo Furtado (alongside cofounders Anderson Poli and Rodrigo Silveira), the company operates from a single headquarters in São Paulo (Alameda Campinas, 977) and serves exclusively the Brazilian market. Convenia has reached meaningful scale with 3,000+ SME customers and more than 500,000 employees managed on the platform over 12+ years of operation. Named customers span logistics (Loggi), retail (Grupo Cedro), financial services (Grupo Nomura), technology (Rock Content, Cortex, Trybe, Siteware, Wishin), education (Trybe), content marketing (Rock Content), professional services (GetNinjas), and coffee/chocolate (Dengo), indicating a horizontally-segmented SMB focus with selected mid-market and enterprise anchors. Legal entity is Convenia Atividades de Internet e Corretora de Seguros SA, a closed Brazilian corporation (sociedade anônima fechada).

The platform is structured around six integrated modules: Communication (employee portal, alerts, Convenia Conecta); Departamento Pessoal (payroll, admission/dismissal, benefits, vacation, time tracking, reimbursement); Gestão da Informação (periodic exams, work schedules, document management, custom reports); Personalização de Processos (custom fields, employee migration, flexible vacation, API access, digital signatures); Recursos Humanos (eNPS surveys, 1:1 meetings, strategic indicators, PDI, 9-box performance evaluation, org chart); and Recrutamento e Seleção (ATS for end-to-end digital hiring). Underlying technology is cloud-based with an API-first architecture supporting integration with partner systems and third-party applications. The platform supports multiple Brazilian employment types (CLT, PJ, internship, apprenticeship) and is LGPD-compliant with a data-protection framework aligned to international privacy standards. Supplementary offerings include Convenia Academy (free online HR courses with certification), a content blog, and the ConveniaGO partner program enabling accounting firms and HR consultants to resell the platform.

Revenue is generated via subscription fees calculated on a per-active-user basis with both monthly and annual billing options, and annual commitments typically receive discounts. This per-seat model provides predictable recurring revenue with land-and-expand potential as SME customers grow. Go-to-market combines product-led growth (free trial "Teste grátis") with inside sales (demo requests and specialist consultations). Capital structure is largely bootstrapped — disclosed equity funding totals approximately R$5 million (~$1.07M USD) across rounds led by Crescera Capital in 2017 (~$786K) and 2018 (~$285K), with non-dilutive support from Google for Startups in 2020 and an early 2013 round from ACE Ventures and Bossa Invest. No institutional control, private equity involvement, or parent company is identified; the company is founder-controlled. Headcount is 101-250 (firmographics) with approximately 96 employees per an Endeavor case study.

Name

Convenia

Legal name

Convenia Atividades de Internet e Corretora de Seguros SA

Website

https://convenia.com.br

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Convenia is a Brazilian cloud-based HR and payroll SaaS platform serving small and medium enterprises. The modular platform spans payroll, benefits, time tracking, performance evaluation, ATS, and Brazilian labor law compliance, serving 3,000+ SMEs and 500,000+ employees.

Ownership category

akta.pro rank

Product category

HR and Payroll Software (Human Capital Management)

NAICS

Professional Employer Organizations (561330), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB)

akta.pro secondary industries

Human Capital Management (HCM) & Payroll Platforms (HDAEAEAJ), Global Payroll & Multi-Country Payroll Coordination (EOR/PEO Interface) (BPAAAHAE)

Keywords

• Cloud HR software
• Payroll management platform
• HR compliance software
• Employee management SaaS
• HR automation platform

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription - Per Active User: Convenia operates on a subscription-based revenue model where pricing is based on the number of active users. Companies pay monthly or annual fees depending on the number of employees managed on the platform. This model provides predictable recurring revenue with land-and-expand potential as SMEs grow their workforce.
2. Annual Subscription Discounts: Annual payment options provide discounts compared to monthly billing, encouraging customer retention and longer contract commitments.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Convenia provides a unified cloud-based HR and payroll (Departamento Pessoal) management SaaS platform for Brazilian small and medium enterprises. The platform centralizes recruitment, onboarding, payroll processing, benefits administration, time tracking, document management with digital signatures, performance evaluation, eNPS surveys, and employee self-service in a single integrated system with API integrations to partner tools.

