miituo
- Company typePrivate
- Founded2017
- HeadquartersMexico City, Mexico
- Headcount11–50
- GTM typeB2C
- OfferingServices
miituo firmographics
Firmographics- Name
- miituo
- Legal name
- miituo
- Website
- https://miituo.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
miituo industry classification
Industry- Product category
- Auto Insurance
- NAICS
- Direct Property and Casualty Insurance Carriers (524126), Direct Insurance (except Life, Health, and Medical) Carriers (52412)
- SIC
- Fire, Marine & Casualty Insurance (6331)
- akta.pro primary industry
- Pay-Per-Mile Personal Auto Insurance (FSAJAAAC)
Keywords
Where miituo is headquartered
LocationHeadquarters
- HQ city
- Mexico City
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
miituo business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Per-kilometer insurance premiums: Usage-based billing where customers pay a personalized rate per kilometer driven each month. If no kilometers are driven, no payment is required. Available in Plan Limitado and Plan Amplio with tariffs starting from $0.19/km.
- Fixed monthly premiums: Monthly fixed-rate insurance with unlimited kilometers. Customers pay the same amount regardless of usage. Available only in Plan Amplio with rates starting from $230/month.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Monthly | Plan Limitado (Per km) - Basic coverage with robbery total, RC terceros, gastos médicos, asistencia legal, and automobile assistance |
| Usage-based | Monthly | Plan Amplio (Per km) - Full coverage including material damages with 5% deductible |
| Subscription | Monthly | Plan Amplio (Fixed payment) - Full coverage with unlimited kilometers at a fixed monthly rate |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
miituo product offering
Product offeringCore offering
miituo sells digital auto insurance to individual vehicle owners in Mexico, offering two primary billing modalities: Pago por Kilómetro (usage-based pricing where customers pay a personalized rate per kilometer driven, with $0 billed if 0 km are driven) and Pago Fijo (fixed monthly premium for unlimited kilometers under Plan Amplio). Coverage options include Plan Limitado (limited) and Plan Amplio (comprehensive), and the platform adds miiflex (a switch between per-km and fixed pricing) and Tope Vacacional (a 1,200 km billing cap during vacations). All policy management—quoting, contracting, odometer reporting, payment, claims, and support—is delivered through the miituo website and mobile app, with policies underwritten by Seguros Atlas.
Product overview
miituo is a digital Mexican insurtech company offering usage-based auto insurance with two primary payment modalities: Pago por Kilómetro (pay-per-kilometer) and Pago Fijo (fixed monthly payment). Both plans provide comprehensive or limited coverage options (Plan Amplio and Plan Limitado) including protection against theft, third-party liability, medical expenses, legal defense, and road assistance. The platform operates exclusively through a mobile app where customers report odometer readings monthly via photo upload. Unique features include miiflex (flexible switching between payment modes), Tope Vacacional (vacation kilometer cap), and a Referral Program. The company serves private-use vehicles manufactured from year 2000 onward, operates without mandatory contract periods, and is backed by Seguros Atlas.
Differentiator
Problem solved
Functional benefit
Brands
- miiflex: A service offered by miituo platform that allows customers to switch from pay-per-kilometer to a fixed monthly tariff that doesn't change regardless of kilometers driven. It's included with kilometer-based policies and is described as a unique benefit in the Mexican insurance market.
Products and services
- Pago por Kilómetro (Pay-per-Kilometer Auto Insurance) Usage-based auto insurance where customers pay a personalized rate per kilometer driven each month. If 0 km are driven, the customer pays $0 pesos while remaining insured. Tariffs start from $0.19 MXN/km for Plan Limitado and $0.24 MXN/km for Plan Amplio. Customers submit a monthly odometer photo through the miituo app. Available for private-use passenger vehicles year 2000 and newer, with no forced annual commitment.
- Pago Fijo (Fixed Payment Auto Insurance) Fixed monthly premium auto insurance with unlimited kilometers. Customers pay the same amount each month regardless of usage, available under Plan Amplio with rates starting from $230 MXN per month. No odometer reporting required and no payment required for 0 km usage. Includes comprehensive coverage (material damages with 5% deductible, total theft, third-party liability, medical expenses, legal defense, and road assistance).
- miiflex An exclusive miituo service that lets customers switch from per-kilometer billing to a fixed monthly tariff that does not change regardless of kilometers driven. Once activated, customers pay the same rate every month and no longer need to report odometer readings monthly. Included at no extra cost with per-km policies and described as a unique benefit in the Mexican insurance market.
