Learnerbly
Learnerbly is a London-based B2B Learning and Development marketplace platform serving enterprise and mid-market companies with curated access to 200+ learning providers, personal learning budgets, AI-driven pathways, and HRIS/SSO-integrated budget management and analytics.
- Company typePrivate
- Founded2016
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Learnerbly does
Learnerbly, operated by Enternships Limited, is a London-based B2B Learning and Development marketplace platform founded in 2016. The company serves enterprise and mid-market organizations with a curated marketplace aggregating 200+ vetted learning providers across online courses, books, audiobooks, coaching, events, and wellness content. The platform centralizes learning budget administration through a pre-purchased Learning Credits system, personal per-employee budgets, team-level Shared Pots, and a Smart Analytics dashboard for ROI tracking. A virtual card feature, powered by Stripe, extends purchasing to off-marketplace resources.
The underlying technology stack is a cloud-based SaaS platform with deep native integrations into enterprise HR and identity infrastructure — HRIS (Workday, BambooHR, HiBob, Okta), SSO (Okta, Google, Microsoft Azure), and collaboration (Slack) — enabling automated user provisioning and in-flow-of-work learning access. The company holds SOC 2 Type II certification, a meaningful procurement gate for enterprise buyers.
The commercial model combines annual subscription fees for user licenses (Paid Plan) with a free self-serve tier (Free Plan) and a 10% transaction-processing fee (capped at £2.99) on marketplace and virtual card transactions. Customer acquisition runs through a hybrid sales-led enterprise motion (dedicated demos, Customer Success) augmented by product-led self-serve and a £200 Amazon referral incentive. Named enterprise customers include Flutter Entertainment, Signifyd, and Onfido, and the company reports 200+ client organizations and a 95% employee activation rate. The company has raised approximately $12.1M to date across Seed, Series A (led by Beringea in 2021), and a 2023 round, and maintains a US office in Wilmington, Delaware alongside its London headquarters.
Learnerbly firmographics
Firmographics- Name
- Learnerbly
- Legal name
- Enternships Limited
- Website
- https://learnerbly.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Learnerbly is a London-based B2B Learning and Development marketplace platform serving enterprise and mid-market companies with curated access to 200+ learning providers, personal learning budgets, AI-driven pathways, and HRIS/SSO-integrated budget management and analytics.
- Ownership category
- akta.pro rank
Learnerbly industry classification
Industry- Product category
- Learning and Development Platform
- NAICS
- Professional and Management Development Training (611430), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Course Bundle Subscriptions & Learning Membership Marketplaces (EDAFAIAI)
- akta.pro secondary industries
- Adaptive/Personalized Curriculum & Intelligent Courseware (EDAFACAE), Competency/Skills Analytics & Learning Progression Mapping (EDAFAFAF), Education & Learning Personalization (HDAAAGAL)
Keywords
Where Learnerbly is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Learnerbly business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain, Infrastructure
Revenue model
- Subscription Fees (User Licenses): Annual subscription fees for user licenses, paid in advance. Pricing is based on the Client Agreement and varies by organization size and plan type. Free Plan available with no subscription fee.
- Processing Fees: Additional processing fee of 10% of order value, up to a maximum of £2.99 (or EUR/USD equivalent), charged on marketplace transactions and virtual card purchases to support fulfillment
- Learning Credits: Pre-purchased credit system where companies buy Learning Credits in advance (minimum 25% of annual budget initially) to fund employee learning requests through the platform. Unspent credits roll over to next contract cycle for Paid Plan clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Plan - Entry-level access with basic features |
| Subscription | Annual | Paid Plan - Enterprise licensing with full features |
| Transaction based/ take rate | Pay-as-you-go | Virtual Card Feature - For off-platform purchases |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Learnerbly product offering
Product offeringCore offering
Learnerbly is an employee learning and development marketplace platform that combines a curated marketplace of 200+ learning providers with personal learning budgets, AI-driven learning pathways, and analytics. Companies purchase Learning Credits and subscriptions to fund employee access to books, courses, coaching, events, and webinars, with Virtual Cards enabling off-marketplace purchases.
Product overview
Learnerbly is an employee learning and development marketplace platform offering a unified solution combining a curated learning marketplace, budget management tools, and analytics. The core offering is the Learning Marketplace, which provides access to 200+ curated learning providers through personal learning budgets and Learning Credits. The platform is augmented by AI-driven Pathways for personalized learning recommendations, Smart Analytics for tracking L&D impact, and Budget Management features. Key product modules include Virtual Cards for purchasing off-platform resources, Shared Pots for team budgets, Playlists for curated content collections, and an External Expense feature for resources outside the marketplace. The Partner Hub enables learning providers to manage their content on the platform. Organizations can choose between Free Plan and Paid Plan tiers, with the platform supporting integrations across HRIS systems (Workday, BambooHR, HiBob), SSO providers (Okta, Google, Microsoft Azure), and workplace communication tools (Slack).
Differentiator
Problem solved
Functional benefit
Products and services
- Learnerbly Learning Marketplace A cloud-based learning and development marketplace platform that provides organizations with access to 200+ curated learning providers across formats including books, ebooks, online courses, conferences, coaching, podcasts, events, webinars, and in-person training. Enables companies to allocate personal learning budgets to employees who can request resources through the platform, with manager approval workflows.
- Partner Hub A dedicated portal for learning content providers that enables them to apply to join the marketplace, manage their catalogs, handle invoicing and fulfillment processes, and access guides and FAQs for operating on the platform.
