What Powdr does

Powdr is a Manchester-based fintech startup, founded in 2023 by Joe van Gelder (CEO), Nicola Jones (COO), and Stephen Foster (CTO), that builds and maintains cloud-based three-statement financial models (P&L, balance sheet, cash flow) for UK SMEs and growing businesses preparing for fundraising, investor diligence, or strategic decision-making. The proprietary platform runs on AWS infrastructure with ISO 27001 certification and integrates directly with Xero and FreeAgent for real-time data synchronization. Its core technology includes one-click assumption updates that cascade across all statements, automated accounting process flows (accruals, VAT), scenario planning (base, upside, downside), and a variance analysis module that compresses reporting cycles from 2-6 hours to approximately 2 hours. Two AI features — the AI Upload Conversion Tool and the AI Insights Tool, both powered by Anthropic's Claude embedded within the AWS environment — were launched for Enterprise Subscription customers in April 2026.

Powdr operates a hybrid software-plus-services business model. The company sells tiered monthly subscriptions (£1,500 Starter, £3,000 Professionalise, £5,000 Scale, all excluding VAT) that bundle platform access with strategic finance support ranging from quarterly reforecasting to a full fractional CFO function, alongside upfront model-build fees for partner referrals. Go-to-market combines direct, expert-led sales (with the CEO personally conducting demos) and a partner channel targeting advisors, accountants, fractional CFOs, lenders, and brokers who receive up to 15% commission. The company is venture-backed, having closed a £1m pre-seed round led by Haatch in early 2025 after 15 months of bootstrapping, and grew from 6 to 12 staff following the investment.

The business is currently focused exclusively on the UK market, with operating locations in Manchester (primary) and registered offices in Nottingham and Congleton. Powdr cites over £35m raised by clients in 12 months through strengthened financial models and claims 10x faster model-building versus Excel, 5 days saved monthly on reporting, and 75% cost saving versus hiring an internal team. Named customers include Kalamna CIC, MaterialsInformation, and Keenu — all early-stage ventures. The company has been recognized in BusinessCloud's FinTech 50 ranking (2025) and shortlisted for the Great British Entrepreneur Awards.

Name

Powdr

Legal name

Powdr Limited

Website

https://powdr.co.uk

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Powdr is a Manchester-based fintech that builds and maintains cloud-based three-statement financial models for UK SMEs and startups preparing for fundraising. It combines proprietary AWS-hosted software (with Claude-powered AI features) and tiered subscriptions (£1,500-£5,000/month) bundled with expert fractional-CFO support.

Ownership category

akta.pro rank

Product category

Financial Modelling Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Finance Services (6199)

akta.pro primary industry

Corporate Cash Management & Treasury ACH (FSAMAGAG)

Keywords

• Financial modelling software
• Three-statement forecasting
• FP&A services
• Funding readiness models
• Scenario planning platform

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription - Starter: Strategic finance partnership at £1,500/month (or £1,000/month for 12-month contract). Includes professionally built three-statement financial model, quarterly reforecasting exercises, and quarterly model updates. Comparable to fractional CFO with occasional strategic oversight.
2. Subscription - Professionalise: Full finance function support at £3,000/month. Includes everything in Starter plus bookkeeping setup/restructure, ongoing bookkeeping and reconciliations, purchase invoice processing, VAT returns and payroll journals, clean year-end handover, and additional Powdr hours for re-forecasting.
3. Subscription - Scale: Complete finance function at £5,000/month. Includes dedicated CFO leadership, monthly model updates with deeper refresh, monthly management accounts with bespoke commentary, transaction readiness support for debt or investment raises.
4. Model Build Fees: Upfront professional model build services. Minimum client spend of £1,500/month plus upfront model build fees for partner referrals. Most models delivered within 1-2 weeks depending on data availability and business complexity.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Powdr provides a proprietary cloud-based financial modelling SaaS platform that builds, maintains and updates dynamic three-statement financial models (P&L, balance sheet, cash flow) for UK SMEs, startups and corporates. The platform integrates with Xero and FreeAgent for real-time actuals, offers AI-powered analysis via Anthropic's Claude within an AWS-hosted environment, and is bundled with expert strategic finance support (fractional CFO, bookkeeping, modelling) delivered via monthly subscription tiers.

