What Lifeed does

Lifeed is a Milan-based B2B EdTech company founded in 2015 by Riccarda Zezza around the proprietary Life Based Learning methodology, which transforms life transitions such as parenthood, caregiving, and career change into measurable workplace soft skills. The company sells a digital development platform composed of three integrated components: Multime Finder (a self-discovery tool based on the Trait Behavior Skills model), 5 Quality Minutes (AI-powered microlearning), and Monitor (a People Analytics dashboard), augmented by solution modules covering Parents, Caregiving, Leadership, Transitions, and Diversity & Inclusion. Underlying AI capabilities include the MIA project (Natural Language Processing and Deep Learning models developed with University of Milano-Bicocca) that analyze hundreds of thousands of user reflections to predict KPIs such as self-efficacy, engagement, wellbeing, and competencies, with a stated roadmap to enhance generative AI capabilities funded by the 2023 €3.5M bridge round.

Lifeed sells on a quote-based enterprise SaaS subscription model, with annual billing and direct enterprise sales motion targeting HR, L&D, and D&I functions through 'Request a Demo' and 'Contact Us' engagement. The customer base exceeds 100 enterprises including UniCredit, Enel, ENI, Generali, ING, TIM, Accenture, KPMG, EY, Toyota, Schneider Electric, Barilla, Danone, Heineken, and Poste Italiane, with channel distribution through partners such as ManpowerGroup, Elis, PHYD, Learnerbly, and Zucchetti HR Alliance. Geographic presence is concentrated in Italy with stated expansion plans into Mexico, the UK, and Switzerland.

The company operates as L.B.V. S.r.l., is backed by impact and institutional investors (CDP Venture Capital through Fondo Rilancio Startup, Opes Italia Sicaf Euveca, Sefea Impact SGR, Impact Ventures, plus earlier investors Opes-LCEF Foundation, MPA Education, and angel investor Fausta Pavesio), and reports cumulative funding of approximately €5M including the 2023 bridge round. Leadership comprises CEO and Founder Riccarda Zezza, Chairman Giuseppe Donagemma, Director Gergely Iváncsics, Head of Data Chiara Bacilieri, and a reported new CEO appointment in 2023 to lead the international expansion phase.

Name

Lifeed

Legal name

L.B.V. S.r.l.

Website

https://lifeed.io

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Lifeed is a Milan-based B2B EdTech company that sells an AI-powered soft skills development platform built on its proprietary Life Based Learning methodology, targeting HR, L&D, and D&I functions at large enterprises to convert life transitions into measurable workplace skills.

Ownership category

akta.pro rank

Product category

Corporate Learning & Development Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Digital Citizenship, Online Safety & Media Literacy (EDAMAIAI)

akta.pro secondary industry

Digital Outplacement Platforms & Virtual Career Transition (BPACAOAL)

Keywords

• Corporate learning platform
• Soft skills training
• Employee development programs
• People analytics software
• Enterprise EdTech solutions

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Enterprise SaaS/Platform Subscription: B2B subscription model where companies pay for employee access to the Lifeed platform and programs. Targets large enterprises with 100+ client companies currently using the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Lifeed sells a B2B digital development platform that transforms employees' life experiences (parenthood, caregiving, career transitions) into measurable workplace soft skills. The platform combines self-discovery tools (MULTIME FINDER®), AI-powered microlearning (5 Quality Minutes), and a real-time analytics dashboard (Monitor), delivered through subscription-based enterprise programs targeting HR, L&D, and D&I functions of large organizations.

Product overview

Lifeed is an EdTech company offering a digital development platform based on the proprietary Life Based Learning® methodology. The platform consists of three integrated components: MULTIME FINDER® for self-discovery, 5 Quality Minutes for AI-powered microlearning, and Monitor for analytics dashboards. These are complemented by solution modules covering Parents, Caregiving, Leadership, Transitions, and Diversity & Inclusion, along with People Analytics powered by Deep Learning and NLP. The company serves 100+ client companies with over 70,000 users across Italy and international markets.

Differentiator

Problem solved

Functional benefit

Brands

• MAAM: Maternity as a Master - The original program and book that launched Lifeed, focused on transforming parenthood into professional development.
• Multime Finder
• 5 Quality Minutes
• Monitor
• Lifeed Radar
• Lifeed Progress

Products and services

• Lifeed Platform A B2B digital development platform that transforms employees' life experiences into measurable soft skills, improving performance, retention, and engagement. Built on the proprietary Life Based Learning® methodology and composed of MULTIME FINDER®, 5 Quality Minutes, and Monitor.
• MULTIME FINDER® Self-discovery digital tool that explores individual potential through a personalized journey across 5 dimensions from roles to competencies, using the Trait Behavior Skills (TBS) model to correlate roles with behaviors.
• 5 Quality Minutes AI-powered self-development tool based on immersive micro-sessions that enhance wellbeing, improve skills, and value diversity. Integrates AI to create personalized scenarios based on user experiences and reflections.
• Monitor (Dashboard) Dynamic dashboard providing real-time insights on people, tracking socio-demographic profiles, platform activities, and skill development progress to support HR data-driven strategy.
• People Analytics AI-powered analytics offering using Deep Learning and NLP models to analyze participant reflections and identify hidden talents, competencies, and wellbeing indicators across all life roles. Delivered to enterprise HR as part of the platform.
• MAAM (Maternity as a Master) Program Original self-coaching program for new parents, extending the Life Based Learning method to parenthood and transferable workplace skills. Now available for mothers and fathers across life transitions.
• Parents Solution Self-coaching program for mothers and fathers that activates natural skills developed through parenting and transfers them to the workplace, promoting wellbeing and self-efficacy.
• Caregiving Solution Program that enables employee caregivers to transfer competencies acquired through caregiving roles to the workplace, giving new meaning to their care role.
• Leadership Solution Leadership development program covering coaching leadership, inclusive leadership, and diffuse leadership to develop human-centered management capabilities.
• Transitions Solution Program for change management and reskilling that transforms life transitions into opportunities for skill development, addressing Human Skills vs AI and organizational change.
• Diversity, Equity & Inclusion (DEI) Solution Program for breaking stereotypes and consolidating corporate culture of valuing differences, including female empowerment, intergenerational collaboration, and gender equality initiatives.
• Lifeed Radar Female empowerment solution using visibility, awareness, and growth to develop women's leadership profiles and help break the glass ceiling, deployed at clients such as Gruppo BCC Iccrea.
• Partner Program Partnership network for Content & Distribution Partners and Value Added Resellers to expand reach and impact, providing access to Lifeed's content library, analytics tools, and platform.
• Lifeed Progress Division dedicated to special projects promoting social inclusion and equality by revealing hidden talents among life experiences and fighting discrimination against minorities at work.

