Ensighten
Ensighten, now CHEQ Control & Compliance, provides enterprise tag management and global privacy compliance software to large brands, operating as the data-governance pillar of the broader CHEQ marketing security suite.
- Company typePrivate
- Founded2009
- HeadquartersMenlo Park, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Ensighten does
Ensighten, founded in 2009 and originally headquartered in Menlo Park, operates today as CHEQ Control & Compliance following its 2024 acquisition by CHEQ AI Technologies Ltd., a private Israeli cybersecurity and data governance company headquartered in Tel Aviv. The platform provides enterprise tag management and global privacy compliance through two core products: CHEQ Manage, which centralizes control over third-party JavaScript tags and data collection across both client-side and server-side implementations, and CHEQ Enforce, which handles consent management and enforcement of regulations such as GDPR and CCPA. Within the broader CHEQ suite, these capabilities are bundled with adjacent marketing security modules (CHEQ Acquisition, CHEQ Form Guard, CHEQ Analytics, and the 2026-launched CHEQ Agent Intent) to cover paid media fraud, form abuse, invalid traffic detection, and AI-agent visitor intent analysis.
The business sells exclusively to enterprise brands on a quote-based SaaS subscription model, with an enterprise field sales motion operating out of offices in Tel Aviv, New York, Tokyo, and London. The company states it is trusted by 15,000 brands to govern digital interactions, supporting horizontal go-to-market across industries rather than vertical specialization. The firm holds SOC 2, ISO, GDPR, and CCPA certifications, which serve as procurement gating for regulated buyers. Pricing is not publicly disclosed; revenue and headcount (101–250 employees) are reported in broad bands but not broken out. Earlier strategic history includes $108.5M of venture funding (Series A through C between 2012 and 2015), acquisitions of TagMan (2014) and Anametrix (2014) to consolidate the tag management category, and subsequent absorption into the CHEQ product family.
Under CHEQ ownership, Ensighten's strategic role has shifted from standalone tag management vendor to the Control & Compliance pillar of a broader marketing security and agent-governance platform. Product investment has accelerated rather than tapered, evidenced by the 2026 launch of Agent Intent and continued expansion into agentic commerce use cases. However, the company remains private with no disclosed revenue, ARR, or valuation, leaving financial scale inferable only through headcount, customer count, and funding history.
Ensighten firmographics
Firmographics- Name
- Ensighten
- Legal name
- CHEQ AI Technologies Ltd.
- Website
- https://ensighten.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Ensighten, now CHEQ Control & Compliance, provides enterprise tag management and global privacy compliance software to large brands, operating as the data-governance pillar of the broader CHEQ marketing security suite.
- Ownership category
- akta.pro rank
Ensighten industry classification
Industry- Product category
- Enterprise Tag Management
- NAICS
- Computer Systems Design Services (541512)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Privacy, Consent & Data Protection Management (BPAEAPAF)
Keywords
Where Ensighten is headquartered
LocationHeadquarters
- HQ city
- Menlo Park
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Ensighten business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Enterprise software subscription model providing access to tag management, data security, and compliance tools on a recurring license basis
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Ensighten product offering
Product offeringCore offering
Ensighten provides an enterprise tag management platform that centralizes control over third-party data collection, marketing tags, and JavaScript execution across digital properties. Following its 2024 acquisition by CHEQ, it now operates as CHEQ Control & Compliance, offering client-side and server-side tagging, consent management, and privacy enforcement alongside CHEQ's broader marketing security suite (click fraud protection, bot management, form security, and AI agent governance) to enterprise brands globally.
Product overview
Ensighten has been rebranded as CHEQ Control & Compliance, operating as part of the CHEQ AI Technologies platform. The core product suite consists of CHEQ Manage (enterprise tag management for controlling third-party data and tags) and CHEQ Enforce (data privacy and compliance enforcement), which together form the Control & Compliance offering. These are supplemented by the CHEQ marketing security product line including CHEQ Acquisition (click fraud protection), CHEQ Form Guard (form spam protection), CHEQ Analytics (invalid traffic detection), and CHEQ Agent Intent (AI-driven visitor intent analysis). The products work together to provide enterprise tag security, privacy governance, and marketing protection across digital properties.
