StorageCraft Technology
StorageCraft Technology provides AI-enabled backup, disaster recovery, and business continuity software for cloud, on-premises, and hybrid environments, serving SMBs, mid-market, and large enterprises through a global channel of VARs and MSPs.
- Company typePrivate
- Founded2003
- HeadquartersDraper, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What StorageCraft Technology does
StorageCraft Technology, founded in 2003 and headquartered in Draper, Utah, is a privately held data protection vendor operating in the backup, disaster recovery, and business continuity category. The company provides an AI-enabled data resilience platform covering cloud, on-premises, and hybrid environments, with an immutability architecture designed to protect data from ransomware and to support compliance requirements such as GDPR, HIPAA, SOX, and ITAR. Core products include Arcserve UDP, Arcserve Replication and High Availability, ShadowProtect, Arcserve Cyber Resilient Storage (on-prem and cloud variants), Arcserve Cloud Storage, Arcserve UDP Cloud Hybrid, Arcserve Cloud Direct, and an Arcserve SaaS Backup portfolio covering Microsoft 365, Salesforce, Google Workspace, Zendesk, and Entra ID. The platform supports more than 300 platforms, systems, and applications, and uses smart deduplication and compression to manage storage and operational costs.
The company monetizes through software licensing and subscriptions, cloud services (Arcserve Cloud Storage, Cloud Hybrid, Cloud Direct, SaaS Backup), and professional services and support with Arcserve acting as a single point of contact. Pricing is structured on annual subscription terms for SMB and mid-market customers, with multi-year contracts for large enterprises; specific list pricing is not publicly disclosed, though free trials are offered across most products and a self-serve purchase portal is available at buy.arcserve.com.
Go-to-market combines a channel-centric indirect model (10,000+ VAR and MSP partners globally, supported by a partner portal and the Arcserve Academy training platform) with a direct enterprise motion and a product-led/free-trial funnel for SMBs. Customer segmentation is horizontal, spanning small businesses, medium-sized organizations, and large enterprises; named enterprise logos include Kawasaki, Sony, Naffco, and Bloomberg, with the company claiming a 50,000-customer installed base. StorageCraft is funded by TA Associates following a $187 million growth round in January 2016 and has used acquisitions — including Gillware Online Backup (2016) and Exablox (2017) — to extend its capabilities in cloud backup and object storage.
StorageCraft Technology firmographics
Firmographics- Name
- StorageCraft Technology
- Website
- https://storagecraft.com
- Company type
- Private
- Founded year
- 2003
- Headcount range
- 51–100 employees
- Short description
- StorageCraft Technology provides AI-enabled backup, disaster recovery, and business continuity software for cloud, on-premises, and hybrid environments, serving SMBs, mid-market, and large enterprises through a global channel of VARs and MSPs.
- Ownership category
- akta.pro rank
StorageCraft Technology industry classification
Industry- Product category
- Data Protection Software
- NAICS
- Computer Storage Device Manufacturing (334112)
- SIC
- Computer Storage Devices (3572), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Data Protection & Backup Appliances (Backup Targets, Dedup Appliances) (HDACACAI)
- akta.pro secondary industry
- Hybrid Cloud Storage & Backup Infrastructure (HDABAMAG)
Keywords
Where StorageCraft Technology is headquartered
LocationHeadquarters
- HQ city
- Draper
- HQ country
- United States
- HQ region
- North America
Markets served
StorageCraft Technology business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Software Licensing and Subscriptions: Primary revenue from software licenses including Arcserve UDP, Replication and High Availability, ShadowProtect, and other data protection products. Solutions sold through direct sales, channel partners, and online purchase portal.
- Cloud Services: Revenue from cloud-based offerings including Arcserve Cloud Storage, Cloud Hybrid, Cloud Direct, and SaaS Backup solutions for Microsoft 365, Salesforce, and other SaaS platforms.
