CHEQ

What CHEQ does

CHEQ (legal entity CHEQ AI Technologies (2018) Ltd.) is an Israel-headquartered enterprise SaaS company that operates a multi-layered Traffic, Trust, and Identity Intelligence Engine to distinguish legitimate human and AI-agent visitors from bots, fraudsters, and synthetic identities across digital customer journeys. Its platform processes roughly 6 trillion signals daily across more than one million monitored domains and runs over 2,000 real-time cybersecurity challenges per visit, reporting a 0.009% false positive rate. The product suite is organized into three layers: Marketing Security (CHEQ Acquisition, CHEQ Form Guard, CHEQ Analytics), Control & Compliance (CHEQ Manage, CHEQ Enforce), and Trust & Intent (CHEQ Agent Intent), with acquired brands Ensighten (tag management and privacy), Deduce (deepfake detection), and ClickCease (click fraud) extending the surface area.

The company sells primarily to large enterprise buyers through direct field sales with quote-based annual or multi-year subscriptions, and claims a customer base of more than 15,000 brands across verticals including technology (Dell), beverage (Heineken), retail (Marks & Spencer), higher education (University of Virginia), HR technology (Paycor), e-commerce (Spark), and financial services (1st Franklin Financial). The company has offices in Tel Aviv (headquarters), New York, Tokyo, and London, and operates subsidiaries in Japan (CHEQ Japan Corporation) and the United States (acquired Ensighten and Deduce entities).

CHEQ funds itself primarily through enterprise SaaS subscription revenue, supplemented by optional professional services under separate scope-of-work agreements. The company reached unicorn status in February 2022 on a $150 million Series C led by Tiger Global, with participation from Battery Ventures, Hanaco, The Phoenix, and Key1 Capital. To date it has completed three acquisitions (ClickCease 2020, Ensighten 2022, Deduce 2025) and holds SOC 2 Type II, ISO 27001, GDPR, and CCPA certifications, alongside Media Rating Council Double Check accreditation for invalid traffic measurement.

Name

CHEQ

Legal name

CHEQ AI Technologies (2018) Ltd.

Website

https://cheq.ai

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

251–500 employees

Short description

CHEQ is an Israel-based enterprise SaaS provider that uses AI-driven traffic, trust, and identity intelligence to distinguish legitimate human and AI-agent visitors from bots and fraudsters, serving more than 15,000 brands across marketing security, compliance, and agentic commerce use cases.

Ownership category

akta.pro rank

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription Services: CHEQ operates as a B2B SaaS company offering subscription-based security services. Pricing is quote-based with annual or multi-year contract billing cycles typical for enterprise software. The company provides multiple product modules including Acquisition, Analytics, Form Guard, Manage, Enforce, and Agent Intent.
2. Professional Services: CHEQ may separately offer professional consulting services to support customers and train customer personnel in the configuration stage and function, as defined in their Terms of Service. Such services are project-based work provided under a separate scope of work.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

CHEQ provides a Go-to-Market Security platform built on a multi-layered Traffic, Trust, and Identity Intelligence Engine that distinguishes legitimate human users from bots, fraudsters, and AI agents across digital properties. The platform offers subscription-based modules for paid campaign protection, web form security, invalid traffic analytics, enterprise tag management, privacy compliance, and AI agent governance. It serves over 15,000 brands globally with enterprise-grade SaaS deployments.

Product overview

CHEQ is a Go-to-Market Security platform offering a unified portfolio of cybersecurity products designed to protect organizations from bots, fraud, and malicious activities across the digital customer journey. The platform operates on a multi-layered Traffic, Trust, and Identity Intelligence Engine. Core products include CHEQ Acquisition (paid campaign protection), CHEQ Form Guard (web form security), CHEQ Analytics (invalid traffic analysis), and CHEQ Agent Intent (AI agent governance). Control and compliance modules include CHEQ Manage (enterprise tag management) and CHEQ Enforce (privacy compliance). The company has expanded through acquisitions including Ensighten (privacy compliance, 2022), Deduce (deepfake detection, 2025), and operates ClickCease as a subsidiary brand for click fraud protection.