Quantifiable outcome
- 95% employee activation rate
- +1 more outcomes
Companies that use Learnerbly
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Learnerbly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability1 record
Feature7 records
Learnerbly partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- SlackcoreSlack integration allows Learnerbly to be accessed within the flow of work, enabling employees to discover and engage with learning without leaving their communication tools.
- WorkdaycoreHRIS integration enabling automatic user provisioning from Workday to Learnerbly, simplifying onboarding and user management for enterprise clients.
- OktacoreSSO and user provisioning integration via Okta, enabling secure single sign-on access to Learnerbly for enterprise clients using Okta as their identity provider.
- BambooHRcoreHRIS integration enabling automatic user provisioning from BambooHR, streamlining employee onboarding into the learning platform.
- HiBobcoreHRIS integration with HiBob for automated user provisioning and management within the Learnerbly platform.
- GooglecoreSSO integration enabling Google sign-in for Learnerbly access, providing convenient authentication option for users.
- Microsoft AzurecoreSSO integration via Microsoft Azure Active Directory for enterprise authentication and access management.
- StripecoreStripe powers the Virtual Card functionality, enabling single-use debit cards for purchasing learning resources outside the marketplace. Stripe also handles billing and payment processing through Chargebee integration.
- ChargebeecoreBilling software connecting clients with Learnerbly for invoice management, payment processing via Stripe or Direct Debit, and subscription management.
- Learning Content Providerscore200+ curated learning providers including online courses (Coursera, Udemy, Skillshare, MasterClass), books (Amazon, Perlego, O'Reilly), audiobooks (Blinkist, XigXag), wellness (Headspace), language learning (Babbel, Busuu), and professional platforms (Pluralsight, Dataquest, Educative). Providers can apply to become partners through the partner application form.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Learnerbly competitors and assessment
Company assessmentDirect peers
- Coursera for Business: Enterprise learning platform that aggregates content from universities and providers. Directly comparable to Learnerbly's curated marketplace model and similar mid-market/enterprise sales motion, though Coursera also produces proprietary content and has global brand recognition.
- Workramp: Modern L&D platform with content library, learning paths, and analytics. Direct comparable to Learnerbly on enterprise L&D platform + content marketplace + AI personalization positioning, competing for similar mid-market and enterprise accounts.
- Udemy Business: Enterprise tier of Udemy providing curated course catalog for L&D teams. Direct comparable on marketplace-based enterprise learning, with comparable content breadth and a sales-led enterprise motion.
- 360Learning: Collaborative learning platform with a marketplace of internal and external content. Comparable on enterprise L&D platform proposition, with similar mid-market/enterprise focus and SaaS pricing model.
- EdCast by Cornerstone: L&D experience platform acquired by Cornerstone, aggregating content from multiple providers with personalization and analytics. Directly comparable on platform + marketplace + AI personalization, now part of a larger talent management suite.
- Degreed: L&D experience platform that aggregates learning content from multiple providers with skill tracking and analytics. Closest functional peer to Learnerbly — both serve as enterprise L&D aggregation layers with marketplace + analytics, though Degreed is significantly larger.
Broad incumbents
- Skillsoft: Long-established enterprise L&D provider offering content, platform, and compliance training. Comparable on enterprise L&D platform positioning, with much deeper content library and global footprint but a less modern marketplace/aggregator UX.
- LinkedIn Learning: Enterprise learning product bundled with LinkedIn Talent Solutions. Overlaps with Learnerbly's marketplace proposition but is sold as part of a much broader HR/recruiting suite, giving it distribution advantages but less specialization in L&D budget management.
Emerging players
- Looop: L&D platform focused on SMB and mid-market, offering learning paths and content authoring. Comparable product category and target buyer profile to Learnerbly's mid-market segment, though smaller scale and less marketplace-centric.
- Learn Amp: UK-based L&D platform with learning marketplace, content management, and analytics. Closest geographic peer to Learnerbly, competing for similar UK and European mid-market accounts with overlapping feature set.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Learnerbly social profiles
Digital presenceLearnerbly compliance and trust
Trust signalCompliance1 record
Learnerbly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Learnerbly leadership team
Management profileNumber of profiles
Profiles4 records
Learnerbly funding detail
Funding detailFunding overview
Funding rounds5 records
Investors15 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Learnerbly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Learnerbly
What does Learnerbly do?
Learnerbly is an employee learning and development marketplace platform that combines a curated marketplace of 200+ learning providers with personal learning budgets, AI-driven learning pathways, and analytics. Companies purchase Learning Credits and subscriptions to fund employee access to books, courses, coaching, events, and webinars, with Virtual Cards enabling off-marketplace purchases.
Is Learnerbly a public or private company?
Learnerbly is a private company. It is classified as venture growth investor backed and is currently operating.
When was Learnerbly founded?
Learnerbly was founded in 2016. It employs 51 to 100 people.
Where is Learnerbly based?
Learnerbly is headquartered in London, United Kingdom, in the Europe region.
How does Learnerbly make money?
Three revenue lines are on record. Subscription Fees (User Licenses) is the primary driver. The others are processing Fees and learning Credits.
Who are Learnerbly's main competitors?
Direct peers on record are Coursera for Business, Workramp, Udemy Business, 360Learning, EdCast by Cornerstone and Degreed. Broad incumbents are Skillsoft and LinkedIn Learning. Emerging players are Looop and Learn Amp.
Does Learnerbly have an API?
No public API is recorded for Learnerbly.
What industry is Learnerbly in?
Learnerbly's product category is Learning and Development Platform. Its primary akta.pro industry code is EDAFAIAI, Course Bundle Subscriptions & Learning Membership Marketplaces, with a secondary code of EDAFACAE, Adaptive/Personalized Curriculum & Intelligent Courseware. Its NAICS code is 611430 and its SIC code is 8200.