Product overview

Powdr is a cloud-based financial modelling SaaS platform with a modular architecture combining proprietary software with expert finance services. The core Powdr Platform provides dynamic three-statement financial modelling with scenario planning and accounting integrations. AI capabilities are delivered through the AI Upload Conversion Tool (converts uploaded files to models) and AI Insights Tool (Claude-powered analysis for Enterprise Subscriptions). Service tiers include Starter Strategic Support (£1,500/month), Professionalise (£3,000/month), and Scale (£5,000/month), which layer professional finance team support on top of platform access. The Powdr Partnership Program enables advisors and accountants to resell services to their clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Powdr Platform Cloud-based financial modelling and forecasting platform that builds and maintains dynamic three-statement financial models (P&L, balance sheet, cash flow) with one-click assumption updates, automated accounting process flows (accruals, VAT), scenario planning, variance analysis and real-time synchronisation with Xero and FreeAgent. Sold to UK SMEs, startups and corporates as part of subscription engagements.
• AI Features (AI Upload Conversion Tool & AI Insights Tool) AI-powered capabilities layered onto the Powdr Platform: the AI Upload Conversion Tool automatically converts uploaded files (including Excel spreadsheets) into Powdr financial models, with files permanently deleted upon conversion; the AI Insights Tool uses Anthropic's Claude within Powdr's AWS environment to support financial model analysis, variance analysis and reporting for Enterprise Subscription users.
• Powdr Partnership Program Channel programme for accountants, fractional CFOs, advisors, lenders and brokers to refer clients to Powdr. Partners receive up to 15% commission on successful client engagements, access to partner resources (case studies, one-pagers, demo videos), and a minimum client spend of £1,500/month plus upfront model build fees; Powdr handles scoping, onboarding and delivery.

Quantifiable outcome

• 10x faster to build professional models than Excel
• +5 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability6 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• EY ParthenoncoreOthersProfessional services firm. Listed in Powdr's trusted partners section alongside major banks and advisors.
• FRPcoreOthersFRP Advisory (restructuring and advisory firm). Listed in Powdr's trusted partners section.
• AICPA-CIMAcoreOthersAmerican Institute of Certified Public Accountants / Chartered Institute of Management Accountants. Listed in Powdr's trusted partners section.
• Alvarez & MarsalcoreOthersGlobal professional services firm. Listed in Powdr's trusted partners section.
• GM Business Growth Hub ASCEND ProgrammeminorOthersPowdr is currently on the second cohort of GM Business Growth Hub's ASCEND programme, an accelerator/growth support program for Manchester-based businesses.
• XerocoreTechnology or IntegrationAccounting software integration. Powdr connects directly with Xero accounts to pull real-time financial data into models. Full integration guide and support available.
• Amazon Web Services (AWS)coreTechnology or IntegrationCloud hosting infrastructure provider. All Powdr data stored on AWS servers in the UK. AWS provides ISO 27001 certified, SOC 2 compliant infrastructure.
• AnthropiccoreTechnology or IntegrationAI technology provider. Anthropic's Claude model is embedded within Powdr's AWS-hosted environment for AI Features. Claude operates entirely within Powdr's controlled infrastructure - no client data transmitted to Anthropic.
• StripecoreTechnology or IntegrationPayment processing provider. Stripe securely processes all payments. Client payment information managed directly by Stripe and not exported by Powdr.
• HubSpotcoreTechnology or IntegrationCRM provider. HubSpot used to store contact information and provide customer relationship management functionality.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Spotlight Reporting: Spotlight Reporting offers FP&A and reporting dashboards built for accountants and advisors. It directly competes with Powdr's platform in financial modelling, scenario planning and advisor-led reporting workflows.
• Fathom: Fathom provides financial reporting, analysis, forecasting and visualisation tools for SMEs and accountants. It is a direct competitor to Powdr in the SMB financial modelling and reporting category, with a similar UK and Australia footprint.
• Causal: Causal is a browser-based financial modelling and planning platform for startups and growing businesses. It overlaps directly with Powdr's three-statement modelling and scenario planning capabilities.
• Float: Float provides cash flow forecasting and financial planning software for SMBs and finance teams. It is a direct peer in cash-flow modelling and integrates with Xero and QuickBooks, competing head-on with Powdr's offering.
• LiveFlow: LiveFlow connects accounting platforms like QuickBooks and Xero to Google Sheets for real-time financial reporting and modelling. It is a direct peer targeting accountants and SMBs with similar FP&A use cases.
• Brixx: Brixx is a financial forecasting and modelling tool aimed at small businesses and startups. It directly competes with Powdr in three-statement modelling, scenario planning and funding preparation use cases.
• Jirav: Jirav is an FP&A platform offering budgeting, forecasting, modelling and reporting for growing businesses. It overlaps with Powdr's modelling and scenario planning functionality, particularly for VC-backed and growth-stage companies.
• Drivetrain: Drivetrain is an AI-native FP&A platform with financial modelling, forecasting and reporting capabilities. It targets growth-stage companies with similar needs to Powdr's Scale tier customers.
• Mosaic: Mosaic is a strategic finance platform for SaaS and tech companies offering financial planning, modelling and reporting. It is a direct peer in FP&A tooling, especially for scale-up and venture-funded customers.
• FD Centre: FD Centre is a UK-based provider of fractional FD/CFO services to SMEs. It is comparable to Powdr on the services side of the offering (fractional CFO support, funding readiness) and competes for the same target buyer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/powdr
• Instagraminstagram.com/powdruk

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Powdr