Quantifiable outcome

• 80% participant upskilling rate
• +4 more outcomes

Named customers31 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Kellogg School of ManagementcoreStrategic or Co-development PartnerAcademic partnership for the Self-portrait project (2020-2022) connecting Lifeed's Multi-Me exercise to Kellogg's algorithm on self overlap complexity for personalized user indicators.
• Università di Milano – BicoccacoreStrategic or Co-development PartnerAcademic partnership for MIA project (2020) applying NLP and machine learning to analyze texts from master participants on wellbeing, collaboration, leadership, and engagement.
• Ca' Foscari Competency CentercoreStrategic or Co-development PartnerPartnership for Become 360 project (2020) using the BECOME360© questionnaire to measure soft skills before and after Lifeed's master programs.
• AshokacoreStrategic or Co-development PartnerWorld's largest network of social entrepreneurs. Certified Lifeed's social impact and made it EdTech Enterprise partner for corporate world.
• ElisminorChannel Partner/ Reseller/ DistributorTraining and recruitment non-profit providing access to Lifeed content and solutions for their network of corporate clients.
• ManpowerGroup Talent SolutionsminorChannel Partner/ Reseller/ DistributorGlobal workforce solutions company distributing Lifeed solutions to their corporate clients seeking talent development.
• LearnerblyminorChannel Partner/ Reseller/ DistributorL&D platform distributing Lifeed content to their corporate learning network.
• PHYDminorChannel Partner/ Reseller/ DistributorDigital coaching platform distributing Lifeed solutions to their corporate client base.
• PromundocoreStrategic or Co-development PartnerInternational organization focused on engaging men in gender equality. Partnered on State of Fatherhood research project (2020) measuring father involvement in Italy.
• Valore DcoreStrategic or Co-development PartnerItalian association of companies promoting diversity and inclusion. Co-partner on State of Fatherhood research (2020) and other gender equality initiatives.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Degreed: Enterprise learning and skills-development platform offering personalised content, skill measurement and analytics. Highly comparable to Lifeed as a B2B SaaS that turns employee development into measurable outcomes, though Degreed covers the full skill spectrum whereas Lifeed focuses on soft skills from life transitions.
• BetterUp: Enterprise coaching and mental-wellness platform focused on soft skills, leadership and personal growth. Closely comparable to Lifeed on the human-development and behavioural-change dimension, but delivered primarily through 1:1 coaching rather than digital life-skill microlearning.
• Headspace for Business: B2B offering from Headspace delivering mindfulness, wellbeing and soft-skill training to enterprises. Comparable as a digital subscription sold to HR buyers targeting employee wellbeing and behavioural skills, though content is meditation-centric versus Lifeed's life-transition focus.
• 360Learning: Enterprise learning platform emphasising collaborative, people-driven skill development and people analytics. Comparable to Lifeed as an enterprise SaaS for soft-skills and behavioural development with analytics, though 360Learning's edge is peer learning at scale.

Broad incumbents

• LinkedIn Learning: LinkedIn's enterprise L&D offering with a large course library covering soft skills, leadership and business topics. Comparable as an enterprise L&D platform targeting HR buyers, but with a much broader, generic content catalogue and global distribution versus Lifeed's niche life-to-work methodology.
• Skillsoft: Long-established enterprise learning platform with leadership, compliance and soft-skills content. Comparable as an incumbent supplier of enterprise soft-skills training, though it serves a much broader content mandate than Lifeed's focused life-transition methodology.
• Coursera for Business: Enterprise arm of Coursera offering curated learning paths including leadership and professional development. Comparable as a B2B SaaS L&D platform selling to enterprise HR/L&D buyers, but with academic and technical content rather than the life-to-work skills focus of Lifeed.
• edX for Business: Enterprise arm of edX offering curated online learning including leadership and professional development tracks. Comparable to Lifeed as an enterprise subscription L&D product, but more academic and content-led rather than built around a proprietary life-to-work methodology.

Emerging players

• Workramp: All-in-one learning platform built for enterprise customer, employee and partner training with strong people-analytics features. Comparable to Lifeed as a B2B SaaS serving enterprise L&D buyers, but Workramp is a broader LMS whereas Lifeed is a methodology-led programme.
• TalentLMS: Cloud-based learning management system sold to HR teams for employee training, including soft-skills programmes. Comparable to Lifeed as an enterprise subscription L&D product, but TalentLMS is a horizontal LMS platform versus Lifeed's vertically focused life-skill methodology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/lifeed
• Xx.com/lifebasedvalue
• Facebookfacebook.com/maternityasamaster

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds5 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lifeed