Differentiator
Problem solved
Functional benefit
Products and services
- CHEQ Manage Enterprise tag management solution that provides centralized control over third-party data collection and marketing tags across digital properties, supporting both client-side and server-side tagging for enterprise brands.
- CHEQ Enforce
Companies that use Ensighten
Customer profileSegments1 record
Ideal customer profiles1 record
Ensighten technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability4 records
Feature4 records
Ensighten partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DeduceminorDeduce is listed as 'a CHEQ Company' under the CHEQ family of products, indicating it is a subsidiary or affiliated company within the CHEQ corporate structure rather than a commercial partnership.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Ensighten competitors and assessment
Company assessmentEmerging players
- Twilio Segment: CDP and tag/event-routing layer increasingly absorbing consent and server-side capabilities, competing for the same enterprise data-governance budget.
- Piwik PRO: Privacy-focused analytics and tag management suite; an emerging alternative for regulated enterprises comparing against Ensighten's privacy-first positioning.
- Usercentrics: Consent management platform competing for the GDPR-driven portion of Ensighten's compliance workload, particularly in EMEA mid-market and enterprise.
- HUMAN (HUMAN Security): Bot management and invalid-traffic detection vendor that competes with CHEQ's broader marketing-security suite within which Ensighten sits.
Direct peers
- OneTrust: Direct competitor in enterprise privacy, consent, and data-governance management, addressing overlapping GDPR/CCPA use cases at large enterprises.
- TrustArc: Privacy compliance and consent management competitor targeting regulated enterprises with overlapping GDPR/CCPA workflow tooling.
- Tealium: Direct competitor in enterprise tag management and customer data platforms with server-side and consent capabilities, serving the same large-brand buyer persona.
- Commanders Act: European tag management, consent, and CMP vendor with comparable enterprise positioning and strong overlap in EMEA regulatory use cases.
Broad incumbents
- Adobe Experience Platform Launch (Adobe): Bundled tag-management capability within Adobe Experience Cloud — competes head-to-head with Ensighten's enterprise tag management at large Adobe-stack customers.
- Google Tag Manager: Free, default tag management solution that anchors the category and creates a zero-cost competitive ceiling for paid tag managers like Ensighten.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Ensighten social profiles
Digital presenceEnsighten compliance and trust
Trust signalCompliance4 records
Ensighten financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ensighten leadership team
Management profileNumber of profiles
Profiles3 records
Ensighten funding detail
Funding detailFunding overview
Funding rounds3 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ensighten M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ensighten
What does Ensighten do?
Ensighten provides an enterprise tag management platform that centralizes control over third-party data collection, marketing tags, and JavaScript execution across digital properties. Following its 2024 acquisition by CHEQ, it now operates as CHEQ Control & Compliance, offering client-side and server-side tagging, consent management, and privacy enforcement alongside CHEQ's broader marketing security suite (click fraud protection, bot management, form security, and AI agent governance) to enterprise brands globally.
Is Ensighten a public or private company?
Ensighten is a private company. It is classified as corporate owned and is currently operating.
When was Ensighten founded?
Ensighten was founded in 2009. It employs 101 to 250 people.
Where is Ensighten based?
Ensighten is headquartered in Menlo Park, United States, in the North America region.
How does Ensighten make money?
One revenue line is on record: saaS Subscription.
Who are Ensighten's main competitors?
Emerging players on record are Twilio Segment, Piwik PRO, Usercentrics and HUMAN (HUMAN Security). Direct peers are OneTrust, TrustArc, Tealium and Commanders Act. Broad incumbents are Adobe Experience Platform Launch (Adobe) and Google Tag Manager.
Does Ensighten have an API?
No public API is recorded for Ensighten.
What industry is Ensighten in?
Ensighten's product category is Enterprise Tag Management. Its primary akta.pro industry code is BPAEAPAF, Privacy, Consent & Data Protection Management. Its NAICS code is 541512 and its SIC code is 7373.