- Professional Services and Support: Maintenance, support, and professional services revenue with Arcserve as single point of contact for maintenance and support. Arcserve Academy provides training services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Small Businesses - Enterprise-class solutions at affordable prices |
| Subscription | Annual | Medium-Sized Organizations - Maximum protection with scalable infrastructure |
| Subscription | Multi-year contract | Large Enterprises - Full-stack data protection and business continuity |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
StorageCraft Technology product offering
Product offeringCore offering
StorageCraft Technology provides best-in-class backup, disaster recovery, and business continuity solutions for servers, desktops, and laptops. The company delivers AI-enabled data resilience solutions spanning cloud, on-premises, and hybrid environments with immutable storage architecture, supporting 300+ platforms, systems, and apps for SMB and mid-market organizations.
Differentiator
Problem solved
Functional benefit
Products and services
- Arcserve UDP (Unified Data Protection) Unified data protection solution delivering comprehensive backup, disaster recovery, and business continuity for cloud, on-premises, and hybrid environments. Targets SMB and mid-market organizations needing full-stack data protection.
- Arcserve Replication and High Availability Replication and high availability software that ensures near-zero data loss and continuous operations for business-critical workloads across heterogeneous IT environments.
- Arcserve Backup (Tape) Tape-based backup solution for long-term data archiving and compliance-driven data retention in enterprise environments.
- Arcserve ShadowProtect MSP-focused image-based backup software that captures full system snapshots for fast recovery of servers, desktops, and laptops. Designed for managed service providers serving SMB customers.
- Arcserve ImageManager Image management component for backup image lifecycle management and centralized recovery operations within MSP and IT environments.
- Arcserve Cyber Resilient Storage Immutable on-premises storage appliance delivering ransomware-proof data protection with AI-enabled threat detection and streamlined recovery for SMB and mid-market customers.
- Arcserve Cloud Cyber Resilient Storage Cloud-delivered immutable storage solution providing ransomware-resistant offsite backup with AI-enabled data resilience for hybrid environments.
- Arcserve Cloud Storage Cloud storage service used as a backup target for Arcserve UDP and other data protection solutions, providing secure offsite retention.
- Arcserve UDP Cloud Hybrid Hybrid cloud data protection that combines on-premises backup with cloud-based recovery and disaster recovery orchestration for mid-market organizations.
- Arcserve Cloud Direct Direct-to-cloud backup and disaster recovery service that eliminates the need for on-premises infrastructure while providing secure offsite protection.
- Arcserve SaaS Backup (Cloud-to-Cloud) Cloud-to-cloud backup solution for protecting data stored in SaaS platforms such as Microsoft 365, Salesforce, Google Workspace, and Zendesk.
- Arcserve SaaS Backup for Microsoft 365 Specialized backup and recovery service for Microsoft 365 data including Exchange Online, SharePoint, OneDrive, and Teams.
- Arcserve SaaS Backup for Entra ID Backup and recovery solution purpose-built for Microsoft Entra ID (Azure AD) to protect identity and directory data.
Quantifiable outcome
- Data protected across cloud, on-premises, and hybrid environments with immutability guarantee
- +2 more outcomes
Companies that use StorageCraft Technology
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
StorageCraft Technology technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
StorageCraft Technology partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Managed Service ProviderscoreMSP partner program offering well-rounded business continuity solutions that meet needs of today's SMB customers. Program helps MSPs maximize service desk efficiencies and boost profits.
- Value-Added ResellerscoreVAR partner program enables partners to be solution-providers for medium and large enterprises, equipping them with broadest and most innovative set of data management, protection, and disaster recovery solutions.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
StorageCraft Technology competitors and assessment
Company assessmentDirect peers
- Rubrik: Rubrik provides a cloud-native data management platform with built-in immutability, ransomware recovery, and zero-trust security, competing head-to-head with Arcserve's Cyber Resilient Storage and increasingly displacing legacy backup vendors in mid-market and enterprise accounts.
