StorageCraft Technology

What StorageCraft Technology does

StorageCraft Technology, founded in 2003 and headquartered in Draper, Utah, is a privately held data protection vendor operating in the backup, disaster recovery, and business continuity category. The company provides an AI-enabled data resilience platform covering cloud, on-premises, and hybrid environments, with an immutability architecture designed to protect data from ransomware and to support compliance requirements such as GDPR, HIPAA, SOX, and ITAR. Core products include Arcserve UDP, Arcserve Replication and High Availability, ShadowProtect, Arcserve Cyber Resilient Storage (on-prem and cloud variants), Arcserve Cloud Storage, Arcserve UDP Cloud Hybrid, Arcserve Cloud Direct, and an Arcserve SaaS Backup portfolio covering Microsoft 365, Salesforce, Google Workspace, Zendesk, and Entra ID. The platform supports more than 300 platforms, systems, and applications, and uses smart deduplication and compression to manage storage and operational costs.

The company monetizes through software licensing and subscriptions, cloud services (Arcserve Cloud Storage, Cloud Hybrid, Cloud Direct, SaaS Backup), and professional services and support with Arcserve acting as a single point of contact. Pricing is structured on annual subscription terms for SMB and mid-market customers, with multi-year contracts for large enterprises; specific list pricing is not publicly disclosed, though free trials are offered across most products and a self-serve purchase portal is available at buy.arcserve.com.

Go-to-market combines a channel-centric indirect model (10,000+ VAR and MSP partners globally, supported by a partner portal and the Arcserve Academy training platform) with a direct enterprise motion and a product-led/free-trial funnel for SMBs. Customer segmentation is horizontal, spanning small businesses, medium-sized organizations, and large enterprises; named enterprise logos include Kawasaki, Sony, Naffco, and Bloomberg, with the company claiming a 50,000-customer installed base. StorageCraft is funded by TA Associates following a $187 million growth round in January 2016 and has used acquisitions — including Gillware Online Backup (2016) and Exablox (2017) — to extend its capabilities in cloud backup and object storage.

Name

StorageCraft Technology

Website

https://storagecraft.com

Company type

Private

Founded year

2003

Headcount range

51–100 employees

Short description

StorageCraft Technology provides AI-enabled backup, disaster recovery, and business continuity software for cloud, on-premises, and hybrid environments, serving SMBs, mid-market, and large enterprises through a global channel of VARs and MSPs.

Ownership category

akta.pro rank

Product category

Data Protection Software

NAICS

Computer Storage Device Manufacturing (334112)

SIC

Computer Storage Devices (3572), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Data Protection & Backup Appliances (Backup Targets, Dedup Appliances) (HDACACAI)

akta.pro secondary industry

Hybrid Cloud Storage & Backup Infrastructure (HDABAMAG)

Keywords

• Data backup software
• Disaster recovery solutions
• Business continuity software
• Server backup solutions
• Ransomware protection software

Headquarters

HQ city

Draper

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Software Licensing and Subscriptions: Primary revenue from software licenses including Arcserve UDP, Replication and High Availability, ShadowProtect, and other data protection products. Solutions sold through direct sales, channel partners, and online purchase portal.
2. Cloud Services: Revenue from cloud-based offerings including Arcserve Cloud Storage, Cloud Hybrid, Cloud Direct, and SaaS Backup solutions for Microsoft 365, Salesforce, and other SaaS platforms.
3. Professional Services and Support: Maintenance, support, and professional services revenue with Arcserve as single point of contact for maintenance and support. Arcserve Academy provides training services.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

