What Planet Protector Packaging does

Planet Protector Packaging, operating under the legal name Planet Protector Group, is an Australian sustainable-packaging manufacturer founded in 2015 and headquartered in Silverwater, NSW. The company designs and produces insulated packaging and building-material solutions derived from natural waste wool, recycled denim, and recycled polyester, with its flagship WOOLPACK range delivering certified temperature stability of 0-5°C for up to 96 hours in food applications and 120+ hours in pharmaceutical shipments, alongside claimed 41% lower carbon emissions versus conventional alternatives. Its product portfolio spans WOOLPACK thermal packaging for food, pharmaceutical, and wine use cases, Circular Insulation Panels for construction, Geotextile solutions for erosion control, and broader Contract Manufacturing services in bedding, furniture, and acoustics.

The company operates a B2B enterprise sales motion, targeting food and beverage, pharmaceutical, and construction customers in Australia and New Zealand through direct phone-based engagement and website-driven lead capture. Named enterprise customers include Merck (pharmaceutical), Baxter and Vics Meat (food and beverage), and Blackmores (health supplements), reflecting penetration into regulated cold-chain segments. Operations are supported by three facilities (Silverwater NSW headquarters, Altona North VIC, and Onehunga NZ) and a proprietary local fibre-recovery and recycling capability that underpins both supply security and the company's circular-economy narrative. The firm holds WeConnect International Certified Women-Owned Business status.

Revenue is generated primarily through hardware sales of WOOLPACK products and building-insulation panels, supplemented by contract-manufacturing services. The company raised approximately A$7.87 million in December 2023 in a round led by Minderoo Foundation with participation from Eden Impact, Invest Victoria, and Silverstrand Capital, providing growth capital following an earlier 2020 Newchip Accelerator engagement. Founded by Joanne Howarth, who serves as Founder and CEO, the company sits within a global biodegradable packaging market sized at US$88.52 billion in 2023 and projected to reach US$137.32 billion by 2032 according to Net Zero Insights.

Name

Planet Protector Packaging

Legal name

Planet Protector Group

Website

https://planetprotectorpackaging.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Planet Protector Packaging is an Australian B2B manufacturer of wool-based thermal packaging and circular insulation solutions, serving food, pharmaceutical, and construction customers across Australia and New Zealand through its WOOLPACK range and contract manufacturing services.

Ownership category

akta.pro rank

Product category

Sustainable Packaging Materials

NAICS

Nonwoven Fabric Mills (31323), Textile and Fabric Finishing and Fabric Coating Mills (3133)

SIC

Knitting Mills (2250), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Temperature-Controlled & Insulated Shippers (Coolers, Gel Packs, PCM Systems) (IMALAFAI)

Keywords

• Wool thermal packaging
• Cold chain insulation
• Sustainable packaging materials
• Building insulation panels
• Biodegradable packaging solutions

Headquarters

HQ city

Silverwater

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. WOOLPACK Packaging Products: Sale of sheep wool-based thermal packaging solutions (WOOLPACK Food Protector, Pharma range) to food, beverage, FMCG, and pharmaceutical companies for cold chain temperature protection.
2. Building Insulation Solutions: Sale of circular insulation panels made from wool, denim, and recycled poly for construction projects requiring thermal and acoustic performance.
3. Contract Manufacturing Services: Custom manufacturing solutions for thermal insulation, geotextiles, bedding & furniture, and acoustics applications using sustainable materials.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Planet Protector Group manufactures and distributes wool-based thermal packaging solutions under the WOOLPACK brand (Food Protector, Pharmaceutical, and Wine ranges) that leverage the natural thermal properties of sheep wool to maintain cold chain temperatures. The company also produces circular insulation panels and geotextile solutions made from wool, recycled denim, and recycled polyester for the construction industry, and offers contract manufacturing services with fibre recovery and recycling capabilities.

Product overview

Planet Protector Group is a multi-product sustainable packaging and building materials company offering two main product lines: WOOLPACK packaging solutions and Contract Manufacturing Services. The WOOLPACK range includes Food Protector, Pharmaceutical, and Wine thermal packaging solutions that leverage sheep wool's superior thermal properties to protect temperature-sensitive products during cold chain transport. The Contract Manufacturing division produces circular insulation panels and geotextile solutions using wool, recycled denim, and recycled polyester materials for construction, bedding, furniture, and acoustics applications. The company operates as both a product company and a service provider, supporting businesses to decarbonise supply chains with 41% lower carbon emissions compared to conventional alternatives.