Companies that use miituo
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles2 records
miituo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature5 records
miituo partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Comisión Nacional de Seguros y Fianzas (CNSF)coreRegulatory body that authorizes and supervises miituo's insurance operations in Mexico. Registration with CNSF ensures compliance with Mexican insurance regulations and protects consumer interests.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
miituo competitors and assessment
Company assessmentDirect peers
- Root Insurance: US-based personal auto insurer using telematics-driven, usage-based pricing to price individual drivers rather than cohorts. Operates as a direct-to-consumer digital insurer — the closest US analog to miituo's model and GTM.
- Justos: Brazilian auto insurtech using a usage- and behavior-based pricing model, directly comparable to miituo's per-km model. Both target Latin American consumers underserved by traditional annual auto insurance and rely on mobile-first distribution.
- Metromile: Pioneered pay-per-mile auto insurance in the US using a hardware telematics dongle; now part of Lemonade. Highly relevant as the original pay-per-mile benchmark against which miituo's no-hardware, photo-based variant is differentiated.
Broad incumbents
- Lemonade: NYSE-listed digital insurer applying AI and behavioral economics to insurance. Comparable in its digital-first, mobile-native operating model and brand-led acquisition strategy, though it operates across multiple lines rather than specializing in pay-per-mile auto.
- Quálitas Controladora: Mexico's largest auto insurance specialist, focused on traditional auto coverage. Represents the incumbent alternative miituo is taking share from, particularly among low-mileage drivers priced out of annual premiums.
- GNP (Grupo Nacional Provincial): One of Mexico's largest multi-line insurers offering traditional personal auto policies. A benchmark competitor on premium volume and brand reach, against which miituo's UBI proposition is positioned.
- AXA México: Major international insurer with a sizable Mexican auto book. Comparable as a competing auto-insurance provider and as a potential partner/underwriter alternative to Seguros Atlas.
- Zurich Seguros México: Global insurer with Mexican auto and personal lines products. Comparable as a traditional auto-insurance incumbent and a potential reinsurer/partner competing for the distribution layer miituo occupies.
Emerging players
- Crabi: Mexico-based auto insurtech offering digital, mobile-first auto insurance to Mexican drivers. Direct competitor for the same low-mileage, digital-native consumer that miituo targets.
- Sofía (by Sura): Mexico-based digital insurtech offering simplified, app-driven health and life insurance. Comparable as a Mexican insurtech brand operating with a similar mobile-first, direct-to-consumer model, though in non-auto lines.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
miituo social profiles
Digital presencemiituo compliance and trust
Trust signalCompliance2 records
miituo financial estimates
Financial estimateRevenue estimate
Valuation estimate
miituo leadership team
Management profileNumber of profiles
Profiles5 records
miituo funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
miituo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about miituo
What does miituo do?
miituo sells digital auto insurance to individual vehicle owners in Mexico, offering two primary billing modalities: Pago por Kilómetro (usage-based pricing where customers pay a personalized rate per kilometer driven, with $0 billed if 0 km are driven) and Pago Fijo (fixed monthly premium for unlimited kilometers under Plan Amplio). Coverage options include Plan Limitado (limited) and Plan Amplio (comprehensive), and the platform adds miiflex (a switch between per-km and fixed pricing) and Tope Vacacional (a 1,200 km billing cap during vacations). All policy management—quoting, contracting, odometer reporting, payment, claims, and support—is delivered through the miituo website and mobile app, with policies underwritten by Seguros Atlas.
Is miituo a public or private company?
miituo is a private company. It is classified as venture growth investor backed and is currently operating.
When was miituo founded?
miituo was founded in 2017. It employs 11 to 50 people.
Where is miituo based?
miituo is headquartered in Mexico City, Mexico, in the Latin America region.
How does miituo make money?
Two revenue lines are on record. Per-kilometer insurance premiums are the primary driver. The others are fixed monthly premiums.
Who are miituo's main competitors?
Direct peers on record are Root Insurance, Justos and Metromile. Broad incumbents are Lemonade, Quálitas Controladora, GNP (Grupo Nacional Provincial), AXA México and Zurich Seguros México. Emerging players are Crabi and Sofía (by Sura).
Does miituo have an API?
No public API is recorded for miituo.
What industry is miituo in?
miituo's product category is Auto Insurance. Its primary akta.pro industry code is FSAJAAAC, Pay-Per-Mile Personal Auto Insurance. Its NAICS code is 524126 and its SIC code is 6331.