Product overview

Convenia offers a unified cloud-based HR and payroll management platform designed for small and medium-sized enterprises (PMEs) in Brazil. The platform operates as a modular SaaS solution comprising six core integrated modules: Communication (Comunicação), Personal Department (Departamento Pessoal), Information Management (Gestão da Informação), Process Personalization (Personalização de Processos), and Human Resources (Recursos Humanos), plus a Recruitment and Selection ATS module. The system supports multiple employment types including CLT, PJ (contractor), internship, and apprenticeship arrangements. Key capabilities include digital onboarding and admission, payroll processing with payslip distribution, vacation and benefits management, digital time tracking, document management with digital signatures, performance evaluation with 9-box matrix, eNPS surveys, strategic reporting, and API integrations. The platform also includes supplementary offerings such as Convenia Academy (free online courses), a content blog, and a partner program (ConveniaGO) for resellers and consultants.

Differentiator

Problem solved

Functional benefit

Brands

• Convenia Academy: Free online courses for HR and Personnel Management with certificates.
• RH Conecta

Products and services

• Plataforma de RH e Departamento Pessoal Unified cloud-based HR and payroll (Departamento Pessoal) management SaaS platform for Brazilian SMBs, centralizing recruitment, onboarding, payroll, benefits, time tracking, document management with digital signatures, performance evaluation (9-box matrix), eNPS surveys and an employee self-service portal into a single integrated system with API integrations.

Quantifiable outcome

• Over 500,000 employees managed on the platform
• +1 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• EndeavorminorOthersEndeavor, a global nonprofit supporting high-impact entrepreneurs, has featured Convenia in case studies, providing visibility and credibility for the company in the Brazilian startup ecosystem.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Pontotel: Brazilian cloud HR and people-management SaaS targeting SMEs with a similar module-based approach to payroll, time tracking, and HR. Directly comparable in customer segment, product scope, and GTM motion.
• Sólides: Brazilian HR-tech company offering recruitment, behavioral assessment, and HR management tools to SMEs and mid-market. Competes head-to-head with Convenia in Brazilian SMB HR software.
• Flash: Brazilian startup providing a corporate benefits and HR management platform aimed at SMEs, overlapping with Convenia's payroll-adjacent benefits and employee experience modules.
• BCore: Brazilian HR-tech focused on corporate training, LMS, and people management for SMEs. Adjacent product overlap in HR management with Convenia, particularly around employee engagement and development workflows.

Broad incumbents

• TOTVS: Largest Brazilian enterprise software vendor with a full HR/RM (TOTVS RM) suite including payroll and eSocial. Serves the same Brazilian market but at broader scale and across enterprise tiers, making it a broad incumbent rather than a pure SMB specialist.
• Senior Sistemas: Established Brazilian ERP/HR vendor with HR, payroll, and time-tracking modules, serving a wide range of Brazilian customers. Overlaps with Convenia in HR/payroll functionality but operates as a broad incumbent across multiple verticals.
• Deel: Global payroll, EOR, and HR platform with strong brand recognition in Brazil. While Deel focuses on cross-border and remote-employment payroll, it increasingly competes with local players for domestic Brazilian HR/payroll spend.

Emerging players

• BambooHR: Global cloud HR platform focused on small and mid-sized businesses. Comparable product philosophy (SMB-first cloud HR) but currently concentrated in North America and Europe rather than Brazil.
• Factorial: European-origin HR SaaS for SMBs that has been expanding into Latin America. Overlaps with Convenia in HR, time tracking, and document management for SMEs, but is not natively built around Brazilian labor law compliance.
• Rippling: Unified HR, IT, and finance platform expanding internationally. Comparable in its all-in-one SMB-to-mid-market positioning, though its Brazilian presence and localization depth are still developing versus Convenia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/convenia
• YouTubeyoutube.com/channel/UCBetKbWHmYcJWA3K9ACE02Q
• Facebookfacebook.com/convenia
• LinkedInlinkedin.com/company/convenia-hrtech
• Instagraminstagram.com/conveniabr

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds4 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Convenia