Differentiator

Problem solved

Functional benefit

Brands

• CHEQ Acquisition: Product for protecting paid marketing campaigns across ad platforms.
• CHEQ Analytics
• CHEQ Form Guard
• CHEQ Manage
• CHEQ Enforce
• CHEQ Agent Intent
• Ensighten
• Deduce
• ClickCease

Products and services

• CHEQ Acquisition Protects paid marketing campaigns across ad platforms by filtering malicious bot traffic and invalid clicks that inflate costs and skew campaign metrics; for enterprise marketing teams.
• CHEQ Form Guard Safeguards web forms from bot-driven form spam and low-intent submissions, protecting sales and marketing efficiency.
• CHEQ Analytics Discovers how human and non-human traffic interacts with digital initiatives, providing insights into invalid traffic patterns and analytics integrity.
• CHEQ Manage Controls third-party data collection and tags, streamlining tag implementation and governance at enterprise scale.
• CHEQ Enforce Ensures data privacy and compliance with global regulations including GDPR and CCPA, centralizing consent management and privacy enforcement.
• CHEQ Agent Intent Identifies, assesses, and acts on every visitor including AI agents, enabling businesses to govern AI agent interactions and adapt to agentic commerce trends.
• CHEQ Defend Protects websites from malicious attacks including bot attacks, credential stuffing, and account takeover attempts, ensuring business continuity.
• ClickCease Click fraud protection service that protects paid media from invalid clicks, operated as a CHEQ company.
• Ensighten Privacy compliance and anti-data exfiltration platform acquired in August 2022, providing enterprise tag management and client-side security capabilities.
• Deduce Deepfake detection platform acquired in January 2025, expanding CHEQ's identity verification and synthetic identity detection capabilities.

Quantifiable outcome

• 50% increase in inbound paid marketing qualified leads
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature9 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• Marks & SpencerflagshipStrategic or Co-development Partner · 11 February 2025Marks & Spencer selected CHEQ to protect its digital marketing channels and analytics from security threats, demonstrating enterprise trust in CHEQ's go-to-market security solutions.
• DeducecoreTechnology or Integration · 30 January 2025Acquired Deduce, a deepfake detection platform, expanding CHEQ's go-to-market security platform capabilities for identity verification and fraud prevention.
• EnsightencoreTechnology or Integration · 30 August 2022Acquired California-based cybersecurity firm specializing in privacy compliance and anti-data exfiltration. The acquisition expanded CHEQ's ability to protect organizations from bots, fraud, and malicious activities, leveraging Ensighten's large enterprise customer base and advanced security capabilities.
• ClickCeasecoreTechnology or IntegrationA CHEQ company providing click fraud protection services, expanding CHEQ's portfolio of go-to-market security solutions.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Adjust: Mobile measurement and fraud prevention vendor with overlap on click fraud and invalid traffic detection for paid marketing, complementary to CHEQ Acquisition.
• AppsFlyer: Mobile attribution and fraud analytics platform with overlapping capabilities in invalid traffic and click fraud detection, addressing similar enterprise marketing-security buyers.

Broad incumbents

• Akamai Bot Manager: Broad incumbent providing bot management as part of its application security portfolio, overlapping with CHEQ's traffic intelligence for large enterprise customers.
• Imperva: Broad incumbent in application and API security with overlapping bot management capabilities, often competing on bundled WAF + bot defense in enterprise RFPs.
• Cloudflare Bot Management: Broad incumbent offering bot management as part of a larger CDN and security platform; competes with CHEQ on bundled pricing for less sophisticated enterprise buyers.

Direct peers

• Kasada: Direct peer in bot mitigation and account abuse prevention, with overlapping customer segments in e-commerce, financial services, and digital media.
• Arkose Labs: Direct competitor in bot management and fraud prevention, specializing in account takeover and new account fraud — overlapping with CHEQ's Trust Intelligence capabilities.
• Sift: Direct competitor in digital trust and fraud prevention, focusing on account takeover, payment fraud, and content abuse — adjacent to CHEQ's identity and trust products.
• HUMAN Security: Direct competitor in bot management and fraud prevention, offering similar capabilities across web, app, and advertising channels with comparable enterprise go-to-market focus.
• DataDome: Direct competitor in bot management and online fraud protection, serving enterprise e-commerce and digital businesses with real-time detection similar to CHEQ's core platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CHEQ_Inc
• LinkedInlinkedin.com/company/cheq-ai

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries3 records

Funding overview

Funding rounds4 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CHEQ