StorageCraft Technology provides best-in-class backup, disaster recovery, and business continuity solutions for servers, desktops, and laptops. The company delivers AI-enabled data resilience solutions spanning cloud, on-premises, and hybrid environments with immutable storage architecture, supporting 300+ platforms, systems, and apps for SMB and mid-market organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Arcserve UDP (Unified Data Protection) Unified data protection solution delivering comprehensive backup, disaster recovery, and business continuity for cloud, on-premises, and hybrid environments. Targets SMB and mid-market organizations needing full-stack data protection.
• Arcserve Replication and High Availability Replication and high availability software that ensures near-zero data loss and continuous operations for business-critical workloads across heterogeneous IT environments.
• Arcserve Backup (Tape) Tape-based backup solution for long-term data archiving and compliance-driven data retention in enterprise environments.
• Arcserve ShadowProtect MSP-focused image-based backup software that captures full system snapshots for fast recovery of servers, desktops, and laptops. Designed for managed service providers serving SMB customers.
• Arcserve ImageManager Image management component for backup image lifecycle management and centralized recovery operations within MSP and IT environments.
• Arcserve Cyber Resilient Storage Immutable on-premises storage appliance delivering ransomware-proof data protection with AI-enabled threat detection and streamlined recovery for SMB and mid-market customers.
• Arcserve Cloud Cyber Resilient Storage Cloud-delivered immutable storage solution providing ransomware-resistant offsite backup with AI-enabled data resilience for hybrid environments.
• Arcserve Cloud Storage Cloud storage service used as a backup target for Arcserve UDP and other data protection solutions, providing secure offsite retention.
• Arcserve UDP Cloud Hybrid Hybrid cloud data protection that combines on-premises backup with cloud-based recovery and disaster recovery orchestration for mid-market organizations.
• Arcserve Cloud Direct Direct-to-cloud backup and disaster recovery service that eliminates the need for on-premises infrastructure while providing secure offsite protection.
• Arcserve SaaS Backup (Cloud-to-Cloud) Cloud-to-cloud backup solution for protecting data stored in SaaS platforms such as Microsoft 365, Salesforce, Google Workspace, and Zendesk.
• Arcserve SaaS Backup for Microsoft 365 Specialized backup and recovery service for Microsoft 365 data including Exchange Online, SharePoint, OneDrive, and Teams.
• Arcserve SaaS Backup for Entra ID Backup and recovery solution purpose-built for Microsoft Entra ID (Azure AD) to protect identity and directory data.

Quantifiable outcome

• Data protected across cloud, on-premises, and hybrid environments with immutability guarantee
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Managed Service ProviderscoreChannel Partner/ Reseller/ DistributorMSP partner program offering well-rounded business continuity solutions that meet needs of today's SMB customers. Program helps MSPs maximize service desk efficiencies and boost profits.
• Value-Added ResellerscoreChannel Partner/ Reseller/ DistributorVAR partner program enables partners to be solution-providers for medium and large enterprises, equipping them with broadest and most innovative set of data management, protection, and disaster recovery solutions.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Rubrik: Rubrik provides a cloud-native data management platform with built-in immutability, ransomware recovery, and zero-trust security, competing head-to-head with Arcserve's Cyber Resilient Storage and increasingly displacing legacy backup vendors in mid-market and enterprise accounts.
• Commvault: Commvault offers enterprise data protection and information management software, competing directly with StorageCraft/Arcserve in mid-market and large enterprise segments with similar hybrid cloud backup and disaster recovery capabilities.
• Cohesity: Cohesity offers a hyperconverged secondary storage platform with integrated backup, disaster recovery, and ransomware protection, competing directly with StorageCraft/Arcserve in hybrid cloud environments and large enterprise accounts.
• Druva: Druva delivers a 100% SaaS-based data protection platform for endpoints, cloud workloads, and SaaS applications, competing with Arcserve's SaaS Backup and cloud offerings with a cloud-native delivery model favored by digital-first enterprises.
• Acronis: Acronis integrates backup, disaster recovery, cybersecurity, and endpoint management into a single platform, directly competing with StorageCraft/Arcserve in the MSP and SMB segments with similar channel-led go-to-market.
• Backblaze: Backblaze provides cloud backup and B2 storage services with a developer-friendly self-serve model, competing with Arcserve Cloud Storage offerings in the SMB and prosumer segments with disruptive pricing.
• Veeam Software: Veeam is a leading provider of backup, disaster recovery, and data management solutions for virtual, physical, and cloud workloads, directly competing with Arcserve UDP and StorageCraft's hybrid cloud backup offerings in the SMB and mid-market segments.

Broad incumbents

• Veritas Technologies: Veritas is an established enterprise data protection incumbent with NetBackup and InfoScale products, competing broadly with StorageCraft/Arcserve in large enterprise and regulated industries with a broader storage management portfolio.
• Veeam + AWS Backup ecosystem: AWS Backup, Azure Backup, and Google Cloud native backup services represent broad hyperscaler incumbents increasingly bundling backup capabilities, competing with StorageCraft/Arcserve in cloud-native workload protection.
• IBM Spectrum Protect: IBM Spectrum Protect is an enterprise backup and recovery solution within IBM's broader hybrid cloud and storage portfolio, serving as a broad incumbent competitor particularly in large enterprise and mainframe environments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/StorageCraft
• Facebookfacebook.com/StorageCraft
• LinkedInlinkedin.com/company/storagecraft-technology-corporat

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about StorageCraft Technology