Differentiator

Problem solved

Functional benefit

Brands

• WOOLPACK: Award-winning packaging solution leveraging the superior thermal properties of sheep wool to deliver cost-savings with 41% lower carbon emissions. Includes Food Protector range (0-5°C protection for up to 96 hours) and Pharmaceutical range (120+ hours temperature stability).

Products and services

• WOOLPACK Food Protector Range Thermal packaging solution leveraging sheep wool to protect food, beverage, and FMCG products, maintaining temperatures between 0-5°C for up to 96 hours to reduce food waste. Targeted at food and beverage enterprises requiring cold chain protection.
• WOOLPACK Pharmaceutical Range Temperature-stable packaging solution certified to protect fragile pharmaceutical products, maintaining temperature stability for a range of temperatures for 120+ hours. Designed for pharmaceutical companies requiring regulatory-compliant cold chain integrity.
• WOOLPACK Wine Range Thermal packaging solution for wine products, part of the WOOLPACK thermal solutions portfolio, leveraging sheep wool's thermal properties for wine shipment protection.
• Circular Insulation Panels Building insulation panels made with wool, denim, and recycled polyester, designed to enhance energy efficiency, thermal and acoustic performance in construction projects. Targeted at construction and building industry customers seeking circular materials.
• Geotextile Solutions Durable and biodegradable geotextile solutions for soil stabilisation and erosion control, crafted to promote environmental restoration and sustainability. Used in civil engineering and environmental remediation projects.
• Contract Manufacturing Services Custom manufacturing solutions prioritising sustainability with fibre recovery and recycling capabilities to repurpose textile fibres locally across various industries including thermal insulation, geotextiles, bedding, furniture, and acoustics.

Quantifiable outcome

• 41% lower carbon emissions compared to alternative packaging solutions
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• TemperPack: TemperPack is a US-based insulated packaging manufacturer (ClimaCell line) producing sustainable, plant-based cold chain shippers for food and pharmaceutical customers. It directly competes with WOOLPACK in the temperature-controlled shippers category, serving similar enterprise customers with comparable sustainability-led value propositions.
• Havelock Wool: Havelock Wool is a wool-based insulation manufacturer producing batts and acoustic products from sheep wool for residential and commercial building applications. It directly competes with PPP's circular insulation panels in the wool-based building insulation category with a comparable sustainability narrative.

Regional players

• BioPak: BioPak is an Australia/New Zealand-headquartered sustainable packaging company focused on compostable foodservice and packaging products. It is a regional peer competing in the same Oceania market with overlapping food/beverage and sustainability-driven customers, though its core products are fibre-based foodservice items rather than wool insulation.
• GreenStuf (Autex Industries): GreenStuf by Autex Industries is a New Zealand-headquartered manufacturer of polyester and wool-blend thermal and acoustic insulation products for buildings. It is a regional peer operating in the same AU/NZ market with overlapping wool-based insulation customers and applications.

Broad incumbents

• Sealed Air: Sealed Air is a global packaging incumbent (NYSE: SEE) whose Cryovac division dominates cold chain and insulated shipping solutions for food and pharma. It represents the established competitor PPP is attempting to displace with a sustainable, wool-based alternative in the same end markets.
• Sonoco ThermoSafe: Sonoco ThermoSafe is a major global provider of temperature-assured packaging for pharmaceuticals, biologics, and food cold chain. As a broad incumbent, it competes with WOOLPACK in pharma cold chain and food insulated shippers while serving a much larger, multi-region customer base.
• Cold Chain Technologies: Cold Chain Technologies is a US-headquartered specialist in thermal packaging and temperature-monitoring solutions for the pharmaceutical and life sciences cold chain. It is a comparable broad incumbent serving overlapping pharma customers with validated insulated shipping systems.

Emerging players

• EcoEnclose: EcoEnclose is a US-based sustainable packaging company offering recycled, compostable, and reusable shipping materials to e-commerce and enterprise customers. It is an emerging player with partial overlap in sustainability-driven packaging, though its focus is more on shipping mailers and boxes than temperature-controlled shippers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/planet-protector-packaging

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Planet Protector Packaging