- Commvault: Commvault offers enterprise data protection and information management software, competing directly with StorageCraft/Arcserve in mid-market and large enterprise segments with similar hybrid cloud backup and disaster recovery capabilities.
- Cohesity: Cohesity offers a hyperconverged secondary storage platform with integrated backup, disaster recovery, and ransomware protection, competing directly with StorageCraft/Arcserve in hybrid cloud environments and large enterprise accounts.
- Druva: Druva delivers a 100% SaaS-based data protection platform for endpoints, cloud workloads, and SaaS applications, competing with Arcserve's SaaS Backup and cloud offerings with a cloud-native delivery model favored by digital-first enterprises.
- Acronis: Acronis integrates backup, disaster recovery, cybersecurity, and endpoint management into a single platform, directly competing with StorageCraft/Arcserve in the MSP and SMB segments with similar channel-led go-to-market.
- Backblaze: Backblaze provides cloud backup and B2 storage services with a developer-friendly self-serve model, competing with Arcserve Cloud Storage offerings in the SMB and prosumer segments with disruptive pricing.
- Veeam Software: Veeam is a leading provider of backup, disaster recovery, and data management solutions for virtual, physical, and cloud workloads, directly competing with Arcserve UDP and StorageCraft's hybrid cloud backup offerings in the SMB and mid-market segments.
Broad incumbents
- Veritas Technologies: Veritas is an established enterprise data protection incumbent with NetBackup and InfoScale products, competing broadly with StorageCraft/Arcserve in large enterprise and regulated industries with a broader storage management portfolio.
- Veeam + AWS Backup ecosystem: AWS Backup, Azure Backup, and Google Cloud native backup services represent broad hyperscaler incumbents increasingly bundling backup capabilities, competing with StorageCraft/Arcserve in cloud-native workload protection.
- IBM Spectrum Protect: IBM Spectrum Protect is an enterprise backup and recovery solution within IBM's broader hybrid cloud and storage portfolio, serving as a broad incumbent competitor particularly in large enterprise and mainframe environments.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
StorageCraft Technology social profiles
Digital presenceStorageCraft Technology financial estimates
Financial estimateRevenue estimate
Valuation estimate
StorageCraft Technology leadership team
Management profileNumber of profiles
Profiles6 records
StorageCraft Technology funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
StorageCraft Technology M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about StorageCraft Technology
What does StorageCraft Technology do?
StorageCraft Technology provides best-in-class backup, disaster recovery, and business continuity solutions for servers, desktops, and laptops. The company delivers AI-enabled data resilience solutions spanning cloud, on-premises, and hybrid environments with immutable storage architecture, supporting 300+ platforms, systems, and apps for SMB and mid-market organizations.
When was StorageCraft Technology founded?
StorageCraft Technology was founded in 2003. It employs 51 to 100 people.
Where is StorageCraft Technology based?
StorageCraft Technology is headquartered in Draper, United States, in the North America region.
How does StorageCraft Technology make money?
Three revenue lines are on record. Software Licensing and Subscriptions are the primary driver. The others are cloud Services and professional Services and Support.
Who are StorageCraft Technology's main competitors?
Direct peers on record are Rubrik, Commvault, Cohesity, Druva, Acronis, Backblaze and Veeam Software. Broad incumbents are Veritas Technologies, Veeam + AWS Backup ecosystem and IBM Spectrum Protect.
Does StorageCraft Technology have an API?
No public API is recorded for StorageCraft Technology.
What industry is StorageCraft Technology in?
StorageCraft Technology's product category is Data Protection Software. Its primary akta.pro industry code is HDACACAI, Data Protection & Backup Appliances (Backup Targets, Dedup Appliances), with a secondary code of HDABAMAG, Hybrid Cloud Storage & Backup Infrastructure. Its NAICS code is 334112 and its SIC code is 3572.